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2017 The Original Award-Winning Back Buddy® Support Pillow Designed by a Mom and a Chiropractor

© Copyright 2011-2017 Mom’s Essentials, LLC | Use only as intended. | U.S. Patent Number 8,261,386


Mom’s Essentials, LLC Grosse Ile, Michigan www.back-buddy.com

MOM'S ESSENTIALS, LLC

Back Buddy® The Original Back Buddy® Support Pillow

Meet Mom’s Essentials, LLC Mom’s Essentials was founded in 2011 by Laura Kardos, a mother of three, a certified natural childbirth educator, and breastfeeding advocate. Her experience after the birth of her twins, and again after the birth of her third child, prompted her to create the Back Buddy® - a simple solution to a very common problem. With the help of her husband, a Chiropractor, she created an innovative solution to one of the most common discomforts associated with pregnancy and postpartum. Laura earned a Bachelor of Business Administration degree (Magna Cum Laude) from Western Michigan University in 2001. She practiced in the Insurance and Financial Services industry for several years as a partner with a well-known retirement planning firm in Michigan, before deciding to stay home with her children. She is now a full-time stay-at-home mom and entrepreneur, and uses her business experience and the support of the people around her to run her steadily growing company from her office in Michigan, while overseeing production in Los Angeles, CA and Indianapolis, IN.

Laura Kardos with her husband and their three daughters

The “Joys” of Pregnancy Pregnancy has many joys, as well as discomforts, during the intricate process of growing a baby. Back pain is one of the most common complaints during pregnancy, and can be attributed to a number of factors including: weight gain, change in posture, increased stress on the joints, compromised abdominal muscles (muscle separation), and hormones that relax the joints and ligaments throughout the body (including the back). Unfortunately, these problems don’t go away overnight. Back pain can extend well into postpartum, and can interfere with breastfeeding as well. Back pain is one of the most common discomforts during pregnancy and postpartum, and can be attributed to a number of factors, including:

“It is estimated that between 50% and 80% of women experience some form of back pain during pregnancy.” (http://www.spine-health.com/conditions/pregnancyand-back-pain/types-back-pain-pregnancy)

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Weight gain Expanding uterus Change in posture Increased stress on joints Compromised abdominal muscles

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Hormones that relax the joints and ligaments throughout the body More women having babies in their 30s and 40s Stress and fatigue

© Copyright 2011-2017 Mom’s Essentials, LLC | Use only as intended. | U.S. Patent Number 8,261,386


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Most Moms Want to Breastfeed Research has shown that 85% of moms intend to breastfeed exclusively for 3 months or longer, but only 32% achieve their goal. (Pediatrics, 2012) Breastfeeding requires a tremendous amount of support – both physical and emotional. The World Health Organization and the American Academy of Pediatrics recommend that babies breastfeed exclusively for a minimum of 6 months, and continue breastfeeding for 1 year, but the benefits of breastfeeding continue well beyond the first few months of life.

Countless Hours Feeding Baby How many hours do new mothers really spend feeding a baby? On average, new babies nurse every 2-3 hours (8 to 12 feedings per day) and feedings can last between 30-40 minutes (15-20 minutes per side). That means that it is possible for new moms to be nursing up to 8 hours per day! Even parents who bottle-feed must spend a generous amount of time holding and feeding a baby. The extra weight of holding a baby can put added strain on the back, which can be especially painful when recovering from pregnancy and childbirth.

The World Health Organization and the American Academy of Pediatrics recommend that babies breastfeed for 12 months, exclusively for a minimum of 6 months.

The Rising Cesarean Rate The rate of c-sections in the United States has risen from 4.5% when it was first measured in 1965, to 32.7% in 2013 (according to the CDC). Approximately 1 out of 3 women in the United States now give birth by cesarean section. What does this mean for postpartum and breastfeeding? A cesarean section is major abdominal surgery and has the potential for more adverse side effects, as well as longer recovery time. This often makes sitting more difficult for new mothers and causes the abdominal muscles to take longer to heal. Compromised abdominal integrity and lack of strength in the core often causes back muscles to over-compensate, causing tension and pain in the lower back.

