ceo 3Â 65 Issue 1 | October 2019
ROCKY MAY UTAH'S Overnight Success Story
FROM QUARTERBACK TO CEO How Rocky went from Utah Ute to Broker/CEO
ceo 3 65 Letter from our EditorWhat is CEO 365? CEO 365 is a trend setter, rule writer, and a game changer. CEO 365 uses media and marketing to build brands because being a CEO today is different than it was in the past. CEO 365 are owner operators, and they realize that they must have a social presence. The consumer today is not only buying the product, they are buying a brand. CEO 365 knows that pandering to the consumers' need is the long tail of any industry. Meet our CEO 365: who they are, what they do, and how they’re changing the game forever.
Ben Anderson CEO of Ben Anderson 365 Editor of CEO 365
EDITORIAL OFFICE Ben Anderson Editor Shannon Barker Creative Director 9920 Research Drive, Irvine, California 92618 +1-202-555-0101 | firstname.lastname@example.org www.benanderson365.com
Rocky May once was a University of Utah football star prospect on top of the world and one of the best high school football stars in the county. Then family tragedy struck; he hung up his helmet and spikes and returned home to help his Mom pay the bills. “Family is my everything,” says May. “It was an easy choice, I knew I would be back, I just didn’t know how or when.” Back was sooner than later for Rocky May as he quickly fell in love with mortgage. The hard work and tenacity he learned on the field translated into finance and he took a job in mortgage banking to pay the bills. Rocky quickly excelled and in his first year he landed on the Top 1% Originator List in the U.S. Then the market shifted again, and Rocky was jobless, but not hopeless. Rocky pulled from all the lessons learned on the field, from the lessons he learned from life. “Football, Family and Friends has always gotten me through, so I looked at this as just 1 more quarter and 1 more game.” Rocky decided to do something he had never done before... Work for himself. He was ready for the big leagues so he opened EQUIHOME Mortgage.
EQUIHOME Mortgage has since been ranked by HON as Utah’s Fastest Growing Brokerage of 2019. Rocky is not only back, he is back with a vengeance, and this time he is not giving up the lead. “I owe my success to driving my own business my own way,” says Rocky. “I decided to build my brand and help my customers. I owe it to social media, SEO, quality content, and showing the world who I am.” Rocky spends his days helping buyers achieve homeownership, helping business owners capitalize their companies, and teaching home owners to re-structure their debts and save thousands. What makes Rocky unique is he captures all of this on social media. When consumers want to work with him they truly know him up front, which is refreshing. So what's next for this mogul? Other than his award winning podcast, The Victory Lap? He is going to keep educating consumers about homeownership and continue being himself. His goal is to become the #1 broker in America, and based on what we’ve seen so far, I wouldn’t bet against him!
“I owe my success to driving my own business my own way, I owe it to social media, SEO, quality content, and showing the world who I am.” -ROCKY MAY
"CEO 365 has a special DNA; where one is the Chief Executor of their business." BEN ANDERSON CEO of Ben Anderson 365 Editor of CEO 365
CEO 365 | OCTOBER 2019