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Malaria Infographic Kelly Gorr


Project Statement Background

The Bill & Melinda Gates Foundation (B&MGF) is one of the largest private foundations in the world. The primary aims of the foundation are to globally enhance healthcare and reduce extreme poverty. The foundation has had a lot of success worldwide, but one of their projects involving aid for people suffering from malaria, drew criticism because its poor results. The B&MGF are planning to redouble their efforts in the fight against malaria, and they would like to use an infographic to raise funds and public awareness about their new project and malaria (schools, colleges, medical & state buildings etc.), and also to post around their Seattle campus.

Key Benefit

Their will be a public awareness of the B&MGF’s fight against malaria. People will understand how dangerous and widespread this disease is, and they will learn of ways that they can help donate to the cause.

Tone

Neutral color palette with bold statements of information

Media

Printed infographic

Target Audience • • • •

Students People who work at the B&MGF Activists General Public 1


Infographic Inspiration

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Competitive Analysis Donations

Income $100,000+ Donate about $4,000 a year (2.7 percent of earnings) •

Income $25,000 Donate about $600 year (4.2 percent of earnings) •

Phone Donations

On individual fund-raising campaigns done by mail or phone, the majority of households decline to contribute. Text donations are on the rise as a fast and easy way to make a donation to a charity.

Online Donations

Almost 96% of online givers indicated having consistently donated to charities offline. Online Giving By State State Average Donation New York $280 California $152 Texas $185 Virginia $162 Massachusetts $153 New Jersey $151 Maryland $163 Florida $119 Illinois $129 Connecticut $270

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Sketches

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Graphs

Based on data from http://geodata.grid.unep.ch/

% of Malaria Deaths Worldwide

% of Malaria Cases in Africa

Population Distribution of African Regions

% of Malaria Cases Worldwide 5


Graphs

Based on data from http://geodata.grid.unep.ch/

Malaria Cases in African Regions (1999-2003)

Trend Lines of Malaria Cases in African Regions (1999-2003)

Trend in Malaria Cases in Africa (19999-2003) 6


Comps

Global Malaria Cases

90% InAfrica 08% InAsia 02% InS. Amer.

Malaria cases per 100,000 people No Cases 11 - 1 0 0 c a s e s 101-1,000 cases 1,001-10,000 cases 10,001-25,000 25,001+

Global Malaria Deaths

In Africa a child dies from Malaria every 30 seconds

Cancer 23.5º N

Equator 0º

Capricorn 23.5º S The three main climate factors that affect malaria are t e m p e r a t u r e , p r e c i p i t a t i o n , a n d r e l a t i v e h u m i d i t y. T h i s i s my the counties near the equator have the highest cases of Malaria.

Nets Text “NET” to 85944

and donate $10 to help fight Malaria in countries like Africa

MALARIA CRISIS

We challenge you to educate yourself on the facts, raise awareness, and take action against malaria. This is a deadly but preventable disease, and with your help we will ensure the safety of thousands of people living where malaria is hitting hardest.

Global Malaria Cases

Global Malaria Deaths

Malaria cases per 100,000 people.

90% InAfrica 08% InAsia 02% InS. Amer.

No cases 11 - 1 0 0 c a s e s 101-1,000 cases 1,001-10,000 cases 10,001-25,000

In Africa a child dies from malaria every 30 seconds

25,001+

Cancer 23.5º N

Equator 0º

Capricorn 23.5º S The three main climate factors that affect malaria are temperature, precipitation, and humidity. This is why the counties near the equator have the highest cases of malaria.

Trend in Malaria Cases in Africa 4 y e a r t r e n d ( 1 9 9 9 - 2 0 0 3 ) by African region Ctr

8 6

N +2 million malaria cases

4 2 E

W

S

-2 million malaria cases

Nets

A cheap, simple, and effective way to prevent the spead of malaria. Nets are treated with anti-mosquito insecticide.

Medicines Anti-malarials (antibiotics) are used to prevent and treat m a l a r i a . Va c c i n e s a r e e f f e c t i v e , but currently just experiemental.

Text “NET” to 85944

To donate $10 and help fight Malaria in countries like Africa

7


Final

MALARIA CRISIS

We challenge you to educate yourself on the facts, raise awareness, and take action against malaria. This is a deadly but preventable disease, and with your help we will ensure the safety of thousands of people living where malaria is hitting hardest.

Global Malaria Cases

Malaria cases per 100,000 people.

Global Malaria Deaths

90% InAfrica 08% InAsia 02% InS. Amer.

No cases 11 - 1 0 0 c a s e s 101-1,000 cases 1,001-10,000 cases 10,001-25,000

In Africa a child dies from malaria every 30 seconds

25,001+

Trend in Malaria Cases in Africa

Cancer 23.5º N

4 y e a r t r e n d ( 1 9 9 9 - 2 0 0 3 ) by African region Ctr

Equator 0º

8 6

N +2 million malaria cases

4 2

Capricorn 23.5º S

E

W The three main climate factors that affect malaria are temperature, p r e c i p i t a t i o n , a n d h u m i d i t y. T h i s i s w h y t h e c o u n t i e s n e a r t h e equator have the highest cases of malaria.

-2 million malaria cases

S

Nets

Sprays

Medicines

A cheap, simple, and effective way to prevent the spead of malaria. Nets are treated with insecticide.

Rooms can be sprayed with insecticide before entering to kill any mosquitoes that have gotten inside.

Anti-malarials (antibiotics) are used to prevent and treat malaria. Va c c i n e s a r e e f f e c t i v e , b u t c u r r e n t l y not available for widespead use.

The f undi ng i s di st r i but ed t o m any ar eas. Net s, spr ays, and m edi ci nes ar e eff ect i ve ways t o pr event m al ar i a, and by ut i l i zi ng al l t hese appr oaches m al ar i a wi l l be at t acked f r om al l angl es.

Text “NET” to 85944

To donate $10 and help fight Malaria in countries like Africa

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Bibliography http://geodata.grid.unep.ch/ http://www.mara.org.za/ http://www.globalhealthfacts.org/data/ http://www.worldvision.org/ http://www.microgiving.com/blog/ http://www.american.com/archive/2008/march-april-magazinecontents/

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