дуктите, които са част от бранда “Уайлд търки”, да бъдат разпространявани от “Кампари”. В рамките на транзитен период, “Перно” ще продължи да упражнява правата си върху марката на пазари като Япония, Австралия и Нова Зеландия. Главните акционери в “Перно” са дали своето съгласие за емитирането на облигации и ще закупят нужните количества, за да може да се стабилизира финансовото състояние на компанията. По този начин ще бъдат осигурени средствата за рефинансиране на заемите с падеж до 2013 г. Централата на “Перно Рикар” е в Реймс, Франция. Компанията е с амбиците да стане най-големият производител на шампанско след Moet Hennessy Louis Vuitton SA – собственикът на „Дом Периньон”.
Campari buys Wild Turkey from Pernod Ricard Campari is paying cash for the historic bourbon in a deal that includes all the Wild Turkey brands, American Honey liqueur and distillery facilities in Kentucky. Italy’s Campari has bought the Wild Turkey bourbon brand from the French drinks group Pernod Ricard in a $575m deal – the biggest acquisition in Campari’s history. Campari makes several whiskies but no bourbon. Wild Turkey is a Kentucky bourbon that dates back to 1855 and has been owned by Pernod – the world’s second-largest spirits maker after Britain’s Diageo – for nearly three decades. The acquisition will strengthen Campari’s position in the US and international spirits markets. Nearly two-thirds of its sales will come from outside Italy after the deal closes at the end of June. Campari’s
chief executive Bob Kunze-Concewitz said: “With Wild Turkey Campari adds a brand of strategic relevance to its portfolio and further enhances its premium offering. It is a unique opportunity to enter the attractive bourbon whiskey category and exploit its growth potential through a global and leading brand. The transaction demonstrates our commitment, in line with our strategy, of continuing growth in the profitable US spirits market.” As well as selling Wild Turkey, Pernod Ricard said it planned to raise €1bn (£900m) through a rights issue, which will be used to pay down borrowings. Pernod has been offloading products that fall outside its 15 main brands in an effort to repay debt taken on last year to buy the Absolut vodka maker Vin & Sprit. 77