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BabychicDESIGNS PRAM COVERS & ACCESSORIES FOR THE MODERN MUM & BUB

The Collection PR O UD LY D ES I G N ED IN AUS TR A LI A

Turn your pram from ordinary to extraordinary!

www.babychic.com.au


Contents About Us Babychic Pram Hooks Babychic Denim Pram Organiser Babychic Universal Pram Cover (to fit most travel system type prams) Babychic Universal Pram Liner Babychic Universal Hood / Canopy Cover Babychic Strap / Harness Covers Babychic Handle Bar Cover Babychic Pram Quilt Babychic Pram Blanket Babychic Bamboo Flat Bears Babychic Pram Toy Straps As Seen In In-Store Support Contact Us


About Us Babychic Designs is a small family owned and run business. Director and Designer of Babychic Designs, Lauren Southern has a vast background in FMCG product development and has managed large brands for SunRice Australia, Heinz Uk, Johnson & Johnson Uk and Dairy Crest (Uk’s largest dairy company). She has developed and marketed many products that you see on the supermarket shelves today. Lauren always envisioned creating her own products and brand identity. It was only after returning home from the UK to Australia to start a family she stumbled across her unique business idea... and hence decided to launch Babychic Designs. Babychic Designs was launched in 2010 and is a premium designer brand that specialises in turning prams from ordinary to extraordinary! Babychic Designs design and manufacture a unique range of chic Pram Covers, Pram Liners and matching accessories that allow mums to have the designer pram they have always wanted. All Babychic products are made from high quality materials, like Bamboo Velour and 100% Designer Cottons. They also source handy products that make mum’s life easier when she’s out & about with bub - like the Babychic Pram Hooks and Babychic Denim Pram Organiser. Babychic Designs have scoured the globe to find the best manufacturing partner to individually make each of their products and like Babychic Designs their factory is a family owned and run operation. “All our pram covers & matching accessories are designed here by myself and are sourced globally. We try where-ever possible to keep the environment in mind with everything we do - we use a lot of bamboo which is said to be one of the fastest plants in the world and can be grown with limited pesticides, we try where we can to have our marketing materials printed on recycled card and encourage our customers to reuse our packaging sleeve for precious baby keepsakes like cards etc, when they are finished with it, it is also recyclable” Working for one of the worlds largest baby food brands Heinz, gave Lauren real insight into how mums think and feel and now with two tiny tots of her own, Lauren has a in depth understanding of the nursery and baby market and can deliver innovative products that are not only functional but also allow mums to stand out in the crowd when out-&-about with bub Babychic Designs can now be found in a number of retail outlets along with a number of online stores. For more information please visit www.babychic.com.au!

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Babychic Pram / Stroller Hooks (set of 2) The Babychic Designs Pram / Stroller Hooks enable mums to keep their hands free when out-and-about with bub! No more trying to squeeze all your shopping bags into your prams basket or trying to get to your nappy bag in a hurry. Simply velcro each of the Babychic Pram Hooks onto the prams handle bar, hang your shopping bags or nappy bag and away you go s %ach pram hook holds up to 2 kilos s Perfect for holding shopping bags, nappy bags and handbags s %ach hook rotates 360 degrees, making loading and unloading e asy s 5Nlike carabineer pram hooks mums can easy load and unload 1 handed, without the risk of any pinches s #OMEs in a chic little box making the perfect baby shower gif t Box dimensions 11cm x 11.5cm x 3cm


Babychic Denim Pram Organiser Mums wont be hunting around their handbag, baby bag or pram basket for the things you need in a hurry with the Babychic Denim Pram Organiser. The Babychic Denim Pram/ Stroller Organiser fits most pram or strollers. Simply velcro the straps between the pram handle bars and away you go. Keep the things needed when out-&-about just a hands reach away! Comes with: s 2 velcro straps that fit between most pram handle bars s ! handy zip up pocket for your valuables like your car keys s ! MOBILE PHONE POCKET s 2 drink / bottle holders s ! generous main pocket for various bits and bobs It is made out of a chic indigo denim it will accent your pram or any of our covers beautifully. Recommended Retail Price $29.95


