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Become part of Oxfordshire’s Future Success A unique collaboration between the public and private sectors to provide solutions to the key challenges facing Oxfordshire businesses Oxfordshire Voice has the potential to speak for more than 30,000 Oxfordshire businesses

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Thank you to the following for their support:

Confirmed Oxfordshire Voice Partners

Tim Boswell BBC Editor

Dominic Hare Blenheim CEO

Mark Charter Carter Jonas Partner

Grant Hayward Collaborent Director

Tony Hobbs Chapman Robinson & Moore Managing Director

Nick Jones Focus Managing Director

Sarah Foster Freeths Solicitors Managing Partner

Jim Rogers Grant Thornton Practice Leader

Andy Cowie James Cowper Kreton Marketing & Business Development Director

Julia Cook Jurys Inn Sales Director

Jarl Severn Owen Mumford Managing Director

Phil Southall Oxford Bus Company Managing Director

Samuel Kabiswa Oxford City Council Economic Development Manager

Jayne Woodley Oxfordshire Community Foundation CEO

Bev Hindle Oxfordshire County Council Strategic Director for Communities

Nigel Tipple OxLEP CEO

Frank Nigriello Unipart Director of Corporate Affairs

Richard Venables VSL & Partners Director

Stuart Crook Wellers Partner

Tony Haines Wenn Townsend Partner

Neill Lawson-Smith CIS Ltd Founder / MD

Jonna Mundy You HR Consultancy Owner

Will Axtell Penningtons Manches Partner, Corporate

Tom Allen Cazenove Head of Oxford Office

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O X F O R D S H I R E

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Contents Page 4 Page 5 Page 6 Page 8 Page 10 Page 12 Page 14 Page 15 Page 16 Page 17 Page 18

Intro Why Oxfordshire Voice? - Key stats Why Oxfordshire Voice? - Challenges Why Oxfordshire Voice? - Leading the Way How Oxfordshire Voice Will Work Support for Oxfordshire Voice Oxfordshire Voice - the Brand Become an Oxfordshire Voice Partner Oxfordshire Voice Official Venues Oxfordshire Voice Messaging About B4

Thank you to the following supporting individuals and companies Colin Rosser - Chairman, B4 Bob Price - Former Leader, Oxford City Council Frank Webster - Director, FW Consultancy Ltd Simon Howson-Green - Communications Specialist Keith Simpson - Designer, B4 John Kennedy - Consultant

Ashmolean Chiltern Railways G-SMATT Europe LSH Nielsen Pembroke College Royds Withy King

For more information, please contact 01865 742211 or email info@oxvoice.co.uk

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Introduction In September 2017 the B4 focus group at Rhodes House concluded that B4 (see more on pages 18 and 19) was well placed to represent a significant proportion of Oxfordshire’s business community, to voice its concerns and to work together to create solutions for the challenges that all businesses face. Following a year of planning, Oxfordshire Voice (hereafter OV) will officially launch in January 2019, a partnership of business people, elected officials, legislators and budget holders working together to create real opportunities for growth in the region. OV’s aim is to be a body that promotes Oxfordshire’s vibrant and dynamic business community. There is so much development, innovation, growth and potential in Oxfordshire. Having a single body and consistent message will help to educate those in and beyond Oxfordshire through the use of co-produced and shared promotional videos, advertisements, social media and a dedicated website which will help to develop and promote what Oxfordshire has to offer to potential investors. Oxfordshire is one of the UK’s leading growth areas and OV will play a key role in supporting future growth. Oxford was top of the 2017 Demos-PwC Good Growth for Cities Index and In the recent 2018 Arcadis ‘Investing in Britain report, Oxford was named after Edinburgh as the second best city in the UK for Growth Potential.’   However, although Oxfordshire’s economic track record is excellent, we face many challenges ahead to mantain and improve this performance. The ground-breaking OV collaborative partnership is bringing the local business community around the table with the local authorities (Oxford City Council, Oxfordshire County Council and Oxfordshire LEP) to do the following:   1. Provide a forum for exploring and raising a greater awareness of the key challenges to all Oxfordshire businesses   2. Seek input and views from businesses on how to address the challenges facing them including progress updates on plans and policies for dealing with these challenges   3. Work together to create solutions for the benefit of all public and private sector organisations   Whilst OV is not a lobbying group, its many partners know that collaborating will help create a better future for Oxfordshire. By supporting OV you will be helping to shape the economic future of one of the UK’s most vibrant economic regions.   Contact the OV team on 01865 742211 or e-mail info@oxvoice.co.uk to find out more. Richard Rosser - CEO B4 4

