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Vol.7

BIGGEST BABY FAIR IN SOUTH EAST ASIA

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14th - 16th October 2016 | Singapore Expo Hall 5

Baby Essential pg 46

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Ode to Shopping: Online, on-site and on-demand! For modern parents, online shopping has made it easier and more convenient to scout (or rather, mouse!) around and stock up on essentials for your baby without the need to even set foot in a specialty store. Whether via a website or an app, parents can spend hours browsing, researching and comparing every single conceivable item under the sun for baby, in the comfort of their homes. It suddenly struck us while penning this note, that online shopping can be likened to awaiting the birth of your little one. A filled shopping cart = Bun in the oven. Tracking your orders = Keeping up with baby’s weekly progress in the womb. Approximate shipment date = Expected delivery date, which is accompanied by the eager anticipation for “D-Day” when your precious package finally arrives. And at last, the gratification of holding the real and actual thing for a careful and up-close inspection! What do you think? Ultimately, good things come to those who wait! Alas, if you’re the impatient sort, that’s one of online shopping’s downsides. Another bugbear is that while online shopping offers an abundance of choices, that variety is presented visually. Most of us, however, are also tactile folks; we enjoy touching, handling, feeling, even interacting with our prospective purchases beforehand. Well, with Baby Market just around the corner, you can do just that... and more! Happening between 14-16 October, it’s the Number One biggest baby fair in Southeast Asia and Singapore, with over 1,000 brands and over 150,000 products available at this year’s venue, Singapore Expo. Here’s your chance to try out, test and compare all kinds of products to your hearts’ content and buy them on the spot. (The challenge: is three days enough?) Even better, Baby Market has also harnessed everything that you love about online shopping and incorporated them into the event. Savvy parents who have been staking out babymarket.com.sg, mummysmarket.com.sg and the Mummys Market Facebook page on social media would have been busy pre-ordering, zeroing in on exclusive Star Buys for discounts galore and creating virtual shopping shortlists.

From the

r o t i d E

If you can relate, welcome to the club! When it comes to planning for your baby’s arrival, you can never be too prepared. And, as any obliging and indulgent parent will tell you, a typical newborn product inventory can quickly take on a life of its own as it expands to include anything and everything! Trust us—parents who’ve already guzzled bandwidth with hundreds of product page loads will turn up at the event to collect their pre-orders… and there their shopping marathon will still continue! It’s like having your cake and eating it too… instantly gratifying. And if you didn’t have sufficient time to research on everything, you might just find some useful info and ideas within these pages. In this complimentary issue, we’ve written about milk bottles; creating a safe area for play and rest in baby’s room; the benefits of baby sling carriers; teething time; prenatal yoga and lots more. Enjoy the read, soak up all the excitement and… shop smart!

The Mummys Market Team




WHAT’S INSIDE? 02 10 12 16 18 24 28 31 34 38 41 46 50 52 59 61 69

From the Editor

Baby Care

Be a Hot (Sling) Shot From Breast to Bottle It’s Teething Time Your Baby Bookworm

Breastfeeding

A Load Off Your Chest

Home & Lifestyle Making a Splash Playing It Safe

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Participating Brands and Products

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Labour & Birth

Banking on Your Baby’s AcCord

Pregnancy Care

Prenatal Yoga The (Un)usual Suspect

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EVERYTHING UNDER ONE ROOF Strollers, Prams, Carseats, etc

Emotion

And More!

Cots, Playards, Rockers, Highchairs, Walkers, Cradle, Playgyms, Playmats, Co-Sleeper, etc

And More!

Carriers, Wraps, Slings etc

And More!

Baby Wear, Cloth Diaper, Swaddlers, Pillows, Mattresses, Bibs, Blankets, Accessories etc

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kids & baby sleepwear

And More! All information stated is correct at time of printing and subject to change without notice.


EVERYTHING UNDER ONE ROOF Diapers, Baby Wipes, Milk Powder, etc

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And More! All information stated is correct at time of printing and subject to change without notice.


Baby Care

Some things never go out of style: Whether it’s a traditional shawl-turned-sling or comtemporary carrier, a baby wearing harness is an essential now as it was, way back when! Carrying your baby in a sling or carrier is also referred to as baby wearing. There are a number of benefits to baby wearing. Our babies start out in the uterus for a period of nine months, where our breath and heartbeats are their constant companion which makes them feel warm and safe. The initial weeks after birth are sometimes referred to as the “fourth trimester”, and with good reason. This period can feel almost like an extension of your pregnancy as you adjust to having a newborn in your life. Likewise, this is a totally new period for your baby as well after making the transition from womb into the outside world. Fortunately for us, we can baby wear, which in a way simulates the womb and brings the baby right back to us. Baby wearing offers that closeness again, while providing baby with benefits to develop both emotionally and physically. Some researchers have referred to oxytocin as the “great facilitator of life” as it promotes and encourages stronger bonds in human relationships by affecting emotional, cognitive and social behaviours. Baby wearing evokes the release of oxytocin which will stimulate your baby’s emotional feeling of happiness—and also result in a more intimate parental bond. Bonding between mother and child may be the biggest and best reason for baby wearing, but there are other reasons as well.

Reasons to invest in a baby sling There are three very different types of mothers when it comes to the topic of baby slings. There are those who have never tried slings, as they have not even heard about them! Then there are those who have tried them but didn’t get the full effect of them because either they didn’t purchase the right kind or the right size or they just were not using them correctly. Finally, there are the ones who are diehard fans of baby slings and they couldn’t imagine life without using one. Where do you fit in?

Be a Hot

) g n i (Sl Shot ! 10 Shopping Magazine, Issue 7

For myself, I was somewhat undefinable—or undecided. I never could figure out how to fold that enormous piece of fabric into a pouch, nor did I have the faintest clue how, or where to slip through the accompanying ring for adjustment purposes. In the end, I relied on my then Indonesian maid to help me fashion that swathe of cloth into a sling, but then it entirely defeated the purpose of showcasing my independence as a new mother, as I couldn’t even achieve the basic task of “attaching” baby to myself without her help! Despite that shortcoming, I remember thoroughly enjoying transporting my son around in this manner, even though I really rued the fact that once I took him out of the sling, I couldn’t put him in again if she wasn’t around! Hopefully, other mothers will be less bumbling like myself! Here are several great reasons to learn about, reconsider, or brush up on your knowledge of slings.

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“Extra” set of arms: Ever wish you had four arms instead of two? A sling allows you to hold baby close without actually using your hands to do the carrying. As a result, you are free to multitask too.

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Go anywhere: A sling makes you and your baby one “unit” – rather like those days when you were still pregnant. You can go pretty much anywhere you did when you were pregnant without a bulky stroller or tired arms weighing you down.


Baby Care

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Space saver: There is nothing that you will find that folds up smaller than a piece of material. In fact, you can fold the sling carrier in any way and it is not going to take up much room in the diaper bag. Your diaper bag will already be stuffed to the brim with diapers, bottles and other essentials, so a space saver is very important. Plus it is super lightweight as well. Baby is at your level: Your baby sees the world as you do when they are in a sling. Studies have shown that a baby is more social and content when they can constantly see your face and experience social interactions with you. Nursing mothers can breastfeed discreetly and conveniently too. Baby loves it: The natural movement, the warmth, the closeness of material, hearing your heartbeat… Being held in a sling is an experience that is all very reminiscent of your womb. This is why a sling can soothe a baby like no other equipment could ever hope to simulate. Paediatricians like Dr. Sears recommend slings especially when you need help to calm a colicky baby. Keeps baby close: See, touch, hear, kiss, breastfeed all with little effort and at any time. Carried babies are much more in tune with their mothers. Over a period of time, you will be able to much more accurately interpret the sounds and movements your baby makes when he is being carried about in this way.

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Bonding tool: Baby wearing is not limited to just the mother, but partners or caregivers can use a sling to do this too, which gives them the opportunity to bond with baby as well.

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Reduces likelihood of health problems: The use of a sling carrier for baby wearing decreases the risk of Sudden Infant Death Syndrome and flat-head syndrome happening to your newborn infant. Evidence has also shown that babies carried in slings are less susceptible to becoming colicky and will regurgitate or spit up less.

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It’s adjustable: A sling is flexible enough to accommodate your baby as he grows, with some parents choosing to baby wear up until their child is a toddler.

Key considerations when making your choice Now that you’re aware of all the sling carrier’s numerous advantages and benefits, it’ll probably be clearer to you why they are gaining in popularity. In your quest to find the perfect carrier for you and your baby, here are a few guidelines on selecting the right one. How old is your baby? Different types of carriers may be designed for younger or older babies. For example, most front baby carriers can be used for babies from three months old onwards, but are not ideal for newborns as they do not have adequate support for their heads. Fabric wraps, on the other hand, are suitable for babies from birth onwards. Older babies and toddlers can be optimally carried around in back or hip carriers as they are able to bear some of their own weight and hold themselves upright. Ease of use and versatility. Most fabric wraps can be used for a long time as your newborn grows into toddlerhood. However, as earlier mentioned in the article, most parents will face the difficulty I encountered, which is figuring out how to gather all those reams of material into a carrier that is easy to put on and take off. Hip carriers are popular as these can be simply positioned on your shoulder before placing baby inside. However, they can only be carried on the side, just like how back carriers are self-explanatory. Some front carriers may seem attractive as they claim to be able to bear the weight of babies up to 15kg —but it can be extremely taxing to carry a baby of that size and weight around on your chest for long periods. Ideally, the carrier should be adjustable for use on the front, back and side, but other than the flexibility of positioning, you should always consider if your baby continues to fit into it comfortably as he grows. Type of construction. Some fabric wraps are made of very thick material, which can get uncomfortably warm for both you and baby, especially when outdoors. Fortunately, most front, back and hip carriers are relatively lightweight, while others are not waterproof or as breathable. Some of these carriers are also quite bulky and can be awkward to fit inside your diaper bag when your baby is not in it. Primary use. Different parents may intend to use their baby carriers for individual purposes. Some may use it for short periods around the house to bond with baby. Others may forsake the use of a pram or stroller entirely and use the carrier for extended durations when they are out and about. It’s entirely up to you when, where, and for how long you will use the carrier to bring baby around and along with you. After settling on your preferred sling carrier, all parents should take time to learn precisely how to use them correctly. Also, don’t be afraid to pose questions to the seller before you buy, ask other parents for advice, or go online to watch “how-to” videos and share your experiences on various parenting forums.

Shopping Magazine, Issue 7 11


Baby Care

T S A E R B M O R F TO

BOTTLE Whether you choose to feed baby from both breast and bottle, or bottle alone, the important thing is that both you and baby should be happy, healthy and comfortable. Even the fiercest advocate of breastfeeding will be inclined to agree that at some point or another, a bottle and teat will have its rightful place in feeding baby. It would be unjustified to demonise milk bottles and frown upon them in favour of exclusive nursing at the breast. After all, mothers do rely on bottles to give their babies water; working mothers may express their breastmilk in advance for the caregiver to feed baby; even nursing mothers themselves occasionally resort to the bottle when their nipples feel too cracked, raw and sore for direct suckling. There are mothers too, who practise combination feeding, where baby is fed a mixture of breastmilk and formula. And then there are mothers who are trying to wean their baby off the breast altogether and on to the bottle. In these instances, making the transition from breast to bottle so that baby is comfortable with both has its advantages—mainly, convenience and flexibility.

Introducing the bottle Just like breasts, not all bottles are the same! There are many elements to consider when choosing a bottle, such as material, size, shape and design features such as anti-colic. Some infants who suffer from colic or spit-ups may need a bottle that is designed to prevent such problems. For example, some new bottles have different vent systems which prevent baby from ingesting air along with the milk, thus reducing gas and colic. Sometimes, making a simple bottle switch will eliminate the issue, without the need to resort to drastic measures like changing the brand of formula, which is a mistake common among mothers who are weaning their infants. One vital attachment that cannot be disassociated from the bottle is, of course, the teat, which can make 12 Shopping Magazine, Issue 7

the difference between a fuss-free or extended weaning period. If you’ve been breastfeeding baby all along and are only just introducing a bottle, try using teats that closely resemble the shape of the areola and nipple. Manufacturers refer to these as orthodontic shaped, and they have a distinctive bulbous shape with a wide base that gradually tapers down to the nipple, similar to how your breast fits in your baby’s mouth. However, there is no harm trying the standard teat, which comes in a bell shape. There are other functional ones as well, like the angled teat, in which the nipple is slanted to tilt into the baby’s mouth; or the vented teat, which features a small hole in the neck of the nipple to prevent it from collapsing. Teats can also be made of latex or silicone, and they’re easy to differentiate. Latex, or rubber, is soft, flexible, brownish-beige in colour and opaque. Silicone, on the other hand, is clear and is much firmer than latex, which some babies dislike. To ease

the transition between breastfeeding and bottle nursing, start your baby off with a slow-flow. Medium- and fast-flow teats are for older babies who can consume more milk. There is also the option of variable flow teats, marketed as being suitable for babies of all ages as the flow is moderated by the strength of their sucking.

A winning wean So what other factors contribute to successful weaning off the breast and on to the bottle? Pay attention to the temperature of the formula— most babies are content with formula at room temperature or that is slightly warm. You may warm the feed by immersing the bottle in a bowl of hot water, then shake a few drops on your inner wrist to check that it’s just about right. Even if a bottle is marked as microwave-safe, resist doing that to raise the temperature of the formula. In a microwave, the liquid heats unevenly and while the bottle may still be cool enough to touch, the formula inside could have hot spots that could scald your baby’s delicate throat.


Baby Care

A misconception is that bottle feeding will reduce the intimate bonding experienced between mother and baby during breastfeeding. Don’t worry, it won’t! In fact, the beauty of baby taking to a bottle is that it gives your significant other—that is, daddy!—or other family members, the precious opportunity to bond with baby as well. Bonding will occur when there is cuddling and close skin-to-skin contact, and there’s nothing better than cradling your baby and gazing into his eyes as he sucks contentedly from the bottle.

Make bottle feeding an equally pleasant experience for your baby as when he was solely breastfeeding. Even though you can now visually see the amount he is consuming, don’t force him to finish the bottle if he falls asleep towards the end or appears content and satiated. Just like when he was breastfeeding, your baby will know when he’s had enough. Never force by reinserting the teat into your baby’s mouth when he doesn’t want it. Your insistence could result in a stressful bottle-feeding experience that could spill over into subsequent sessions.

Settle down in a comfortable position as you get ready to feed your baby from the bottle. First, keep your baby’s head straight in relation to the rest of his body, as it will be harder for him to swallow if his head is turned to the side or tilted back. What should be tilted however, is the bottle. As you bring the teat to your baby’s mouth, the bottle should be slanted at an angle that flows the milk down to the nipple and the air to rise above the formula, which will help minimise your baby swallowing excess air.

Bottle basics

Monitor your baby’s progress as he sucks from the bottle. The nipple should ideally release one drop of formula per second when the bottle is turned upside down without shaking (any faster and a young infant may choke). However, if you notice your baby’s cheeks caving in and he appears to be sucking forcefully with the bottle hardly draining, then the nipple flow may be too slow. When he is about halfway finished with the contents, take a break to burp baby to release any gas accumulated in his stomach. If you neglect doing this, your baby might be restless due to the discomfort caused by the wind in his tummy; he might even regurgitate a fair amount because of improper digestion. Burping your baby halfway also allows you to switch arms during feeding so that you don’t get cramps.

While getting your baby acquainted with drinking from a bottle seems straightforward enough, once you’ve decided to incorporate its use into your baby’s feeding sessions, the sheer number of options available could prove daunting for the uninitiated. Indeed, it is not unusual for mothers to go through several purchases before settling on a particular bottle that baby is most comfortable with. For starters, you may want to use smaller sized bottles when baby can take in only a small amount at a time. Usually these “beginner” bottles can contain four ounces, or 120ml of fluids. Later you can switch to bigger bottles (typically eight ounces, or 240ml) which you can continue using for the entire duration that baby is being bottle fed. There are many factors to consider during bottle selection, including: basic design—standard, wide-necked or angle-shaped functions, for example, vent/anti-vacuum system to minimise gas, inbuilt temperature sensor

Shopping Magazine, Issue 7 13


Baby Care accompanying accessories—some baby bottles are designed to be compatible as the child grows, and can be fitted with later add-ons like handles or sip spouts easy availability of accompaniments, parts or replacements—such as sealer ring or disc, bottle cover, teats material

Why materials matter Of the above considerations, the one with the most importance is material, which is why more detailed information follows regarding this “matter” (literally!). One thing you’re bound to notice whilst out shopping is the manufacturers’ claim that their product is “BPA free”. So what is BPA and should there be any cause for concern? The furore surrounding Bisphenol A, or BPA, was first unleashed in 2008, when its possible health risks were revealed. This led to a complete ban in 2012 by the Food and Drug Administration (FDA) on the use of BPA in the manufacture of baby bottles specifically, following similar bans in Canada and Europe. Alarmingly, up to that point, many makers of plastic baby bottles were still actively using BPA in their production, with researchers estimating that up to 95 percent of bottles on sale in the market contained BPA. Although Newsweek stated in a 2015 report that “research on the impact of BPA on human health is contradictory”, it appears that researchers and medical scientists would rather err on the side of caution, with the majority that Newsweek spoke to indicating that “it is likely (though not certain) that the chemical plays a role in a litany of health concerns”. These run the gamut of impaired learning, hyperactivity disorders, cancer, fertility problems, diabetes and obesity. The jury is still out on BPA’s toxicity to humans, and this is because most of the studies on its effects have been conducted on animals. If it’s any form of reassurance, most international regulatory boards agree that, currently, the BPA that people are exposed to, for example in food packaging, are at safe levels, and the chemical only becomes dangerous when consumed in large quantities.

Fortunately, there are many varieties of baby bottles—from major to niche brands—available now that are BPA-free. For added assurance, it is even better if they are listed as free from PVC, phthalates, lead and BPS (see box story) as well. Look for brands like Medela, Philips Avent, Born Free, Lansinoh mOmma and NUK.

To understand what a large quantity constitutes, it would have to be correlated with tolerable daily intake (TDI), which is the amount that can be safely ingested in a day. According to the UK Food Standards Agency, a three-month-old bottle-fed baby weighing 6kg would need to consume more than four times its usual number of milk bottles fed in a day before BPA levels would even reach the TDI.

Besides BPA-free plastics made of polypropylene or polyethylene, there is glass, which is also environmentally-friendly, easier to clean, and does not retain odours. However, they are heavier than plastic bottles and are more breakable, although there are some choices that claim to have a lower risk of cracking or shattering. Dr. Brown’s, Evenflo, Tommee Tippee and The First Years have BPA-free glass models too.

Baby bottles are usually made from polycarbonate and polyethylene plastics, and studies have indicated that these plastics leach BPA when exposed to higher temperatures. This could happen when hot liquid is poured into a bottle; a bottle filled with formula is heated; or when a bottle is sterilised using hot water or steam. Good bottle care practices must be observed as well. If you notice your baby’s bottles—even the BPA-free ones—are getting worn out or have scratches or bite marks, it is best to discard them as it means the quality has already been compromised and could lead to further degrading of the plastic. Opt to wash baby bottles gently and avoid using harsh dishwashing detergents.

There are also other premium materials available for more discerning parents, such as polyphenylsulphone (PPSU), which is said to combine the best features of glass and plastic. PPSU is BPS, BPA, phthalate and lead free, withstands repeated sterilisation, and does not absorb odours or colours. Brands that offer PPSU baby bottles include Boob and Pigeon. Another avant-garde material is medical-grade soft silicone, which is offered by Comotomo. Apart from plastics, there are even anti-bacterial stainless steel bottles made by Pura, which are made from the same material used in milk pasteurisation. For their range of metal bottles, Pura has also designed slip-on silicone bottle sleeves to protect your baby’s hands from extreme temperatures.

Alternative options

Some bottles come in a non-traditional design that is modelled to resemble—and even feel—like mother’s comfortable breast, to further ease the transition. The Mimijumi baby bottle for example, features a single, one-piece nipple that is simply directly attached to the bottle with minimal fuss.

The heightened awareness of toxic substances has led to more informed consumers. This in turn has pushed bottle manufacturers to continue making new and innovative products while raising the bar on quality and safety—perfect for babies making the switch from breast to bottle!

14 Shopping Magazine, Issue 7


Baby Care Indeed, with so many non-toxic alternatives becoming the standard norm, parents now can fully focus on introducing bottle to baby without worrying about lurking risks in what appears to be a seemingly harmless bottle. Of course, there are basic precautions when giving baby the bottle: Never leave your baby alone to hold the bottle and drink by himself, as it could be a choking hazard. Also, your baby should not be left to fall asleep with the bottle still in his mouth, as traces of milk can cause tooth decay if he has already started teething. Paediatric dentists also discourage the use of a bottle beyond the age of two years as this could misalign the upper gum line and palate, leading to formation of overbite and buckteeth. Overall, remember that even when weaned off the breast (gradually or totally), feeding your baby with a bottle can still be a rewarding and shared experience for bonding. When in doubt, don’t keep your concerns “bottled” up too! Approach your paediatrician to discuss more about weaning, continue to keep updated on product news and developments, and chances are, you and baby will enjoy this seamless switch when the time comes.