Babychic Universal Pram Cover (to fit most travel system style prams)

Now mums can transform the look of their whole pram with a chic Babychic Universal Pram Cover! Unlike anything else on the market the Babychic Pram Cover allows mum to have a truly unique and stylish pram. The Babychic Pram Cover not only covers and protect the seat inlay but also covers the front, back and sides of the seat, transforming the entire look of the pram - in fact very little of the original fabric can be seen... They are made out of 100% cotton so are gentle on baby’s skin and keeps them cool and comfy whilst out-&-about with mum. The Babychic Pram Covers: s Fit most travel system type prams s They Simply pull over the existing pram seat s Have an adjustable top and bottom so you can get the right fi t at the top of the seat and on the footrest s Have an exclusive press stud system down each side of the sea t cover so you can leave the cover open for the hood attachment, handle bar attachment and the main frame attachment. s #an transform the look of your pram in minutes! Our Babychic Universal Pram Covers fit; The Steelcraft Strider, Steelcraft Eden, Steelcraft Cruiser, PegPego Skate, Quinny Buzz, Bugaboo Cameleon, i candy apple and more Recommended Retail Price $89.00

Red Polka Dot

Licorice Swirl

Ruby Rose

Periwinkle Chocolate

Rainbow Garden


Babychic Universal Pram Cover (to fit most travel system style prams)

Exclusive press stud design allows you to close the pram cover around the hood, handle bar and main seat attachment areas.

Covers Front, Back & Side of Pram Transforming Entire Look

Back Flap and elasticised top allows for different height pram seats.

Elasticised base allows for different sized pram foot rests. Universal, fitting most travel system type prams.

100% cotton. Designer fabrics.


Babychic Universal Pram Liner Now everyone can have a chic designer pram with the Babychic Universal Pram Liners. The Babychic Pram Liners are the perfect accessory to give a preloved pram a new splash of life or to protect a new pram. Mix and Match with any the Babychic accessories to transform the entire pram! The Babychic Pram Liners are: s Universal, will fit any 3 or 5 point safety harness and can grow with your baby. s Reversible, with a chic designer fabric and a chic indigo denim. s Made from 100% cotton and filled with a cotton wadding keeping baby cool and comfy when out-&-about. s Our exclusive design is easy to install, with no need to undo any straps prior to installation. s Can be used in baby’s high chair, car seat or an y other child restraint Recommended Retail Price $55.00

Red Polka Dot

Licorice Swirl

Ruby Rose

Periwinkle Chocolate

Rainbow Garden


Babychic Universal Pram Liner Exclusive design which allows straps to be inserted without having to undo the pram straps. Simply open press stud pull shoulder strap through and refasten press stud.

Premium designer cotton.

Large re-enforced keyhole, large enough to pull leg padding through.

Bound with binding for quality finish.

Filled with 2 layers of 100% cotton wadding.

Reversible with 100% premium indigo denim on the back.

100% Cotton Outer + Inner


Babychic Universal Hood Cover Now mums can transform the look of their whole pram with a chic Babychic designer Hood / Canopy Cover! Unlike anything else on the market the Babychic Pram Cover allows mum to have a truly unique and stylish pram, simply by jazzing up their prams hood or canopy. The Babychic Hood Covers are; s Reversible- with a designer fabric one side and either a designer spot or solid fabric selection the other s Universal - fits most pram and stroller hoods/ canopies on the market. s Adjustable - with 4 adjustable points you can adjust the Babychic Pram Hood Cover to get a nice and tidy fit. Our Babychic Universal Hood Covers fit: Bugaboo Cameleon, Baby Jogger City Select, Baby Love, Mountain Buggy Swift, Bertini Lifestyle, Bootiq, Chicco Travel System Feugo, Combi, McLaren Strollers (Vogue, Quest), My Choice 3, Mothercare My Choice 4, Mothercare Spin, Peg Prego Skate, Peg Prego Pliko, Phil and Teds Dash, Safety First Shuttle, Silvercross Surf, Silvercross Dazzle, Steelcraft Strider, Steelcraft Cruiser, Stokke Xplory, Valco+ More Recommended Retail Price $55.00

Red Polka Dot

Ruby Rose

Licorice Swirl

Rainbow Garden

Periwinkle Chocolate


Babychic Universal Hood Cover Reversible, two designer fabrics. Universal, elasticated inner so the hood cover can be adjusted from front to back. Pull one side over the other for a snug fit. 100% Cotton, protects pram hood from scuffs and marks.