PROBLEMS

B4 COMMUNITY

OXFORDSHIRE VOICE PARTNERSHIP

MONTHLY FORUMS

48 TARGETS

SOLUTIONS If one or more Targets become Local Government policy that would consitute success


Why Oxfordshire Voice? The positives (green) and negatives (red) for Oxfordshire and the key role Oxfordshire Voice can play in supporting future growth for Oxfordshire businesses by benefiting from the following (in blue) which have been established by the B4 community over 12 years:

No.1 Oxford is 1st for Growth in the UK

Contacts Oxfordshire’s leading B2B network

pwc report 2017

£5 billion+

Top 10

turnover of the B4 community

Oxford is a top 10 Smart City juniper research report 2017

600+ £23 billion

members in the B4 community

total wealth created (GVA) in 2016

NXT

U30

B4 for under 30s

100,000 new homes required in Oxfordshire by 2031

20,000+ B4 social media connections

25% predicted traffic growth Oxfordshire roads by 2026 (national average 18%)

16.7

Oxford income to housing affordability ratio national average: 9.8

Educate B4 Knowledge Bank, a growing resource of expertise

2,000 Target B4 community members by end of 2019

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Why Oxfordshire Voice? Challenges Despite the many positive economic advantages Oxfordshire enjoys, there are undoubtedly some key challenges stifling our economic growth. By addressing these issues and seeking solutions now, Oxfordshire’s businesses will reduce the risk of economic decline.

Transport

FACT Oxfordshire needs 100,000 new homes by 2031 & 85,000 jobs *based on the Oxfordshire Strategic Housing Market Assessment

FACT Traffic on Oxfordshire roads is predicted to be over 25% over the period to 2026 - well above the national average of 18%

FACT Housing affordability (house price to income) ratio Oxford: 16.7 Average: 9.8

 lthough Oxfordshire’s transport system continues to be A upgraded, it will face a major challenge to cope with the number of new homes and jobs being planned for in the county. • Public transport is currently crowded in many areas and roads are congested, especially in the peak hours. • Many of our urban areas have poor air quality and climate change is an issue that we need to address. • We need to undertake this change in the face of rapidly diminishing central Government funding. This means we need to identify new, innovative ways of solving transport problems and funding them. Resourcing projects, working with businesses, legislators, researchers and the public is key. Collaboration is everything. Source: Connecting Oxfordshire: Local Transport Plan 2015-2031, Oxfordshire County Council, 2016.

Housing Delivering new homes - including affordable housing - remains a challenge. In Oxfordshire, 16.7 times average income is required to buy a house. Source: Savills Research UK Cross Sector Oxford 2017

Skills • Lower than average educational attainment among Oxfordshire pupils – below the south east average and across England • Need for skills development in the manufacturing sectors (including Oxfordshire’s specialist and growing sectors) and care sector • ‘Employability’ skills of young need to improve • A tight labour market with low unemployment compared to vacancies. • P  ost Brexit: Question marks over ability of Oxfordshire businesses to recruit from European countries.

