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The Industry’s only “LIVE PUBLICATION” Come visit the Mobil Delvac booth, #18160 Today’s Weather: Partly Cloudy Hi 55° Lo 36°


Publishers of Fleet Equipment

All seminars take place in South Wing Conference Center Room B-104. All seminars are free of charge and do not require advanced registration.

10:00 - 11:00 A.M. Big Time Training on a Small Budget Marvin Johnson 11:15 AM - 12:15 P.M. Partnerships Between Truckers & Brokers: Creating a New "Bond" Association of Independent Property Brokers and Agents 12:30 - 1:45 P.M. Increasing Tire Life and Ride Control Centramatic 2:00 - 3:00 P.M. Pre-Trip Inspection Kentucky Vehicle Enforcement

March 29, 2014

Mack Trucks: ‘Born Ready’ for the long haul Fuel efficiency and uptime remain top priorities for Mack Trucks, executives with the company announced at the 2014 Mid-America Trucking Show. This ongoing focus to help reduce customer operating costs, along with recent investments in products, support solutions, facilities and the brand, has Mack wellpositioned for success in the highway market. “Customers need trucks that maximize their ROI,” said Stephen Roy, president of Mack Trucks North American Sales and Marketing. “The best way to do that is to provide products that increase fuel efficiency and aftermarket services that keep trucks on the road generating revenue.” Booth #30245 & 99225

Kenworth adds T680 Truck Configurator to website Kenworth Truck Co. is introducing an interactive, easy-to-use Kenworth T680 Truck Configurator to its website. Already a top attraction on Kenworth’s website, visitors can now select key features of their T680 and see the vehicle take shape on screen, as different options are added. The Kenworth T680 Truck Configurator enables customers to begin by selecting the T680 in a day cab, 52-in. mid-roof sleeper or 76-in. sleeper configuration. Then, customers begin customization from the available T680 options offered. Once a customer’s T680 is configured online, the info can be printed or sent to their local Kenworth dealer. Booth# 30296, 30305, 43045, 91510 & 91530

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Visit for more information.

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Daimler’s Bernhard talks trucking future at HDMA breakfast “The U.S. trucking industry is the backbone of the world’s largest economy,” began Dr. Wolfgang Bernhard, member of the Board of Management of Daimler AG responsible for Trucks and Buses, at Friday morning’s HDMA Breakfast and Briefing. “Trucking is transporting 9.2 billion tons of freight per year, around half-a-billion companies are working in this industry and 6.8 million people work in this industry. It’s an important part of our economy and when the economy grows we know that trans-

moving forward. Fuel efficiency and greenhouse gas (GHG) standards were also a major theme at the morning’s breakfast briefing. Bernhard stressed the importance of setting emission standards that are also profitable for OEs. Now that setting the standards for GHG phase 2 is under discussion, Bernhard stressed that “We need to follow the full vehicle standard—paying attention to everything that is on the vehicle.” But Bernhard cautioned, “If the EPA goes beyond

Donaldson showcases filters at MATS Donaldson Co. Inc. announced that the Donaldson Blue, a premium filter line, which is being introduced at MATS, will include more than 150 fuel, air intake, lube, coolant and fuel filters designed to meet a wide range of requirements for on- and off-road trucks and equipment. Donaldson Blue filters offer the best technology for improved efficiency and enhanced engine and equipment protection, the company said. Users will also benefit from reduced maintenance costs and increased equipment uptime. Booth #13196

Dr. Wolfgang Bernhard

portation will grow with it.” Bernhard shared Daimler’s view of trucking. He shared that GDP growth is expected to be around 3%, with growth in trucking estimated up to 10% for this year. Yet, Bernhard was optimistic that growth could surpass 10% for the year, based on Daimler’s promising order intake. Much of the current demand is coming from small and medium fleets, as well as rental, according to Bernhard. He stated that rental growth is a sign that there is freight transport work to be done, but that some might not trust the latest truck technologies and rent before investing in new products. The U.S. trucking market remains the most sophisticated trucking market in the world, according to Bernhard, as many truck purchases are in tune with new technologies and data that keeps their businesses

what customers will pay for, we are doing it wrong,” he said. Another aspect of improving fuel efficiency is improving our country’s roads. Bernard said the industry needs to encourage legislation to work to improve road surfaces and lobby for better infrastructures that reduce road congestion that forces trucks to sit in traffic with engines idling. When asked about future alternative fuels, Bernhard responded, “My alternative fuel of choice is diesel, and I don’t see anything replacing it in the near future.” Despite the recent interest in natural gas, it is not the solution for long haul operations at this time, but it will remain a viable option for fleets urban delivery with central fueling. Currently, there are 200 times more diesel fueling stations versus natural gas, which is also an issue. The Mid-America Trucking Show Daily