Going by numbers As a general reference, consumers should inspect any bottle(s) they intend to purchase by looking for the Resin Identification Code which is normally printed at the base of the product. Opt for non-polycarbonate plastics, which do not contain BPA: polyethylene will have #1, #2 or #4 recycling symbols, while polypropylene will be marked with the #5 recycling symbol. Recycling symbols to be avoided would be #6—polystyrene, which leaches styrene when heated; as well as #3 and #7 plastics (or with a “PC” symbol), which are most likely to contain BPA or Bisphenol S (BPS). After the BPA warning, BPS was used as a substitute instead by manufacturers as it is more resistant to leaching. Less leaching, however, doesn’t mean no leaching, and recent studies have indicated that BPS exposure is just as harmful as BPA, and can lead to similar adverse health concerns. So be aware that a product stated as “BPA-free” isn’t guaranteed to be without suspected toxins—it may still contain BPS.

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Baby Care

On average, your baby’s first tooth is likely to make its appearance around the sixth month. This is a very general reference, and the range of what constitutes as “normal” is too wide and unpredictable to make an accurate guess. Parents can make an educated estimate, however. Teething can begin as early as three months or as late as 12 months old. However, if your baby crosses his first birthday with no sign of any developing teeth, it would be best to bring him to see a paediatric dentist for an assessment.

Bite-sized breakdown

It’s

Teething Time!

All parents know their baby will grow teeth, but there is no predictable pattern to know exactly when a baby will begin teething, how long the teething process will take, or even if your baby will have all the so-called “classic symptoms” associated with teething. Although a challenging period, it’s still within your means to try and soothe baby as he approaches this significant milestone. Primary dentition is the process during which an infant’s teeth start to grow, in order and in sequence. It is commonly referred to as teething, and is also known as “cutting teeth” because the teeth will literally cut through the baby’s gums as they begin sprouting. Most parents will anticipate the arrival of baby’s first teeth with a mix of trepidation and excitement. Others will feel anxious for baby’s well-being during this period, while there may even be parents who have inner dread at the prospect of potentially sleepless nights filled with the wails of a restless and distressed baby in pain and discomfort. While the process can be a difficult time for both baby and the parents, to avoid undue worrying, parents should be aware that all babies vary when it comes to teething. For starters, teething most likely follows hereditary patterns. As a result of this genetic factor, parents cannot make any difference to their baby’s teething pattern—and it’s also unlikely that they can even remember how their own experience was like, or when it started!

When it happens As with most physiological developments, teething will start at different ages depending on each baby. Some babies are even born with an erupted tooth, or teeth already present, which are called natal teeth. This is an uncommon occurrence that presents itself in only one out of every 2,000-3,000 cases. Usually, these teeth are wobbly and can affect the breastfeeding process, so they are often removed shortly after delivery. Other babies sprout neonatal teeth, which erupt during their first month. 16 Shopping Magazine, Issue 7

Besides the age when the teething process occurs, the pattern of the order of appearance can vary in a set of teeth. Note that everyone has two sets of teeth throughout their lives; this begins with 20 deciduous teeth during infancy and childhood. Known as baby or milk teeth, these are already present in the gums at birth and it can take up to several years for all 20 milk teeth to emerge—10 in the upper jaw and the remaining 10 in the lower. It is unusual for a child not to have all these 20 teeth grow in; most children will possess a full set of milk teeth by the ages of two or three. The milk teeth will remain in place until the child is around six years old. From then until the age of about 12, these will begin dropping out and are replaced by permanent, or adult teeth that develop deep in the gums. Excluding wisdom teeth, a fully-grown adult has 32 permanent teeth. Usually there is no fixed sequence in which baby teeth appear—again this depends on the individual baby. Even if certain teeth grow before the initially expected ones, this is not a cause for concern but simply a deviation from the norm. As a guideline, the baby teeth may appear in the following order: First the upper and lower incisors will grow, with the upper lateral (side) incisors erupting before the bottom, or lower, lateral incisors. Most typically observed first are the two lower central incisors, followed a month or two later by the two upper central incisors. By baby’s first birthday, the side incisors in each jaw (two for the upper, two for the lower) will arrive next, which means that by his first birthday, baby can flash you a toothy grin of eight teeth! Following that, at 18 months or around that age, the next cutting of teeth are the top and bottom molars (four in total, used primarily for chewing). Then, around 18-20 months, your baby will begin growing cuspids, also referred to as canine teeth, as they are the bigger teeth used for tearing food. And finally, when he is around two or two-and-a-half years old, your baby’s four back molars appear, thus completing the mouth of milk teeth—and the conclusion of the teething process.


Baby Care

Signs and symptoms It is important for all parents to know that teething is a stage of your baby’s growth that is perfectly normal and inevitable, and it rarely results in complications in the vast majority of babies (teething neither leads to convulsions, nor causes bronchitis or diarrhoea for example). Although no evidence exists that teething is associated with any severe, healththreatening conditions, it still continues to be misdiagnosed—leading to unnecessary alarm among parents when this unfortunately occurs. On the other end of the spectrum, there may be cases where symptoms or clues of a potentially serious illness are dismissed as simply being signs of teething. When in doubt, parents should still continue to promptly refer their baby to a doctor for an assessment and appropriate treatment. Again, different babies will display different teething signs and symptoms. While some babies may appear to sail through multiple tooth eruptions with minimal fuss, others may seem to be in constant pain even with the appearance of just one solitary tooth at a time. Speaking of appearance, some babies will have the “warning” sign of a slight lump or protrusion in their gums for a few weeks. Others will not present this at all, but one fine day, their parents may suddenly notice a tiny tooth bud emerging from the gum. Despite these seemingly polar contrasts, it nevertheless is helpful to be aware of typical behavioural and physical changes that develop. Here are some of the more common ones, in no particular order:

Minimise use of fluoride. International researchers have in recent years concurred that fluoride is toxic in excess and may even damage a child’s developing brain cells, leading to lower IQ levels. Because babies are likely to swallow toothpaste instead of spitting it out, most public health advocators recommend using a non-fluoridated toothpaste for babies under the age of two or to use an amount no bigger than a grain of rice. Create good dental hygiene from the start. As soon as your baby’s first tooth appears, buy a suitable toothbrush to gently brush it using an up-down movement. Avoid offering your baby too many sweet, sticky foods and don’t let your baby fall asleep with a bottle to prevent tooth decay. It is also a good habit to clean baby’s teeth and gums gently with a warm and wet washcloth after each feeding. Notes on teething rings. Refrain from attaching the teething ring around baby’s neck with a carabiner and chain as this could pose a strangulation risk. Liquid-filled teething rings are not the best choice as these could break and leak. If you do use this type of teething ring however, pop it into the freezer for fast cooling. Remove it before the liquid inside solidifies, making the ring become too hard when it comes into contact with your baby’s tender gums. Additionally, you can engage your baby with entertaining activities to while away the time and attempt to distract him from the pain of teething. Parents, bear in mind that teething is a phase that won’t last forever, and it comes with a result that will be worth it in the end—a wonderful pearly smile for your baby!

Increased salivation and drooling, which may result in drool rash. He may gnaw and chew on his fists and other objects, so take care not to leave potential choking hazards lying around. Provide him with a teething ring or rubber teething aids; for added relief, chill these prior in the fridge. Baby’s gums may appear red, inflamed and swollen, or bulge at areas where teeth will soon sprout. Your baby may wake up more often at night; other episodes that may manifest more frequently include crying, fussiness, restlessness, clinginess. Baby’s appetite may wane due to the discomfort from his gums, or even eating from a hard spoon. Offer him easy-to-eat finger foods or introduce a soft diet such as porridge. Also ensure he has extra fluids. Your baby may run a slight temperature but never a high or prolonged high fever.

Actual and factual While teething is a relatively straightforward affair, there is some sound advice surrounding the topic—and which may, in fact, even help in getting past the bumpiest stretches without adding to the pain. Don’t over-depend on pain relief gel. Anaesthetic gels can numb the back of your baby’s throat to the extent it weakens his gag reflex, which is a vital instinct that stops him from choking on his own saliva. Since 2009, the Commission on Human Medicines has also recommended that topical oral pain-relief products that contain salicylate salts, such as choline salicylate or acetylsalicylic acid (Aspirin), should not be given to children younger than 16 as they may cause a severe allergic reaction. Don’t massage baby’s gums with alcohol. Contrary to some old wives’ tales which claim that this “trick” supposedly works for teething relief, any amount of alcohol (even a tiny drop) is simply not meant for individuals as young as infants. Shopping Magazine, Issue 7 17


Baby Care

Your Baby

m r w k Boo W

hile playtime is central to a child's early development, many experts agree that reading is just as important. It is commonly understood that reading aloud is beneficial in developing a love of books and therefore a love of learning in children. Read on to discover how to get the most out of reading together with your baby.

Ahhhh… Reading—one of the simplest and most easily accessible pleasures in life. When it comes to readying your lil’ one for this activity, there are no hard and fast rules to begin with, which leaves some parents understandably perplexed when it comes to literally, plotting their own narrative. Some parents begin reading to their babies while they are still in the womb. Others begin when the child starts bringing books home to be read for homework. Then there are advocators of early reading, like Australian children’s author Mem Fox, who believes that reading to your child should commence as early as possible: “Reading aloud to children every day from their first year of life until they start school (and beyond) changes their lives forever,” Fox says.



Baby Care

�he Complexi�es of reading These days, parents are faced with an overwhelming choice for their babies or children, with a gamut of reading materials readily available: from flip books and board books, to word-picture flashcards, read-along DVDs, digital e-books and more. Before getting started however, parents should be clear about what their main objective is when it comes to reading aloud to their child— especially when their child has yet to reach his first year. The decision about when to start is a highly personal one with different motivations, similar to an expectant mother who regularly places headphones with piped-in Mozart over her swollen belly, either hoping to soothe her unborn child, or perhaps nurture in her baby a future love for classical music! Whatever their objectives, parents must understand that all the hothousing in the world will be of limited use if the child ends up simply memorising and parroting words without associating them with any meanings or sounds. Literacy is after all a complex skill, and besides identifying the words on the page, “real” reading requires comprehension and communication abilities too. According to a study by New York University’s Steinhardt School of Culture, Education, and Human Development, babies “do not have the internal capabilities to learn how to read.” This was after a seven month period during which researchers monitored over 100 babies, aged between nine to 18 months, who had “used” various educational and reading products. Their learning progress was then compared with babies from a control group that had no such exposure. Apparently, there was no difference, leading the researchers to conclude that the result was not because of problems with any of the reading materials, but stemmed from “the issue of [the babies’] development”—in other words, they were simply much too young.

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Intan�i�le rewards So does this mean that parents reading to their young infants should bin all their books and wait until their baby is older? Absolutely not! There are so many other benefits to be gleaned from reading to your baby, even if he still ends up unable to read Chicken Little back to you after what seems to be the 1,001th narration! In fact, what will prove more meaningful to young babies during reading sessions is soaking up the familiar sounds of their parents’ voices, which gives them a sense of safety, security and reassurance. Paediatricians and early childhood educators all agree that reading is the perfect bonding activity to nurture close parent-child relationships, which is just as important for your baby’s cognitive, language and social-emotional development. How’s that for immediate gratification? The American Academy of Pediatrics recommends that children should be read to even before they attend preschool. Be it baby, toddler, or pre-schooler, any child who is read to during these early years will tend to have better language skills, enhanced literacy and a keener interest in books by the time they actually start school. With that in mind, it seems to make better sense for parents to expose their baby to reading sooner rather than later. “The more children interact with reading material, the more active and confident readers they become,” says Dr. Carolyn Jaynes, literacy learning designer at LeapFrog, a developer of technology-based educational products. “Read with your child at an early age, and build fun daily routines that incorporate reading.” To expound on that, here are a few simple guidelines to help any parent get started:


Baby Care When to read Find a moment when your baby is quiet but alert and content, perhaps after feeding, playing or a nap. Once you are familiar with your baby’s routine and ways of communicating with you, it will become easier to find the best time. If possible, try to set aside a consistent time each day for reading, then stick to it!

Where to read Sit in a cuddly position with your baby to read. Children come to associate reading with comfort and enjoyment this way. Make sure the book is close to them so that they can see and touch the pages.

What to read Books needn’t just contain stories—nursery rhymes are great too. Books about things you may have done or seen with your baby are a great way to expand on and reinforce recent events. For example, reading a book on wild animals if you brought baby to the zoo. Books with familiar characters from cartoons or movie tie-ins are popular too.

Presentation of reading materials Offer your babies a variety of books presented in different materials, textures, shapes, sizes and formats. Think books made of thick sturdy cardboard, cloth, and wipe-off plastic, to name but a few. Interactive books with pop-up pages or have things within to touch and feel and create sound are appealing too. With the proliferation of touchscreens these days, parents can also opt for digital readers designed specifically for kids, which can hold lots more titles and feature appealing animations as well.

How to read Use your voice to emote whatever you are reading aloud. Don’t worry about feeling silly; you will be rewarded when your baby grows to love particular parts of a book because of your expressive sounds! This is also known as “voice inflection” and is defined as “the way we change the tone of our voice to emphasise key words” (Speaking of Speech: Harrington and Le Beau). With the right tone of voice and inflection appropriate to a baby’s development (for e.g., they can grasp basic feelings, like anger) you can rattle off almost anything. The editorial section of a newspaper can even be read to calm a baby, if the tone of voice is right! During these early stages, the delivery matters more than the content itself. Take the opportunity to stimulate your baby’s senses too. If the story has wind blowing, then gently blow into your baby’s ear. If the story has movement, then bounce your baby gently on your knee. If there’s a hungry crocodile, then use your fingers to mimic its jaws gently snapping your baby’s tummy. Once they have become familiar with the story after repetitive readings, they will begin to eagerly anticipate certain parts of the text. This is actually teaching story prediction (knowing what comes next).


Baby Care What’s next?

Initially, not everyone will feel natural when reading aloud to children this young, especially infants. Some parents may even find the idea quite unusual, since they assume the baby cannot fully comprehend the story being read to them. Even if your baby’s attention appears to wander from the book, keep at it instead of calling it a day! Don’t be disheartened. Prepare to be flexible and focus instead on spending quality time to bond with baby over this activity until it becomes a beloved habit, which it likely will gradually become, over time and repetition. Once your baby has a few books they grow fond of, leave these in accessible places for them to find, like at the bottom of a bookshelf or a basket. Some babies will eventually seek out their favourite books as a means of independently entertaining themselves. They will flip the pages, “read” to themselves, even try to imitate the sounds they remember the storyteller made. Other babies will grow to enjoy the activity so much that they might try to get you to read to them more often – possibly even outside the scheduled time! As parents cultivate their child’s appreciation for reading, they will also notice the manifestation of early pre-reading skills. These include orientating the book the right way, turning the pages in sequence, associating the pictures with the action, and learning that the words which are being read to them tell a story – collectively, these skills are all essential for early readers. Remember: Read often, make reading fun, help your child interact with the reading material, and involve your child actively in the story throughout. Before you know it, they’ll be making reading choices of their own as they grow older. Encourage them to have a wide repertoire of reading topics, and regularly recite to them these words of wisdom from Dr. Seuss: “The more you read, the more things you will know. The more that you learn, the more places you’ll go!”

get Here’s wherereato g fix: in d your child’s Libraries: Singapore’s numerous public libraries are extremely accessible and it’s also really easy to borrow reading materials. Visit www.nlb.gov.sg to find out more about membership and borrowing privileges. Or head to http://search.nlb.gov.sg/ to look up specific titles and even make a reservation. Bookstores: Most local shopping malls have at least one bookstore tenant. Books Kinokuniya at Ngee Ann City is a popular haunt, while other familiar names include Times, Popular and the MPH chain of bookstores. Online:

Beyond the usual suspects of Amazon, Barnes & Noble and Fishpond, go niche by supporting local online book retailers who specialise in titles for babies, pre-schoolers and young children: www.flipforjoy.com.sg: For parents looking to raise bilingual bibliophiles, this site offers a good range of Chinese books for kids from birth to age nine. www.thegroovygiraffe.com: Singapore’s first official online remainder bookshop for kids up to 12. All their books are overstock and overprint titles (which define “remainder”), so prices are heavily marked down. There’s a Children’s Laureate section for award-winning titles and even a Cookbook category for culinary-inclined caregivers! www.littlegoodbooks.com: Run by a mother of two kids, this site offers a selection of books for newborns to kids aged seven. As all the titles are handpicked by the owner herself, littlegoodbooks prides itself on quality and not quantity. www.myimaginationkingdom.com: This online retailer has also set up shop at One KM mall on Tanjong Katong Road. There are books for babies to 12-year-olds, and local children’s authors are available too. There’s also a dedicated section for parents and teachers with educational books about reading and mastering the art of storytelling.



Breastfeeding

f f o d A Loa

FAQ

Your Chest Read on for the answers to some frequently -asked-questions about breastfeeding.

With the sheer amount of breastfeeding information and literature available, it is only natural for new mothers to feel overwhelmed. Regardless of whether mothers face challenges or have a smooth-sailing journey as they experience lactation for the first time, some common questions are bound to surface surrounding breastfeeding. Here, we address several, which will hopefully clear any doubts and bolster your confidence as you nurse and nourish your baby.

Q

How soon should I begin breastfeeding?

It is advised that attempts should be made to get your baby to latch on within an hour of giving birth. Even if you have delivered via caesarean section, you should be receptive to nursing your newborn as soon as possible, even if it’s in the operation room as you’re being stitched up. While this might seem too soon, the timing is to take advantage of the baby’s wakeful state immediately after birth. After this initial window period, your newborn will spend much of the next 24 hours asleep, which might make feeding more challenging. Offering baby the breast sooner rather than later also establishes faster bonding with skin-to-skin contact. Your baby will also benefit from consuming colostrum, which is the thick, yellowish pre-milk your body will produce for about three to four days before breast milk appears. Colostrum is rich in immunity-boosting nutrients to protect your baby against infections. 24 Shopping Magazine, Issue 7

Q

How frequently should I nurse my baby?

Breastfeeding is encouraged to be done on-demand, but the more you nurse, the more milk you can expect to produce. This is especially crucial in the early weeks to ensure a steady stream of milk. On average, you should breastfeed your baby an average of every two hours around the clock for the first month to six weeks. A very young infant is also unable to consume excessive amounts at one go, hence the need to feed more frequently. A baby will usually stop nursing once it is full, but ensure that one breast is emptied before offering the other, so that your baby can reach the nutritious hind-milk, which is produced in larger quantities during the later stages of feeding. While on-demand nursing can feel gruelling at times, rest assured that your baby will be able to take in more amounts as his stomach grows in capacity, which will increase the lapse of time between feedings. Just remind yourself of the golden rule to nurse your baby as frequently as you can in the early days and weeks to regulate your milk production supply until it reaches the right level.

Q

Is there such a thing as being unable to breastfeed?

As long as a woman has given birth, she will have the ability to nurse, even if her baby was breech, she has multiples, or has had a C-section. The let-down reflex, where a mother’s milk is released, may take longer to occur or feel slower in certain women depending on individual circumstances, but despite this,


Breastfeeding almost every woman should eventually be able to nurse her baby as long as the breast is offered and the baby latches on to suckle. This applies even to women with inverted nipples or who are small-breasted. Women with small breasts simply have less fatty tissue which has no effect on the ability to produce milk; this relies instead on the presence of mammary glands which are found in breasts of all shapes and sizes. Also, mothers need not worry whether any of their breastfeeding woes are hereditary as this condition is never genetic. Rather, the issue of insufficient milk (note: milk is never completely absent) can usually be traced back to mismanagement of the problem such as incorrect feeding techniques, giving up too early, infrequent nursing, poor diet and lack of support.

Q

Now that I know milk production is usually not an issue, how can I tell if I am producing enough to feed my baby?

As earlier mentioned, the more frequently your baby nurses during the first weeks of life, the more your breasts will be stimulated to produce milk. This fact alone ensures that most nursing mothers will produce sufficient milk to meet the nutritional needs of their babies. However, if your milk output remains a cause of concern, you can use a breast pump several times a day for 30-45 minutes before nursing your baby. The suction of the pump mimics the suckling of your baby, which will encourage the let-down reflex (triggering of milk flow). You can also monitor the number of times your baby is wetting or soiling his diaper. Approximately seven to eight wet diapers daily is a good sign of sufficient hydration, along with between three to five bowel movements. Your baby will also gain weight, but you can check with your paediatrician if he is putting on enough. On average, infants will gain 500g a month, or about 125g a week. Some babies will also fill out more noticeably than others. Mothers can also find reassurance by observing baby while he is nursing: there will be suckling and swallowing actions; some milk may dribble out of his mouth as he swallows; he appears satisfied after each feed; and your breasts will also feel noticeably softer after being drained of milk. Initially, some women’s breasts may leak between feedings, another sign of sufficient milk production. However, this will usually subside after a few months and is not a cause of concern if the other signs are taken into consideration. It just means your milk production has stabilised and is now established at a comfortable level.

Q

Why do my nipples hurt when my baby is nursing?

Experiencing pain during breastfeeding usually means your baby has latched on incorrectly. Over time, the vigorous suckling that is repeatedly applied on the nipples can lead to the skin becoming raw and cracked, so it’s best to get baby in the right position from the start. Your baby’s mouth should not only cover your entire nipple, but most of the areola as well. Ensure that your infant’s head and body are properly supported, and that both your stomachs are touching during the feeding session, with baby lying on his side. Your comfort is important too during extended periods of nursing, so make sure you’re relaxed and use pillows to prop yourself up or to support your position. If your nipples still feel tender, try rubbing in breast milk onto them and allow them to air dry after nursing. You can also invest in soothing gel pads to insert into your nursing bra in-between feeds to reduce chaffing. If the problem persists, you may schedule an appointment with the hospital at any time for a follow-up consultation with a lactation specialist who will further advise you on correct breastfeeding techniques. Shopping Magazine, Issue 7 25


Breastfeeding

Q

Why have my brea sts grown hard, swollen and even painful?