Other Reasons for Back Pain Of course pregnancy, cesarean surgery, and added weight from holding a baby can put a tremendous amount of strain on the back. Bed rest is also becoming more common during pregnancy, more women are having multiples, and an increasing number of women are having babies later in life. Stress and fatigue also play a role in the development of back pain both during and after pregnancy. However, it isn’t just new moms who are suffering with back pain – people of all ages experience back pain, and good support is important during any stage of life. Many people find that they experience back pain while working on a computer, reading, watching television, sewing, etc. and these activities require the proper amount of support as well. Finding the right support is important not only during pregnancy and nursing, but will continue to be important for many years to come.

© Copyright 2011-2017 Mom’s Essentials, LLC | Use only as intended. | U.S. Patent Number 8,261,386


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Back Buddy® The Original Back Buddy® Support Pillow Back Buddy is a maternity and feeding support pillow designed by a Chiropractor and a nursing mother. This award-winning support pillow provides lumbar (lower back) support, lateral (side) support, upper-back support, and arm support, to allow a comfortable position for holding or feeding a baby (breastfeeding or bottle-feeding). It alleviates common back pain during and after pregnancy, and encourages proper position, which is essential for successful breastfeeding. The Back Buddy Support Pillow:  Promotes proper alignment of the spine  Provides support for lower back, mid-back, upper-back, and arms  Alleviates common back pain during and after pregnancy  Provides comfort and support for holding or feeding a baby  Encourages proper position for breastfeeding  May be used in a chair, couch, bed, hospital bed, or nursery rocking chair The Back Buddy was specifically designed by a Chiropractor and a nursing mother, as an innovative solution to a very common problem. The Back Buddy eliminates the need to stack bulky pillows behind the back and under the arms in order to achieve a comfortable position. It was especially created to meet the specific needs of new mothers, and provides support and comfort during this important time. The Back Buddy is a necessity for every new parent, and can be used during pregnancy, postpartum, and even beyond.

The Back Buddy® promotes proper alignment of the spine, provides comfort and support, and alleviates common back pain during and after pregnancy.

Back Buddy Support Pillows are made in the USA from high quality structural foam, which is certified to be made WITHOUT harmful PBDE flame retardants, phthalates, CFC’s, ozone depleters, formaldehyde, mercury, lead, and other heavy metals, and is tested for performance, durability, and emissions. The 100% cotton base cover is not removable, and removable slipcovers are sold separately.

The New Back Buddy® All-In-One Support Pillow Back Buddy All-In-One Support Pillows come in a variety of plush fabrics and beautiful designs to match any décor. Without sacrificing quality or comfort, the Back Buddy Support Pillow that you know and love now comes in several different All-In-One designs, which include a built-in cover. The All-In-One pillow still has all of the features of the original pillow, including the original patented design and premium foam along with high-quality fabric at an affordable price.     

Original patented design Designed by a Chiropractor and nursing mother Unmatched quality and comfort Premium foam that is certified by CertiPUR-US Variety of ultra-plush fabrics and beautiful designs to match any décor

Back Buddy was designed by a Chiropractor and a nursing mom to alleviate back pain during pregnancy, postpartum, and beyond.

Available in a variety of highquality fabrics and beautiful designs to match any décor.

© Copyright 2011-2017 Mom’s Essentials, LLC | Use only as intended. | U.S. Patent Number 8,261,386


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Designed by a Chiropractor and a Nursing Mother The Back Buddy® was designed especially for new parents by a Chiropractor and a nursing mother. Years of experience, as well as a tremendous amount of thought and determination, went into creating a product that provided just the right amount of support for pregnant and nursing moms. Back Buddy is a patented back support pillow (U.S. Utility Patent Number 8,261,386) whose specialized back support cannot be found in any other product.

Commitment to Quality As parents ourselves, we are committed to providing the highest quality products for our customers. Back Buddy Support Pillows are made from high-quality structural foam, which is certified to be made WITHOUT harmful PBDE’S, phthalates, CFC’s, formaldehyde, mercury, lead, or other heavy metals. Our foam is made in the USA using environmentally innovative manufacturing processes and is tested for performance, durability, and emissions.

The Back Buddy® is a patented back support pillow with specialized support that cannot be found in any other product.