Saturday, March 29, 2014


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SAF-HOLLAND introduces auxiliary steerable lift axle suspension system SAF-HOLLAND announces the introduction of its 13.5k capacity, NEWAY LSZ Auxiliary Steerable Lift Axle Suspension System. With a 17.5-in. package size, the LSZ’s revolutionary design is a minimum of 4 in. up to 10 in. shorter than comparable lift axles. This rugged, yet compact, design offers customers application versatility, enables easy installation and service and provides extra frame rail space for component packaging and options. The Super Chamber lift on the LSZ outperforms traditional air springs by providing a quick and reliable four-second lift speed. This unique design is more durable than competitive lifts and provides a stronger and more consistent lift force that keeps the axle securely stowed. The Super Chamber position provides increased

protection from road hazards and easier access for servicing. The LSZ’s rolling lobe air springs are positioned at an angle, delivering a superior spring rate for increased stability and ride quality. Its parallelogram design maintains precise steering geometry while reducing tire wear. The rugged design utilizes a kingpin assembly with spherical bearings, which eliminate thrust bearings that often require shimming and reaming. As a result, service requirements are greatly reduced. Booth #34335

Trail King celebrates 40th Anniversary with new trailer Trail King Industries’ prototype all-aluminum center frame step deck (AACS) trailer debuted this week at MATS. Trail King’s AACS is a project that was years in the making. The new TK80AACS features superior corrosion resistance, all-aluminum framing, armor-coated landing gear and zinc-plated steel components as standards. According to Rick Farris, Trail King’s vice president of sales and marketing, the new AACS is lightweight yet durable, with a low deck height designed to accommodate taller payloads with multiple cargo load configurations. “This is a forward-thinking design that sets a new standard for longlasting dependable flatbeds,” Farris said. “It’s engineered to enhance performance and operating efficiencies and is well suited for a very wide range of cargo applications.” Farris added that the AACS is expected to go into production later this year. Other Trail King trailers on display in the company’s booth include: Hydraulic sliding axle (TK80SA)—Features a new, innovative design with the first completely retracted cylinder in the transport mode; Commercial hydraulic detachable gooseneck (TK110HDG)— Featuring a compact low-profile gooseneck design with extensive adjustability; “Advantage Series” live bottom (OLB840NG-H)—Features a design that allows users to haul up to one ton more payload than competing brands; Super Hi-Lite “continuous belt” live bottom (ASHR2-4284-48C)— Improves product control; and Aluminum pneumatic bulk (APB1350)—Engineered as the strongest and lightest pneumatic dry bulk trailer available. Great for hauling dry cement, fly ash, sand and other aggregates. Booth #34105

Bose offers Bose Ride seat Bose launched the new Bose Ride system seat during MATS. The unique system detects unwanted motion and controls the seat motion to reduce road vibration. The seat features a dual lumbar support seat top with easy-to-fit adjustments to maximize the driver’s comfort and performs as as an air ride system if power is lost. Bose Ride is engineered for a million miles with a maintenance-free design meeting or exceeding U.S. DOT FMVSS 207, 210, 302, SAE J1455 and other industry standards. The seat offers a 4-year full parts and labor warranty on suspension base, and 1-year warranty on seat top. With several tests for driver comfort, the Bose Ride seat helps with driver performance, overall health and wellness, the company said. Booth #19068 & 90225

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Western Star 4900SB FE reports improved fuel efficiency Western Star Truck Sales Inc. announced that the new Western Star 4900 set-back (SB) with Fuel Efficiency (FE) package, combined with the fuel efficient and proven Detroit DD15 featuring BlueTec SCR technology, is showing the most improved fuel economy results of any Western Star truck model. Featuring a 123-in. BBC, the 4900SB FE package includes an aerodynamic, high visibility hood; chrome wrap-around bumper; under hood air cleaner; and horizontal or back-of-sleeper exhaust. In addition to the 4900SB FE package, liquid and dry bulk customers can also customize their Western Star without the sleeper cap and flared side extenders, further increasing aerodynamics and fuel efficiency. The 4900SB FE package is also available with the Detroit DD13 engine and the Cummins ISX series of engines.The package is on display at booth and is also available to drive at the Western Star ride-and-drive customer event throughout the duration of the show. Visit the Western Star booth to sign up. Booth #30155

Eaton launches optimized transmission of Advantage Series Transmission Eaton announced that an optimized version of its Fuller Advantage Series Automated 10-speed transmissions is available on select PACCAR trucks with the MX-13 engine in order to maximize fuel efficiency in linehaul applications. This powertrain package is lighter in weight, provides smooth, automated shifting, and is designed to enhance the time spent in a diesel engine’s most efficient RPM zone to help reduce fuel consumption. For PACCAR, the MX-13 engine will be paired with the new Eaton Fuller Advantage

10-speed transmission and available for Kenworth and Peterbilt trucks in long-haul and regional applications. By sensing the vehicle load and selecting the best shift points, this powertrain package can save up to 2% in fuel economy. A new Precision Lubrication system represents one of the most important upgrades in the Fuller Advantage Series. The system reduces the oil churn energy losses found in traditional transmissions by nearly 33%. With less heat being generated, the Fuller Advantage Series transmissions do not require a cooler and corresponding lines and fittings. The result is less preventative maintenance is required while engine fans cycle less, further reducing horsepower demand. Experts are available in the Roadranger Call Center by dialing 1-800826-HELP (4357) in the U.S. and Canada. In Mexico, dial 01-800-8264357. Booth #32175