Besides cracked nipples, another physical discomfort that adds to breastfeeding woes is the problem of engorgement. In her book, Breastfeeding: A Guide for the Medical Profession, Dr. Ruth Lawrence identifies three main reasons for engorgement: “congestion and increased vascularity (the physiologic response that follows removal of the placenta and does not depend on suckling); accumulation of milk, also a physiologic response to placental removal; and edema (swelling and fluid retention).” Breasts may become full to the extent that they feel rock-hard and painful, with some women even reporting a sensation of heat and swelling extending to their underarms. Unfortunately, engorgement will not resolve by itself without intervention; in order for the discomfort to subside, the breasts must be emptied of this excess fluid. Days after delivery, your breasts will steadily build up milk and baby should be draining their volume at around the same rate as the milk is produced. This is why the first week is so crucial as your milk flow is still being established. As milk production kicks in, it is normal to feel a growing sense of fullness, and this is also when it is critical to continue nursing frequently and ensure that baby properly latches on with the correct breastfeeding techniques. Some fullness is common as your milk increases during the first week, but it should subside with proper positioning and latching on, frequent feeding, and lots of rest.

Q

I am experiencing engorgement. What can I do to relieve this?

While some mothers may faithfully adhere to a frequent nursing schedule to prevent engorgement from occurring, the problem may still arise (for example, you may experience a sudden spurt in milk production on the third or fourth day). When this happens, don’t worry. Instead, avoid engorgement from advancing with some simple measures, and above all else, don’t let up on breastfeeding. If your baby has still not established a regular feeding routine (which is common in the first few days), resort to using an electric breast pump every two to three hours to release enough milk. Don’t worry that pumping will trigger over-production of milk as you are only doing this to ease the pressure and fullness. Besides giving yourself some relief from any growing discomfort, your aim is also to soften your breasts adequately. This is to help your baby latch on correctly as it becomes more difficult for him to grasp and suck in your areola with his mouth if your breasts are too full and hard. Engorgement will then be exacerbated when baby is able to suck only on your nipple because this will actually encourage more milk to be produced, but without stimulation of the surrounding areola tissue, the milk cannot flow as freely, hence leading to build-up in the ducts. Ironically, clogged milk ducts may eventually lead to decreased supply as the blockage prevents them from functioning normally. Alternatively, gently hand expressing, massaging your breasts in a circular motion and applying a warm compress before a feeding session are other techniques that will be helpful in softening swollen breasts. To ease the pain and tenderness in between 26 Shopping Magazine, Issue 7

nursing, it is advised to use a cold compress instead. The cold will alleviate the feeling of heat and pain in your breasts and most helpful of all, reduce tissue swelling (which heat can actually aggravate). You can even try refrigerating a head of cabbage, stripping it of its leaves then fitting a cold leaf around each breast until it wilts (this remedy is entirely anecdotal and not based on research but generations of women claim that it works). If you really must use heat for relief, aim intermittent jets of warm (not hot) water to the sore areas whilst in the shower. In severe cases, milk ducts that have not been drained will experience inflammation. This may manifest as a sore, tender and painful lump in your breast. Usually, plugged ducts will not be accompanied by a fever, but if the problem persists, it could eventually lead to a breast infection called mastitis, which presents with flu-like symptoms such as body aches, chills, nausea, fatigue, and indeed, fever. Your doctor will prescribe antibiotics that are safe for breastfeeding, while paracetamol will help bring down your temperature. Lactation mastitis usually affects one breast at a time. Engorgement should be viewed seriously and at first signs, steps must be taken to minimise it before it progresses. If you have enjoyed smooth nursing and this suddenly happens, take it in your stride. It is likely your body’s way of telling you to make adjustments to your feeding techniques, frequency or even your lifestyle. Unless otherwise advised, continue to breastfeed your baby as mother’s milk—even with engorged boobs—is still best!



Home & Lifestyle Whatever your individual reasons are for introducing swimming to your little ones, it makes sense for your child to learn how to swim—even from as early as infancy. In March this year, the Department of Emergency Medicine at KK Women’s and Children’s Hospital disclosed that the period January 2011 to December 2015 showed an upward trend of submersion incidents involving children, with one in 10 cases resulting in drowning deaths. Noting such alarming statistics, it becomes even more imperative for parents to seriously consider enrolling their child into a swimming programme. Although no measure in the world can offer a failsafe guarantee against drowning (even a lifesaving vest can’t either!), it’s always better to have basic skills rather than none at all. As such, swimming is now increasingly a necessity—one drowning fatality is already one too many, and the rewards for taking up lessons far outweigh the risks on so many levels. Here’s why. Swimming isn’t just a necessary survival skill; it’s a healthy pastime. When you make the decision to introduce your child to a physical sport while he’s still very young, you are also instilling in him an early appreciation for the great outdoors and the good habit of embracing an active lifestyle until it becomes almost second nature to him. All these are solid, practical, good-enough reasons to invest in swimming classes for baby, but to narrow down the benefits further, here are a few specific ones:

Making a

Splash

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Improves motor development: Studies conducted at Norwegian University of Science and Technology indicated that infant swimmers had better balance, movement and grasping techniques than non-swimmers Boosts cognitive development: Australian researchers discovered that kids who learned to swim by age five had statistically higher IQ, better visual-motor skills and oral expression in literacy and numeracy Builds social confidence: A research team at the German Sport University (GSU) traced the development of children who received swimming lessons from age two months to four years and found them better adapted at handling new situations with more self-confidence and independence, compared with non-swimmers Enhanced physical fitness: Young swimmers are stronger and are more coordinated in their movements due to better muscle control, which leads to earlier walking

Water babies It was discovered in the 1960s that babies have the ability to “swim” underwater by themselves. But do our standard, preconceived ideas of swimming similarly apply to infants? Parents especially, would be curious to know whether their babies will learn to actually “swim” following such lessons. The fact is this: baby swimming classes are designed to guide the baby to move through water, harmoniously, on their own accord. In the initial stages, the baby will propel himself briefly through the water with kicking motions. You don't have to worry about your baby inadvertently gulping in large amounts of water either, because holding his breath will come automatically to him. After all, it makes sense that even


Home & Lifestyle after their transition from womb to the outside world, newborns will still retain the natural instincts or reflexes that developed during the nearly 40 weeks when they were submerged and floating in their mothers’ amniotic fluid. One main involuntary response is the laryngeal reflex (more commonly known as the gag reflex). The other natural response is called the mammalian dive reflex, which optimises respiration to enable staying underwater for extended periods. According to paediatrician-MDs Pedroso F.S., Riesgo R.S., Gatiboni T., and Rotta N.T., the diving reflex is “highly prevalent in the first year of life” and observed in “100% of infants between two and six months of age.” From six months, however, the reflex will begin to wane, but its existence still remains “in 90% of the infants up to 12 months.” As a result, some parents and instructors believe that babies should be encouraged to begin swimming lessons as early as possible to take advantage of this unique biological trait during the first year of life. While there is no specific age to begin learning during this window period, it is thought that the longer parents wait, their baby’s confidence in the water might decrease. In fact, towards the end of their first year, babies can actually develop a fear of water if they have rarely been exposed to it at all. At this point, you should never force your child to learn if they resist, as this will only lead to a stressful situation. Notwithstanding these considerations, there is admittedly a lack of swimming class options for parents whose babies are below the age of six months. Why so? For starters, baby swimming lessons is still a relatively new concept (especially in Asian societies) and hasn’t quite caught on yet, although interest has been growing. Most private swim schools also have an age policy for its youngest students, and some schools may require the green light from a certified doctor before allowing baby to enrol in an age-appropriate programme. To minimise the risk of catching any illness when swimming in a public pool, paediatricians usually advise waiting until baby is at least three months old, which is when he has received his first dose of mandatory,

vaccinations, and when his neck muscles are strong enough for him to lift his head on his own.

Steady swimmer Don’t expect your baby to hit the water and start happily paddling away almost immediately. It takes time and patience. Remember that these early lessons are always parent-accompanied, so don’t expect your baby to float or swim by himself independently until he is only about three. Meanwhile, you can invest in an underwater camera to capture the special moment when baby swims for short distances underwater. Try and refrain from comparing your baby’s progress in the pool with that of other babies. Whatever your baby’s swimming level, remember that even Joseph Schooling himself wasn’t born knowing how to swim like a pro! Before settling on a baby swimming school for your precious tot, take time to do your homework first. Ask as many questions as you can to clear any doubts; schedule time to meet with the instructor at the venue; ask if you can personally observe how a class is conducted; and check if there is the option to register for a couple of trial sessions first before you fully commit your baby to a long-term programme. When a child takes swim lessons at a professional swim school the environment should be kids-friendly. Small class sizes are also beneficial because each student will have ample chance to get a lot of attention from their instructor. You should also be concerned about safety and health issues when your child attends a swim school so make sure that the instructors are certified with proper training and that the pool is maintained with a state-of-the-art purification system. Parents of older children who have not yet learned to swim can still teach them about the importance of pool safety. Though your child may not be physically able to swim, there’s no reason why you shouldn’t start

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Home & Lifestyle acclimating them to the pool early on, rather than wait for them to express their interest to learn. Notably, there are more instances of drowning cases or accidents in the water that have occurred in the swimming facilities of condominiums rather than at public pools. Adult supervision is an absolute necessity at all times; even a children’s wading pool poses risk. Parents should always keep a watchful eye over their little ones and also be educated in all aspects of water safety like CPR, maintaining pool barriers or safety fences and so on. Swimming with your baby is a beautiful experience as it has the intangible benefit of nurturing a deeper emotional bond between parent and child. Skin-to-skin contact is essential for forming attachment and a loving connection, while the uninterrupted time together is optimally spent on both learning and play. The environment is also perfect for establishing more trust as baby fully depends on you to heighten his sense of safety and security in the pool. Talk of a ripple effect: as swimming for babies gains ground (or rather, achieves buoyancy!), parents will become more aware of aquatic survival skills too, as part of the natural process of being involved. Make the most of your swimming lessons with baby, and pool time will be a splashing success.

The First 12 Months So you’ve decided to take advantage of your infant’s mammalian dive reflex, which researchers have confirmed exists. Although this natural response was initially reported to disappear by the age of six months, that theory was contradicted after another group of researchers tested infants up to a year old. According to lead researcher Goren Wennergren, a pediatrician and professor at the University of Gothenburg, Sweden, the latest findings showed that “a clear-cut response exists in children older than has previously been reported.” Following is a list of facilities and schools which offer programmes for your little one under 12 months old: BabySPA: With seven branches around Singapore, BabySPA has a water-training programme for infants as young as a month old, up to 24 months. www.babyspa.com.sg WSC Waterkids: The “Baby Swim Programs” have the option for individual coaching, and accepts babies from one-month-old onwards. www.learn2swimkids.com Able Aquatic School: Offers an “aquatic program” geared for infants aged four months to two years. www.swim.com.sg AquaBambinos Swim School: Conducts swimming lessons for babies from six months onwards. A trial class can be booked online as well. www.aquabambinos.com.sg Swish Swimming: The school’s baby swimming programme, called Mums and Bubs, is designed for infants six months and above. www.swishswimming.com

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Home & Lifestyle

Playing it Safe! If you’re thinking of installing a play yard into your baby’s nursery, here are the whole nine yards (everything, that is) of what you essentially need to know! By the time your baby arrives, most parents would have already likely prepped the nursery with all the basic fixtures and fittings. One mainstay is baby’s crib; depending on budget, another would be the changing station. Other essentials might include a night light or baby monitor system. With all these items in place, a family’s new arrival will settle in quickly with minimal fuss and maximum comfort. Besides being a tranquil haven, a nursery also serves as an important place for baby to play and grow. In fact, assigning the nursery as the “command centre” for baby’s core activities at home has its advantages. From birth, baby will grow to identify this room as his sanctuary where he can safely and comfortably sleep, nurse and play. Regarding the latter activity, although vital to a baby’s proper growth and development, establishing a conducive play area within the nursery itself is sometimes overlooked by parents. This oversight is by no means deliberate; some parents are simply unaware what it takes to create a dedicated space such as this—most are more clued in to acquiring bright and colourful toys! Babies however, have the need to challenge themselves physically as they grow older, and they can do this through active play, which also requires adequate and ample room. By the time he is three or four months old, your baby’s neck and shoulders muscles may be strong enough for tummy time. Next, he will learn to sit independently by himself within the range of four to seven

months. Then, he might begin crawling and pulling himself up into a standing position between the ages of seven and 10 months. You can imagine what all this means—baby is not only growing physically stronger, he’s also getting increasingly active and mobile! It also means that it would be a good idea to consider creating a designated play zone within baby’s nursery as he approaches these physical milestones. All it takes is a slight revamp—no major refurbishments needed!

Space savvy A really useful addition that is flexible enough to accommodate baby’s growth and advanced agility is a playpen, or play yard. This is unlike playpen combo models that come with a removable bassinet and can also double up as a crib or nappy-changing station. Sometimes referred to as “portacots”, they also have plastic legs that are raised slightly off the floor. A specialised play yard, however, is earmarked for playtime activities, and features a bigger area for baby to move around in. The good thing about play yards is their simple and seamless incorporation into an already furnished nursery. Considering that most parents have usually made the effort to decorate beforehand, a play yard will further complement the aesthetics of baby’s room. Babies are highly attuned to their surroundings from a very early age, and it certainly will help his physical and intellectual progress if he grows up in a stimulating environment. Although some parents may initially balk at the price of a play yard, its

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Home & Lifestyle

multipurpose functionality should be regarded as a long-term investment rather than an unnecessary extravagance, as your baby can enjoy playtime within its boundaries up until he’s four years old (or when the play yard proves no barrier to his climbing ability). Also, since the nursery is baby’s personal room, it is only natural that it has been planned and designed with baby’s safety in mind. To that end, a fabric or plastic play yard serves as a free-roaming “pocket” within what should already be a safe environment. Fabric play yards are either four-sided or hexagonal, and their base comes into contact with the floor. There is also the option of plastic, where the play yard area is confined within four or six plastic panels. Leading manufacturers of play yards include Juni June from the US (fabric), as well as Haenim from Korea and Nihon Ikuji from Japan (plastic). Parents can leave baby to occupy himself inside the play yard without fretting, knowing he will be secure within the enclosed area. In recent years, more stringent safety certifications and design improvements have resulted in play yards of much better quality. Nevertheless, purchase of this product requires a fair share of consumer responsibility too, so parents should familiarise themselves as much as they can about the item and ensure that it functions the way it is designed to. It is also a good practice to purchase a play yard first-hand from a reliable seller that comes with standard warranty and any additional coverage against damage or defects. If however, you do opt to buy a second-hand play yard, it is better if your babies are closer in age (which means it has not been kept in storage for too long) and that it was not subject to any prior product recalls. Whether new or used, inspect the play yard to ensure that all its parts are in satisfactory condition.

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These safety tips will come in handy too: Correct installation: Read through the directions carefully and retain the information/instructional booklet. During the setting up of the play yard, regardless of its constructed material, check all assembly parts such as joints, hinges, locks, and so on to confirm that they are not faulty. To prevent baby from wandering out, ensure that the locking system or device is secured. Place of installation: The first choice will naturally be in the nursery if there is sufficient space. Since play yards are typically designed to be portable and easy to assemble, where you choose to set up may or may not be permanent. Regardless of which room the play yard is in, ensure that it is located in a well-ventilated area; is not near to electric sockets, wires and appliances; and is kept away from objects such as heavy drapery, potted plants, or shelving display units. What’s inside: This depends on the size of the play yard, but a six-panel yard from Nihon Ikuji can comfortably accommodate two toddlers and a crawling baby. When there is no adult supervision, remove any toys, food or items that could be potential choking hazards. Larger toys, pillows or blankets could also suffocate an unattended infant, or be used by an older baby as leverage to climb out of the yard. Never leave baby inside the yard to bottle feed himself.

Much ado about play mats

Unfortunately, most play yards do not come with play mats, and a play mat is an essential accompaniment that must therefore be considered as well. Besides cushioning your baby’s falls, a mat also offers good insulation and comfort so that your baby can remain in the yard for an extended period to play and even take a nap.


Home & Lifestyle

Some fabric play yards, like those made by Juni June for example, come with a matching, fitted and soft padded play mat that is secured to the fully padded frame. For plastic play yards, the convenience lies in the fact that if you settle on a reputable manufacturer, they are likely to sell accompanying mats made to the exact dimensions of respective yards. It’s important that the mat fits the yard area exactly, or as close as possible to the panels (from the inside) to minimise shifting of the yard during play. It’s generally recommended that the preferred material for a play mat should be made of either rubber or foam rather than wool or cloth fabrics. When laid on the floor, the mat should also be at least half an inch thick to provide adequate padding. Foam play mats, which are more widespread, are popular as they slide less on a floor’s surface, offer better traction for baby; are water-resistant and also easier to wipe clean. Foam can be made from different materials such as polyethylene, ethylene-vinyl acetate (EVA), polyurethane and polyvinyl chloride. The last one, more commonly known as PVC, has been getting more flak as compared with the others because potentially toxic phthalates are usually added to PVC plastics to soften them and make them more flexible. The best bet then, for concerned parents, is choosing EVA foam mats as these usually pass safety standards and do not pose any health concerns, with the downside being their higher cost.


Labour & Birth

Banking on Baby’s AcCORD Cord blood banking that is, from which precious and potentially life-improving stem cells are derived from. Every parent now has the option of deciding what to do with their newborn’s umbilical cord blood, and making an informed choice could make a difference, not just for your family, but the well-being of others.

Cord blood banking is the practice of collecting, storing and transplanting umbilical cord blood. It was discovered during the 1970s that human stem cells may be harvested and used for a number of therapeutic purposes, specifically in the treatment of disorders involving the blood and immune system. Research has gone on to show that umbilical cord blood is a rich source of stem cells which are genetically distinctive to your baby. Characteristically, stem cells are a number of omnipotent hematopoietic stem cells (HSCs) which are the forerunners to blood cells. As such, they are considered “master” cells that can be coaxed into regenerating most of the 220 cells found in the human body, from the brain, liver and blood to the skin and more. It is this ability to self-renew, mature and differentiate into a variety of tissues that researchers have found most promising about stem cells. 34 Shopping Magazine, Issue 7

What’s more, stem cells also have abilities that can be very beneficial for healing as they can stimulate the production of many types of healthy biological cells; for example, white blood cell types, which protect the body from infection. Stem cells are thus very important as they are responsible for the development of all the organs and tissues in the body.

The potency and promise of cord blood stem cells Currently, there are over 80 diseases that can be treated via cord blood stem cell transplants, which include life-threatening ones such as leukaemia, myeloma, lymphoma, sickle cell anaemia and various body tumours or immune system disorders. Some of these illnesses require chemotherapy or radiation to eliminate destructive or cancerous cells, and in the process, healthy cells are destroyed too.


Labour & Birth Previously, a bone marrow transplant was the usual and conventional line of treatment for those above-listed conditions. This is because, like cord blood, premature blood forming stem cells are found in the bone marrow that makes blood platelets, red cells and white cells. In a bone marrow transplant, a large amount of stem cells from a donor is first infused into the bone marrow. However, it requires time for these cells to repopulate the bone marrow and regenerate the combative white blood cells necessary to ward off infection. There is also risk that the recipient’s immune system may also potentially reject the transplant even after the operation. This can lead to Graft-Versus-Host-Disease (GVHD), where around 40 percent of cases are fatal. In light of this, the uptake of cord blood stem cell banking has thus been rising among a growing number of parents as the risk of GVHD is greatly reduced if an individual’s own stem cells are used. Already, stem cell therapy is gaining reputation as a more viable means of treatment versus bone marrow transplants. With cord blood now determined as an alternative source for stem cells, parents are also aware that they have only one shot at the time of their baby’s birth to collect and store this precious biological resource. In fact, there are many advantages to this procedure, which include: Your baby’s umbilical cord blood contains stem cells that are guaranteed to be a perfect match in a stem cell transplant—should the need ever arise. There is thus less risk of rejection in the body since the recipient is also the original donor. May even be used by another family member as the stems cells in a child’s cord blood are genetically unique to the baby and its biological family. Saves the patient the time, inconvenience and uncertainty involved in locating a matching donor for a transplant. Researchers claim that blood in the umbilical cord contains almost 10 times as many stem cells found in blood marrow. It is also asserted that cord blood cells have greater regenerative

properties as they are much younger (having been collected at the point of birth), considering the fact that the body does not make new stem cells as we age. A person’s store of existing stem cells is prone to damage and ageing that naturally occurs as he matures in years. This is prevented when the stem cells are harvested and frozen at birth. Medical science is continuing to uncover emerging and promising applications for stem cells, so your child can tap into his stored inventory of stem cells instead of searching for a new donor. Research has also shown that even after 15 years, stem cells acquired from cord blood retains the same quality as compared with when it was first collected and stored. It is important to note that despite these plusses, every stem cell transplant case is unique and therefore approached on an individual basis. Occasionally, the patient may suffer from a specific and severe disease that cannot be treated with even his own cord blood. This is because the blood already likely contains the genetic defects that resulted in the illness, so a search for a matching donor with compatible stem cells would have to be conducted instead.

