2022Portfolio_Kai-Hsiang, Chang

DESIGN PORTFOLIO

張 凱 翔

KAI HSIANG CHANG

2022’

( 12.24 ) ( 07.28 - ) ( 02.22 - 03.06 ) ( 11.15 - 05.06 ) ( 10.10- )

( 01.18 - 02.18 ) ( 01.30 - 02.14 ) ( 02.18 - 06.08 ) ( 03.01 - 04.12 ) ( 03.01 - 06.16 )

( 07.09 - 09.06 )

( 05.27 - 06.04 )

KC, a polyhedron with multiple faces, represents a variety dimensions of mine. The nutrient from experiences makes me confront challenges with wider view.

CONTENTS

01

RESUME

7

02

PRODUCT DESIGN

13

03

PRACTICE WORKS

33

04

PRODUCT IDENTITY

51

05

MODELING WORKS

63

RE SU ME

KAI-HSIANG CHANG 1997 . 05. 29 National Cheng Kung University Department of Industrial Design B10410038@gmail.com +886 909397529

About me

I like immersing myself in versatile fields of design, especially product and automobile design. With practical experiences in the past several years , it strongly benefits my skills and design ability, the most importantly, my interest of research in design domains.

Education

2020 M.S.

National Cheng Kung University

Certifications & Awards

2021

International Innovation and Founding Competition

3st place

2020

LINE Taiwan Internal Hackathon

Winning

2019

1st Place

National Taiwan University of

5th YODEX Designer Venture Challenge

Science and Technology

Golden Pin Design Award

Nomination

Department of Industrial Design

Red Dot Design Award

Nomination

2016

Intelligent Living Makerthon Nationwide College Contest

Winning

2014

Level B technician Graphic art and page making

Department of Industrial Design

2020.09-

2019 B.S.

2015.09-2019.06

2015 H.S.

Kaohsiung Municipal Kaohsiung Industrial High School Department of Graphic Arts Communication

2012.09-2015.06

Level C technician Visual Communication Design

RESUME

Experience

2021

7

Exhibitor Product Designer Leader

2020

Product Designer

NCKU Matsu Islands aesthetics exhibition

( 12.24 )

StarWorks Product Design Freelancer

( 07.28 - )

2021 BIE Spark Oceania (International Workshop)

( 02.22 - 03.06 )

Industry-academia collaboration (NCKU ISDC.) Industry-academia collaboration (NCKU DENT.)

( 11.15 - 05.06 ) ( 10.10- )

Sym X Nova Design Lohas Life for Senior Age

2019

Product Designer

2018

Intern

CTRL+P 3D Printing/Modeling Product Design internship

( 01.18 - 02.18 )

Lecturer

NTNU Extension, School of Continuing Education 3D Printing Course

( 01.30 - 02.14 )

Lecturer

National Taiwan Science Education Center 3D Printing Course

( 02.18 - 06.08 )

Lecturer

Songshan Cultural and Creative Park Arduino Interaction Design Course

( 03.01 - 04.12 )

Product Designer

Institute for industry information 3D Printing Teaching Aids

( 03.01 - 06.16 )

Product Designer

CTRL+P 3D Printing/Modeling 3D Modeling Technician, Design Freelancer

Intern

( 07.09 - 09.06 )

YULON-MOTOR LUXGEN Haitec Design Studio, Department of Car Styling ( 05.27 - 06.04 )

2017

Exhibitor

Taiwan Tech Design Week Exhibitor (Excellent Work)

2015

3st Place

S.H. Mayor's Award TVE Joint College Entrance Exam, Ranking 3st (3/12000)

Skills & Competencies

Photoshop

2D Skills

IIlustrator

Rhinoceros

3D Modeling

Python

T-Spline

Premier

Keyshot & Vray

Lightroom

Cinema4D

Freehand

Competencies

PTC Creo / Solidwork

Modeling Photography Screen Printing Coding

Mandarin

Language

Taiwanese English (TOEIC 900/990) (IELTS 6.0/9.0)

Japanese

INTERNSHIPS

3D Printing Lecturer & Product Design

2018.03 - 06

2018.03 - 06

During the junior year, I joined the CTRL+P product design company for internship. During this period of time, I served as a lecturer for 3D modeling&printing class in the Science and Education Museum and universities. In addition, I took advantage of my spare time to design IOT products for the institute for industry information. Among these experiences, the aquaponics plants has won the appreciation of the company and the satisfaction of customers. In practical experience, how to design the product while taking into account functions and aesthetics is the most valuable experience I have learned from this experience, which has made me grow a lot.