Social Issues Whilst Oxfordshire is a pleasant and prosperous place to live and work, there are pockets of deprivation typified by some or all of the following: • • • • • •

Low educational attainment Family breakdown Worklessness Crime and anti-social behaviour Poor health Poor housing

These problems are linked and mutually reinforcing. They can combine to create a complex vicious cycle. 6


FACT Post Brexit Question marks over Oxfordshire businesses ability to recruit from European countries could have a devastating impact on Oxfordshire’s economy

25% of children in Oxford live below the poverty line

It’s vital that the business community in Oxfordshire has a voice that can be heard both within local government and further afield. Initiatives like this help local businesses, stimulate growth and ultimately benefit the entire community. We’re very excited to be able to support this new B4 initiative. Orhan Ertughrul, G-Smatt Europe

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Why Oxfordshire Voice? Leading the way In the 2018 Arcadis ‘Investing in Britain’ report, Oxford was named the second best city in the UK for Growth Potential. The following extract has been taken from the Arcadis website: “Oxford scores better than all other major cities based on six themes: economic performance, brand, housing, quality of life and place, people and growth, and infrastructure.”

£23 billion total wealth created (GVA) in 2016

It’s time to kick start solutions. Oxfordshire has so much to gain and so much to lose unless we pull together, namely private, public and academic institutions - OV is a unique and wonderful platform to ensure all stakeholders have a say and cover all angles for the multibenefit of everyone living and working in Oxfordshire. Frank Webster, F C Webster Consulting Limited

Inter Departmental Business Register (ONS) 2ONS Annual Population Survey Oxfordshire Economic Assessment 2012 4ONS Population estimates

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Growth

Oxford is the second-best city in the UK for growth potential (after Edinburgh) (2018 Arcadis ‘Investing in Britain’ report)

Oxford has the second fastest-growing economy of all UK cities (Irwin Mitchell report - autumn 2017)

Oxford is one of the two highestperforming cities in the UK, in relation to growth

Industrial space Oxfordshire’s industrial market is thriving – recording highest half-year figures for business space demand since 2013 in October 2017 (Bidwells report)

Oxfordshire is the most successful LEP at attracting office occupation in England (CoStar Group report - autumn 2017)

(PWC’s ‘Good Growth for Cities’ report - autumn 2017)

Smart Cities Oxford is one of the top 10 smart cities anywhere in the UK (Juniper Research report - October 2017)

Economy Total wealth created (GVA) £23 billion in 20163 Resilient economy

Businesses & Employment

Number of businesses 31,130 (2017)1 Total jobs 362,900 (2017)2 Total unemployed just 14,500 in 20172 Lowest unemployment in the country

Inward investment Oxford is one of only two non-London Boroughs in the UK’s top-10 for inward venture capital investment (Nesta’s ‘State of Small Business’ report – October 2017)

Sectors

Key sectors: Higher education, health, scientific research and development, car manufacturing, publishing, agriculture, tourism. Niche sectors: Biotechnology, space, cryogenics, advanced engineering. Niche clusters like biomedical will be the basis for growth for years to come

Small business Between 2010 and 2016, Oxford businesses grew on average by 20.1%, with businesses boasting a five-year survival rate of 48.6% during the same period - some of the highest scores anywhere in England and Wales (ONS report - November 2017)

South Oxfordshire has one of the highest five-year ‘survival rates’ for SMEs anywhere in the UK (Nesta’s ‘State of Small Business’ report - October 2017)

People Highly skilled and educated workforce Oxfordshire Population 678,500 (2016)4 27.6 million trips were made to Oxfordshire in 2016 9.8 million nights spent in Oxfordshire in 2016

Spirit An excellent spirit of collaboration as evidenced through the success of the Oxfordshire LEP and Growth Board

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How Oxfordshire Voice Will Work Many businesses in Oxfordshire have done a good job in promoting their individual successes in the media and to customers. However, as a group of more than thirty thousand companies of all shapes and sizes, we are currently failing to promote, effectively, our excellent work, vision and achievements or to link this to our vibrant and highly productive region. Oxford is a recognised, global brand but its business prowess is often overlooked and drowned out. OV can change that for businesses in Oxford and Oxfordshire. OV gives all of us in the business community the opportunity to speak to a wider world with a louder voice. It gives us a real framework to promote our vision and how we are going to make it a reality. We believe this revolutionary approach will become the blueprint for towns, cities, counties and business communities across the country and beyond. By using OV as an identity of excellence we can better promote our rich and diverse business community. We can send a clear, targeted message into the right places - whatever their size. OV can speak for all of us and for each of us. Through this collaboration, we can secure a real chance for our voice to be louder and heard by those who need to listen. They say if ‘it ain’t broke, don’t fix it’….. now is the time to recognise things need fixing and do something about it. OV is the glue we need and this is our plan, conceived after a year of planning and discussion with our partners.