A limited—and precious—commodity Healthy cord blood stem cells have also been found to effectively treat diabetes in young children, proving to be an even better option than insulin injections in helping slow down insulin loss in their bodies over time. Among the 80 diseases that can be treated via cord blood stem cell transplants, some of them can also be cardiovascular and neurological (involving the brain and nerves) in nature. These disorders are usually also rare and genetic, and their low incidence also makes finding suitable donors especially difficult. Tay-Sachs Disease; Krabbe Disease; Hurler Syndrome; Adrenoleukodystrophy (ALD); Metachromatic Leukodystrophy; and Sandhoff Disease, to name but a few: while all of these illnesses are seldom heard of, it doesn’t mean that they don’t occur, with potentially devastating effects on the patients and their

Shopping Magazine, Issue 7 35


Labour & Birth families as they are typically life-threatening and even fatal. Sometimes, these progressive and degenerative diseases are best treated before the symptoms actively manifest. Thus, being able to infuse the stem cells in a timely manner makes it more imperative for them to be readily available when this urgent need arises. Tragically, some families may be unaware that they are carriers of defective genes and by the time they realise this fact, it is too late. In fact, the life-saving value of a baby’s umbilical cord blood and the precise timeframe in which it is available is so precious that more mothers are now being encouraged to opt in to donate, instead of disposing the umbilical cord and placenta as medical waste. The Singapore Cord Blood Bank (SCBB), which was set up in 2005, is the first public cord blood bank in the country and Southeast Asia. According to a December 2015 report in The Straits Times, SCBB has over 11,000 cord blood units (CBUs) in its inventory, which it hopes to raise to 15,000 CBUs within the next five years. In 2014, the SCBB received 3,927 cord blood donations, and as of end November 2015, more than 3,000 donations were received. Power lies not just in the enormous potential of stem cells, but in pledging it as well. More mothers are choosing to privately bank their babies’ cord blood, with some of them even making the decision at the early onset of their pregnancy. The best time to decide what to do with your baby’s cord blood is between 32 weeks after gestation and before admission to the hospital for the birth. Should you decide not to keep your baby’s cord blood for personal reasons, you can discuss the possibility of donation with your Ob-Gyn (obstetrician-gynaecologist). Every potential cord blood donor must complete the SCBB’s Cord Blood Donation Process which involves a pre-screening evaluation as well as a meeting with an SCBB Donor Coordinator who will help the mother complete the Informed Consent Process. If you are pregnant, understanding the virtues of cord blood donation is not enough—unfortunately, some women only make their intentions known only at the point of delivery, when it is already too late. So remember to not only make an informed choice, but to settle on your decision before you go into labour!

Cord Blood

A

4 2 0 3 0

0

4 2 0 3 0

0

5 1 4 4 5 1 4 4

8 8

whole blood

A

0 0

4 2 0 3 0 4 2 0 3 0

5 1 4 4 5 1 4 4

8 8

whole blood

Public Bank

Family Bank

Donate cord blood to society

Family owns cord blood

Discarded

Unrelated Transplants

Related Transplants

Banking for the future Now that you are aware of the numerous benefits of stem cells, the kinds of illnesses that such therapy can treat, the optimal time to decide what to do with your infant’s cord blood, and how to donate to the SCBB, you might be wondering how the collection and storage of the cord blood is like, and if such a procedure might pose any remote risk to you and your baby. Overall, cord blood banking involves the collection, processing and storage of your newborn’s umbilical cord blood. The entire procedure can be outlined thus: 36 Shopping Magazine, Issue 7

Related Transplants

Stem Cell Therapy

Stored Without Use


Labour & Birth 1.

2.

When the umbilical cord is cut, the longer portion of it is still attached to the placenta within the uterus. This remaining length also contains a large quantity of blood (hence the term “cord blood”) that was circulating through the umbilical cord and placenta at the time the cord was cut. This blood is then drawn from the umbilicus vein within the cord using a needle, then subsequently collected into a sterile bag or any other medical-grade collection device. The recommended window to collect the blood is 15 minutes after birth, as the quality may deteriorate the more time has lapsed. The blood can be collected either before or after the placenta is delivered (usually after, which is why a C-section is also able to accommodate cord blood collection). The cord blood must also be processed by the lab facility within 48 hours. This involves testing for infection, contamination. Blood is also collected from the mother who must be given the all-clear first before storing commences.

3.

Besides the cord, blood can also be extracted from the placenta. As above, the blood will also be sent to the lab to be tested and subsequently, the stem cells will be separated from the blood and plasma.

4.

The stem cells are then deep frozen in liquid nitrogen for storing in the cord blood bank. This process, called cryopreservation, ensures that the stem cells can be maintained for a very long time.

5.

Collection of cord blood is safe, with no risk to mother or baby.

As parents, we all want the best for our children—and our best efforts to prepare and provide for them can sometimes begin even before their births. When it comes to saving and storing your baby’s cord blood stem cells, the ultimate decision is yours to make. Whether you choose to privately bank your baby’s umbilical cord blood, there is no right or wrong choice. In fact, the unspoken hope is that your loved ones will actually never need the stem cells! However, in the interests of the wider community, should you decide not to engage the services of a private cord blood bank, do consider making a donation to the SCBB. There’re no costs involved, it is painless and your baby’s stem cells could save someone’s life (instead of simply being discarded).

Going Private! Did you know? Singapore has three private cord blood banks: the publicly-listed Cordlife (the first of its kind to be set up in Singapore in 2001); StemCord (established in 2002) and Cryoviva Singapore (commenced operations in 2013). All three have facilities that are licensed with the Ministry of Health and hold internationally-recognised accreditations from organisations such as AABB [Cordlife and Cryoviva], FACT (Foundation for the Accreditation of Cellular Therapy) [Cordlife and StemCord], The College of American Pathologists (CAP) [Cryoviva]. All three companies offer to store your baby’s umbilical cord blood up to the age of 21, whereupon the individual may decide what to do with his/her personal cord blood, the ownership of which he/she will now hold. The typical fee structure usually involves a one-off, upfront fee and a subsequent annual payment for the ongoing storage service. While each facility may offer a different price range and breakdown, it is the initial cost which most parents are usually concerned about. The good news is that parents can utilise their child’s Baby Bonus Child Development Account (CDA) for this purpose. Besides the S$3,000 CDA First Step grant, the government will also match every contribution dollar for dollar with a cap depending on the order of the child(ren). Indeed, many parents have claimed this substantial relief to offset the healthcare expenses for setting up a cord blood banking account for their child.

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Pregnancy Care

The Pluses of Prenatal Yoga While heavy exercise during pregnancy is a big no-no, more women are now turning to prenatal yoga as a viable alternative because of its numerous benefits, from staying in shape to ensuring the safety of their unborn child. Yoga is a centuries-old ritual of physical, mental and spiritual practices that originated in India as early as the fifth and sixth centuries BC. While there is a broad variety of yoga types, they share similar paths in that some of them involve mastery of the mind and senses and others focus on cultivating one’s energy or chakras (spiritual powers). Ultimately, yoga consists of eight core disciplines that encompass: achieving a state of higher consciousness; meditation; concentration; breath control; universal ethics; self-conduct; physical postures; as well as control of one’s senses. Because most of these aims are especially useful to women who have conceived, this has naturally kindled interest in yoga and its practical use during pregnancy. Generally, prenatal yoga is made up of a combination of breathing, pacing, and posing (asana) exercises which may help mothers-to-be physically and emotionally prepare for labour and birth. Some women also believe that practising yoga will help reduce complications during their pregnancy and also aid in the discovery of one’s inner strength to enable a smoother and more relaxed birthing experience.

Benefits of prenatal yoga Prenatal yoga poses are essentially gentle, low-impact methods of keeping a woman’s changing body active and supple. Depending on the stage of her pregnancy, prenatal yoga may even help minimise common problems such as morning sickness and constipation. Yoga may also facilitate easier labour and a smoother delivery by relieving tension around the cervix and birth canal and by opening the pelvis. Prenatal yoga also offers other key advantages specific to pregnant women. It allows them to stay fit and flexible, helps to regulate breathing, strengthens the muscles and pelvic floor, improves blood circulation, eliminates the problem of cramps, as well as relieves stress, which cumulatively keep women focussed and healthy before labour and birth. When performed throughout the duration of your pregnancy, yoga will allow your muscles to relax—especially in the cervix and birth canal regions. All these plus points are in addition to the multiple health benefits that have already boosted the popularity of yoga in the general population, and not just pregnant women in particular. As a holistic lifestyle activity and form of exercise, yoga has been shown to lower blood pressure, improve sleep and digestion, strengthen muscles and joints, and increase overall flexibility. Yoga also helps remove impurities from the body through the breath, sweat, liver, kidneys, and digestive system. People who practise yoga regularly report that they feel less stressed and healthier.

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Pregnancy Care The breathing exercises and improvement of muscle flexibility are the most beneficial to a pregnant woman and that is the primary focus of prenatal yoga exercises. When done correctly, such movements will gently stretch the woman’s muscles without overexertion, and will help relieve pressure and tension on the ligaments that are normally stretched and pulled from carrying the weight of the growing baby. Yoga poses will also stretch muscles around the hips, lower back and hamstring area which reduces lower back pain and ensures proper body alignment during pregnancy. Women who experience constipation and indigestion as their baby grows may also benefit as some poses can improve regular digestive flow in the intestines and bowels. Consistent asana practice enhances blood and oxygen circulation which further helps in the reduction of swelling and inflammation around such joints as the wrists and ankles. These benefits will endure even at the post-pregnancy stage, when a mother needs to retain optimal energy and stamina levels to take care of her new born child. Hormonal changes during pregnancy will usually trigger mood swings, morning sickness and other aches and pains which can be highly distressing to a woman’s body and mind. During active labour, she may become uptight and anxious, which can make the pain feel more intense. Some women may resort to holding their breaths or even hyperventilate when they start feeling stressed. Prenatal yoga is thus beneficial as the different breathing techniques will relax your body and relieve stress and tension. Regulating breathing can make a great difference to how labour pain is distinguished: as intense waves or mild and controllable cramps. Although it might be challenging to consciously recall these techniques when you are actively undergoing labour, it is definitely a useful coping method to fall back on if you practise your breathing frequently and regularly before your big due date. So make it worth your while now that you can!

Points to ponder Here are other considerations to take note of when you begin a yoga routine: While you can definitely practise the breathing and simpler stretching exercises on your own, any other more complicated or challenging asanas should always be performed under supervision Starting yoga is no different than starting any other form of exercise—the same advice applies. If you are not used to regular exercise, you should start slowly then build up the intensity Always be alert to what your body is telling you; that is, if you feel any discomfort, stop. Adjust your pace or modify your moves according to your body’s physical changes If you are doing any poses that require twisting, practise such motions from the shoulders and back in order to eliminate any pressure on your stomach Avoid doing any poses while lying on your back after the first trimester, which may reduce blood flow to the uterus Manage your expectations and know your limitations. During the third trimester you will not be able to do the same movements with as much ease—or even at all—as you could during the first trimester as your stomach will be much larger

What to expect The first trimester is when women will experience major changes to their bodies. If you are considering taking up yoga, now is a good time to start and if you are already practising it, it is recommended that you continue. Although prenatal yoga is beneficial in multiple ways and is generally considered safe and non-taxing to mother and baby, as with all forms of exercise, it is advised that you first consult your ob-gyn before you embark on any sessions. This applies to whether you are a yoga newbie, or are already experienced doing such exercise. Next, it is advised that you seek out a reputable organisation or facility that specialises in, or offers yoga classes conducted by a trained and certified yoga practitioner. It’s even better if the classes are specifically designed for pregnant clients, as the exercises will be even more relevant and tailored for your body’s condition. Working out in similar company will also ensure your motivation and enthusiasm levels remain high and helps create a comfort zone for yourself to confidently make progress throughout the different stages of your pregnancy. During the second trimester, the baby inside you will start growing faster and at a steady rate, so harnessing yoga will help you learn how to shift your centre of gravity to accommodate your growing belly. Some women need more time adjusting to the sensation, so the breathing and posture exercises through yoga will definitely be helpful as they pay attention to the legs and abdominal muscles. Focussing on leg muscles is important as through regular toning, your legs will become strong enough to bear your growing weight especially during the last few weeks of your pregnancy. Shopping Magazine, Issue 7 39


Pregnancy Care Vitality for mind and body Some poses that are useful from the second trimester onwards of your pregnancy include:

1

Standing side stretch pose: It helps the legs and arms stretch in an upward and outward direction from the belly at the same time.

2

Standing spread leg forward bend: This pose helps improve spine curvature and strengthens inner and back legs. Those suffering from lower back problems can use a prop chair to stretch your arms out for support.

3

Seated forward bend (Paschimothanasana): Stretches the hamstrings, shoulders and spine to relieve stress while enhancing concentration and body posture.

4

Spread leg forward fold (Upavista Konasana): Helps work the hamstrings and adductors (muscles that draw a body part toward the body’s midline).

5

Hero pose (Virasana): Is especially helpful for those with flat feet as it strengthens the foot’s arches and ankles while enhancing posture.

6

Mountain pose (Tadasana): Helps correct your posture, strengthen thighs, ankles and feet. Also tones abdominal muscles.

7

Warrior pose: Stretches and strengthens muscles in the arms and legs, leading to improved balance and body alignment, relief from backache.

8

Triangle pose (trikonasana): “Opens” the hips and shoulders, stretches the legs and creates overall balance.

Besides these self-administered manipulations to the body, the mind is not left out either as meditation is very much an integral element of yoga. Meditation is an ideal way to develop a calm mindset which is necessary during pregnancy as the mental state of the mother-to-be will have a positive influence over the development of the growing foetus. In yoga, meditation involves the incorporation of breathing exercises which provide more oxygen to the baby in the womb while creating emotional and mental wellness to control any mood swings. Including yoga music also helps create an atmosphere of peace and tranquillity, which helps blanket the mother with a sense of soothing spirituality as she does her exercises. In this way, she can gain the most out of prenatal yoga therapy when the time spent is totally devoted to the workout and devoid of any sources of stress. Always remember that committing to a yoga regime during your pregnancy should not feel like a tedious chore. Think of it as a complementary measure to vitalise your health and well-being. There will undoubtedly be days where you feel more alert and energetic to fulfil your exercises; and there will be times when you feel tired or less motivated. This is entirely normal and since yoga is about being attuned to your body, make sure that you take a break or slow down accordingly during those days when you feel somewhat “off”. The foremost priority is to keep you and your baby safe by avoiding any unnecessary exertion... and equally important, have fun, relax and enjoy the journey!

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1

6

7

5

Aqua Yoga: “Wat-er” Sensation! Aqua yoga takes the principles and movements of yoga and adapts them to the environment of water. This series of yoga exercises for the water was developed by Françoise Barbira Freedman, a medical anthropologist and affiliate lecturer at the University of Cambridge who is also a trained yoga teacher and therapist. Pregnant women enjoy more freedom of movement and a sense of weightlessness when they are immersed in water. Flexibility and mobility are increased, while breathing and circulation improve. It is thought that the movements practised in the last few weeks of pregnancy may even encourage the baby to settle into a favourable position ready for birth. With the release of gravity in water, the body is able to reap the benefits of classical yoga postures which can be accomplished without undue strain. However, the exercises are still effective as the water provides sufficient resistance for the muscles to work against. Aqua yoga offers the perfect combination of benefits of both yoga and swimming. No previous yoga experience is necessary, and it can be practised by swimmers and non-swimmers alike.


Pregnancy Care

The

(Un)usual Red & Swollen Nose

Skin Hyperpigmentation

Enlarged Feet

Suspects Nobody said being pregnant was ever going to be easy, but what happens when you start noticing some signs and symptoms that seem downright… weird? Or are they actually not as strange as you might think? Most women will have varying ideas of what to expect once they conceive and will begin to mentally brace themselves for whatever is to follow. Missed period? Hurray. Morning sickness? Not good. Food cravings? Bring them on! Newly acquired discomforts like sore boobs, headache, backache, frequent urination, swollen ankles? Grin and bear it. Unsightly stretch marks and spider veins? Start scouting for the best lotions! Growing bump? Time to shop! Yes, we women are an optimistic and resilient force to reckon with indeed. That is, until some curveballs get tossed our way at some point during the pregnancy—and these are particularly unnerving, especially if they involve physical changes that actually affect our appearance in a not-very-flattering way. Although not all of us would like to admit it, deep down we’re really secretly freaking out when this happens. Stuff like constant nausea or mood swings, while awful to grapple with, thankfully happen mostly beneath the surface (unless you really do puke up your dinner). But physical changes are a lot harder to contend with, especially when they’re obviously noticeable, or noticeably obvious… either way, they are cause for concern. And you can’t blame us for fretting over our looks. It might be a different story if, say, we had Kim Kardashian’s “problem” of overtly bee-stung lips. Her Instagram post during the second trimester of her second pregnancy, which was simply captioned “pregnancy lips”, went viral with a reaction mix of praise, incredulity, but mostly speculation if she’d had plastic surgery or fillers. “Anyone who has been pregnant or gained weight knows your face totally changes!” Kim K protested to the haters. “My nose gets bigger, cheeks fuller and my lips swell up.”

Consider this, Kim: if you were to ever grow extra fuzz on your upper lip, would you be displaying that on Instagram? For us, well, lesser mortals, the changes are not as aesthetically pleasing, unfortunately… “I’m growing hair in all the wrong places!”

Since we’re still on the celebrity hook, on the other end of the spectrum (more specifically, talent spectrum), there’s singer-songwriter Adele, who candidly revealed that she actually grew a beard when she was pregnant with her first child in 2012! “I’m proud of it,” said Adele, “I call it Larry.” Perhaps that was the year for unwanted facial hair to sprout in pregnant celebrities, as actress Drew Barrymore disclosed that she too, grew a “wonderful little goatee” when she had a bun (daughter Olive) in the oven. Cue sigh of relief—if celebs can gracefully handle this unsightly woe with humour, there’s definitely hope for the rest of us who may be mortified by this unusual side effect. Indeed, unusual body hair growth during pregnancy can be downright distressing for women who only used to have to deal with underarm and leg hair. Alas, this regrowth will be even thicker and faster throughout your pregnancy. As if that isn’t bad enough, hair can appear for the first time in other areas such as the face (the chin, upper lip and cheeks); breasts (even around the nipples); stomach; back; and upper thighs. What’s more, the hair is rather apparent and quite unlike lanugo, which is the extremely fine and soft downy fuzz on a newborn baby’s body. The excess hair usually appears towards the end of the second trimester (just as you thought everything was just dandy!). So why does this hairy issue happen to even the most feminine of us? Shopping Magazine, Issue 7 41


Pregnancy Care “Elevated levels of oestrogen, cortisone and other hormones cause this extra hair growth during pregnancy,” explains ob-gyn Dr. Bryan Jick. “Do not bleach or use any depilatories or other chemicals that you might normally use if you were not pregnant. These can be absorbed into your skin and may affect your baby.” For now, stick to tweezing, waxing, or shaving, which are all safe for hair removal. However, don’t confuse—or attribute—this annoying phenomenon to your seemingly thicker and fuller head of hair yet. Although hair may have suddenly appeared on these unconventional areas of your body, this doesn’t mean that your scalp is also producing new areas of hair. Interestingly, the elevated levels of these same pregnancy hormones that cause extra hair growth also contribute to the reverse: preventing normal hair loss! How bizarre is that? “Because of this, any hair on your head that has entered the resting phase will stay there rather than falling out, and as more of the older hairs enter this phase, they too will tend to remain,” explains Dr. Jick. “Meanwhile, the new growth cycle continues for hairs that fell out before you became pregnant. Thus, more hairs remain on your head during pregnancy.”

“My shoes don’t fit anymore—my feet are huge!” Another unusual physical modification during pregnancy is larger feet. Initially, the increase in size is so subtle that some women think they are imagining it. Others may be disturbed that they can still “grow” even at this stage in their adult lives. What we’re referring to is feet that have actually grown in width and length, and not because of swelling from the usual fluid retention during pregnancy.

“I had heard women reporting changes in their shoe size with pregnancy, but found nothing about that in medical journals or textbooks,” said Neil Segal, associate professor of orthopaedics and rehabilitation at the University of Iowa. His curiosity prompted him to lead a team of researchers at the university to conduct a specific study to address the lack of evidence. After taking measurements of 49 women’s feet at the beginning of their pregnancy and five months after delivery, the results did indeed offer conclusive proof that pregnancy does commonly change the size and shape of a woman’s feet.

The good news is that the problem of unwanted hair will resolve within six months of giving birth as the pregnancy hormones begin to subside. The bad news is that your normal process of hair loss, which was also disrupted, will not only resume, it will play “catch up”. This means that during this postpartum period, all the hair that was supposed to be lost during pregnancy will abruptly fall out too. For some women, this can result in drastically thinner hair and worse, a receding hairline.

Again, how does being pregnant lead to this, and does this inconvenience affect all pregnant women? One contributing factor is weight gain during pregnancy, which gradually flattens, or lowers the arches of the feet, leading to flat feet. During pregnancy, the body also produces a hormone called relaxin that readies the body for childbirth by causing the cervix and pelvic area to lengthen and soften. However, relaxin also stretches the ligaments in the feet, which further adds to their length. This hormonal effect is apparent in up to 60-70 percent of pregnant women whose feet became wider and longer.

Take comfort that this hair loss is only temporary. “Your normal hair growth cycle should re-establish itself within a few months, and after a year or so your hair should be as thick as it ever was,” reassures Dr. Jick.

What’s more, the change could be permanent, with women’s feet on average going up a half size or more during pregnancy. (On the upside, if shoes are your shopping weakness or fetish, then you’re in luck.)

42 Shopping Magazine, Issue 7


Pregnancy Care “I’m starting to resemble Rudolph the red-nosed reindeer!”