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Mid-America Trucking Show Daily

Pictured Western Star 4900 SF

Trucker Buddy International helps Boy Scouts earn their badges Today at 2 p.m., more than 200 Boy Scouts will hit the Mid-America Trucking Show floor to learn about trucking safety thanks to Trucker Buddy International and the Boy Scouts' Lincoln Heritage Council. The Boy Scouts will visit the Cummins, Freightliner, Detroit, Bridgestone and East Manufacturing booths to get an in-depth look at a truck and trailer inner-workings. The Scouts will spend the day earning two merit badges – one for Trucking Transportation and the other for Truck Traffic Safety. The program was also made possible thanks to the following sponsors: ATA; Freightliner, Detroit; J.J. Keller; Bendix; Cummins; Don Hummer Trucking; Walmart; and FritoLay.

Cooper displays roadmaster favorites at MATS Cooper is showing what it says are customer favorites — the Roadmaster RM234 regional all-position tire and the RM254, a premium regional pick-up and delivery drive tire —at MATS First introduced at MATS 2013, the Roadmaster RM234 and RM254 premium regional tires are currently available across the country. The RM234 is designed for high scrub applications where excellent tread wear and cut and chip resistance is important, Cooper said, adding the tire features a 22/32 tread, a high scrub tread compound, stone ejectors, four full-width steel belts and a sidewall curb guard. The RM254 open shoulder drive tire, built for pick-up and delivery applications, provides the traction and treadwear required for frequent stopping and accelerating, according to the tiremaker. The premium tread compound and high-tensile strength four-belt package combine to provide the retreadability, treadwear and traction, Cooper added. Booth #64196

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Michelin launches X One Line Energy T Tire Michelin unveiled its new Michelin X One Line Energy T pre-mold retread. This will allow fleets to continue reaping the benefits of the new X One Line Energy T tire with this SmartWay verified line haul trailer retread that provides exceptional fuel

economy and long tread life. Less than four years after topping one million Michelin X One tire sales, Michelin Americas Truck Tires said it has reached the two million mark with the X One in North America, as demand for the innovative truck tire continues to grow. Michelin marked the occasion by introducing new innovations for the X One lineup that includes the Michelin X One Line Energy T tire and the Michelin X One Line Energy T Pre-Mold Retread. “Since the introduction of the X One, Michelin has led in the wide base single category with tires and retreads for every application, many on their second or third generation,” said Ted Becker, vice president of marketing for Michelin Americas Truck Tires. Booth #34460

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Hendrickson launches VANTRAAX ULTRAA-K air slider system Hendrickson Trailer Commercial Vehicle Systems announced the launch of VANTRAAX ULTRAA-K, available beginning July 2014. “The ULTRAA-K truly represents game-changing technology that redefines the standard for ride quality low-cost operations for trailers,” said Perry Bahr, vice president and general manager of Hendrickson Trailer Commercial Vehicle Systems. “Building on the engineering expertise and success of VANTRAAX, the industry’s first integrated air slider system, Hendrickson is excited to unveil the next level of air slider technology with the ULTRAA-K model,” adds Bahr. The ULTRAA-K is stronger than VANTRAAX-HD models and lighter than any other slider system in the industry by nearly 100 lbs. Instead of shock absorbers, ULTRAA-K uses Zero Maintenance Damping (ZMD) air springs for suspension damping. With no moving parts, these unique air springs are designed to provide uniform and consistent damping levels over their lifespan. Booth #34135

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Goodyear names 31st Highway Hero A truck driver who rescued another trucker who had fallen from a burning tanker truck that was hanging over the side of a freeway overpass has been named the 31st Goodyear Highway Hero. Chosen from four finalists, Ivan Vasovic of Rancho Cucamonga, Calif., accepted the 31st Goodyear North America Highway Hero Award yesterday in front of media. Vasovic was in his truck in Los Angeles last October when he witnessed a double tanker truck hit the concrete divider of a freeway overpass, careen off a wall and slam into a guard rail. Its tanks, which were full of diesel, ripped open and the truck came to a stop with its tractor and first tanker hanging over the side of the overpass. The truck’s driver was trapped inside when the diesel ignited. The driver, now on fire, kicked out a window, slid down the truck and fell to the ground, breaking an arm and leg. By that point, the suspended truck was engulfed in flames with black clouds of smoke billowing from it. Vasovic and another bystander tried to pull the injured driver to safety. However, due to the intense heat, they could only drag him a few yards at a time. Vasovic dashed back to his truck and poured water on himself, which enabled him to drag the badly injured driver 20 yards away from his original position. Moments later, the entire burning tanker truck crashed to the ground.

Ivan Vasovic (right) was named Goodyear’s 31st Highway Hero Award for resucing a fellow truck driver.