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How Oxfordshire Voice will Work The overall strategy will be steered by the Executive Board with The OV Think Tank meeting monthly to craft the agenda of the Monthly Forums. The aim of OV will be to identify four key targets per forum. Progress on these will be reported through the Quarterly Blue Paper – see below.

EXECUTIVE BOARD OV Think Tank

Surveys Sent to OV Partners & B4 Community

Comprising 12 OV Partners to oversee strategy of OV

Which will meet monthly to shape the focus of the monthly forums

Helping to shape the agenda of the monthly forums

12 X MONTHLY FORUMS (+annual BIO Event) See page 16 for venues

Short Term Target

Long Term Target

 EACH FORUM HAS FOUR TARGETS = 48 PER ANNUM Medium Term Target

 Blue Sky Thinking Target

 QUARTERLY BLUE PAPER Includes Results of Surveys, the Targets from the Forums, updates on progress and also updates from local authorities to help inform the business community

Included in B4 Magazine

Sent to OV Partners

SENT TO LOCAL AUTHORITIES

SOLUTIONS If any targets are incorporated in Local Authority policy within three years this will constitute success for Oxfordshire Voice

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Support for OV Our Foundation of Support With over 600 members in the B4 community, we already have an established foundation of support. Combine this with the support of both Councils, Oxfordshire LEP and key individuals in Oxfordshire’s business community and we have firm foundations.

Thank you to the following who have supported Oxfordshire Voice to date, many of whom have committed to Oxfordshire Voice for the next three years:

“Oxfordshire Voice is THE channel for businesses of all sizes to be heard, be informed and to showcase local successes to the rest of the UK and the world.” Grant Hayward, Director, Collaborent Ltd

“Businesses represent the wealth creating engine of our economy. Oxfordshire Voice enables business people to identify the best conditions for growth in our county to fine tune that engine.” Frank Nigriello, Director of Corporate Affairs, Unipart Group

Supporting bodies Allied to this firm foundation is the support we receive from other excellent organisations in Oxfordshire such as Experience Oxfordshire, The Oxford Economic Growth Steering Group, Bicester Vision and more.

Supporting committees B4 has established its own network of support committees for its key platforms including the B4 Advisory Board, BIO Advisory Board, NXT Advisory Board, Knowledge Bank Advisory Board and B4 Values Advisory Board. We are also proposing other committees including a Creatives committee and a Work, Wellness and Wellbeing committee.

The Vision for a Connected Oxfordshire The long term vision for Oxfordshire Voice is two-fold: 1. To establish OV as a recognised body to help promote Oxfordshire’s business community 2. To establish a network of over 2,000 businesses as part of the B4 community and Oxfordshire Voice 3. To establish OV as a worldwide and connected mouthpiece for Oxfordshire business success

“Businesses in Oxford and Oxfordshire need to ensure they are heard by key decision makers. Oxfordshire Voice is filling a void, can only serve a positive purpose and it’s great to see local government and the business community joining forces.” Phil Southall, Managing Director, Oxford Bus Company, Thames Travel, Carousel Buses & City Sightseeing Oxford

“Many Oxfordshire businesses face the same challenges surrounding transport, infrastructure and recruitment of skilled workers which are having an impact on economic growth. It is important that these issues are addressed collectively, and Oxfordshire Voice provides the mechanism for that to be achieved”. Sarah Foster, Managing Partner, Freeths Solicitors

“To date Oxfordshire hasn’t had a cohesive business voice. Oxfordshire Voice is an opportunity for local businesses to be heard on matters that really impact on business life.” Richard Venables, Director, VSL & Partners

“Oxfordshire Voice aims to bring together the 35,000 plus businesses across our county to provide a strong voice influencing our journey towards a connected, world class, local economy.” Bob Price, Former Leader, Oxford City Council