LUXGEN Car Styling Design Internship

2018.06 - 09

In the senior year, I joined Haitec design studio which is a largest car design studio in Taiwan as an intern. During the internship, We conducted complete future car design project, from background, user analysis, ergonomics, conceptual design, a complete experience of the design process in the LUXGEN. "Draw it confidently, let others challenge and criticize." The three months of internship in the styling design department of Luxgen has not only improved my ideas and techniques, but also gave me a glimpse of the automotive design industry.

RESUME 9

PRACTICES

Me

Discussing project with members from all over the world

Biomedical Product Development

2020.09-2020.01

In the first year in graduate school, I participated in the interdisplinary course "Biomedical Product Development" to learn the processes of medical product development. As the leader of the team, in addition to assigning appropriate positions according to the members' profession, we also cooperated with the gastroenterology team that was currently developing products to assist them from patent research, competitor analysis, clinical evaluation to market positioning and business models after the market, and the final results were praised by the professors.

2021 Biomedical International Training Program

2021.02-03

In the second semester of the first year, I was appointed by professors to participate in the 2021 Biomedical International Training Program. I cooperated with students and doctors from world-renowned universities, making product proposals together in the end. My team members came from the University of Sydney, Kyoto University, and Taiwan University. We finally proposed an algorithm applied in medical treatment for the bipolar disorder patients. The product had been confirmed by professors to have huge market potential.

PAPER WORKS

The Study of Cross-Cultural Consumers’ Preference for Advertising Narrative Methods: The Case of Dove Chocolate Kai-Xiang Chang*, Tseng- Ping Chiu** * Graduate student, The Department of Industrial Design, National Cheng Kung University, Taiwan ** Assistant Professor, The Department of Industrial Design, National Cheng Kung University, Taiwan

Abstract This research takes Dove chocolate as an example, and investigates the narrative differences in advertising between United States and China through questionnaire, then applied the KS test to verify whether consumers are inclined.

Conclusion ˙Compared to Eastern countries, the narrative method in Western countries is more short-termed and intuitive.

I. Introduction and Literature Review

II. Methodology

2-1. Recall test 2-2. Advertising performance

˙People living in specific region do have preferences for advertisement in corresponding context, but not obvious.

2-3. Advertising user experience

˙Over prevalence of specific narrative method has reduced the freshness of people in corresponding context.

III. Result

IV. Conclusion

RESUME 11

ACTIVITIES

SYM X NOVA Academia-Industry Cooperation (third from right)

Exhibition of Achievements of YODEX

Intelligent Living Makerthon (front row, second from right)

LINE Taiwan Internal Hackathon (first from left)

PRODUCT DESIGN 13

PRODUCT DESIGN

2019.04

IO Aero Bike

SYM X NOVA

2017.01

PILLIZ

Medicine Drone

IO Aerobic Bike Time

2019.04

Instructer

Hsien-Hui Tang / Hung-Chen

Coroperation

SYM&NOVA

Coworkers

Kai-Hsiang, Chang / Jia-Xin Liu

Contribution

Marketing Analysis / Product Planning

/

Digital Modeling

IO Transformable Aero bike IO is a flexible aerobic bike with variable exercise modes and flexible structure. With the minimized design, it creates not only a highly free structure but a better choice to fit in living space in urban.

5th Yodex Designer Venture Challenge

1st Place

PRODUCT DESIGN 15

Research As people move into the middle of life, their bones and muscle strength will decrease significantly.

We look forward to creating an aero bike suitable for light middle-aged people.