“Ivan’s quick thinking and brave actions saved a fellow truck driver from a life-threatening situation,” said Gary Medalis, marketing director of Goodyear Commercial Tire Systems. As the 31st Goodyear Highway Hero Award winner, Vasovic receives a special Highway Hero ring, a $5,000 prize and other items. “I am very thankful to everyone,” said Vasovic. “I appreciate that someone recognized this. I didn’t expect this at all.” Other finalists include: Brian Dunn, a driver from Knoxville, Tenn; Tim Horton, a driver from Sheridan, Ark.; and Scott Rosenberg, a driver from Isanti, Minn. Booth #24065

Bridgestone gives away truck for ‘Drive a Firestone’ sweepstakes Brad Peterson of Wellington, Colo. is the grand prize winner of Bridgestone Commercial Solutions ‘Drive a Firestone’ sweepstakes, winning a 2013 Firestone edition Class 8 tractor. The 2013 Firestone tractor features special highly customized interior and exterior appointments to turn it into a Firestone. In addition to the tractor, Peterson won an allexpenses paid trip for two to the 2014 Indianapolis 500 Mile Race, assistance to help defray tax costs and up to a five year supply of Firestone tires. The Firestone Drives America promotional tour traveled across the country, celebrating the iconic ‘F-shield’ brand and introducing new Firestone commercial truck tires to fleets and drivers. Several prizes were awarded throughout the sweepstakes. Keys, picked randomly by the finalist, were distributed to start the truck. Peterson held the key that started the engine of the special Firestone Edition Class 8 tractor. The finalists, selected at random, each received an allexpenses paid trip for two to the 2014 Indianapolis 500 Mile Race and the Mid-America Trucking Show where the tractor was on display. “This is the first contest I’ve ever won in my life,” said Brad Peterson. “I gave a big hug and kiss to my wife. I knew I had a 20% Brad Peterson was the big winner of chance of winning. Bridgestone’s ‘Drive a Firestone’ contest. I’m retiring my current truck and using the new truck to haul equipment.” Booth #34415 & 90150

Continental expands fleet service and tire offerings Continental Tire the Americas offered fleet customers a first look at its new Conti360° Fleet Services portal at the Mid-America Trucking Show. Along with the portal launch, Continental is adding mechanical services to its tire emergency road service programs—TrukFix for national accounts, Trukfix for OOIDA members and ContiFleet for small fleets and owneroperators—and launching five new tires. “Today’s fleets are busier than ever. We’re now giving our customers a time-saving way to access all their Continental benefits at once and provide more transparency from our services,” explained Alex Chmiel, director of marketing for truck tires — the Americas.

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Features of the Conti360° Web portal include: • Invoices, credits and sales history of Continental truck tire purchases; • Online truck tire training modules and interactive learning courses from the Engage360 Training program for fleets; • TrukFix emergency road service reporting, showing services by date and an analysis of wheel positions and average down time; • Truck tire reports from Continental’s ContiTrac2 fleet monitoring tool. The Conti360° Web portal is expected to launch this summer for Continental national account customers. Conti also announced the addition of light mechanical and towing servic-

Mid-America Trucking Show Daily

es for Continental truck tire national accounts, OOIDA members and ContiFleet members, available this summer. The service will be available by calling 877-TRUKFIX. Continental also launched five new tires at the show: two for the people segment—Conti Urban HA3 for city buses and Conti Coach HA3 for long distance motorcoaches; the hightraction Conti TerraPlus HD3, a specialized tire for medium-duty trucks and Class 4 and 5 pickup trucks; the Hybrid HS3 steer tire that is designed for both regional and long haul performance; and the SmartWay approved Conti EcoPlus HS3 steer tire. Booth #18252

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Utility Trailer debuting Legacy Museum Trailer at MATS Utility Trailer Manufacturing Co., a manufacturer of refrigerated trailers and dry freight vans, flatbeds and Tautliner curtainsided trailers, is debuting one of its special edition Legacy Museum trailers at this year’s Mid-America Trucking Show (MATS). “To commemorate our 100 years, we created a special museum trailer equipped with interactive screens, historical photographs, rare memorabilia and a 25-minute documentary film chronicling our story as it relates to important moments in history,” said Craig Bennett, senior vice president sales and marketing for Utility. The Legacy Museum trailer is designed with four interactive touchscreen monitors and audio equipment for viewing movies, photos and browsing through Utility’s historical timeline. At the front of the trailer, an eight-seat movie theater and sound system will feature: “One Hundred Years of Building Trailers: The Utility Centennial Story,” a

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documentary film that can be viewed throughout trade show hours. Additional museum elements include a World War II memorabilia shadow box displaying the original classified movie reel of Utility’s designed M23 Ammunition trailer being tested by the U.S. Army. “This is truly a unique opportunity for all to experience Utility’s first 100 years and learn more about the many achievements in manufacturing that make us who we are today,” added Bennett. The Legacy Museum trailer will debut at MATS and continue on to other events throughout the year. Additionally, Utility will be showcasing one of its earliest trailer models along with the current 4000D-X Composite dry van, 3000R reefer and 4000A flatbed trailers. To experience the Legacy Museum, visit the booth. Booth #34795

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Goodyear brings ‘Big Fleet Benefits’ to owner/operators and mid-size fleets Owner-operators through midsize fleets who attend this month¹s Mid-America Trucking Show (MATS) can start enjoying all of the benefits that The Goodyear Tire & Rubber Company delivers to large fleets by signing up for Goodyear’s Smart Fleet program. “The Goodyear Smart Fleet program gives owner-operators, as well as mid-size fleets, access to the benefits that up until now were reserved for Goodyear national account fleets,” said Jose Martinez, business solutions manager, Goodyear Commercial Tire Systems. “These customers are very important to Goodyear and they will be able to enroll in the