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Oxford and Oxfordshire is now a powerhouse region of which we are all proud. A key part of that success has been the success of the business community, driven often by the collaborative culture which has been key to the success of our universities over almost a millennium. With Oxfordshire Voice, we have the opportunity to take that culture a further decisive step further, with the minds of the business community applied to Oxfordshire issues and its voice heard much more widely at every level.   Dominic Hare, Blenheim

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The Oxfordshire Voice Identity Oxfordshire Voice is the trusted identity that Oxfordshire businesses can relate to and use in their own promotional activities. The OV identity will be used in four distinct ways: 1. Promoting Oxfordshire • Website • Social Media • Regular promotional videos • Advertisements

3. Media opportunities • OV partners to be used as spokespeople for OV as required to do so by local, national and international media

2. Communicating the work of Oxfordshire Voice • Website • Social Media • Video documentaries addressing the key issues affecting Oxfordshire • Regular News Releases issued by Oxfordshire Voice partners • Quarterly Blue Paper summarising the findings of Oxfordshire Voice

4. Partners of Oxfordshire Voice to promote their association • Use of logo in e-mail footers and on websites • Use of logo in partner own advertisements – ‘Proud to be an OV partner’ • Business Cards • Pin Badges

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Become an Oxfordshire Voice Partner Become an Oxfordshire Voice Partner by committing to one of the three following packages – please note commitment is for a minimum period of three years:

OV Gold

OV Silver

OV Bronze

£5,000+VAT

£3,000+VAT

£1,000+VAT

Per Annum - 3 year deal

Per Annum - 3 year deal

Per Annum - 3 year deal

Coverage in B4 Magazine as required

N/A

N/A

Access for one person to up to 4 B4 Dinners

N/A

N/A

Exposure in all Quarterly Blue Papers

N/A

N/A

1/2 day Group Media Training

1/2 day Group Media Training Discounted rate – on application

N/A

Contribute to Oxfordshire Voice news releases on relevant subjects

Contribute to Oxfordshire Voice news releases on relevant subjects

N/A

Spokesperson of OV: Named quote of exposure in local, national and international media

Spokesperson of OV: Named quote of exposure in local, national and international media

N/A

Access to monthly OV ‘Think Tank’ meetings and forums

Access to monthly OV ‘Think Tank’ meetings and forums

Access to monthly forums

Each OV Gold Partners can invite another company, individual or organisation to take part in the monthly forums at no cost. These partners would have to provide a clear benefit, skill, expertise or experience which will benefit the group. Nonpaying partners will have to, as a minimum, be B4 members, although exceptions will be considered with the agreement of the OV Board.

Each OV Silver Partners can invite another company, individual or organisation to take part in the monthly forums at no cost. These partners would have to provide a clear benefit, skill, expertise or experience which will benefit the group. Nonpaying partners will have to, as a minimum, be B4 members, although exceptions will be considered with the agreement of the OV Board.

Each OV Bronze Partners can invite another company, individual or organisation to take part in the monthly forums at no cost. These partners would have to provide a clear benefit, skill, expertise or experience which will benefit the group. Non-paying partners will have to, as a minimum, be B4 members, although exceptions will be considered with the agreement of the OV Board.

Profile as Gold Partner on OV website and in key collateral

Profile as Silver Partner on OV website and in key collateral

Profile as Bronze Partner on OV website

Use of OV Gold Partner logo

Use of OV Silver Partner logo

Use of OV Bronze Partner logo

Interested? Please contact 01865 742211 or email info@oxvoice.co.uk 15


Oxfordshire Voice Official Venues

Join Oxfordshire Voice Partners at the following monthly forums. Dates and venues for March, September, October and December will be announced shortly.

Unipart House Business Center Monday 22nd October (2018)

Pembroke College, Oxford Thursday 15th November (2018) Thursday 23rd May (2019)

Blenheim Palace Thursday 31st January (2019)

St Catherine’s College, Oxford Thursday 21st February (2019)

Williams F1 Conference Centre Thursday 25th April (2019)

Freeths Solicitors Thursday 27th June (2019)

Saïd Business School Thursday 25th July (2019)

Jurys Inn Thursday 22nd August (2019)

Ashmolean Museum Thursday 21st November (2019)

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VOICE for the Oxfordshire Business Community


OV Key Messaging The following key messages will evolve over time as the remit, membership and aspirations of OV change, adapt and evolve.

