The Malta Consumer Trends Conference

As the global consumer landscape undergoes significant transformations, companies are increasingly inclined to explore consumer behaviour more thoroughly, adjusting their strategies to align with the changing patterns of consumer decision-making. However, access to information in Malta is limited and many businesses struggle to convert an international understanding into a strategy well-suited to Malta’s local context.

The Malta Consumer Trends 2024 initiative was designed to examine how consumer trends in Malta align with those around the world, highlighting both similarities and differences. By gaining insight into these subtleties and modifying strategies to fit these observations, local businesses can more adeptly manoeuvre through the dynamic market environment, enhancing their prospects for success.

Throughout this research process we were guided by questions such as: What are the salient Maltese consumer trends and how are they interacting with your market? Are international consumer trends relevant to the Maltese context? If so, do local businesses integrate them into their marketing strategies? If not, which consumer trends do Maltese businesses need to be aware of?

Strengthening an understanding of international consumer trends through a thorough desk research effort, presenting the results of a nationally representative study assessing consumer behaviour in Malta, and bringing together private industry, the public sector and academia for a series of exploratory panel discussions is our way of starting to address this gap.

The Malta Consumer Trends Conference 2024 is an initiative co-organised by Gordon Borg Urso, a digital marketing consultant, and B2B MALTA LTD (B2B). Gordon is an experienced digital marketing expert committed to revolutionising businesses with impactful online tactics. Boasting 20 years of direct experience, he has worked alongside successful brands both locally and internationally, spanning various industries. B2B, an advisory firm with over 25 years of experience, provides an extensive array of services, encompassing feasibility studies, continuous compliance, and adaptable workspace options. The company supports businesses throughout their development journey, encouraging the growth of both startups and well-established firms.

The report has been prepared by B2B, leveraging decades of experience in market research. B2B focuses on commercialization assistance and development, meaning that amongst other services, Market Research falls within the direct scope of our mission and services.

Scope of the Research

The overarching scope of the study is to address the gap between the desire for an understanding of the Maltese consumer’s behaviour to inform strategic decisions and the availability of quality data acquired through primary research. Whilst the effort in its initial iteration is meant as an overview of the Maltese consumer market in general, it is structured to facilitate an ongoing cross-market research effort that factors in the variance in consumer behaviour across a broad array of markets.

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