Mom’s Choice, Top Choice of the Year, GSM and Family Choice Award Mom’s Choice Awards® (MCA) is globally recognized for establishing the benchmark of excellence in family-friendly media, products and services. An esteemed panel of judges includes educators, media and other experts as well as parents, children, librarians, performing artists, producers, medical and business professionals, authors, and scientists. The Baby Maternity Awards Program is unique in that all products are reviewed by moms and moms-to-be. Each year a 2-day event is held in Nevada where over a hundred moms and educators are asked to review products in different categories. Award winners are chosen based on the scores and comments they receive from these moms. Only one Top Choice of the Year Award is given per category, and Back Buddy has received the honor of being named winner of the Top Choice of the Year Award in its category for 2013, 2014, 2015 and 2016.

The Family Choice Award, now in it’s 20th year, is one of the most coveted, family friendly consumer awards program in the nation and recognizes the finest products and services that enrich the lifestyles of children and families. And the Green Scene Mom Awards honor family-focused products that promote eco-friendly lifestyles, sustainable living, and creative innovation. We are honored to have received all of these awards.

Comments From Our Customers “I just want you to know how much I LOVE my back buddy! I have chronic back pain and have suffered for about 4 years now. I knew being pregnant would be a challenge and possibly make it worse. Well the Back Buddy has provided relief and I am feeling better now than I did even before my pregnancy! Thank you so much for the wonderful invention!” ~ Rachel ~ “I got the Back Buddy today... I love it! It's EXACTLY what I need, even before baby arrives I need the support this pregnant! Thank you SO much. ” ~ Marisa Coughlan, Actress ~

More on the next page

© Copyright 2011-2017 Mom’s Essentials, LLC | Use only as intended. | U.S. Patent Number 8,261,386


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“We (aka Baby and I) love the Back Buddy and use it all the time!!! ” ~ Stephanie Lemelin, Actress ~ “So I’m in the middle of nursing [my son] for the night, and my back is killing me! Hmmm, why is my back hurting so much all of a sudden? Oh wait, I’m not using my pillow! Holy cow does this pillow work!! I’m very impressed and just wanted to let you know!” ~ Lia ~

“I just have to rave about my Back Buddy. [My son] refuses to sleep at night unless I am holding him. That being said, I use my Back Buddy every night, all night long. I went without it a few times and woke up terribly sore. Thank you Back Buddy for making my long nights comfortable!” ~ Robin ~ “It is beautiful, comfortable, and very supportive. Wish I had one when I was nursing!” ~ Laura D. ~ “I love love love your pillow!!!! Not only is it the best support I have had but it’s beautiful as well!” ~ Debra ~ “My friends at work got me this and it’s the best thing I have for my back. I’m not a nursing mom. I’m over 50 and my back hurts if I sit on the couch for too long. I love reading, and with this Back Buddy I can read for hours. I would recommend this to anyone who has back problems. Thanks to everyone who helped in the process of making this.” ~ Denise ~ “I love my pillow. I put away the numerous pillows used trying to obtain comfort. I was instantly relaxed and did not feel any pain in my lower back. This comfortable pillow is much more than a welcome relief, it is peace of mind and body.” ~ Debbie ~ “Not too hard, not too soft and contoured just right. The cover was surprisingly easy to put on. I’ve gotten so used to wrestling with various nursing pillows to get their respective covers on. But this slipped on well, thanks to the shape of the pillow vs the opening in the cover, the dual zippers and the smooth pillow texture. Thanks for a great product and terrific customer service.” ~ Rebecca ~ “After using this Back Buddy for a few weeks, I must say I have never been more comfortable sitting on my couch or bed! I can’t believe how well it works! It has the firmness you need, and is shaped perfectly in all the right places to relieve back pain while you are sitting. This is definitely a great product for expecting mothers that get uncomfortable while sitting. Don’t just think it’s for expecting moms though. My husband used it whenever I wasn’t sitting and loves it! I give the Back Buddy two thumbs up! :)” ~ Amber ~