OV

OV

OV

OV

is a partnership of business people, elected officials, legislators and budget holders working together to create real opportunities for growth in the region.

champions the needs of the business community to ensure it gets what it needs to prosper when it needs it.

OV

means anyone in our business community can make themselves heard. The people who need to listen to them are already available through OV.

enables businesses to work together to be part of a world-class and connected Oxfordshire.

is designed to learn from its partners and inform its partners.

OV

is all about championing the causes most important to businesses in Oxfordshire.

OV OV

is a collaboration of business people, elected officials and law makers working together to make much needed change really happen

brings local government together with the local business community to join forces and establish solutions to the challenges holding back growth.

OV OV

partners share a collaborative vision of progress through this unique an innovative model.

addresses the key issues which affect prosperity in the region: Transport and Communications, Skills, Housing and Social and Environmental issues.

OV

is a partnership of organisations who have a vested interest in the economic future of the region, a real forum for real people to exchange ideas and seek solutions to the issues facing the business community.

OV

is dedicated to giving businesses in the region a real say in shaping their surroundings and helping them grow their businesses.

We’re all aware of the economic potential of Oxfordshire – even now it is endorsed as the future powerhouse for Britain and a key driver of UK PLC. Oxfordshire Voice provides the perfect platform for businesses to play their part in the region’s success story and come together to help promote, influence and shape the Oxfordshire economy. Mark Charter, Carter Jonas

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20,000 B4 social media connections

600+ members in the B4 community

B4 Overview: A Vision for a Connected Oxford and Oxfordshire B4 was launched in 2006 and has established a vibrant community comprising a wide range of businesses of all sizes and sectors. We are committed to supporting the Oxfordshire Voice initiative and helping all Oxfordshire businesses demonstrate our collective ambition to help Oxfordshire continue its impressive history of economic development.

£5 billion turnover of the B4 community

30,000+ employees in the community

Having established a reputation for high quality, earned through a professionally produced bi-monthly magazine, events held in some of Oxfordshire’s leading venues, a growing social media profile and interactive web site, B4 is now looking to establish a community like no other, a community you need to be a part of if you are serious about building your business in Oxfordshire. B4 is not a solution for all businesses. B4 members understand that long term business relationships aren’t established overnight and that business is about collaboration and reciprocation. The OV initiative will encourage businesses to source local support in the form of supplies and services…. why shouldn’t we? We have everything we need here. The connections made and business won through being a part of the B4 community is not in question so we feel B4 has already established a firm foundation to achieve our aims through current and proposed platforms.

A GDPR friendly community

30+ 

Since GDPR came in to play on 25th May 2018, companies are discovering that their mailing lists are shrinking and they have to be significantly more careful when it comes to storing data. We firmly believe that through the OV initiative and especially through the B4 website, we will provide our members with excellent access to a growing, not shrinking, community.

Events per annum

Key Principles

700+  Delegates at the BIO event

Oxfordshire is a global asset, underpinning the UK economy. It is a real place of opportunity for businesses of all sizes. Nigel Tipple, Chief Executive, Oxfordshire Local Enterprise Partnership (OxLEP) Ltd

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Our Platforms

24,000 B4 Magazine Readership

B4’s aim is to provide Oxfordshire businesses with:

Connectivity, Profile, Benefits and Knowledge all based on one key criteria, TRUST.

80+ B4 Events per year, with 12-250 guests

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The trust between two businesses is key to a long term and fruitful business relationship. By establishing a network based on this key principle, we can develop a powerful community of businesses which can, together, achieve great things for Oxfordshire.

B4 dinners per annum

3,000+ Attendees at BIO over 5 years

600+

SAFE

Connect and promote your business through the membrership

A GDPR friendly community

2000+ Social media connections - great GDPR tool 19


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