ceo 3Â 65 Issue 4 | January 2020
SARAH JACKSON ROARING INTO THE NEW DECADE MARKETING IN 2020
02 Editor's Note 03 Sarah Jackson 05 Marketing 06 New Decade
ceo 3 65 Note from our EditorA true CEO 365 is a leader that wakes up looking forward to making the tough calls needed to drive a business forward by executing. A CEO 365 is led by their own compass. Cheers to 2020!
Ben Anderson
CEO of Ben Anderson 365 Editor of CEO 365
EDITORIAL OFFICE Ben Anderson Editor Shannon Barker Creative Director 9920 Research Drive, Irvine, California 92618 800-874-5134 | info@ba365.live www.benanderson365.com
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Sarah Jackson is a wife, mother of 4 boys, and a God-fearing leader. She has been in the loan business her entire adult life. She passionately enjoys this business because it gives her the opportunity to help and serve others as they accomplish the “American Dream”. Her journey is an interesting one and she hopes to write a book one day. Sarah is a Lupus Survivor who in 2006 was given a death sentence of 5 years to live. 13 years later she is alive and well. She started her mortgage career in college while working as a loan processor. This eventually opened the door to the many positions within the industry from Opener, Processor, Funder, QC Auditor, Legal, Analyst, Credit Analyst, Senior Underwriter, Area Production Manger and ultimately her position as Producing Branch Manager at PRMG. What has made her so successful? Her success is due to the fact that she has walked in the shoes of the entire loan process herself. She also relates her success to a higher power and believes the key ingredient is her relationship with God and is grateful for each and every one of her blessings.
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What drives her to be a top loan officer? Her family is her motivator. Sarah has a loving husband CJ and four beautiful boys; Miles, Makai, Mikaylon (Kenny), and Mason. Her days start early and end late. She often refers herself as a Mommy Uber because of her chaotic family and work schedule. What does the future hold for her? 2020 is looking bright as Sarah looks to grow her business and her branch(es). She is looking to be a successful student, servant, leader, mentor and teacher. She's thankful for the opportunities given and the doors that have been both opened and closed. Sarah Jackson differs from most because she not only cares about helping her clients with a loan transaction, but also nurturing each personal relationship. She cares about everyone who crosses her path,"I believe in leaving people better than I found them." Sarah Jackson is a true Gem and her success is contagious to those around her.
"I believe in leaving people better than I found them". - Sarah Jackson
http://sjackson.prmgapp.com @homeloansbysarahj
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MARKETING IN 2020 The top marketing techniques you don't want to miss. Invest in success in 2020.
Email Marketing When was the last time you sent an email to your clients just to remind them you're available? Not to ask for a sale, just to make yourself available? Voicemail Drops Ringless voicemails, or voicemail drops are a great way to get the attention of a client you want to have a conversation with. Texting Campaign Like Email marketing, texting campaigns are great to reach out to your entire database and remind them that you're always available. Websites/Landing Pages This should be a no brainer, invest in an aesthetically pleasing website catered to your brand. Blogging Blogging works because it gives you the best of every world, boost your SEO, generate content for your website, and reach out to your database. -Alix Webster , Marketing Manager at BA365
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ROARING INTO THE NEW DECADE: 3 CEO TRAITS THAT WILL HELP YOU ACCOMPLISH YOUR GOALS by Amanda Bastos
It's a new decade, new you, and new goals! Here are 3 traits that CEOs must adopt in order to meet their objectives: Adaptability: Change is inevitable and only the prepared will survive. Stay informed about what’s trending and current in your market. If you are slow to react to the ever-changing and expanding digital marketplace, you could end up like Blockbuster: busted and dusted. In our domain, more and more online mortgage companies are targeting the fastest growing subsection of new homebuyers: millennials. Are you and your team prepared to run campaigns in an online landscape of constantly changing algorithms and platforms? Foresight: Are you a visionary or merely a facilitator? Without foresight, you would be more suited to the position of seasoned manager rather than CEO. Foresight means having critical thinking when it comes to future planning in order to steer your company in the right direction.
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The future doesn’t show up on the horizon and move steadily closer; instead it is already upon us, but hiding around corners. Can you and your team monitor the edges to see around these corners so you can meet any new challenges head on? Reliability: Trust takes years to build, seconds to break, and forever to repair. If you lose trust with your employees, clients, business partners, etc. you will have a very hard time being successful. To be reliable, you must be transparent; prioritize and deliver on commitments, and think about your words and actions very carefully beforehand. This trust and reliability has to come through in your branding because the modern consumer will look you up online first before they buy. How are you constructing your brand’s voice to be authentic and tell your story? Investing in marketing and building your online presence is the best way to get ahead of the plethora of other businesses who are not taking the time or .
putting in the effort to brand and promote themselves where it really matters: online. A decade ago, the average American adult spent 90 minutes a day on their smart devices-- today they spend an average of 3 hours on their smartphones. In 2016, messaging and social media app usage grew almost 400%. Younger consumers are tech savvy and research the businesses they work with-- so show them that you are vetted and a trusted expert. Marketing 365 is a program specifically built to help the traditional lender adjust their practices to get the most out of promoting themselves online and accumulating clients for a lifetime. If you are not focusing on marketing this year, you are setting yourself up for a decade of playing catch up! Need help with your marketing in 2020? Contact us @ info@ba365.live
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"CEO 365 is cool, confident, and on trend ."
BEN ANDERSON CEO of Ben Anderson 365 Editor of CEO 365
CEO 365 | JANUARY 2020