bookletA3F_2ndpart.pdf
8
1/29/12
11:28 PM
Advertisement Strategy Inside Hotel’s wardrobe
Interested in one Italian suit? Italian Job - Once in Milan...
C
(+39) 02 0000000
M
http://www.italianjob.com
Y
CM
Interested in one Italian suit?
MY
Italian Job- Once in Milan... (+39) 02 0000000 http://www.italianjob.com
CY
CMY
K
Back part of the airplane seat
As an advertisement strategy, Italian Job will use ‘Exclusive Guerrilla Marketing’ in a more sophisticated way. Since our core customers are business travelers, we defined the most catchy points for taking their attention. Italian job will place its publicity specifically plane of the starallience airlines and 4-5 stars ‘business’ hotel rooms .
28