Adjustable sides to get the best fit.

Ribbon to secure the canopy cover to around the hood hinges or to the pram seat.

Universal, elasticised outer so the hood cover can be adjusted to fit most pram canopies.

Turns any pram from ordinary to extraordinary!


Babychic Strap / Harness Cover (set of 2) Protect baby’s face and neck and give your pram, stroller, high chair or car seat an instant facelift with the Babychic Strap / Harness Covers. The Babychic Strap / Harness covers wrap around your pram seat belt straps and simply velcro closed. They can also be used on any highchair, car seat, pram or stroller. The Babychic Designs Strap / Harness Covers: s 7ILL PROTECT BABYS NECK CHEEKS AND SHOULDERS FROM THE SHARP EDGES OF ANY seat belt. s 7ILL PROTECT THE SEAT BELT FROM BABY MESS LIKE FOOD MILK AND BABY SICK s !RE  COTTON INSIDE AND OUT SO THEY ARE SOFT AND GENTLE OGAINST BABYS skin. s -ADE OUT DESIGNER FABRICS THEY WILL GIVE ANY PRAM OR STROLLER AN INSTANT LIFT s 2EVERSIBLE WITH TWO DESIGNER FABRICS SO MUM CAN CHOP AND CHANGE THE LOOK of her pram in an instant. 2ECOMMENDED 2ETAIL 0RICE 

2ED 0OLKA $OT

Licorice Swirl

2UBY 2OSE

Periwinkle Chocolate

2AINBOW 'ARDEN


Babychic Handle Bar Cover (to fit removable handle bars)

Protect your pram’s handle bar and give your pram an instant designer facelift with the Babychic Handle Bar Cover! The Babychic Designs pram Handle Bar Cover fits any removable handle bar, each cover simply slides over your prams handle bar. Each Handle Bar Cover measures 66cm x 19cm, however if the cover is longer than your handle bar, you will end up with a chic ruffle look. The Babychic Designs Pram Handle Bar Cover: s 7ILL protect the handle bar from baby biting the handle bar when teething. s Protect the pram’s handle bar from grubby stains from food, milk and other baby mess. Recommended Retail Price $10.00

Red Polka Dot

Periwinkle Chocolate Stripe

Ruby Rose Dot

Licorice Swirl

Periwinkle Chocolate Dot

Rainbow Garden

Licorice Swirl Dot

Ruby Rose

Rainbow Garden Dot


Babychic Pram Quilt Now mums don’t have to deal with oversized blankets when out-&-about with their little one with the Babychic Designs Pram Quilt! The Babychic Pram Quilt is made from a designer polkadot fabric on top, filled with a warm cotton wadding and has a super soft bamboo velour on the bottom, perfect for babies that suffer from eczema and allergies. It is then quilted for a extra strength and durability. The Babychic Pram Quilt is perfect to keep your little one nice & warm when out & about in the cooler months and can also be used as a handy play mat on a picnic. Measures 65cm x 65cm. Recommended Retail Price $50.00 Rainbow Garden

Red Polka Dot

Licorice Swirl

Ruby Rose

Rainbow Garden

Periwinkle Chocolate


Babychic Pram Blanket Now mums don’t have to deal with oversized blankets when out-&-about with your little one with the Babychic Designs Pram Blanket! The Babychic Pram Blanket is the perfect pram blanket for the warmer summer months. Made from Bamboo Velour with a Cotton trim it is lightweight and breathable, yet is still heavy enough to provide comfort to your baby. It is soft and gentle on baby's skin and perfect for babies that suffer from eczema and allergies. Measures 65cm x 65cm. Recommended Retail Price $29.95

