Page 1

(0334317) JANE

LAW

LEE

BIN

BOBA MILK TEA FOUNDATION (MARCH

IN

ARTS

2018)


INTRODUCTION HISTORY OF BOBA MILK TEA THE EVOLUTION OF BOBA MILK TEA EXAMPLES OF 'MALAYSIANIZED' MILK TEA LOCATIONS ENVIRONMENT PREP AND EQUIPMENT BOBA MILK TEA CULTURE

CONTENTS


INTRODUCTION


WHAT IS BOBA MILK TEA Boba

Milk

as

Tea,

or

‘Bubble

Taiwanese

Milk

flavors

tea or

of

accompanied

known

balls,

as

oversized the

is

pearls

at

to

the

sipping

is

also

with

order

suck

up

bottom the

as

chewy

pearls’.

in

It

usually

with

served

straw

customers

is

a

kind,

well

which

‘boba

drink

as

It

is

drink.

some

milk,

sugar.

known

Tea’,

tea-based

contains

tapioca

also

The an for the

while

milk

tea

together.


The a

term

'bubble

reference

forms not

when

the

that

to

the

the

chewy

on

the

in

the

bubbles. other

which

a

'large a

tapioca

added

to

the

drink

The

name

hand,

Taiwanese is,

b

ōbà

breasts’.

slang

chewy

that

pearls

language,

as

froth

shaken,

from

used

milk

actually

is

originates

meaning

is

drink

resembles

'boba,'

tea'

for

balls

drink.

the

(

波霸),

They large,

normally

are


HISTORY OF BOBA MILK TEA Though

Boba

product,

Milk

Tea

surprisingly,

is

an

its

incredibly

history

still

popular

remains

a

mystery.

However, the

there

beverage-

from

Taichung,

are one

two

theories

from

Tainan,

Taiwan.

circulating Taiwan

and

around another


HOW WAS BOBA MILK TEA FORMED The

most

comes

well-known

from

Hanlin

Tainan,

Taiwan.In

market,

while

1986,

being

using

traditional

which

pearls.

He

tapioca mixing

have

then

balls

brown

commonly

Tu

Tsong

the

the

sugar

Ya

Mu

made

white

Liao

today.

tapioca

the

black or

tea

appearance

changed

to

seen

at

in

inspired,

owner,

balls,

story

teahouse

teahouse the

origin

white

version,

honey,

of

that

by is


An

alternative

Shui

Tang

Taiwan. new

Teahouse

Liu

method

coffee

1980s. and of

This

to

from

in

Taichung, applied

Japanese

during

his

propelled in

Chun

tea-making

how

resulted

multiple

is

Han-Chieh

observing their

origin

the

chains

his

after

served in

the

business

establishment

that

expansion

visit

a

of

caused bubble

the tea.


However, tea

was

product

the

Lin

Hsiu

poured

also

known

iced

tea

as

its

Hui,

the

(f

ěn

who

yuán,

during

meeting

in

inclusion

top-selling

teahouse's

balls’)

Unexpectedly,

ultimately

bubble

manager,

her

of

‘tapioca

drink

well-received to

creator

development

randomly

1988.

actual

the

a

the

into in

beverage

meeting,

was

leading

on

the

menu.

became

the

franchise's

product.

an

It


It

all

started

franchise

from

Bryan

Loo

2010.

Selling

annual

thousands

1.2

popping

milk

to

more

its

started and

over

tea

who

Chatime

cups than

Boba

more

of

a

Malaysia.

in

Tea

Boba

of

in

tea

September

month

crowds

and

business.Â

HOW DID THE BOBA MILK TEA WAVE COME TO MALAYSIA

an

ringgit, by

the

craze

franchises

even

has

concoctions.

wave

tea

Some

a

million

types

boba

store

tea

100

draw

variety the

brought

Malaysia.

first

million

of

to

More

all

his

man

successfully

due

there,

Malaysia.

boba

opened

has

the

Taiwan

revenue

Chatime

From

with

started

in have

been

their

own


Seeing

how

Malaysia,

Bryan

Loo

own

Boba

Malaysia’s in

2017,

has

over

Chatime

called 150

prospered

in

opened Tea

‘Tealive',

outlets

in

franchise that

now

the

country. He 15

aims

to

expand

countries

1,000

Tealive

by

the

2020

outlets

franchise

and

open

globally.

to


THE EVOLUTION OF BOBA MILK TEA How

Boba

over

the

Milk

years

Tea

changed

to

fit

the

trends


Milk Tea with White Boba Pearls

Fruity Flavor Milk Tea (Honeydew Milk Tea with Black Boba Pearls

Milk Tea with Black Boba Pearls

TRENDS

OVER THE YEARS


Matcha Flavor Milk Tea

Coffee Flavor Milk Tea

Milk Tea with Variations of Boba Pearls (Sakura, Cactus, Green Tea)