Before the birth of my kids, I used to have a curious fascination whenever I chanced upon a pregnant woman with a red, bulbous and fleshy nose. Why in the world do I only ever see this on a woman when she’s pregnant? I silently wondered, before reluctantly tearing my gaze away as it’s rude to stare. The chances for developing a swollen red nose are not affected by height or weight gain either, as I once mistakenly believed that only short and plump moms-to-be were more prone to getting this. When it was my turn to conceive some 16 years ago, I remember being distinctly nervous at the prospect of my nose growing to clownish proportions as I was convinced that there was no escaping this inevitable affliction of pregnancy. If the eyes are the window to the soul, then the nose is… the focal facial point? After all, it is positioned right smack in the middle of your face and no one can help but notice it! As I was to learn—to my relief—not every pregnant woman will experience this physical distortion of her nose, as I certainly didn’t. Like the other unexpected physical changes, this manifestation is not guaranteed. Despite that, I still wanted to pinpoint the reason behind it and be she who knows nose best! While I anxiously waited for a change that never came, I even heard that an enlarged scarlet nose indicated the gender of the unborn baby would likely be a girl.

Higher-than-usual levels of oestrogen and progesterone have been identified as the hormones responsible for increasing melanin, a pigment that gives skin its colour. Hyperpigmentation then results, and in addition to melasma, it can also produce a dark line known as linea negra that runs down from beneath the belly button to the pubic bone. In fact, while melasma is estimated to affect more than half of all women who are expecting, hyperpigmentation of all forms actually affects up to 75 percent of pregnant women. But wait—don’t panic! It is melasma that women dread most of all, so even if you do develop hyperpigmentation, it may not be of that particular prominent type. For example, if you notice your areolas and clitoris darkening during pregnancy, that’s a mild form of hyperpigmentation too. Pigment changes can lead to the forming of freckles and moles getting darker as well. Naturally, your biggest concern would be the extent of the “damage” and how to best conceal or correct any facial flaws. “Cosmetic make-up, such as base, can do the trick for a couple of hours, but it will eventually wipe off and could possibly damage your clothing,” says ob-gyn Dr. Daniel Lee.

Anyway, here is the lowdown that makes the most medical sense. During her pregnancy, the blood volume of an expectant mother increases by 40-50 percent to support her growing baby. As a result, it is natural for the tiny blood vessels found in the nasal lining to be engorged and swell, making the nose appear red. Meanwhile, the size of your nose is likely influenced by the increased levels of body hormones. Oestrogen in particular, enhances the blood flow to your mucous membranes, resulting in more blood being pumped through your nose, which in turn expands its membranes and muscles. Like everything else that’s hormone related, this change in appearance is usually temporary and your nose will revert back to pre-pregnancy shape and size after delivery (most mothers estimate within 40 days). “My face and skin are splotchy!” Another physical change that is mainly confined to the face is the formation of unsightly, brownish patches that present around or under the eyes, over the bridge of the nose and onto the cheeks. The medical term for this condition is melasma, but among the pregnant population, it is more commonly referred to as the “mask of pregnancy” since the discolouration looks as if the person caught a suntan while out wearing a masquerade ball mask—and forgot to remove it after!

Though that description may seem almost comical, it’s definitely no laughing matter especially for those who experience it. Besides Hispanic females, Asians are also more susceptible to this form of hyperpigmentation. In a culture where facial fairness is highly prized and promoted with a barrage of whitening products, falling victim to melasma can be extremely upsetting and even regarded as disfigurement. Shopping Magazine, Issue 7 43


Pregnancy Care

If you can see it through to the end and beyond, melasma will most often vanish on its own in the six to 12 months following labour and delivery, according to reconstructive and cosmetic surgeon Dr. Lyle Back. However, paying extra attention to the affected areas is remmended in the meantime, to reduce signs of damage. “Minimising any existing inflammation or irritation to the skin is key to a quicker and more definitive resolution,” notes Dr. Back. “Gentle washing, and stopping the use of any skincare products or fragrances that are irritating is helpful.” Both doctors agree, however, that avoiding sun exposure and judiciously applying sunscreen to protect against damaging ultraviolet (UV) rays are the best ways to counter any possible aftereffects of melasma. “UV radiation perpetuates the stimulation of melanocyte activity and melanin production. This may turn some or all of the pigmentations darker and possibly permanent,” warns Dr. Back. That is why regular use of a sunblock with a high UVA and UVB factor is critical postpartum. UVA rays penetrate deeper into the skin’s layers, leading to faster ageing and a higher risk of skin cancer. UVB, although less harmful, is the cause of sunburn during exposure. You may choose to also supplement your diet with folic acid as “another great way to control the pigment change in your skin,” adds Dr. Lee. Consume a variety of foods rich in this source, including whole wheat, asparagus, beans, spinach, and orange juice.



CHECKLIST BABY GEAR

Car Seat / Booster Seat

A01, A35/A37, B01, B09, B17/C17, B21, E24, E29, E33, F29, F33, G01/H01/J01, G13, H08, H13, H17, J17, J29, K09, K29, L03

Stroller (Single/Double)

A01, A08B, A13, A35/A37, B01, B09, B17/C17, C13, D01/E01/F01, D17, E24, E29, E33, F33, G01/H01/J01, G09, G13/G17, G25, H08, H13, H17, J17, J29, K09, K29

Baby Carrier, Sling, Wrap

A08B, A13, A35/A37, B01, B13, B21, B24, B25, C13, C29, D09, D17, D24, D31, E25, E33, F17, F23, G43/H41, H08, H17, H25, J21, J29, J33, K25, L03, L10, L21

Bucket/Carseat/Stroller Liner, Baby Carrier Accessories, Stroller Bag/Fan, Carseat Protector

A03/A05, B22B, B33, E25, G32

FEEDING High Chair

A13, B01, B09, C13, D01/E01/F01, D17, E31A, G01/H01/J01, E24, G17, H08, H09, H13, H17, J17, J21, J29

Baby Utensils

A03/A05, A35/A37, B33, C21, D01/E01/F01, D13, E13/E17/G17, F33, G09, G32, H09, H17, H25, J17, J23, J29, L03

Bowls

A03/A05, C21, D01/E01/F01, D13, E13/E17/G17, H13, H17, G09, J17, J23, J29, L03

Baby Bottle / Sippy Cups

A03/A05, A13, A35/A37, B01, B09, B13, B33, C21, C29, D01/E01/F01,D13, E13/F13, F33, G01/H01/J01, G09, G32, H09, H13, H17, H32, J17, J23, J29, L03

Teats

A13, A35/A37, B09, B21, C21, D01/E01/F01, E13/F13, G01/H01/J01, G09, H09, H13, H17, J23, L03

Bibs Drying Rack

A03/A05, A17, A35/A37, A08B, B09, B13, B24, B25, C13, C29, D29, E25, F17, F33, G32, G43/H41, H08, H13, J17, K41, L03 H25

Sterilizer Tongs

G32

Milk Bottle Container

A35/A37, F33, L15

Splat Mat / High Chair Cover

B13, F31

Baby Food Equipment

A03/A05, A08B, A35/A37, D01/E01/F01, G09, G32, H13, H25, J17, J29

Baby Snacks

A08A, A24, A35/A37, G09, J43, K41, L07, L21

CLOTHING Rompers

A09, A13, A17, A31, B09, B13, B24, B25, B32, C13, C23, C29, C31, C32, D29, F23, F31, F33, G32, G43/H41, H08, H24, J29, J31B, K21, L13, L15

Tops / Dresses

A13, A17, A22, A31, B24, B25, B32, C13, C23, C32, F31, F33, G43/H41, H24, J29, J31B, K21, L13, L15

Leggings / Pull-on Pants

A13, A17, A22, A31, A35/A37, B24, B32, C13, C23, D29, F31, F33, G43/H41, H24, K21, L13, L15

Caps / Hats / Mittens / Socks / Booties / Headband

A17, A35/A37, B09, B13, B25, B32, C13, C23, C29, D29, E25, F31, F33, G09, G32, G43/H41, H09, H24, J25, J29, K21, L09, L13, L15

Baby Shoes

A09, A24, B29, F31, F33, G09, G32, G43/H41, K21, L09, L13, L15

Organic / Bamboo Clothes

A35/A37, B25, C31, C32, E25, F23, F31, F33, G32, L03

Pyjamas

A09, A17, A23, A31, B13, B24, B25, B32, C13, C23, C32, E25, G32, G43/H41, J29, K21, L13, L15

Baby / Kids Bathrobe

E25

Baby Gift Set

A01, G32 All information stated is correct at time of printing and subject to change without notice.


CHECKLIST DIAPERING

Disposable Diapers / Pull Ups

A01, B22A, D13, F17, F32, F43, H33, K41, L27

Cloth Diapers

A01, A13, B13, B29, D24, E22, F23, G33, G43/H41

Swimming Diapers

A35/A37, B13, B29, D24, F17, J23, J25, L27, L31

Training Pants

B29, H25

Baby Wipes

A01, A03/A05, A35/A37, B13, B30, D09, D13, F30, G01/H01/J01, G25, G30B, G33, H32, H33, K41, L11, L27

Diaper Bag / Wet Bag

A09, A13, A35/A37, B13, C13, D13, E22, E25, F23, G43/H41, H08, H17, H24, J25, J29, K13, K41, L05

Diaper Stacker / Organiser

B17/C17, G01/H01/J01

Diaper Rash Cream / Ointment

A24, A35/A37, C31, D09, D30, E13, G33, L05, L23

Napkin Liner / Infant Insert

D24, G33

BREAST FEEDING & BOTTLE FEEDING Maternity Clothing / Bra

A11, A22, A30, B21, C13, C33, D29, F13, G43/H41, H13, H24, H25, J23, K33

Breast Pumps

A35/A37, B21, C21, D01/E01/F01, F13, H13, H17, J23, K13, K29, L03

Breastfeeding Supplies (Nipple Cream / Pads)

A03/A05, A11, A35/A37, C13, C21, D01/E01/F01, E13/F13, E25, G32, G33, G43/H41, H13, H17, H25, H32, J31A, K13, K29, L03, L05, L11, L27

Milk Storage Bags

A03/A05, A29, A35/A37, B09, B21, B24, C13, D01/E01/F01, E13/F13, D24, G09, G25, G32, G43/H41, H13, H17, H25, J23, K13, L03, L11

Pumping Supplies (Cooler Bag / Bottle Sterilizers/ Bottle Warmers)

A01, A03/A05, A29, A35/A37, B21, B24, C21, D01/E01/F01, E13/F13, E25, F33, G09, G43/H41, H09, H13, H17, H24, H25, K13

Baby Bottle Cover

B24

Nursing Covers / Wraps

A03/A05, A11, A22, B13, C13, F13, F23, G32, G43/H41, H13, H17, H24, H25, J31A, K13, K41, L21

Nursing Pillow

A01, A08B, A17, A35/A37, D01/E01/F01, E31A, F13, H08, H09, H13, H17, K29, L27

Nursing Supplements / Tea

A24, B09, E23, F13, H13, J22, J31A, K41, L07, L21

Lactation Cookies / Brownies

B09, H13, L21

BEDDING Cot Bedding Set

B17/C17, C23, D01/E01/F01, D09, D13, E24, E31A, F17, G01/H01/J01, H09, J17, J21, K09, L10

Fitted Cot Sheets

A35/A37, B13, B17/C17, C23, D01/E01/F01, D09, D13, E31A, E25, F23, G01/H01/J01, G43/H41, H09, K09, L10

Mattress Pads & Waterproof Pads

A08B, A29, A35/A37, B01, B13, B17/C17, B25, C13, C31, D09, D24, E25, F23, G32, G33, G43/H41, H09, H25, K41, L10

Baby Blankets

A03/A05, A17, A29, A35/A37, B13, B17/C17, B25, C13, C23, C29, D01/E01/F01, D13, D29, E25, F23, F31, G09, G32, G43/H41, K21, L10

Dual sided Minky Taggie Blankets

A29

Swaddles / Swaddling Blanket

A09, A17, A21, A35/A37, B17/C17, B21, B25, C13, C23, C29, D29, E25, F31, F23, F33, G32, G43/H41, H09, H17, H24, H25, J33, K29, L10

Sleeping Bag

E25 All information stated is correct at time of printing and subject to change without notice.


CHECKLIST BATHING / INFANT CARE

Baby Bath Tub

A35/A37, B09, B17/C17, C13, D01/E01/F01, D13, G01/H01/J01, G09, G32, G43/H41, H17, J17, K09, L31

Towels / Wash Cloth

A03/A05, A21, A29, A35/A37, B13, B25, B29, C13, C23, C29, D29, E25, F23, F33, G30B, G32, G43/H41, H09, K41

Shampoo & Body Wash

A11, A24, B09, B30, C21, C30, C31, D09, D30, E13, G01/H01/J01, G09, G32, G33, H17, H22B, L05, L21, L23

Baby Skin Care

A24, B09, B30, C21, C31, D09, D30, E23, E30, H17, H22B, J25, L05, L21

Kids Sunscreen

C31

Grooming Kits (Nail Clippers, Comb, Toothbrush, Toothpaste, Powder)

A03/A05, A29, A35/A37, B13, B30, C13, G01/H01/J01, G09, G32, G33, H09, H17

Nasal Aspirator

A03/A05, A35/A37, B13, G01/H01/J01, G09, G32, H09, H17

Thermometer

A35/A37, E13

Baby Potty / Toilet Training

B09, B29, G09, G43/H41, H09, H17

Laundry Detergent

A19, A35/A37, B13, B30, C31, D24, E23, E30, G33, H17, L11

NURSERY Cot

A13, B09, B17/C17, C23, D01/E01/F01, E24, E31A, F17, F33, G01/H01/J01, H17, J17, J21, K09

Cot Mattress & Pillow

A03/A05, A13, A17, A21, A35/A37, B13, B17/C17, C13, C23, D01/E01/F01, D09, E24, E31A, G01/H01/J01, G32, G43/H41, H09, J17, J21, K09, L10

Baby Furniture

B01, E31A, F33, H09, J21, L15

Changing Table / Mat

A29, B09, B13, B17/C17, D13, E24, E31A, G33, G43/H41, L10

Rockers / Bouncers / Infant Swing / Swing Chair

A01, B01, B09, E24, G01/H01/J01, G43/H41, H08, H09, H17, K29

BABY SOOTHERS Pacifiers

A03/A05, A13, A35/A37, B21, B24, B33, C21, D01/E01/F01, E13, E25, G01/H01/J01, G09, H09, H17, L03

Teething Products

A03/A05, A17, A35/A37, B09, B13, B21, B22B, B24, C21, D24, E13, E23, E33, G09, G32, G43/H41, H09, H17, J23, J33, K41, L03

Drool Pads

A29, D24

SAFETY Baby Monitor

B21, D01/E01/F01, E29, K31

Safety Gates

B21, D01/E01/F01, E24, E31A, F09, H09, H17, L31

Window Safety Grill

G29

Safety Bed Rail

E24, E31A, F09, G17, H09, H17, J17

Digital Door Lock / Digital Safe / Baby Camera

K31, K41 All information stated is correct at time of printing and subject to change without notice.


CHECKLIST PLAYTIME

Infant Swing

B01, H09

Bouncer / Rocker

A01, B09, E24, F29, G01/H01/J01, G43/H41, H08, H09, H17, K29

Playpen

A01, A13, A23, B01, D01/E01/F01, E24, E31A, G01/H01/J01, H09, H17, J17, K29, L31

Play Fence / Play Yard

A13, A23, B09, D01/E01/F01, D17, E31A, F09, H09, J17

Play Mats / Baby Gym / Place Mats

A03/A05, A09, A23, A24, B01, B09, B33, D17, F09, F29, H09, H17, J17, L01, L31

Toys

A09, A17, A21, A24, A29, A35/A37, B01, B21, B33, D01/E01/F01, D31, E17, E25, E31A, E33, F23, F25, F29, G01/H01/J01, G22, G32, G43/H41, H09, H17, J17, J23, J33, L31

Walker / Jumper

A13, B01, B21, B22B, E24, G01/H01/J01, G32, H09

Stationary Entertainer

A24, B21, H09

Educational

A21, A24, B33, C13, E29, E33, G43/H41, H17, H21, J32, L17, L31

Balance Bikes / Electric Toy Cars / Tricycles / Scooters

B17/C17, E31B, G22, J33, L15

Music

A17, A24

Baby Bean Bag / Equivalent

H08, H09

MISCELLANEOUS First/Full Month Package

D32, G22, L31

Massage / Spa / Slimming Confinement Related Shapewear, Maternity/Postpartum Support Belt Stretch Mark / Moisturizing / Organic Body Cream

C30, D25, E21, E23, G30A, H22B, J13, J31A, K23, L31 E25, F30, J22, L23 A11, F23, G43/H41, K33

Sanitary Pad / Panties

D09, H23, L05 E25, H33

Lactation Support Photography

K23 A07, B31, D22, E32, J24, L19, L25

Health & Wellness

D30, D31, E23, F22, H22A, J22, J31A

Life Casting Services

G09, L25

Cordblood Banking Skin Care

C01, E09, K01 A24, B23, C21, D09, E23, E30, F30, H22B

Air Purifier / Essential Oils

D01/E01/F01, D43/E43, E23, F22, J30

Sunglasses / Goggles Baby Swim Wear / Float

J25 D24, F31, G43/H41, J25, K29, L31

Insect Repellent

A09, A24, A32, C13, C31, E25, E30, F22, F30, G09, G33, H17, K31

Milk Formula Bottle Cleanser / Sterilizing Tablets

D30, L07

Wet Wipes Dispenser Container & Lid Cover Concentrated Chicken Essence

H32

D31, G32, G33, H13

Alkalized Ionise Water System / Dispenser / Filtration Cooker Sanitizer Disinfectant Spray / Solution / Machine Cot Mobile Mattress Cleaning Bags Prenatal Stimulation Systems Financial Insurance Credit Cards

G21 D23, H30 B21 D30, G32 C24, F30, G09, H32 B17/C17, G01/H01/J01, G43/H41, H17, J17 D43/E43, J30 A09, E31B, G43/H41, H08, J33, L10 E29 B43, D21, K17 C09

All information stated is correct at time of printing and subject to change without notice.


BABY MARKET FAIR 14-16 OCTOBER 2016 | SINGAPORE EXPO HALL 5

PAYMENT METHOD BRING ENOUGH CASH to shorten payment time and in case if some vendors do not accept cards. - Some vendors accept credit card, most accept nets and ALL accept cash. - Each booth will have their own cashiers. ATMs BRING ENOUGH CASH to avoid walking all the way to the ATM machines. DELIVERY SERVICE If you intend to buy a lot of things, don't worry. There will be a delivery service company at Booth G31.

COMFORT Wear comfortable shoes cause if you spend 5 mins at each booth, u will need to shop for 11 hours with no break! (and we open for 10 hours daily only!) SHOPPING TROLLEY Bring those pulling shopping trolleys that you see many people use to carry groceries home to Baby Market. It will help a lot with carrying all your miscellaneous items home. LOCATING THE BOOTH Look out for booth alphabet indicators on the floor. MOST IMPORTANTLY Make sure Daddy pays for everything! :D


BRANDS LISTING 4moms 5phases Abbott ABC-Design Aces By Raf Raf Active Energy Aden + Anais AGA-AE Pororo AH GOO BABY AIA Ailebebe Aleva Naturals Alice & Lee Alkurma All Babies Are Cute Aloha & Light ALPS GROUP Alzipmat Ameda American Express Anello Ang Leong Huat ANGE Ange (Korea) ANGLEBAY Annee Matthew Annko Ansel's Aprica Aprisin Singapore Aqua Sphere ARESA BEAUTE Aromatherapy Associates Assisted Living Attipas Attitude Autumnz Autumnz AXA Life Insurance Singapore B Kid's B-Sensible B.I.D Trading B&B B&G Lifecasting Baa Baa Sheepz Babiators Babience Babies Bellies & Beauty Babisil Baby And Kids Baby Beachbums Baby Beanbag Baby Beannie Baby Cargo Baby City Baby Comfort Baby Dan Baby Dash Baby Einstein Baby Joy Baby Kingdom Baby Love Baby Marcel Baby N Me

G17 G09 Milk & Diaper Pavilion H13 B29 D31 A35, A37 E30 J23 B43 F29 A35, A37 K41 J31A B24 L21 G30B J17 H17 C09 D13 L23 J23 A03, A05 D17 A11 A31 J31B B01 B01 J25 E30 J13 D13 D13 L23 A29 H25 D21 J17 H09 K09 A35, A37 L25 B13 J25 B30 D25 L03 L15 J25 H08 J21 K09 F17 J17 E31A B29 H09 A03, A05 G01, H01, J01 B09 K25 K41

Baby One Baby One Baby One Baby One (Korea) BABY OSCAR'S Baby Singapore Baby Throne Baby Trend Babycare BABYCITY Babydream BABYEATS BY JUSTLIXA BABYFOOFSHOMEMADEBYIBUANIS Babyhome BABYLOVE BabyMoov Babyplus Baby Ruler BABYRULER BabySafe BABYSING BABYSING BabySPA Babywise Backjoy Bacoff Bambini L'affare Bambini Photography Bambo BAN KAH CHAI Ban Choon Marketing Bao Diaper Collection Baromo BC Globe Be Safe Beanie Nap Beauty & Mums Beauty.Mums & Babies Bebe Avenue Bebe Bamboo BeBear Bebelock (Korea) Bebemi Bebezap Beblum Becute Bedhead Bellamom Bellelli Bellybean Bellybuds Beluga Kids BEN BAT BenyinSula Betime Marketing Bfree Bibi Biconi Bigshot Photostudio Bingbling Binky Boppy Bio-oil Biocair Biolane

All information stated is correct at time of printing and subject to change without notice.