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Mack reveals 2014 product lineup at MATS

new Goodyear Smart Fleet program during MATS.” MATS attendees will have the opportunity to enroll in the Goodyear Smart Fleet program directly as Goodyear¹s MATS booth (#24065) or at the special Goodyear Smart Fleet area in the lobby between the north and south halls of the Kentucky Expo Center, at no cost, according to Goodyear’s Martinez. “In addition, owner-operators and fleets who sign up for Goodyear Smart Fleet during MATS will be entered in a sweepstake to win great prizes.” Booth # 24065

Mid-America Trucking Show Daily

Mack Trucks products on display at the 2014 Mid-America Trucking Show put a spotlight on Mack’s dedication to maximizing fuel efficiency and uptime for customers, the company has announced. Visitors to the Mack booth will see Mack’s lineup of models, as well as experience the new Mack brand. Come to the booth to see the following models:  Mack Pinnacle Axle Back, 56-in. flattop sleeper ;  Mack Pinnacle Axle Forward, 70-in. mid-rise sleeper;  Mack Pinnacle Axle Back(a variety of configurations);  Mack Pinnacle Axle Forward;  Mack Pinnacle Axle Back DayCab;  Titan by Mack; and  Mack Granite dump truck. Mack also will have a Mack Pinnacle Axle Back model available for a ride-and-drive at the show. The 60-in. mid-rise sleeper with a roof fairing and side shields is equipped with the Mack MP8 Econodyne+ with 505 hp and 1,860 lb.-ft. of torque. The model features the Mack mDRIVE automated manual transmission. Booth # 30245

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Arrow Truck Sales re-launches National Account program Arrow Truck Sales said it has recently introduced an all-new National Account program specifically designed for companies representing large numbers of agents and owner/operators dispersed throughout North America. According to Rick Vuagniaux, Arrow’s national account manager, the program is loaded with valuable customer incentives and backed by more than 63 years of industry experience. “We’ve negotiated an industry-leading incentive package that includes several comprehensive, extended warranties at a substantial retail discount. We’ve also teamed-up with key vendors such as ATBS, Continental Tires, Speedco and FleetPride to offer additional incentives just for being an Arrow customer. And when it makes sense for a particular customer, we also have a very attractive lease-purchase program that can enhance driver recruitment efforts,” said Vuagniaux.

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Vuagniaux also emphasized Arrow’s multicheck reconditioning process. “Our national account customers expect to do business with a reputable used truck dealer—a brand they can trust—with the best used equipment and unmatched variety and selection in the industry. That’s exactly what we deliver with this

Mid-America Trucking Show Daily

new program.” Vuagniaux went on to say that Arrow takes great pride in the rigorous, reconditioning process behind each and every truck they sell. “Our mission is to deliver road-ready trucks that generate revenue for customers the day they leave our lot. And that means less driver downtime and more on-time shipments.” “We’re extremely excited about the relaunch of our National Account program, and thus far, customer feedback has been very encouraging.” For more information, stop by the booth and talk with Arrow representatives. Booth #32455

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Mitsubishi Electric Automotive America

introduces 200 amp alternator Mitsubishi Electric Automotive America Inc. introduces a new alternator, the Diamond Power A200 (DP A200) for heavy-duty trucks, which features many new technologies unique to heavy-duty alternators, earning five new patents. Key features and benefits include: • Offers the highest efficiency rating among major 12v heavy-duty alternators in North America, providing improved fuel economy; • Weighs 6.8 lbs. (24% less than the leading competitive alternator), for improved fuel economy, ease of installation and less front axle weight for increased payload potential; • Provides 137 amps of output at engine idle speed; • Features “remote-sense” and “five-wire” technology; • Has extreme heat tolerance, exceeding all North American OE requirements; • Designed to last more than 1,000,000 miles; and • Includes three-year/unlimited mile Diamond Gard warranty. The Diamond Power A200 requires minimal

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engine horsepower to operate, making it extremely energy efficient, the maker said. With less drag on the engine, it achieves a significant reduction in fuel consumption. It is designed and built to outlive the truck’s original ownership, with major advances in corrosion protection, vibration resistance and heat tolerance. Battery life is extended with remote sense capability, reduced deep cycling and by maintaining full output at high temperatures. Now undergoing validation trials and fieldtesting at several OE manufacturers, both the DP A200 and DP A160 (released last year) are currently available for replacement and upgrade applications through regular dealer and independent aftermarket distribution channels in the U.S., Canada and Mexico, the company said. These two PAD-mount, brushless, five-wire alternators are bolt-in replacements for any existing alternator on all engines with the PAD mount feature, which includes nearly all truckengine combinations manufactured in North America since 2007. Only one part number for each alternator model ensures minimal invento-