Red Polka Dot

Ruby Rose

Rainbow Garden

Licorice Swirl

Periwinkle Chocolate


Babychic Newborn Head Support Insert Every baby should have their head supported when out & about. The Babychic Baby Head & Neck Support Insert will support baby’s head and neck when in the car seat or in the pram & stroller while giving your pram a chic look. The Babychic Baby Head Support is fully reversible. Made from 100% cotton on one side and then bamboo velour on the reverse, and is filled with 100% cotton wadding. This combination is perfect for newborns as it is breathable and gentle on baby’s skin. The Babychic Newborn Head Support Insert fits any pram, stroller, car seat, capsule and highchair and are easy to insert and remove. Recommended Retail Price $35.00


Babychic Bamboo Softie Bears Babies will love rubbing their face against the Babychic Bamboo Softie Bear! Made out of our super soft, bamboo velour and then filled with 100% cotton fill. The Babychic Bamboo Softie Bear is sure to keep baby entertained and relaxed while out-&-about. Team it up with a set of the Babychic Toy Straps to ensure that mums never loose baby’s new best friend! Our Babychic Bamboo Softie Bear is the perfect size (measuring 25cm long) to keep in your nappy bag and will become your little ones new best friend! Each bear has accented ears and paws in the Babychic dot patterns with a hand sewn face each bear had his or her own personality! Recommended Retail Price $25.00

Red Polka Dot

Ruby Rose

Licorice Swirl

Rainbow Garden

Periwinkle Chocolate


Babychic Pram Toy Straps (set of 2) Secure baby’s favourite out-&-about items with the Babychic Pram Toy Straps. No more lost toys or dummies... The Babychic Pram Toy Straps have been designed to secure baby’s things to the pram when out-&-about with mum. No more lost cuddle toys, rattles, dummies or dropped bottles! With 2 adjustable ends and elastic center the Babychic Toy straps can hold onto most baby items. The elastic center keeps everything neat & tidy without having masses amount of cord or strap to get tangled. Recommended Retail Price $15.00

Red Polka Dot

Ruby Rose

Licorice Swirl

Rainbow Garden

Periwinkle Chocolate


As Seen In... Babychic Designs has been seen in many publications including magazines, websites, blogs and newspapers. Here is a snippet of Babychic Designs media coverage.

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Babychic In-store Merchandising Support We know the importance of merchandising in-store to capture shoppers attention. Because Babychic Designs Pram Covers & Accessories is a unique concept we would love to supply our stockiest with our Babychic Designs Premium Stand Alone Merchandising Unit to help capture shoppers attention and to help our range look at its best. s 4HESE UNITS ARE valued at $350.00 s -ADE FROM premium wood, which is white-wash finished this then sits on fresh green grass plinth. s #LEARLY COMMUNICATES THAT we are all about ‘prams’ with our innovative logo s /UR PACKAGING AND ARTWORK SHOWCASES OUR PREMIUM ARRAY OF DESIGNS WITH OUR PACKAGING CLEARLY COMMUNICATING the ‘Babychic’ concept s Double sided so you can maximize product facings. s 7ILL ADD depth and interest into any store or boutique 4HE "ABYCHIC 0REMIUM )N STORE -ERCHANDISING 5NITS IS FREE with wholesale purchases over $700 EXC SHIPPING  '34  4HIS OFFER IS ONLY TO BRICK  MORTAR STORES We also have a sales force team that are able to provide in-store support, stock replenishing and merchandising expertise. 4HE 7HOLESALE "ABY TEAM IS CURRENTLY hiring more & more sales consultants to help support Babychic Designs! All the support of a large brand with the heart and soul of 2 WAHM brands that truly understand their target market!


Contact Us

BabychicDESIGNS PRAM COVERS & ACCESSORIES FOR THE MODERN MUM & BUB

Web Facebook Email Phone

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www.wholesalebabyc.com.au www.facebook.com/wholesalebaby nik@wholesalebaby.com.au 0412 949 861

/babychicdesigns

www.babychic.com.au

ABN: 13929928770 t phone: 0411 281 574 t email: info@babychic.com. au


Babychic Designs Spring Collection 2011