G01, H01, J01 B09 B17, C17 A03, A05 J31B E29 C13 K29 D17 J31B G01, H01, J01 L21 L21 G17 B22A A35, A37 E29 J29 D17 D09 D17 F33 L31 G09 D31 A24 F25 B31 D13 J22 L07 F23 B24 A21 H13 A17 K23 C30 E25 E25 E33 A03, A05 G09 E25 K09 H08 J25 A03, A05 L03 E31A K29 J25 J23 J31B L05 E29 E25 C21 L25 K13 J33 H23 C24 L05


BRANDS LISTING Blooming Bath Boba Bodywork Clinic Bogam Bonbijou Bonbijou Boon BOSOMI BOTTLE OF WELLNESS Bottlepets Brainy Baby Branded Babies BRAVADO Breast Vest Breathable Baby Brevi Brica Bright Starts Brillkids Britax Brush Baby Brush Baby Bubba Chew Bubble Bum Bumkins BUMWEAR ByaBya ByCikNuie BYTQAHNASIR Cabana Life Cala Bob California Baby California Kids Caluby Cambert (F.E.) Pte Ltd Cancer Council CAPELLA Carter Carter's Carters Casual Play Chan Kong Thye Chan Li Chai Charleston Charleston Global Charlie Banana Chee Seng Cheeky Bon Bon Cheeky Chompers Cheery Balloons Cheryl W Wellness & Weight Management Chewy Bibs Chicco Chillafish Chinchilla Ching Ching Chubby Footique CiPU CITISPA Citygrip Claessens-Kids Clevamama Close Parents Cloud b

G09 B13 C30 H33 G01, H01, J01 J17 E17 H33 L21 B24 A21 L11 J23 B21 A35, A37 G01, H01, J01 J17 H09 E29 H17 A35, A37 H17 G32 B09 B13 D24 H33 L21 L21 J25 J31B A24 A24 A09 H23 C31 E24 B32 F33 B24 A13 L23 L23 G25 G25 A35, A37 L23 H09 A17 G22 B23 B33 H17 J33 L15 H08 F31 D13 J13 E25 A13 A35, A37 F17 A17

CLOVERSOFT Cocolatte Colorland Comfi-Home COMFLOR Comfort & Harmony Comotomo Concord Contigo Contours Cookie 4 Milk COOLA Cordlife Cosatto Cottoncubs COUNTRYSAVE Crayola Creative Moms Creative Moms Crok Crok Frok Crotec Wagon Cruzee Cryoviva Singapore Pte Ltd Cuddle Co Cuddleme DACOO Daiichi Darol Delegance Delphin Dermacare Medispa DIDYMOS Difrax Diono Disney Disney Disney Cuties Disney Stationery Doo Doo Mooky Doona Dr Brown's Dream Baby DREAMGENII Drypers Drypers Dumex DWINGULER SINGAPORE Dynamic Resources Dyson Early Star Earth Mama Angel Eastar Asia Easygobaby Edu Play Edushape Eionizer Emarketplace Emma Jean Emmanuel Enagic Enerfiber Enertime Enfagrow ENFANT

All information stated is correct at time of printing and subject to change without notice.

G30B H08 B32 K29 D17 H09 B09 H13 L10 E29 B09 J25 C01 B09 C31 D24 B21 B21 C23 B13 G09 G22 K01 J17 H25 L27 A35, A37 C13 F23 H13 J13 L21 H13 J17 L01 F33 H08 A24 B13 B17, C17 E13 H09 L27 A01 Milk & Diaper Pavilion Milk & Diaper Pavilion D17 D09 J30 H13 A24 L31 C13 J17 B21 J31A B22A F13 K21 H30 J31A J31A Milk & Diaper Pavilion J29


BRANDS LISTING Ergo Ergopouch Essential ETL Learning Evenflo Event Eleven Everpure Exposure Ezpz Mats Face Studio Face,Body & Skin Aesthetics Medical Centre FARM FRESH Fedora Ferragold Ferrari Fibrelux Fiffy Fil'Up/Tonga Fisher-Price Fisher-Price Fisher-Price Five Two Global Foldaway Footer Family Foot Measure FOR AISHA Foscam France Paris Freds Swim Academy Freemie Freshening Industries Fridge To Go Friendly Organics Friso Fun Wipes Funny Lon G.G.Girls GabaG Gaksimil Galt Ganen Gdiaper Geck Huat Trading GenX GFS Innovation GG Baby Glamour Pads GLAMOURMOM Global Outsource Solutions Gobebe GOJO GOO.N Goodbaby Goodbaby Goodbaby Graco Grande Affari Groiler Grow N Up Guardian Guavamitts Gubi GUBI HABBASYI OIL Haenim Toys

A35, A37 K29 A35, A37 J32 J17 B43 D23 A07 B33 J24 K23 L21 K29 L23 B01 J17 D01, E01, F01 B13 L01 E17 J29 C33 A23 B33 L21 K31 E32 A17 A35, A37 F30 A03, A05 A35, A37 Milk & Diaper Pavilion B09 B09 K21 H24 K29 J17 E33 A13 L23 A31 D23 J31B G32 J23 A35, A37 E25 D30 L27 B09 B17, C17 A35, A37 G01, H01, J01 E33 H21 B21 Milk & Diaper Pavilion A35, A37 K09 D17 L21 B09

Haenim Uv Steriliser (Korea) Hana Baby Wrap Hape Happi Playground HAPPI TUMMI Happy Baby HAPPY BABY WRAPS Happy Cots Series Happy Socks HAPPY TIME Happyganics HEILINA Heveababy Hibee Hipp Honest Trading Honeysuckle Hong Da House Of Mums Hudson Baby Hugaboo Huggies Huggies Hygenie i-angel I.Belibaby Ibabyshop Ieducate iimo IM Toy Imama impbaby INDAJANI Infantino Infantouch Infantree Ingenuity Inglesina Innoplus Alliance Innovative Kids Insular Interpark International Interstar Construction Toys Invisible Window Grille IPLAY Isa Uchi ISE International J.Direct J&E Baby & Mothercare Jack N Jill Jaco Perfection Jaco Perfection JAMMYFINK Jarrons & Co. JavaLock Javalock (Korea) JBM JCS Biotech Jean Yip Hairdressing & Hair Spa Jelly Jelly Sili Beads Jitta Trading JJ Cole Joie

All information stated is correct at time of printing and subject to change without notice.

A03, A05 E25 F29 L10 J23 A24 L21 B17, C17 L09 E32 A19 L21 A35, A37 G32 L07 H32 B09 B13 G32 C29 J33 F43 Milk & Diaper Pavilion G32 K25 H08 D17 A09 E31B H09 C13 F33 L21 J17 B21 H17 H09 K09 H08 A24 F33 H33 J33 G29 D24 F13 D30 L27 E13,F13,G13,E17,F17,G17 A35, A37 C13 G25 L21 B17, C17 G25 A03, A05 J33 C24 B23 K21 B33 J43 A35, A37 B01


BRANDS LISTING Joielle Baby Joovy Jump Eat Cry Jumpingbeans juni june K-Mom K's Kids Kamida KARLATECH Kasili Distribution & Supply KCA Kean Kettler Ki Et La Kiabi Kiddomoto Kiddy Kiddylicious Kidsme Kiinde Kim Thai Trading Kimberly Clark (S) Kinderbike Kinderspel Kiwy Klikko Kokadi Kokadi Koopers La Belle Collection LA LECHE LEAGUE Laiticiousmom Lamaze Lao Ban Niang Lascal Lavender Life Le Husk Le Petit Society Le Toy Van Leapfrog LEARN N TURN Learning Toys Asia Lec Japan Legate Enterprise LennyLamb Lesbebes Lg Hausys Liang Liang Libby Baby Wear Little Bean Little Big Boss Little Bird House Boutique Little by Little Little Fairy Collection Little Life Little Me Little Splashes Swim School Little Tikes Little Toader Little Tot's Little Tots Little Zebra LITTLEFROG Living Codi

G32 A13 A22 J31B F09 L11 F29 F33 E31B J31B F32 F33 B17, C17 A17 A13 J33 H08 A08A G09 E13 H22A F43 D17 G09 E29 D31 J33 F17 K09 A32 J23 L21 F29 L23 H17 E23 B09 C32 J33 H17 J23 F29 H32 G29 J33 K09 L01 L10 H24 B21 E31A G32 F23 L13 J33 D29 L17 B01 J33 G43/H41 F23 A21 L21 F09

Lovi Lovis LUCKY BABY Lura Luvable Friends Luvion LUXE AIRE WELLNESS Maclaren MadeItBaby Madison Renesmee Magic Container MAM Mama Love MAMABEAR Mami and Papi Mamilon Mamilon MAMOM Mamypoko Manduca Manhattan Toys Manner of Living Marcus & Marcus Masterkidz MATADOR Maternal Diva Inc Maxi Cosi Maxwell Distribution McCoy Consumers Medela Meeno Babies Mei Hua Brand MERRICART Merries Merrybubs Mes Enfants Metal I-grille MGroup MiaMily MICRELL Micuna Mige Milestone Milk Way Maternity and Nursing Wear Milkies Milkmakers Milkwithlove Mima Mimijumi Mimijumi Mini by Easywalker Mitera Mlab Holdings MMMILCC ModzCycle MOEDER Mojito Dme Mom More Milk Mom n Baby Mom's Care Mom's Care Mom's Closet MOMMA Momma

All information stated is correct at time of printing and subject to change without notice.

B33 A31 E24 D43, E43 C29 E29 F22 E29 C30 E22 L15 C21 B09 L21 L03 K29 G32 L21 Milk & Diaper Pavilion B13 A24 J21 J17 A24 E31A A11 K09 H09 J32 F13 B22B L23 F33 Milk & Diaper Pavilion A23 B32 G29 F33 D31 D30 B17, C17 F33 A17 C33 B09 B09 L21 H13 G32 G09 K09 G09 L09 J31A E31B L21 L10 L21 F23 B32 J31B G43/H41 L21 H13


BRANDS LISTING Mommy's Helper Moms 2 Moms MOMS CHOCOLATE Monkey Mat Montague Moo Moo Kow Moogoo Moon Angel Moony Mother Nest MOTHER NUTURE Mother-K Mothercot MotherDen Mt Alvernia Multi Wall Mum 2 Mum MUMMAMIA CONFINEMENT Mummies Liquid Gold Mummykidz Munchkin Mustela My Brest Friend My First Shoots My Miracle Baby Mybee Naforye Nan Nania Nanny Natrasan Neat Solutions Nellie's Neuner's NEXT NEXT Next Nibbly Bits nihon ikuji Nila No Rinse NONA NOTHING BUT Numnum Dips Nuna Nurtria O Health Oball Obebe Ocean Clean Singapore Okiedog Onwards Paper Products Optibac Organic Story (Korea) Oscar's for Kids Oskar & Ellen Ourone&Only Pabobo Paci Plushies Pacific Baby Pagoda Brand Palmax Palplay Pampers

B09 H24 L21 B33 E13 B13 B09 A31 G25 H08 L21 L11 A22 D31 E09 G29 A35, A37 J22 J31A C13 J17 D09 F13 C31 K29 C13 A08B Milk & Diaper Pavilion B01 J17 B09 B09 B13 B09 B24 G32 B32 L01 F09 C13 A11 L21 J43 B33 B01 C29 L23 H09 H09 D43, E43 E13 F32 L07 A03, A05 L09 J33 A29 A35, A37 B24 D13 L23 A01 J17 Milk & Diaper Pavilion

Pantern Parklon Paxley Pediped Peg Perego Peppermint Perfection Perioe Philips Avent Pigeon Piggy Paint Pit A Pat Playette Playgro PlayMe Plum Organics Plush Pockit POGNAE Polaris Network Pomtree Kids Pooter Gifts Popomi Pororo and Friends Positive Icon Pre Natal & Post Natal & Javanese Massage Prego Premium Baby Hub PRET-A-PREGGER PRETTYMUMS PROVON Prudential Puco Puku PUR Pura Pureen PURELL Quinny Quway Education R.O.Cs Toothpaste Raf Raf Baby Raf Raf Bratz Raf Raf International Raf Raf Princess Real Kids Shades Recaro Redmart Regin Sling Renewalife (Korea) Richgi RIVADOUCE Rock & Learn Rock Star Baby Rockin' Baby Rody Roller Blinds Rotho RW Prince S26 Sacred Tea for Nursing Mom Safety 1st Sambucol Sassy Mom Maternity

All information stated is correct at time of printing and subject to change without notice.

A31 L01 J25 L09 K09 H33 G32 B30 D01, E01, F01 G01, H01, J01 A24 K21 H09 A35, A37 B13 A24 A17 A35, A37 D17 J30 A24 A17 F23 G32 A13 D25 K09 F09 K33 J23 D30 K17 A23 D01, E01, F01 K13 H09 G33 D30 K09 G09 G09 B29 B29 B29 B29 J25 G13 D33 F23 J43 A31 D30 A21 H09 C32 G32 G29 D13 C29 Milk & Diaper Pavilion K41 H09 A24 H24


BRANDS LISTING Sauvinex Schleich Scholatic Science Art Seebaby SENSIBLE LINE Sevi SG Baby Club SG Digital Lock Shears Sheng Fa Li Shining Girl Shopping Paradise Shrinkx Belly Shrinkx Hips Siku Sili Squeeze Silly Souls Simba Simple Wishes Simplicity Simply Life Sing Mui Heng Sipsnap Sitsafe Sleep Night Small Small World Smart Trike Smile Moment Snapkis Snoozebaby Snugglebundl Soapsox Soapsox Sofzsleep Soonsoohanmyun Sophie & Friends Sophie La Girafe SOUL SLINGS Soy Secretz Soyami Spaclub At Beach Road Sparco Spectra Spick Splash About Spuni SSM Stemcord Stephen Joseph Stephen Joseph Steve & Leif Steward's Little Studio Memories Studio Skinky StudioPlay Stuttgart Suavinex Sucremor Summer Infants Summit Company Sunday 2000 SUPERWOMAN BODYSHAPER SUPRECOMFORT

B21 F29 J17 L23 C13 J23 J33 C25 K31 A01 B32 A31 A24 K29 K29 F29 B33 A24 G09 F13 K13 C23 J29 G32 B21 B17, C17 L01 E17 D22 A35, A37 A17 J33 G32 G09 B17, C17 H33 A17 A17 L21 H22A B33 J13 B09 K13 G09 J25 B33 E33 E09 A24 J33 K31 L13 L19 A24 A07 A35, A37 H13 H22B A35, A37 G33 E17 K33 E24

Sussex Sweet N Swag Sweetest Moments SWEETS Maternity Swimava SwimZip Taf Toys Taime Tessell THE DIAPER CLUTCH The Fashion People The First Years The Little Bike Shop The Outcall Spa The Story Factory thelittleonesinmylife Tian Long Citronella Oil Tian Yuan Xiang Tiny Love Tiny Touch Tip Toey Joey Titi Eco GFarm TLO TMCC Tollyjoy Tommee Tippee Tongtai Tots By SmarTrike Touched by Nature Traumeland Tropika Trudi TULA Tummy With Mummy Turf Carpet Tutti Fruitti TWELVEOUNCES Tykes Marketing UBEST Uinlui Umi UMMA LACTO Unilove Unimom uPang UPSIZE 3D Puzzles Uyeki V-Coool Vanille VISIOFOCUS Von & Rom Babies Vtech Waterlogic Ways Baby Wel-B Wel-B Baby Wing House Wokar Kids Woombie Worlds Apart Worldsource Impex Xing Brand Yale Yamatoya

All information stated is correct at time of printing and subject to change without notice.

K09 L09 D32 A30 K29 J25 J17 E24 F09 J23 A08A/A08B/B09 H17 G22 E21 D21 A03, A05 A32 G21 G01, H01, J01 B21 L09 L23 A03, A05 B30 G01, H01, J01 A35, A37 B25 F17 C29 D13 L21 J33 D24 A17 G29 F29 L21 E25 D17 A03, A05 L09 L21 H08 A35, A37 K13 A24 E25 K13 K09 E13, F13 B22B F25 D23 F23 J43 J43 J33 G32 E25 J17 G09 L23 K31 J21


BRANDS LISTING Yelly (Korea) Yijan Yoga Sprout Yoomi Youhaveababy Young Living Essential Oils Your Baby Can Learn Your Baby Can Swim Yu Yee Oil Zappy Zenoff Zi Jin Tang Zoku Zoli Baby Zycom Zzandr 360 大力士

Mag 21x14cm.ai

1

27/5/16

A03, A05 H08 C29 K13 H25 E23 A21 B32 L23 F30 F13 L23 L10 B13 E31B A30, K33 L23

3:04 PM

All information stated is correct at time of printing and subject to change without notice.


New Launches

Babyruler Adjustable Baby Highchair

J29

Kiddy Urbanstar can be converted to a travel system. Easy and quick folding and unfolding, when folded it is small and compact.

Joovy Zoom 360 Ultralight

H08

Graco Pack ‘n Play® Playard Newborn Napper® Oasis

Designed for use in either the rear-facing or forward-facing positions, it offers multiple safety features such as side-impact protection, a head restraint, and a vehicle belt lock-off mechanism (forward-facing). Plus, an ergonomic shell structure, breathable mesh fabric, and easy-to-use harness and head restraint adjusters provide comfort and convenience.

G01

The Newborn Napper™ Oasis™ Play Yard incorporates 10 soothing settings to choose from a stroller ride to peaceful waves crashing, to fit your little one's mood at any time. Premium features like luxe fabrics, cradling seat shape, and extended canopy give both mom and baby all the comforting features they are looking for in a Pack 'N Play.

The new Zoom 360 Ultralight is lighter, simpler, stronger and better performing so you can go the distance with baby along for the ride.

Tommee Tippee Closer to Nature Food Processor Steamer Blender Every moment you spend with your baby is precious, so hours spent preparing meals and cleaning up may not be high on your list. Tommee Tippee baby food steamer blender makes it really easy to prepare healthy meals with less mess.

Babylove Playpants

Living Codi XPE Dual Sided Baby Play Mat

B22A

Choosing a baby’s product can be very difficult for new parents. Try BabyLove PlayPants NanoPower Plus, a baby diaper that can make your life easier. With double absorbent layers that provides quick absorbency, designed to help keep your baby healthy and happy. Comfortably fit for every movement. A great way to save your money!

F09

Living Codi XPE Dual Sided Baby Play Mat is dual sided, and has a wide selection of designs. Developed specifically with babies and toddlers in mind, it uses premium food grade PE (polyethylene) material and the latest manufacturing methodologies.

H09

CuddleMe is proud to offer NeoCarrier 2.0, a comfortable, safe and convenient carrier for both parents and baby!! It is available in a variety of colours and prints giving it a stylish look while carrying your baby!

E33

Bebear Aluminium Hip Seat Carrier BeBear Hip Seat carrier C10 has 5in1 seating position, inclusive of Carry Inward Facing, Carry Front Facing and Carry Backpack Style! This carrier can be used from newborn to 36 kg baby. Using high quality aerospace aluminum seat, the seat is tested to withstand up to 50 kg weight.

A35 F09

Bright Starts Merry Sunshine Rocker

CuddleMe Ergonomic Neo Carrier 2.0

The Bright Starts™ Merry Sunshine™ Rocker rocks back and forth, and can be locked into place for use as a stationary seat. The back and forth motion and soothing vibration will help calm and entertain baby.

Babyhome Vida Stroller Vida is a different and stylish stroller specially designed for parents looking for a lightweight product capable of offering the highest benefits to stroll baby from the first day.

Kanga Care Rumparooz

H25

Zycom Cruz Scooter

B33

The ultimate kids scooter, the Zycom Cruz, brings future design into today's world. This three-wheeled scooter has the benefit of super stability combined with safety and style.

E31B

The award winning Rumparooz One Size Cloth Pocket Diaper has been a revolutionary change to the face of cloth diapering. Kanga Care brand cloth diapers were the first cloth diapers uniquely designed with the now patented leak protection technology of dual inner gussets.

Chicco Mode Booster Seat Mars

H17

The Chicco Mode booster seat is the ideal solution to enable toddlers to sit at the table and join in with the family at mealtimes a new and vital experience to enhance their learning and socialising skills.

A08B

Full Body Nursing Pillow

This full body designed allows the pillow to follow the contours of your whole body and to give your body full support while sitting or lying down. Both side pockets turned inside out to hide the Velcro strap and D-ring to avoid irritation to the skin.

SWEETS Maternity Legging Stay stylish with these super stretchy maternity leggings. With adjustable pull-on elastic waistband to provide comfort and accommodate different stages of your pregnancy.

A30

Foldaway Bumper Playmat Your child stays bump free with Foldaway Bumper Mat - a patented playmat that folds into a play yard. Great for babies on tummy time, learning to crawl and sit or budding walkers!

A23

G13

Recaro ProRIDE Hero Car Seat

A13

Kiddy Urbanstar Stroller

Bring your baby closer to you and your family while having your meals at the dining table. This durable reclining highchair has plenty going for it. The well padded seat cushion can be tear off to wash. It's free standing when folded for easy storage too!