Mid-America Trucking Show Daily

ry requirements for the retailer. “With the DP A200, we pulled out all the stops in the design department. It is truly an amazing machine, yet very competitively priced. It will provide the industry with a new state-of-the-art option and further establish Mitsubishi Electric as a significant new player in the North American heavy truck alternator market,” said Dave Stone, executive director at Mitsubishi Electric Automotive America heavy-duty operations.“ The combination of the DP A200 and DP A160 provides our customers with a product portfolio that I believe is far superior to all other brush and brushless alternatives available today.” Booth #13164

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Alliance with Velociti expands reach of eNow solar technology Through a newly announced business alliance with transportation technology deployment experts Velociti, eNow will expand market exposure for its full line of solar powered energy systems. “We’re always on the lookout for technologies that our customers can leverage to maximize efficiency and value in their fleet,” said Velociti President Derek Powell. “eNow’s innovative solar technology is that type of value-added product.” As a result of the alliance, Velociti said it will be capable of installing any of eNow’s solar powered eCharge energy systems either at a customer’s facility or at a Velociti facility. Velociti’s transportation customers include fleets of tractor-trailers, construction vehicles, school buses and public safety vehicles. eNow has developed several practical, proven solar anti-idling systems.

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The eCharge Solar Battery Charger is designed for vehicles that lose battery charge when powered off for extended periods, as well as vehicles with emergency/safety lighting, lift gates, refrigeration or other battery powered auxiliary system. The eCharge No Idle eNow’s thin, lightweight, abrasion resistant solar panels can be mounted on any truck rooftop or cowling HVAC provides clean, reliable and long-lasting cooling without engine idling. Booth #91480

Mid-America Trucking Show Daily

Dometic Launches BliZZard battery-operated A/C Dometic Group, a provider of comfort products for the trucking industry, announced that it will launch the Dometic Split-System BliZZard 134a, a battery-operated air conditioning unit for trucks at the Mid-America Trucking Show. According to the maker, the BliZZard air conditioning system, which will be on display at the booth, is a highly efficient auxiliary A/C unit that allows truckers to cool their sleeper cabs without running the truck engine. The most quiet and efficient unit of its kind, the BliZZard is simple to install and provides 10-plus hours of cooling. Available in 7,000 and 10,000 BTU models, the battery-powered split system allows the noise of the condenser unit to remain outside while the quieter evaporator unit blows cool air to the cab’s interior. Made in the USA, the BliZZard is SmartWay and EPA certified. It uses environmentally safe and commonly available R134a refrigerant With a very small footprint relative to cooling capacity, the Split-System BliZZard A/C unit requires minimal installation space and its flexible refrigerant line sets require minimal holes in the cab floor or panels. Units and line sets are precharged and refrigerant line connections made with no-leak quick-connect fittings, allowing for easier and faster installation. Easily accessible external service ports provide quick and easy service access if needed with use of existing equipment. Booth #14252

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Safety First offers sleep solutions Safety First Sleep Solutions (SFSS) is a nationwide provider of sleep apnea testing and treatment and has a team of sleep therapy experts, including Board Certified Sleep Physicians and Respiratory Therapists, dedicated to serving you. SFSS has developed medically sound and cost effective sleep apnea testing procedures and treatments for truck drivers. It uses the Watermark Ares home sleep testing device, which meets the same criteria as those used in traditional sleep labs. This simple and effective sleep study can be performed in the comfort and privacy of a driver’s own home or truck cab. Drivers no longer need to report to a sleep lab where interrupted sleep or sleeping in an unfamiliar bed or environment could affect the outcome of a sleep study. Sleep studies are evaluated by a Board Certified Sleep Physician and if diagnosed with Obstructive Sleep Apnea, Safety First Sleep Solutions can provide drivers with the appropriate CPAP equipment, supplies and therapy. SFSS’s experience in sleep apnea testing and treatment spans over 30 years, the company said. SFSS offers affordable, low cost testing and treatment solutions for sleep apnea with sleep therapy experts available 24/7. We understand that time off results in lost wages, so Safety First Sleep Solutions’ goal is to quickly diagnose and treat driver’s sleep apnea and get them on the road as quickly as possible. Hotline 24/7 1-877-728-9229 for more information.

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Mid-America Trucking Show Daily

BlueParrot headsets top choice VXi said its BlueParrott Bluetooth headsets have been the top choice among truckers for a long time. Why? The answer is simple: the best sound in the business. VXi BlueParrott headsets feature the industry’s best noise canceling— guaranteed. So the people you talk to hear every word, the first time. That means you can stop repeating yourself. Stop struggling to be heard above road noise or engine noise. And stop dealing with the headaches caused by miscommunication and misunderstanding. Of course, that’s not the only reason, the company notes. Truckers (along with road warriors of every stripe) also love BlueParrott for their roadworthy durability, all-day talk time per charge and their 66-ft.

wireless range—twice that of most Bluetooth devices. With VXi BlueParrott headsets, like the old reliable B250-XT, its successor, the B250-XT+, and the 0.6ounce Xpressway II, nothing keeps you from keeping in touch. That’s what you want when you’re on the road. And that’s why VXi BlueParrott is #1. Booth #16073

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Cobra Electronics shows off new nav and communication technology Cobra Electronics, a designer and marketer of professional driving products, is showcasing its newest lineup of 2014 safety and communication technology products designed for professional drivers at this year’s 2014 Mid America Trucking Show (MATS). Recently, Cobra Electronics expanded the offerings within its professional driver product category with the addition of new HD Dash Cams, Citizens Band Radios and Navigation Units. Attendees at

MATS can check out today’s newest communication and safety technology products designed specifically to keep professional drivers safe and connected behind the wheel, including the Cobra 8500 Pro HD. The Cobra 8500 Pro HD features a revamped, 7-in. interface, tier one maps with lifetime updates, live and predictable traffic maps, real-time fuel prices, live weather forecasts and enhanced state mileage logs and hours of service timers.

