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KNITTING IS… • • • • • •

Artistic Movement and creativity expression New Yoga/Wellbeing method/Problem solving test Self-empowerment/Projects exploration/Startup attitude Crafty hobby/Handmade, Handcrafted Productivity DIY style/Customization/Personal touch/Products made with love Link to human traditions/Anthropological, sociological, cultural roots

KIY (Knit It Yourself)

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#FeelsGoodToBeYou

KIY (Knit It Yourself)

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VISION All the magic of creation exists within a single, tiny stitch KIY (Knit It Yourself) is a world of inspirations and explorations for creativity lovers by a urban knitter who found piece of mind by starting doing it. KIY aims to communicate the idea of Knitting as a mean of SELF-EXPRESSION trough CREATIVITY. It talks to CONTEMPORARY knitters: DIY and CRAFTY hobbies lovers, makers, designers, artists, globetrotter and all the people with a special PASSION for the ART of knitting. KIY encourages people who love UNIQUE and HANDMADE products to be Creators as well. Addressing the desire for EXCLUSIVE products with a PERSONAL TOUCH and aiming to make consumers happy, KIY offers TRULY ONE-OF-A-KIND items: they are personally handcrafted and each of them is never made twice.

KIY (Knit It Yourself)

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NAMING DIY (Do It Yourself) > KIY (Knit It Yourself) Letters secondary meanings

K deep feelings/harmony/happiness/gut trusting/great artistic

sense/vigorous/sensitive/strong willed/influential/creative/unyielding

I compassionate/artsy and creative/great eye for everything/

inspirational/genteel/sensitive/impulsive/elegant/compassionate/humane.

Y freedom loving/like to break rules and push the envelope/ambition and courage/naturally independent/stylish/intuitive/intellectual/ aesthetic/independent/pioneering/enterprising

KIY (Knit It Yourself)

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MOOD

SEXY IRREVERENT CONTEMPORARY UNEXPECTED STYLISH PLAYFUL BRIGHT MULTIFACETED COLORFUL

KIY (Knit It Yourself)

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MOOD * The Magic of Creation* *THE STARTING POINT* The DIY movement is in our DNA. I strongly want to create products that reflect what I am and express my vision hopefully leading KIY to stand out of the crowd! ;) So I started designing, making experiments and producing hand knitted items by using STRONG, BRIGHT and CHEERFUL colors, and MIXING and MATCHING different yarns and materials. *STYLE* KIY has a CONTEMPORARY, SURPRISING, PLAYFUL, ENERGETIC and MULTIFACETED style. I make STORYTELLING PRODUCTS all of which are have in common the same process: new ideas and techniques EXPLORATION, trial & error, persistence and CREATIVE SELF-EXPRESSION. I believe there’s nothing better than the EXCITEMENT that follows the Magic of Creation! Hope you agree with me! :)

KIY (Knit It Yourself)

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INSPIRATIONS * The Magic of Creation* Nature, Photography, Graphics, Art, Fashion, Design and Street Style are all amazing sources of inspiration. In the Knitting scenario we especially love: Color Knitting, Guerrilla Knitting (i.e. Magda Sayeg ); Pop Knitting (Britt-Marie Christoffersson); Knitting by Design (Emma Robertson), Hoopla: The Art of Unexpected Embroidery ( Leanne Prain), Knot Thread Stitch(Lisa Solomon).

Some interesting examples online:

KIY (Knit It Yourself)

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SHOP DESCRIPTION • PRODUCTS: mainly hand-knitted accessories for women, men and children i.e. beanies/hats, neck warmers, scarves, laptop and tablet cases, clutches, bags, gloves. • TECHNIQUES: hand knitting plus additional techniques such as crochet, sewing and embroidery • YARNS: a wide range of solutions (pure and mixed yarns) from wool to cotton, ready-made and customized • MIX & MATCH: velvet, raffia, jersey, viscose, silk, cachemere, lamé, jeans, leather, eco leather, felt, lace, buttons, studs, trimming and upcycled materials, neoprene… • TOOLS: mainly circular needles plus the proper tools for he add-ons • COLORS: neon , bright and saturated colors; rich color tones or strong shades; unexpected color blocks. When neutral and common colors are used, they are always counter balanced by lively ones

KIY (Knit It Yourself)

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STYLE MOODBOARD


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PRODUCTS EXAMPLES


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ONGOING PROJECTS


2017 INSPIRATIONS


SUPER CHUNKY

KIY (Knit It Yourself)


POM POM

KIY (Knit It Yourself)


NEOPRENE YARN

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EMBROIDERY

KIY (Knit It Yourself)


KNIT & PATCH

KIY (Knit It Yourself)


BIG NECKLACE

KIY (Knit It Yourself)


KNITTING & SEWING

KIY (Knit It Yourself)


….and MUCH MORE! • • • • • •

Knit Collage, Recycled Yarns and NEW Mix&Match options Hand-painted customizations Bikers Accessories Tailored Pets Accessories Interior Design Knitting ....

DISCOVER MORE!!! KIY (Knit It Yourself) handmade knitted items from Italy with love

Facebook: https://www.facebook.com/KIYknitityourself Email: kiy.italy@gmail.com Etsy: https://www.etsy.com/shop/KIYknitityourself Tumblr: http://bit.ly/KIYonTumblr Pinterest: https://it.pinterest.com/babsi6381/kiy-knit-it-yourself KIY (Knit It Yourself)


If it’s needed to follow the flock… at least choose the right one! ;)

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2017_KIY (Knit It Yourself) presentation & ongoing projects