Puco Clothes

A23

Puco is a well known babies and kids brand in Korea. Puco’s clothing are made with soft and breathable cotton that just isn’t available in Provon Ultimate Shampoo and Body Wash Singapore. The fabric, Jacquard, alternates between an opaque and a nearly sheer weave of Luxurious 2-in-1 formula that cleans cotton which allows wearer to stay comfortable and conditions skin, hair and scalp. and cool. And this is totally perfect for hot and Contains aloe and jojoba oil. sunny Singapore!

D30

C21

MAM Easy Start Bottle 320ml 80% of mothers confirm less colic, gas and regurgitation are reduced and babies enjoy a relaxed feeding. The MAM Teat has a uniquw flat shape that fits perfectly in baby’s mouth for a familiar feeling.


Recaro Citylife Stroller

Graco FastAction Travel System Experience Graco's new three-wheel stroller featuring a unique, one-second fold!

G01

This lightweight stroller not only features a fast fold, but it also has a multi-position reclining seat, expandable canopy and an extra-large storage basket.

The lightweight Citylife is the perfect pushchair from birth onwards. The chassis is compatible with an infant carrier, carrycot or seating unit. With a smart one-hand fold, compact folding size, a large shopping basket, fully suspended wheels and a push-push brake system.

G13

F09

Aprica Optia Stroller

Brevi Pratico is a changing table and bath pan all in one! Its made of soft fabric and PVC that is gentle on baby's skin. Just below the changing table is a comfortable ergonomic bath pan with double seat (0-6 months & 6 months - 15 kg) to bath baby safely and easily!

The Aprica Optia 2016 boasts swivel front wheels that make it a delight to handle. Well what happens when you swich positions so the seat is facing you? Voila! The front wheels will lock and the rear wheels will swivel automatically. It also has many features that both keep the baby comfortable and the parent happy.

With 3 grow-with-baby features for sit-down, walker and ride-on play, it’s the perfect vehicle to help your baby to develop.

This Soul full buckle carrier is made out of 100% linen fabric. Soul linens are known for their moisture-wicking ability and are ideal carriers for hot and humid climates.

F25

Baby City Baby Cot

F17

Baby City is a brand from Taiwan, cot is made of rubber wood that adopts the international certification of environmental. The cot panel and railing is adjustable.

Bebe Bamboo 100% Bamboo Sleeping Bag

MaMom Milk Booster A breakthrough in RnD and finally all the goodness in a tablet. Made from 100% Natural lactogenic ingredients proven to give you a boost. Vanilla flavored.

E25

Bebe Bamboo contines this tradition with our classic eco-friendly 100% bamboo muslin sleeping bag. Designed to be worn over pyjamas, this wearable blanket replaces loose blankets in the crib. It''s a light cuddly blanket they can't kick off, ensuring a peaceful night's sleep.

F09

juni june Premium PVC Baby Playmat

Annee Matthew Maternity Sleep Bra

F33

A11

Korean 3D Cooling Seat Cover It is made of environment- friendly materials. Honeycomb structured material allows air-permeability and strength of stability. Honeycomb structure provides a buffer function so it is excellent in the strength of stability.

Renewallife Rice Puffs

Joovy Silinoogie Pacifiers This durable, transparent pacifier is soft to the touch and provides a safe, comforting alternative to thumbs, fingers or hard objects to pacify and calm baby.

Fisher-Price Hipseat carrier helps parents to hold their babies more comfortably and it is possible to use it as both a hipseat and hipseat carrier.

Annee Matthew Maternity Support Belt

J43

B13 Moo Moo Kow One Size Reusable Diaper SWEETS Hands Free Pumping Bra (New Design) The hands free pumping bra relaxes both

J29

The one-size fits all feature has been tested to fit babies from about 3kg to 18kg. With four size adjustments to fit your baby comfortably, this snap diaper will adapt well to baby's growing body.

Ramie Pillow

E31A

A11

A simple support belt that supports your growing belly and provides the much needed support for your aching back. Wear it after pregnancy when experiencing backacheYou can adjust the tightness of the belt by adjusting the two side straps. Handwash only.

Baby Dan Premier True Pressure Fit Safety Gate Premier True Pressure Fit Safety Gate is the newest version of the classic Premier. The gate has a slim line handle which is easy to operate. The handle incorporates a built in safety indicator making it very easy to install. No drilling is required - thus the gate does not leave marks on your wall or door frame. Everything you need for mounting the safety gate is in the box.

juni june Premium PVC Baby Play Mat is popular in Korea due to its superb quality. It is softer, giving you and your little ones the comfort and protection that you have never experienced before.

A great bra to wear when you don’t feel like wearing a bra to bed, but you need to because otherwise you will leak! No clasps to fumble in the dark either. Just pull down at the crossover neckline to nurse. Perfect for any sleepy and tired mom!

Baby's healthy snack, recommend 12 months and up. Made with Korean Organic brown rice and fresh Korean fruit.

Fisher Price Arete Hipseat Carrier A13

B01

VTech Push and Ride Alphabet Train

Soul Carrier

L21

The New 2016 model had a new hand brake function. No more bending down and looking for the foot brakes! Mummies can now lock the wheels of the stroller easily!

G01

Brevi Pratico Bath Station

L21

Babyruler Tornado 3 Wheel Stroller (2016)

L10

Ramie pillow helps to aid blood circulation and promotes healthy development of the brain cells and the structure of babies's head. It acts as a Natural Insects Repellent as insects stay away from the pillow due to its natural contents.

your hands while pumping. It is highly adjustable with its back Velcro for one size fits all. Be a multi-tasking Supermama. Fits all breast pump flanges and can be use at home, during work or travelling.

Mustela Stelatopia range Mustela offers a new generation of Stelatopia skincare products: specifically designed to soothe and replenish eczema-prone skin in babies and children. The high-tolerance, hypoallergenic formulas contain patented natural ingredients Avocado Perseose® and Sunflower Oil Distillate. Free from fragrances, parabens, phthalates, and phenoxyethanol. Clinically proven and tested under dermatological and paediatric control. Up to 95% agrees that it relieves discomfort*.

A30 D09










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-----------------------------------------------------------------------------------------------Assisted Living Booth D13

ADDITIONAL $5 OFF ANELLO BACKPACK STARBUY: $80-$98

100% Authentic Japan Anello Backpack

Terms and conditions apply.

-----------------------------------------------------------------------------------------------Assisted Living Booth D13

ADDITIONAL 10% OFF ATTIPAS

STARBUY: BUY 1 FREE 1 @ $32.90 Korea Baby Walking Shoes

Terms and conditions apply.

Assisted Living Booth D13

ADDITIONAL 5% OFF CIPU STARBUY: $75-$180 Best Mummy Bag

Terms and conditions apply.

-----------------------------------------------------------------------------------------------B.I.D Trading Booth K09

QUINNY ZAPP XTRA 2.0 @ $429 U.P. $769

Terms and conditions apply.

B.I.D Trading Booth K09

QUINNY BUZZ XTRA @ $674 U.P. $1099

Terms and conditions apply.

-----------------------------------------------------------------------------------------------B.I.D Trading Booth K09

INGLESINA TRILOGY @ $799 U.P. $1088 Latest Models

Terms and conditions apply.

B.I.D Trading Booth K09

BEBLUM HOUSE COT @ $499 U.P. $1099

Terms and conditions apply.

-----------------------------------------------------------------------------------------------Babies Bellies Javanese Massage Booth D25

1 DAY TRIAL JAMU POST NATAL MASSAGE @ $55 U.P. $75

Exclude House Call Transport Fee & Deposit of $35 for Bengkung (Refundable). Pre-Natal Massage is available at $39.90*. Terms and conditions apply.

Baby Kingdom Booth F01/G01/H01

ADDITIONAL $20 OFF BABYDREAM VIENNA 4IN1 CONVERTIBLE COT BED U.P. $759 (WITH COUPON: $479)

FREE 4� Anti Dustmite Mattress AND 7in1 Bedding Set Terms and conditions: Limited to 1st 50 customers only.

-----------------------------------------------------------------------------------------------Baby Market Coupon can only be used at Baby Market Fair, and shall be valid from 11:00:00 14th October 2016 and must be redeemed by 19:59:59 16th October 2016. Terms & Conditions Apply.


Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

------------------------------------------------------------------------------------------------


Baby Kingdom Booth F01/G01/H01

BABYDREAM MILANO 4IN1 CONVERTIBLE BABY COT @ $399 U.P. $579 FREE Latex Pillow worth $29.90 FREE 4” Anti Dustmite Mattress AND 7in1 Bedding Set Terms and conditions apply.

------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------Baby Kingdom Booth F01/G01/H01

ADDITIONAL $15 OFF BREVI BFUN HIGH CHAIR

U.P. $499 (WITH COUPON: $294)

4 height positions, 3 adjustable position to sleeping position. Made in Italy. Terms and conditions apply.

-----------------------------------------------------------------------------------------------Baby Kingdom Booth F01/G01/H01

BREVI BMAX ON THE ROAD STROLLER @ $269 U.P. $499

Suitable for 0 – 4 years old.

Terms and conditions: Limited to 1st 20 customers only.

Baby Kingdom Booth F01/G01/H01

GRACO ALL IN ONE 4EVER CAR SEAT @ $599 U.P. $999

FREE Car seat undermat worth $45.90 Suitable for 0 – 7 years old (Available colour: Tone / Studio) Terms and conditions apply.

-----------------------------------------------------------------------------------------------Baby Kingdom Booth F01/G01/H01

GRACO CITITREK STROLLER @ $399 U.P. $799

Suitable for 0 – 4 years old (Available colour: Blue / Red)

Terms and conditions: Limited to 1st 20 customers only.

Baby Kingdom Booth F01/G01/H01

GRACO JUNIOR MAXI BOOSTER SEAT @ $99.50 U.P. $239

Suitable for 3 – 7 years old (2in1)

Terms and conditions: Limited to 1st 30 customers only.

-----------------------------------------------------------------------------------------------Baby Kingdom Booth F01/G01/H01

GRACO CITIACE STROLLER @ $399 U.P. $799

Suitable for 0 – 3 years old (Available colour: Pink / Black / Green)

Terms and conditions: Limited to 1st 50 customers only.

Baby Kingdom Booth F01/G01/H01

GRACO PNP W REVERSIBLE NAPPER & CHANGER (SCRIBBLES) @ $189.50 U.P. $399

Suitable for 0 – 3 years old Terms and conditions: Limited to 1st 30 customers only.

-----------------------------------------------------------------------------------------------Baby Kingdom Booth F01/G01/H01

GRACO MY RIDE CAR SEAT @ $249 U.P. $499

Suitable for 0 – 4 years old (Available colour: Red / Brown)

Terms and conditions: Limited to 1st 40 customers only.

Baby Kingdom Booth F01/G01/H01

FREE AVENT 2IN1 STERILISER* U.P. $89

With purchase of Graco Citi Lite R Up Stroller Hello Kitty / Melody @ $399 (U.P. $699) Suitable for 0 – 3 years old Terms and conditions: Limited to 1st 50 customers only.

-----------------------------------------------------------------------------------------------Baby Kingdom Booth F01/G01/H01

GRACO SPREE TRAVEL SYSTEM (SEQUOIA) @ $299 U.P. $699

3in1 – Stroller + Care Seat + Base

Terms and conditions: Limited to 1st 30 customers only.

Baby Kingdom Booth F01/G01/H01

GRACO JUNIOR PLUS BOOSTER (HELLO KITTY) @ $149.50 U.P. $399

Suitable for 3 – 7 years old (2in1)

Terms and conditions: Limited to 1st 50 customers only.

-----------------------------------------------------------------------------------------------Baby Market Coupon can only be used at Baby Market Fair, and shall be valid from 11:00:00 14th October 2016 and must be redeemed by 19:59:59 16th October 2016. Terms & Conditions Apply.


Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

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Baby Kingdom Booth F01/G01/H01

ADDITIONAL 10% OFF GRACO MILESTONE ALL IN 1 CARSEAT @ $499 U.P. $839 Suitable for 0 – 7 years old Available in Aluminium Terms and conditions: Limited to 1st 30 customer only.

------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------Baby Kingdom Booth F01/G01/H01

GRACO CITILITE R PLUS + TINYLOVE 3IN1 ROCKER NAPPER BUNDLE @ $368 U.P. $699

Terms and conditions: Limited to 1st 50 customer only.

-----------------------------------------------------------------------------------------------BEtime Marketing Booth L05

BABY MARKET EXCLUSIVE SET @ $59.90 U.P. $83.60

Terms and conditions apply.

BEtime Marketing Booth L05

BIOLANE LIQUID TALC @ $21.70 U.P. $28.90

Terms and conditions apply.

-----------------------------------------------------------------------------------------------Binky Boppy Booth J33

ADDITIONAL 10% OFF STARBUY PRICE OF $199 U.P. $248

Chillafish BMXie (Red,Blue,Pink) Bundled deal with Helmet (Pink Google or Blue Google) Terms and conditions apply.

Binky Boppy Booth J33

ADDITIONAL 10% OFF STARBUY PRICE OF $159 U.P. $248

Kiddimoto Uzoom Scooter bundle deal with matching helmets Terms and conditions apply.

-----------------------------------------------------------------------------------------------Baby Toon Booth

JOYOUS BABY 3PCS BEDDING SET W/ DUVET COVER @ $29.90 U.P. $69.90

Set includes: 1 x Flat Sheet (150x110cm) 1 x Duvet cover (130x110cm) 1 x Pillow case (50x30cm) Material :100% Cotton Terms and conditions apply.

Baby Toon Booth

BABYTOON 2IN1 COTTONY BABY PLAYMAT AND TOY STORAGE ORGANISER @ $28 U.P. $59.90 Large Size : D150cm. 2-in-1 Convertible. From PlayMat to Storage Organizer. Soft & comfortable. Material:100% Cotton. Machine Washable Terms and conditions apply.

-----------------------------------------------------------------------------------------------Baby Toon Booth

France Paris Booth E32

USA CUDDLE BABY ROLL UP BIB 2PCS SET @ $19.90 U.P. $53.80

Color : Blue /Pink / Yellow / Green. Wide and soft silicone pockets perfect for catching those stray bits of food. Suits 6M+. BPA, PVC, and phthalate free Terms and conditions apply.

FREE 6 SOFT COPIES PHOTOS U.P. $210

With any package purchased during 14-16 October 2016 Baby Market fair Terms and conditions apply.

-----------------------------------------------------------------------------------------------SG Digital Lock Booth K31

FREE SAFE

With every purchase of Yale Digital Lock (YDM 3109 / YDM 4109)

Terms and conditions apply.

SG Digital Lock Booth K31

FREE DOOR SEAL With every purchase of Steve & Leif Insect Screen (Bundle of 3)

Terms and conditions apply.

-----------------------------------------------------------------------------------------------Baby Market Coupon can only be used at Baby Market Fair, and shall be valid from 11:00:00 14th October 2016 and must be redeemed by 19:59:59 16th October 2016. Terms & Conditions Apply.


Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

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Cordlife_Branding Girl_A4 ad_Coupon_FA 2.pdf

4

27/9/16

2:14 PM

-----------------------------------------------------------------------------------------------Hong Da Booth B13

ADDITIONAL $5 OFF

With minimum $80 purchase of Moo Moo Kow Products

Terms and conditions apply.

-----------------------------------------------------------------------------------------------Hong Da Booth B13

ADDITIONAL $5 OFF

With minimum $80 purchase of Baa Baa Sheepz Products

Terms and conditions apply.

-----------------------------------------------------------------------------------------------Hong Da Booth B13

MOO MOO KOW BAMBOO TRAINING PANTS @ 2 FOR $30 U.P. $70

Terms and conditions: While stocks last.

-----------------------------------------------------------------------------------------------Baby Market Coupon can only be used at Baby Market Fair, and shall be valid from 11:00:00 14th October 2016 and must be redeemed by 19:59:59 16th October 2016. Terms & Conditions Apply.


Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

------------------------------------------------------------------------------------------------


Grande Affari Booth E33

BEBEAR ALUMINIUM HIP SEAT CARRIER C10 @ $148 U.P. $288 Get Teething pad @ $15.00 with purchase of any Hip Seat. Terms and conditions apply.

------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------Grande Affari Booth E33

BEBEAR HIP SEAT CARRIER C11 @ $138 U.P. $258

Get Teething pad @ $15.00 with purchase of any Hip Seat.

Terms and conditions apply.

-----------------------------------------------------------------------------------------------Grande Affari Booth E33

BEBEAR HIP SEAT CARRIER C06 @ $88 U.P. $218

Get Teething pad @ $15.00 with purchase of any Hip Seat.

Terms and conditions apply.

Grande Affari Booth E33

BEBEAR HIGH ABSORBENT TEETHING PAD @ $15 U.P. $25

Terms and conditions apply.

-----------------------------------------------------------------------------------------------House of Mums Booth G32

120PCS HIBEE BREAST MILK BAGS @ 2 BOXES FOR $37 U.P. $56 FOR 2 BOXES Terms and conditions apply.

House of Mums Booth G32

90PCS HIBEE MILK POWDER BAGS @ $16.50 U.P. $29.90

Minimum purchase of 2 boxes.

Terms and conditions apply.

-----------------------------------------------------------------------------------------------House of Mums Booth G32

100% SILICONE FEEDING SPOON BUY 1 FREE 1 @ $9.90 Terms and conditions apply.

House of Mums Booth G32

PERFECTION DISPOSABLE FEEDING BOTTLE SET + 125PCS LINERS BUNDLE @ $20 U.P. $37.90 Terms and conditions apply.

-----------------------------------------------------------------------------------------------iEducate Booth A09

BABY SHARK SLEEPING BAG @ $29.90 U.P. $69.90

FREE Mosquito Patch worth $8.90 Available colour: Red / Black / Grey Terms and conditions: Limited to 1 per customer only.

iEducate Booth A09

MOSQUITO REPELLANT @ 3 FOR $10 U.P. $8.90 EACH

FREE additional Mosquito Patch worth $8.90 (Total 4 for $10) Terms and conditions: Limited to 1 per customer only.

-----------------------------------------------------------------------------------------------Little Splashes Swim School Booth L17

BABY SWIMMING TRIAL + COMPLIMENTARY VOUCHER @ $39.90 U.P. $115

30 minutes Weekday / Weekend Swim Trial Terms and conditions apply.

Little Splashes Swim School Booth L17

BABY SWIMMING TRIAL + SWIM STARTER KIT @ $59.90 U.P. $144

30 minutes Weekend/Weekday Swim Trial + Starter kit that includes towel, reusable swim diaper + Complimentary voucher Terms and conditions apply.

-----------------------------------------------------------------------------------------------Baby Market Coupon can only be used at Baby Market Fair, and shall be valid from 11:00:00 14th October 2016 and must be redeemed by 19:59:59 16th October 2016. Terms & Conditions Apply.


Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

------------------------------------------------------------------------------------------------


Innoplus Alliance Booth H08

I.BELIBABY HIP SEAT @ $59.90 U.P. $89.90

FREE Teeting Pad & Baby Hood Cover worth $30.

Terms and conditions: While stocks last.

------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------Innoplus Alliance Booth H08

I.BELIBABY HIGHCHAIR @ $55.90 U.P. $99.90 Pink colour only.

Terms and conditions: While stocks last.

-----------------------------------------------------------------------------------------------Innoplus Alliance Booth H08

I.BELIBABY HI LOW CHAIR @ $99.90 U.P. $219.90

FREE Disney Liquid Cleanser

Terms and conditions: While stocks last.

Innoplus Alliance Booth H08

ADDITIONAL 15% OFF KIDDY GROUP 0 & 1 CAR SEAT

Terms and conditions: While stocks last.

-----------------------------------------------------------------------------------------------Innoplus Alliance Booth H08

TRADE IN TO GET $50 DISCOUNT

Trade in Option only available for Companion Fix , Guardian Pro and GuardianFix Pro 2

Terms and conditions: While stocks last.

Innoplus Alliance Booth H08

KIDDY GUARDIAN PRO 2 (RUMBA) @ $299 U.P. $549

Terms and conditions: Only 10 Sets available! Rumba Colour only. Trade in not applicable. .

-----------------------------------------------------------------------------------------------Innoplus Alliance Booth H08

FREE DIAPER BAG With every purchase of UrbanStar1.

Terms and conditions: While stocks last.

Innoplus Alliance Booth H08

FREE 450ML DISNEY CUTIES SHAMPOO

With purchase of any Yijian Hairclipper Model.

Terms and conditions: While stocks last.

-----------------------------------------------------------------------------------------------Pantern Booth A31

Pantern Booth A31

$5 COUPON

With $50 purchase. Immediate redemption.

SHINING GIRL ROMPER/TOP/BLOOMER @ 2 FOR $10 U.P. $12.90

Suitable for 6-24 months.

Terms and conditions apply,

Terms and conditions apply,

-----------------------------------------------------------------------------------------------Pantern Booth A31

Pantern Booth A31

MOON ANGEL BOYS/GIRLS PYJAMAS @ $6 U.P. $14.90

Suitable for 6-12 months. Terms and conditions apply,

RICHGI FASHION DRESSES AND ROMPER @ $10 U.P. $33.90-$49.90

Terms and conditions apply,

-----------------------------------------------------------------------------------------------Baby Market Coupon can only be used at Baby Market Fair, and shall be valid from 11:00:00 14th October 2016 and must be redeemed by 19:59:59 16th October 2016. Terms & Conditions Apply.


Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

------------------------------------------------------------------------------------------------


Jarrons & Co. Booth B17,C17

FREE MUSICAL MOBILE (ASSORTED DESIGN) U.P. $49.90

With Micuna Cot purchases above $600.

Not applicable with any other promotion.