It delivers useful live data and keeps drivers safe and updated while on the road. Additional features include lane-assist technology, road closure updates and even truck-friendly points of interest; informing professional drivers to the location of truck stops, weigh stations, repair locations, parking, rest stops and much more. The Cobra 8500 is available for demo at the booth Booth #14152

Tandem Position Helper offers easy axle adjustment The Tandem Position Helper is like having your own personal assistant with you on the road 24/7. It’s as easy as one-twothree, the maker said: 1. Take the Tandem Position Helper from its safe storage in the cabin driver door. 2. Simply connect the small orange flap using the Velcro strip

to the strong plated steel base. 3. Place the Tandem Position Helper on the trailer where your axle is best positioned for load and attach with the NASA patented magnet to mark your position perfect (almost) every time, according to the company. It’s safety in action. No need to risk your life just to get the axle

assembly position right, the company noted. It's the new easy way to adjust trailer axle assembly in just minutes. Tandem Position Helper works on all types of trailers with adjustable tandems. For more information, email:

Axalta coats Peterbilt in Diamond Red Axalta develops exclusive color for Peterbilt’s 75th anniversary. According to Axalta, it has developed a special formulation of Diamond Red exclusively for Peterbilt to celebrate the company’s 75th anniversary. Peterbilt is celebrating its 75th anniversary in 2014 by unveiling a limited production Model 579 truck featuring state-of-the-art aerodynamics, distinctive styling and coated with a two-tone paint design that is a modernized version of the Diamond Red color that is on the original 1939 Peterbilt model. “Peterbilt’s exclusive new color, Diamond Red, was styled with Peterbilt's guidance to bring out the lines and details of the truck, while showcasing new effect pigments in the proven paint line of Imron Elite,” stated Todd Acker, director of marketing for Peterbilt Trucks. “The color draws from Peterbilt’s illustrious heritage, from the first units built in 1939 to the brilliant reds used in the Peterbilt oval logo beginning in 1953.” “Axalta values its long-term partnership with Peterbilt,” said Joseph Wood, vice president of transportation for Axalta Coating Systems. “Our color and technology teams worked diligently to develop and perfect an Imron Elite concept color into a manufacturing-friendly color for Peterbilt.” Booth #17084

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Troy Chemical releases new truck and trailer wash products


Troy Chemical Ind. has announced the release of a new line of truck and trailer wash products. According to the company, its new formulations are designed for organizations that focus on truck and trailer washing, fleet maintenance and restoration. The comprehensive line of truck and trailer wash products includes salt eliminators, truck and trailer wash formulations, aluminum brighteners and degreasers. “We are delighted to be able to offer the full line of products to the visitors at the show,” said Lee Imhof, president of Troy Chemical. “Our truck and trailer product line is well-suited to the needs of the trucking industry. We are committed to not only continuing to develop the best products for the industry, but are looking forward to establishing contacts with other businesses at the MATS show.” Included in the new line of products is Troy 1105 Elite; a blend of detergents, builders, sequestrants and organic solvents that can be

24 Saturday, March 29, 2014

used in the form of a degreaser or wax stripper. According to the company, the cleaner is conveniently packaged in 55 gal. drums, 5 gal. pails and 1 gal. bottles. The Troy 1122 offers heavy-duty degreasing options in an extremely concentrated format that can be diluted up to 40:1. Booth #66096


Mid-America Trucking Show Daily

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IMI launches new website, branding After 40 years in business, IMI is celebrating with the launch of its new branding and website at Since 1973, IMI has supported the trucking industry with products that solve common challenges for tire and wheel maintenance and safety. IMI’s refreshed brand is centered on the company’s mission of ‘Delivering Extra Miles in Extraordinary Ways.’ “We’re constantly out in the field, talking with people in the industry and identifying their most common challenges — such as tire wear or wheel safety,” said John Tak, director of marketing and product development for IMI. “Our development team begins a process of brainstorming, testing and refining possible solutions using the highest quality materials, the most current technology and proven industry best practices. IMI’s mission is to deliver extra miles in extraordinary ways, so we’re always looking for newer, better and more creative ways to address the challenges of keeping a commercial fleet on the road. We wanted our website to reflect that.” Visitors to IMI’s new website can learn about IMI’s products, as well as get a firsthand look at soon-to-bereleased products currently in development. A resources library features detailed literature, videos and charts containing a wealth of information. Visitors can also explore plenty of ideas on how to solve some of the trucking industry’s most critical challenges — including rising fuel costs, premature tire wear and driver retention. Booth #14200