P.O. Box 724 | Grosse Ile, Michigan 48138 (734) 231-1600 | toll-free (888) 543-4582 info@moms-essentials.com back-buddy.com | facebook.com/backbuddy | twitter.com/back_buddy © Copyright 2011-2017 Mom’s Essentials, LLC | Use only as intended. | U.S. Patent Number 8,261,386


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Back Buddy® in the News Back Buddy® Support Pillow was listed on Buzzfeed as one of the 35 Genius Parenting Inventions. Back Buddy was named among some of the greatest parenting inventions such as Velcro, tear-free baby shampoos, forehead thermometers, portable breast pumps, and Amazon Mom. http://www.buzzfeed.com/mikespohr/35-genius-parenting -inventions-c9mr Back Buddy® has been featured on the Welcome Home TV Show, which airs on the Time Warner Life Network. Welcome Home attended the ABC Kids Expo in search of new and innovative products in the Baby and Children’s Industry. You can view the segment online at http://youtu.be/c4VaLLYX3jY which was filmed at the 2013 ABC Kids Expo. Back Buddy® is a favorite among celebrities! When interviewed by Celebrity Baby Scoop, celebrities were able to share their favorite baby products from the the exclusive Pre-Golden Globes Celebrity Boom Boom Room. The Back Buddy was mentioned as a favorite by both actress Kelly Stables (Two and a Half Men) and singer Nikka Costa. http://www.celebritybabyscoop.com/2013/01/23/celebrities-share-must-have-items-from-boom-boom-room

Other celebrities that have the Back Buddy include Erin and Ian Ziering (of 90210), Samantha Harris (of Dancing With the Stars, Entertainment Tonight), Lisa Ling (Our America), Marisa Coughlan (Bones, Boston Legal), Jamie Anne Allman (The Notebook), Stephanie Lemelin (AOL’s Playdate), Nicole Sullivan (Cougar Town, King of Queens), Cree Summer (voiceover actress and star of A Different World), Kelley and Scott Wolf (Party of Five, NCIS) and model/actress Ali Landry. © Copyright 2011-2017 Mom’s Essentials, LLC | Use only as intended. | U.S. Patent Number 8,261,386


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Back Buddy® in the News (Continued) Back Buddy was chosen as one of the Best & Hottest Products From Pregnancy To Preschool™ by Metroplex Baby & Kids/MetroMoms. The products for this signature event include the latest technology, toys and gear that are unique and/ or make parents' lives easier. Back Buddy was featured in Pregnancy Magazine’s Buyers’Guide for 2014. The magazine was distributed online and in stores, including Barnes & Noble Booksellers.

Back Buddy has received excellent reviews including this one from Baby Elan {Daily}: “When my daughter was 11 months old I ended up in physical therapy for my back. All during my pregnancy, I had back issues and when I was breastfeeding I had even more. Luckily with baby boy I didn’t have as much pain and towards the end of my pregnancy when it started to get worse, I had the amazing Back Buddy to help offer support! I took the Back Buddy with me to a lactation appointment and the consultant couldn’t stop raving over the pillow! … It was incredibly comfortable while I was pregnant and helped support my back while I was working at my desk. I’m never sitting on my couch without my Back Buddy and it goes with me everywhere.”

http://babyelandaily.com/2012/12/11/back-buddy-review/ Back Buddy was featured on Good Morning Arizona for Mother’s Day 2014. Back Buddy was presented as one of the best gifts to give mom, alongside other products that moms love. You can watch the entire segment at http://youtu.be/Rr13J73OF60

Back Buddy has been featured in several other publications as well, including Pregnancy & Newborn Magazine, Baby & Children’s Product News, Baby & Kids Magazine, Baby Maternity Retailer, and Maternity & Newborn Magazine. Coverage includes being chosen as one of the “New & Noteworthy” products in Buying Guides for Maternity & Newborn, Hot Products at the ABC Kids Expo, Nursing Shawls & Pillows section as well as the Stars’ Favorite Baby Products in Baby & Kids Magazine.

© Copyright 2011-2017 Mom’s Essentials, LLC | Use only as intended. | U.S. Patent Number 8,261,386


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© Copyright 2011-2017 Mom’s Essentials, LLC | Use only as intended. | U.S. Patent Number 8,261,386

Back Buddy® 2017  
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