------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------Jarrons & Co. Booth B17,C17

FREE BEDSHEET

(ASSORTED COLOURS/DESIGN) U.P. $16.90 With any Happy Series Cot Set Purchase (Cot + Mattress + Bedding).

Not applicable with any other promotion.

-----------------------------------------------------------------------------------------------Jarrons & Co. Booth B17,C17

FREE DOONA MOSQUITO NET & ESSENTIAL BAG U.P. $118

With every purchase of Doona Carseat Stroller.

Not applicable with any other promotion.

Jarrons & Co. Booth B17,C17

10% OFF ALL DOONA ACCESSORIES

Not applicable with any other promotion.

-----------------------------------------------------------------------------------------------Jarrons & Co. Booth B17,C17

50% OFF ALL MELISSA & DOUG TOYS Not applicable with any other promotion.

Jarrons & Co. Booth B17,C17

GET $100 OFF PURCHASE OF DOONA CAR SEAT STROLLER

With purchase of Any Cot + Mattress + Bedding Set. Not applicable with any other promotion.

-----------------------------------------------------------------------------------------------Jarrons & Co. Booth B17,C17

FREE HELMET U.P. $24.90

With any purchase of Battery Operated Car above $300.

Not applicable with any other promotion.

Jarrons & Co. Booth B17,C17

ADDITIONAL 10% OFF ALL BATTERY OPERATED SCOOTERS OR CARS

Not applicable with any other promotion.

-----------------------------------------------------------------------------------------------Jarrons & Co. Booth B17,C17

SLEEPNIGHT 100% NATURAL LATEX MATTRESS @ $169/$199 U.P. $259/$315

$169 (Usual: $259) (Size: 60cm x 120cm) $199 (Usual: $315) (Size: 70cm x 130cm) Not applicable with any other promotion.

Jarrons & Co. Booth B17,C17

ASSORTED BEDDING SETS@ $80 U.P. $129

Bedding Set includes 1 Pillow with casing, 1 Bolster with casing, 1 Fitted Sheet (Suitable for 60x120cm & 70x130cm Cot),1 Comforter & 1 Full Bumper.

Not applicable with any other promotion.

-----------------------------------------------------------------------------------------------Jarrons & Co. Booth B17,C17

ASSORTED FITTED SHEET 100% COTTON @ $9.90 U.P. $16.90

Suitable for 60x120cm & 70x130cm Cot Not applicable with any other promotion.

La Belle Collection Booth A32

FREE NEW 120ML TLC CITRONELLA OIL + 2 HULUS

With purchase of three 500ml TLC Citronella Oil @ $180 (U.P. $230)

Terms and conditions: While stocks last.

-----------------------------------------------------------------------------------------------Baby Market Coupon can only be used at Baby Market Fair, and shall be valid from 11:00:00 14th October 2016 and must be redeemed by 19:59:59 16th October 2016. Terms & Conditions Apply.


Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

------------------------------------------------------------------------------------------------


J&E Baby & Mothercare Booth E13, F13, G13, E17, F17, G17

MEDELA SWING MAXI @ $399 U.P. $599 Terms and conditions: While stocks last.

------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------J&E Baby & Mothercare Booth E13, F13, G13, E17, F17, G17

ADDITIONAL $15 OFF STARBUY PRICE

For Smart Trike Touch Steering Zoo Cow.

Terms and conditions: While stocks last.

-----------------------------------------------------------------------------------------------J&E Baby & Mothercare Booth E13, F13, G13, E17, F17, G17

CABOO DX CARRIER @ $99 U.P. $199.90 Colours available: DX+ Merino, DX+ Coolpass.

Terms and conditions: While stocks last.

J&E Baby & Mothercare Booth E13, F13, G13, E17, F17, G17

LITTLE BOX BAMBOO OR MINKEE @ $89 U.P. $299 Terms and conditions: While stocks last.

-----------------------------------------------------------------------------------------------J&E Baby & Mothercare Booth E13, F13, G13, E17, F17, G17

MIDDLE BOX MIXED BB + MINKEE @ $159 U.P. $339.90 Bright or Pastels.

Terms and conditions: While stocks last.

J&E Baby & Mothercare Booth E13, F13, G13, E17, F17, G17

MIDDLE BOX MIXED BB @ $189 U.P. $369 2014 Boy Print - Robot & Lion. 2014 Girl Print - Doll & Hippo.

Terms and conditions: While stocks last.

-----------------------------------------------------------------------------------------------J&E Baby & Mothercare Booth E13, F13, G13, E17, F17, G17

BABYHOME EMOTION STROLLER @ $299 U.P. $499

Terms and conditions: While stocks last.

J&E Baby & Mothercare Booth E13, F13, G13, E17, F17, G17

LIL PET PALS TRAVEL BAG @ $19.90 U.P. $38.90 Dragon / Cat / Elephant / Giraffe Design.

Terms and conditions: While stocks last.

-----------------------------------------------------------------------------------------------J&E Baby & Mothercare Booth E13, F13, G13, E17, F17, G17

4MOMS COMBO BUNDLE @ $1999 U.P. $3656 L Size.

Terms and conditions: While stocks last.

J&E Baby & Mothercare Booth E13, F13, G13, E17, F17, G17

OKIEDOG WILDPACK TROLLEY @ $39.90 U.P. $64.90 L Size.

Terms and conditions: While stocks last.

-----------------------------------------------------------------------------------------------J&E Baby & Mothercare Booth E13, F13, G13, E17, F17, G17

ECO KID BUG A BUG INSECT REPELLANT SPRAY 200ML @ $16.90 U.P. $21

Terms and conditions: While stocks last.

J&E Baby & Mothercare Booth E13, F13, G13, E17, F17, G17

OKIEDOG WILDPACK SUITCASE @ $34.90 U.P. $59.90

Panda / Tiger / Dog / Rabbit / Owl / Hippo Design. Terms and conditions: While stocks last.

-----------------------------------------------------------------------------------------------Baby Market Coupon can only be used at Baby Market Fair, and shall be valid from 11:00:00 14th October 2016 and must be redeemed by 19:59:59 16th October 2016. Terms & Conditions Apply.


Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

------------------------------------------------------------------------------------------------


Kidzloft Booth H09

JAZZY PLAYARD WITH TOYBAR AND BASSINET @ $99 U.P. $249 Terms and conditions apply.

------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------Kidzloft Booth H09

FREE GIFT U.P. $39.90

With minimum purchase of $100 Brightstarts Christmas Gift Range

Terms and conditions apply.

-----------------------------------------------------------------------------------------------Kidzloft Booth H09

COMFORT & HARMONY COZY KINGDOM SWING @ $79.90 U.P. $229 Terms and conditions apply.

Kidzloft Booth H09

INGENUITY TRIO @ $139 U.P. $269 Terms and conditions apply.

-----------------------------------------------------------------------------------------------Kidzloft Booth H09

Kidzloft Booth H09

INGENUITY CONVERTME SWING2SEAT @ $179 U.P. $269

Assorted designs.

Terms and conditions apply.

MUMMY & BABY SCALE @ $59 U.P. $119

Terms and conditions apply.

-----------------------------------------------------------------------------------------------Kidzloft Booth H09

Kidzloft Booth H09

ELECTRONIC BABY SCALE @ $79 U.P. $149 Terms and conditions apply.

$5 OFF

For $60nett purchases.

Terms and conditions apply.

-----------------------------------------------------------------------------------------------Kidzloft Booth H09

$5 OFF

For $90nett purchases.

Terms and conditions apply.

MGroup Booth F33

ADDITIONAL $5 OFF ALL MULTIPLE USE BLANKET Terms and conditions apply.

-----------------------------------------------------------------------------------------------MGroup Booth F33

$1 FOOD JAR CONTAINER

With purchase of Thermal Food Jar from Merrilike Kids

Terms and conditions apply.

MGroup Booth F33

FREE SILICONE TEETHING BIB

With purchase of a Silicone Placemat

Terms and conditions apply.

-----------------------------------------------------------------------------------------------Baby Market Coupon can only be used at Baby Market Fair, and shall be valid from 11:00:00 14th October 2016 and must be redeemed by 19:59:59 16th October 2016. Terms & Conditions Apply.


Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

------------------------------------------------------------------------------------------------


------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------MGroup Booth F33

MGroup Booth F33

2ND PIECE OF HANDMADE JAPANESE KIMONO @ $10 U.P. $39.90 Handmade Kimono with Japanese fabric

Terms and conditions apply.

FREE JAPANESE COOKING SET

With purchase of Japanese Island Cooking Table

Terms and conditions apply.

-----------------------------------------------------------------------------------------------MGroup Booth F33

MGroup Booth F33

E.D INTER WOODEN WALKER @ $70 U.P. $199

50% OFF OCEAN WOODEN ACTIVITY CENTER U.P. $199

-----------------------------------------------------------------------------------------------Terms and conditions: While stocks last.

MGroup Booth F33

Terms and conditions: While stocks last.

My Miracle Baby Booth K29

FREE 12PC WOODEN TOY CAR SET U.P. $248

With purchase of 108pc Korean Wooden Train Set @ $105 (U.P. $199) Terms and conditions: While stocks last.

ERGOPOUCH (NATURAL) @ $29.90 U.P. $45.90

Suitable for 0-3 months.

Terms and conditions apply.

-----------------------------------------------------------------------------------------------Premium Baby Hub Booth F09

ADDITIONAL $10 OFF ALL LIVING CODI SOFT CUSHION PVC MATS

A better & safer PVC mat for your babies Terms and conditions apply.

My Miracle Baby Booth K29

SWIMAVA NECK FLOAT @ $34.90 U.P. $45.90 Terms and conditions apply.

-----------------------------------------------------------------------------------------------Premium Baby Hub Booth F09

ADDITIONAL $40 OFF JUNI JUNE 4 SIDED DELUXE FABRIC PLAY YARD WITH PLAYMAT One of the BEST 'legless' fabric yard in the world!

Terms and conditions: 1st 20 per day, self collection only.

Premium Baby Hub Booth F09

FREE 100 KOREAN BALLS (U.P. $59) WITH JUNI JUNE 6 SIDED DELUXE FABRIC PLAY YARD One of the BEST 'legless' fabric yard in the world!

Terms and conditions: 1st 10 per day, self collection only

-----------------------------------------------------------------------------------------------Premium Baby Hub Booth F09

ADDITIONAL $10 OFF ALL LIVING CODI DELUXE SPACE FOLDER MATS A Better & Safer Space Folder Mat, only by Living Codi! Terms and conditions: 1st 10 per day, self collection only

Premium Baby Hub Booth F09

ADDITIONAL 20% OFF 2ND PIECE NIHON IKUJI SAFETY GATE OR BED RAIL Think Safety! Think nihon ikuji! Terms and conditions apply.

-----------------------------------------------------------------------------------------------Baby Market Coupon can only be used at Baby Market Fair, and shall be valid from 11:00:00 14th October 2016 and must be redeemed by 19:59:59 16th October 2016. Terms & Conditions Apply.


Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

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Puku Singapore Pte Ltd Booth D01

SINGLE ELECTRIC BREAST PUMP BUNDLE @ $169 U.P. $485.70 Terms and conditions apply.

------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------Puku Singapore Pte Ltd Booth D01

ALL IN ONE BUNDLE @ $188 U.P. $437.80 Steriliser + Warmer + Bath Tub.

Terms and conditions: Limited to 50 sets only.

-----------------------------------------------------------------------------------------------Puku Singapore Pte Ltd Booth D01

ELECTRIC BOTTLE & B/FOOD WARMER + BUBBLE WRAP SWADDLE + 2PCS 125ML NATURAL BOTTLE @ $49 U.P. $183.80

Puku Singapore Pte Ltd Booth D01

TODDLER MEALTIME SET 6M+ @ $25 U.P. $42

-----------------------------------------------------------------------------------------------Terms and conditions apply.

Puku Singapore Pte Ltd Booth E01

FISHER PRICE CHARM PLUS - PINK @ $129 U.P. $219 Terms and conditions apply.

Terms and conditions apply.

Puku Singapore Pte Ltd Booth E01

ZANA PUTTI @ $179 U.P. $499 Terms and conditions apply.

-----------------------------------------------------------------------------------------------Puku Singapore Pte Ltd Booth F01

2IN1 BABY COMFORTER CUM SLEEPING BAG @ $25 U.P. $99 Terms and conditions apply.

Puku Singapore Pte Ltd Booth F01

BABY WALKER @ $69 U.P. $119 Terms and conditions apply.

-----------------------------------------------------------------------------------------------Puku Singapore Pte Ltd Booth H01

ANTIBACTERIAL LATEX PILLOW BL @ $20 U.P. $69.90 Terms and conditions apply.

Puku Singapore Pte Ltd Booth H01

ANTIBACTERIAL LATEX WAVY PILLOW BL @ $35 U.P. $89.90 Terms and conditions apply.

-----------------------------------------------------------------------------------------------Pret-a-Pregger Booth K33

4 SETS OF PRO FEED NURSING BRA @ $50 U.P. $180 Free Bra extenders + Lingerie washing bag + Extra set of bamboo breast pads. Terms and conditions apply.

Pret-a-Pregger Booth K33

2 SETS OF HANDS FREE PUMPING BRA @ $50 U.P. $98

Free Lingerie washing bag.

Terms and conditions apply.

-----------------------------------------------------------------------------------------------Baby Market Coupon can only be used at Baby Market Fair, and shall be valid from 11:00:00 14th October 2016 and must be redeemed by 19:59:59 16th October 2016. Terms & Conditions Apply.


Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

------------------------------------------------------------------------------------------------


Pret-a-Pregger Booth K33

3IN1 MATERNITY BELLY PELVIC AND BACK SUPPORT BELT @ $35 U.P. $59 A must-have supportive belt from 2nd trimester onwards to postpartum. Terms and conditions apply.

------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------RedMart Booth D33

15% OFF YOUR FIRST REDMART ORDER

Get 15% off & Free Delivery for your first order of $30 with coupon code "BM15OFF16"

Terms and conditions: 15% off is applicable to first time order with minimum of $30 spent. Applies to the first $200 spent. Valid till 30 Nov 2016. Not applicable to milk formulas and OTC medicine. For full coupon conditions, please visit redmart.com

-----------------------------------------------------------------------------------------------RedMart Booth D33

RedMart Booth D33

FREE GIFT WITH PURCHASE OF $100 WORTH OF HUGGIES PRODUCTS

Get Free Animal Multi-Purpose Bag (worth $35) when you purchase $100 worth of HUGGIES product at the RedMart Booth.

Terms and conditions: Free gift (Animal Multi-Purpose Bag) is applicable to the first 100 customers who purchase from RedMart's booth during the fair from 14 to 16 Oct 2016.

5% OFF YOUR NEXT REDMART ORDER

Get 5% off Baby & Child category with minimum spend of $100 with coupon code "BABYTOWN" Terms and conditions: 5% off is applicable for first 1,000 orders placed by 19 October 2016. Limited to one redemption per household. For full coupon conditions, please visit http://redmart.com/

-----------------------------------------------------------------------------------------------Sophie & Friends Booth A17

FREDS SWIM ACADEMY @ $29.90 U.P. $34.90 Get it now with this coupon @ $29.90 when you LIKE our fanpage fb.com/sophieandfriends

Terms and conditions apply.

Sophie & Friends Booth A17

SOPHIE LA GIRAFE HOLIDAY BAG @ $39.90 U.P. $69.80

Get it now with this coupon @ $39.90! LIKE our fanpage fb.com/sophieandfriends to get a FREE Sophie keychain with purchase of a Sophie Holiday bag Terms and conditions apply.

-----------------------------------------------------------------------------------------------Summit Company Booth G33

$0.50 DISCOUNT

For every bottle of Pureen Rekito Mosquito Repellant Liquid Spray 75ml purchased.

Terms and conditions: Limited to 12 bottles per customer. While stocks last.

Summit Company Booth G33

$0.80 DISCOUNT For every box of Pureen A-B-D Detergent Powder 1.2kg purchased.

Terms and conditions: Limited to 12 boxes per customer. While stocks last.

-----------------------------------------------------------------------------------------------Sweets Maternity Booth A30

4 SETS OF SWEET MATERNITY NURSING BRA @ $50 U.P. $180

Free Bra extenders + Lingerie washing bag + Extra set of bamboo breast pads. Terms and conditions apply.

Sweets Maternity Booth A30

HOSPITAL GRADE MATERNITY 100% COTTON BELLY BINDER @ $35 U.P. $69 Quick dry and ultra comfortable for long hours skin contact. Wear

them beneath your clothing during confinement and back to work.

Terms and conditions apply.

-----------------------------------------------------------------------------------------------Superwoman Bodyshaper Booth K33

TUMMY TUCKER BELT @ $35 U.P. $59 Instantly shapes your waist and shrink your tummy using lightweight breathable fabric. Terms and conditions apply.

Sing Mui Heng Booth J29

FISHER PRICE TRAINER CUP @ 2 FOR $25 BPA Free, three colour available! Terms and conditions apply.

-----------------------------------------------------------------------------------------------Baby Market Coupon can only be used at Baby Market Fair, and shall be valid from 11:00:00 14th October 2016 and must be redeemed by 19:59:59 16th October 2016. Terms & Conditions Apply.


Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

------------------------------------------------------------------------------------------------


Sing Mui Heng Booth J29

FISHER PRICE VACUUM FLASK @ $24.90 U.P. $29.90

Fisher price vacumm flask with handle, keep milk or water warm! Three colour! Terms and conditions apply.

------------------------------------------------------------------------------------------

------------------------------------------------------------------------------------------------Sing Mui Heng Booth J29

10% OFF ON ALL ENFANT PRODUCTS 100% USA Cotton, tested for Europe and USA safety standard!

Terms and conditions apply.

------------------------------------------------------------------------------------------------TMCC Pte Ltd Booth B30

FREE 10PCS x 5 PACKETS OF BABIENCE HERRINGBONE WET WIPES With any 2pcs purchase of Babience Skincare items.

Terms and conditions: Babience Skincare items includes Shampoo & Body Wash / Baby Lotion / Ultra Moisture Cream / Baby Oil / Baby Sun Cream

TMCC Pte Ltd Booth B30

BABIENCE HERRINGBONE WET WIPES CARTON SALE 700PCS + 140PCS FREE

Free (70pcs x 2 packets) of Babience Herringbone Wet Wipes with any purchase of 1 Carton (10 packets) Terms and conditions apply.

------------------------------------------------------------------------------------------------Tykes Marketing Booth E25

BUY 1 FREE 1 MIRACLE SHIELD BAMBOO QUILTED WATERPROOF MATTRESS PROTECTOR This hypoallergenic, 100% waterproof mattress protector provides complete protection from spilled liquid, bedwetting, perspiration and stains. Anti dust mite and highly breathable.

Terms and conditions apply.

Tykes Marketing Booth E25

BUY 1 FREE 1 BAMBOO MUSLIN SWADDLE (PACK OF 2) The breathable fabric helps reduce the risk of overheating, while the signature prints complement your unique style. Generous size makes swaddling easy 47" x 47".

Terms and conditions apply.

-----------------------------------------------------------------------------------------------Maternal Diva Booth A11

ANNEE MATTHEW SEAMLESS NURSING/ MATERNITY BRA @ 2 FOR $32.90 U.P. $39.90 EACH Terms and conditions apply.

Maternal Diva Booth A11

ANNEE MATTHEW SEAMLESS NURSING/ MATERNITY SPORTS YOGA BRA @ $26.90 U.P. $49.90 Terms and conditions apply.

-----------------------------------------------------------------------------------------------Maternal Diva Booth A11

ANNEE MATTHEW BAMBOO ULTRA SOFT HYPOALLERGENIC WASHABLE BREAST PADS @ $18 FOR PACK OF 8 U.P. $12.90 FOR PACK OF 4 Terms and conditions apply.

Maternal Diva Booth A11

ANNEE MATTHEW ANTI RADIATION NURSING COVER @ $35.90 U.P. $69.90 Terms and conditions apply.

------------------------------------------------------------------------------------------------Maternal Diva Booth A11

ANNEE MATTHEW MATERNITY / NURSING SLEEP BRA @ 2 FOR $29.90 U.P. $22.90 EACH Terms and conditions apply.

thelittleonesinmylife Booth A03, A05

FREE 1 PAIR OF OSRAM (ITALY) UV LAMPS U.P. $36 With every purchase of Haenim UV Steriliser.

Terms and conditions: Coupon must be presented at point of payment Free UV lamps will be stated on receipt. thelittleonesinmylife will not accept this coupon if not presented at point of payment. thelittleonesinmylife reserves the right to replace with other items of similar value should we run out of stock. Alternatively, customers can opt to pick up their free pair of UV lamps from thelittleonesinmylife’s showroom if we run out of stock at the fair.

------------------------------------------------------------------------------------------------Baby Market Coupon can only be used at Baby Market Fair, and shall be valid from 11:00:00 14th October 2016 and must be redeemed by 19:59:59 16th October 2016. Terms & Conditions Apply.


Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

-----------------------------------------------------------------------------------------------Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

Terms & Conditions - Coupon shall be valid from 11:00 14th of October 2016 and must be redeemed by 19:59:59 16th of October 2016, unless cancelled / terminated earlier in accordance with terms & conditions. - A coupon may only be used once. - Coupon carries no cash value and cannot be transferred, negotiated or sold and cannot be redeemed against cash. - Coupon cannot be combined with any other coupons or any other offer or discount / promotion. - User using coupon in any manner shall be deemed to have read, understood & accepted these terms & conditions - Baby Market is not responsible for any typographical error leading to an invalid Coupon. - Baby Market reserves the right to discontinue a coupon at any time.

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