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Yokohama debuts training program Yokohama Tire Corp. debuted its EXCEED online training program at this week's Mid-America Trucking Show. EXCEED, which stands for "excellence through certification and education," is now available for YTC’s consumer tire dealers. Through a series of interactive training modules, users can learn commercial tire basics on everything from steer and all-position to on- and off-highway tires. The structure of the program is designed for dealers to priori-

tize training that is most relevant for their market, the tiremaker added. The program features: easyto-use navigation; advanced software to track employee training progress; a commercial “Tireology” section and selling skills module; a profile page detailing completed or in-progress sections; and YTC e-Store reward points for completed training modules. “EXCEED has been such a strong training component and we wanted to extend the tool even further to our commercial dealers,” said Alan Holtschneider, YTC senior manager of marketing communications. “This year at MATS, our commercial EXCEED program will be up and ready at our booth for a test drive and will be available for all dealers to use beginning April 1.” For more information, stop by the booth and talk to the YTC representatives. Booth #14124

The Mid-America Trucking Show Daily

Saturday, March 29, 2014


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Advertisers’ Index & Exhibit Locator Booth

North Wing Exhibitors 10000 Axalta Coating Systems 27 Cobra Electronics 23 Continental Tire The Americas, LLC 31 Denso Products & Services America, Inc. 30 Espar Products 10 ExxonMobil Cover 3 FlowBelow Aero, Inc. 6 LCS - Load Covering Solutions Spotlight Luber-Finer 15 Maxzone Auto Parts Corp Spotlight Petro Stopping Centers 7 Road Gear Truck Equipment, LLC 26 VXi Corporation 29

17084 14152 18252 18205 12064 18160 11080 16060 17044 16205 19156 14180 16073




East Hall Exhibitors 20000 Alliance Truck Parts - DAIMLER 11 24185 Allison Transmission 5 24155, 99200

Lobby Exhibitors 40000 API (American Petroleum Institute) 22 Peterbilt Motor Co Cover 2 Volvo Trucks North America Inc 3

40345 43025 43055

West Wing Exhibitors 60000 A & R Loglistics Spotlight Maxion Wheels 9 Spectra Premium Industries 25 Towne Air Freight Spotlight VDO RoadLog 15

67028 65208 68160 61056 65213

Pavillion Exhibitors 70000 AFV Natural Gas Systems Spotlight Kit Masters 14 MIT Automobile LLC. Spotlight Montreal Radiator Spotlight

74174 74128 72185 72136




BOOTH NUMBERS 10000s ....................NORTH WING 20000s........................EAST HALL


South Wing Exhibitors 30000 Alcoa Wheel Products Front Cover 32385 Arrow Truck Sales 20 32455 BorgWarner Turbo Systems 12 36290 Bridgestone American Tire Operations Llc 19 34415 Fleetguard 17 30035-1 Great Dane Trailers 1 34075 Mack Trucks Inc Cover 4 30245 Peterbilt Motor Co Cover 2 30385, 30392 Peterson Manufacturing Co 13 32000 Trail King 2, Spotlight 34105 Volvo Trucks North America Inc 3 32125


30000s....................SOUTH WING






40000s ..................LOBBY AREAS 60000s ......................WEST WING 70000s ..........................PAVILION 90000s ....................OUTDOOR & RIDE-N-DRIVE

Outdoor Exhibitors 90000 Allison Transmission 5 Bridgestone American Tire Operations Llc 19 ExxonMobil Cover 3 Fleetguard 17 Mack Trucks Inc Cover 4 Peterbilt Motor Co Cover 2 Volvo Trucks North America Inc 3

99200 90150 90400 92500 99225 91250 91550


CRC Industries Safety First Sleep Solutions


21 18

Thermo King TriPac offers an in-home experience in any long-haul sleeper cab The latest and most advanced diesel auxiliary power unit (APU) from Thermo King, the TriPac Evolution, leverages patented load shedding technology that enables the utilization of a more efficient Tier 4 final engine without increasing displacement. Drivers now have complete cab temperature control as the TriPac Evolution supplies nearly unlimited heating, air conditioning and in-cab power to optimize comfort and allow drivers to rest without idling the tractor engine. The TriPac Evolution provides heat and power to the driver without running the APU engine, which is highly efficient and cuts down driver’s fuel costs. By providing power for luxury amenities like microwaves and cell phone chargers, drivers can enjoy the comforts of

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Mid-America Trucking Show Daily

home on the road. The new human machine interface (HMI) controller allows drivers to easily select the desired function of the TriPac Evolution system. Since the HMI design is similar to a regular automotive vehicle, it requires minimal training — allowing drivers to focus on getting some rest. With its comprehensive 22 real-time alarm codes for improved diagnosis of failures, the control system can quickly provide feedback to a technician, should they occur. The TriPac Evolution features an updated flashDoug Lenz, vice president loadable control system and software that can be cusof marketing, management tomized to enhance the driver’s operating profile. & business development Booth #18177

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Mid-America Trucking Show Daily, March 29, 2014