Milk Tea with Popping Bobas (Boba that is Filled with Real Fruit Juice Flavors that Burst in Your Mouth) (Milk Tea with Popping Peach Boba)

Colorful Milk Teas (Smurf Blue Milk Tea with Crystal Boba Pearls)

Milk Cap (Milk Tea with Black Boba Pearls and Salted Milk Cap)


EXAMPLES OF 'MALAYSIANIZED' BOBA MILK TEAS With to a In

its

increasing

believe

that

nationwide fact,

make

some

their

includes

popularity,

Boba

Milk

Tea

it's has

not

hard

become

product. countries

spin

on

Malaysia.

it,

have

and

even

one

of

try

to

them


Milk Tea with Gula Melaka (Coconut Palm Sugar from Malacca, Malaysia) Boba Pearls

Durian (Malaysia's National Fruit) Milk Tea with Boba Pearls


LOCATIONS Though

they

shopping to

learn

found From

at

mostly

complexes, that

Boba

every

food

always

are

one

you

Milk

corner

trucks

to

nearby!Â

found

might

Tea

of

in

malls be

stalls

surprised can

be

Malaysia.

shophouses, Â

and

there's


Restaurant at Sunway area

Shophouse at SS15

Stall at Pasar Seni LRT Station

Bakery at SS15


Shophouse at PJS 7

Stall at Sunway Pyramid

Stall at Midvalley Mall

Food trucks at D'Latour


ENVIRONMENT Most

bubble

services Some

with

stores

decorations Stores

tea

are

stores

limited do

to

to

provide fit

the

generally

offer no

grab-and-go

seats.Â

seats

concept

small.

with of

the

store.


A neon logo sign

The atmosphere at HeyCha in Midvalley- small, and compact with cute decor but suitable for all ages Wall Art Decor can be seen for people to take pictures with their Bubble Milk Tea Polaroids of famous people, paper hearts and plastic cup are hung as decor


PREP AND EQUIPMENT


HOW TO MAKE BOBA MILK TEA (EASY DIY)

Soak boba pearls overnight

Boil tea leaves for 1 minute

Add milk to boiling tea

Strain mixture


Boil boba pearls for 1-2 minutes

Strain and rinse boba pearls

Pour them into the milk tea mixture and serve


EQUIPMENT USED FOR BOBA MILK TEA FOR

Cup Sealer Machine- a plastic sheet is sealed over a cup once the mixture is poured

Bubble Tea Shaker Machine- to shake the mixture evenly

Fat Straws have been invented in order for people to suck up the pearls at the bottom of the drinks easily


BOBA MILK TEA CULTURE


WHY IS IT A CULTURE Traditional perceived

tea to

equipment However, always

its

used

be

a

cohesiveness significance lies

process.

is

retains

its

fun.

is

tea in

of

in

not

function

has

social this

sign

of

just

about

beverage

young

modernized

or

Asian

drinking

role

the

cultural

a

cultural in

and

tea

loss

to

“create

drinking

innovative

tea,

They

to

interaction

as

not

its

drinking it

still

value.

youth.

bonds

old.

tea

tea

and

appreciate

Hence,

traditional

usually

instead.

social

families”.

the

a

a

is

processes

and

identifies

traditional

not

This

matter

prepare

Therefore,

culture

Boba

to

social

that

culture

sophisticated

Taiwanese

believed

Taiwan

drinking

It’s

It’s

people not

culture.

just

not

just

about

together, a

trend,

no it’s

a


College students enjoying a cup on a hot day

People queuing for 1.5 hour for a cup of boba milk tea

Adults can also be seen enjoying this cup Student come to take a of beverage break after school

Students can also be seen doing their work here

Lining up for boba milk tea


REFERENCE https://en.wikipedia.org/wiki/Bubble_tea https://mic.com/articles/152810/so-what-is-bubble-teaexactly-everything-you-need-to-know-about-the-drink-andboba-balls#.MT5guRKMn http://www.goldenchoice.com.my/bubble-tea-history/ https://theculturetrip.com/asia/taiwan/articles/a-briefhistory-of-pearl-milk-tea/ https://edition.cnn.com/2015/11/13/asia/malaysiachatime/index.html https://foliojournal.wordpress.com/2015/08/04/taiwansbubble-tea-drinking-culture-extension-of-parallel-trends-ofhomogenization-and-heterogenization-by-ke-yu/

Boba Milk Tea  

This is a photo book about everyone's new favorite beverage, Boba Milk Tea.

Boba Milk Tea  

This is a photo book about everyone's new favorite beverage, Boba Milk Tea.

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