Taking time more flexible to do exercise

Exercising at home but remaining effective

Interacting with friends could be better

Gym is ideal but having time restriction

Equitment in the gym are too complex

Is there any more flexible equipment indoors?

Product Analysis By analyzing leg training exercise equipments, we found three points in the picture can be converted into fitness products with different exercise mode.

Safe

Weight bearing

Aerobic

PRODUCT DESIGN

Sketch & Prototyping We broke through the old structural constraints and followed the needs of matures to construct a sport equipment exclusive for them.

17

Sketch Process

Prototype V.1

Structure Experiment

Prototype V.2

Prototype V.3

IO

Transformable Transformable Aerobike Aerobike

The easier way exerccise is, the better life user lead.

PRODUCT DESIGN 19

Visual Hint

With the visual design, IO guides users to manipulate the structure under will.

PRODUCT DESIGN

Recumbent & Upright mode

21

The IO aerobic bike combines upright and recumbent mode with a simple structure.

Moreover, we apply sliding rail mechanism as seat adjustment to achieve the reasonable ergonomics.

Recumbent Mode : Comfortable & Soothing

Upright Mode : Strengthful

Simplified Info. Panel

Sharing & Accompany

while exercising we can transport our real time exercising data via BLE, and shared our information on community to increase our motivation on exercise.

1 2

1 / Easy Adjustment User can turn the magentic resistance button to adjust strength while exercising.

2 / Easy Assemble The body consists of only six components and three joints.

Share achivements and remain motivations.

PRODUCT DESIGN 23

PILLIZ Medicine Drone Time

2017.01

Instructer

Jimmy Ko

Coworkers

Kai-Hsiang, Chang / Zhi-Ting, Yeh

Contribution

User Investigation / Product Design / Model Making

PRODUCT DESIGN 25

Pilliz Medicine carrier drone

Pilliz is a drone which carries medicine for maturers. By cooperating with logistics industry and drug store, we can create interesting and profitable business model, which makes the complicated process of receiving medicine simplified and optimized.

Research It’s wasting time for people who suffer from chronic diseases to get the medicine from drug store every time.

See DR.

Case Registration

Receive

Doctor writes a prescription

Maturer Declining Physical strength Inconvenient Traffic living far from city Complicated process of geting medicine

Receive again

Go to drug store receiving medicine every time when needed.

Concept Integrate both traditional logistic industry and drug store to make the receiving process of medicine more easier and convenient.

Process

Post Office

Brand-new service platform

Drug Store

Conquer the difficulties of traffic

PRODUCT DESIGN

Prototyping At first, we drew down the blue-print step by step, then using foam to make the mock-up for testing whether structure fit ergonomics.

27

Testing

Medicine Drone My Accont

Profile

After verifying structure layout of drone with foam, we made the mock-up by 3D modeling&printing.

Not constrainted by the narrow blocks any more, once user sets up landing plarform, the medicine drone could be an agile carrier.

Hi ! Eric, welcome back to Pilliz APP.

Search Results

Medicine Delivery

District / location

01

Drug Store

Pharmacists divide according to long-term receipt.

02

Post Office

Deliveryman receives the list.

03

Drone

Deliveryman manipulates the drone to distribute medicine in the street.

online

Expected time

Songshan District

8 . jan. 2016 AM 10:30

Datong District

8 . jan. 2016 PM 13:10

Shilin District

8 . jan. 2016 PM 15:00

Wenshan District

8 . jan. 2016 PM 15:00

Continue Pilliz

Medicine carrier drone

Sketch

藥盒機體模組化 可預先根據不同用戶需求準備藥 物放置其中，及時更換。

PRODUCT DESIGN 29

1

Well-Sealed Bin one hundred percent vacuum, well-sealed container insures the quality of medicines

2

Easy Delivery As long as Deliveryman rides near receiver's house, he can manipulate drone to the appointed place.

Demonstration We adopt capsule which has been recognized as Gestalt form as shape of drone. Moreover, carrier can quickly assemble and operate Pilliz based on different customers' requirements.

1 / The body is divided into two side. Left side is medicine cabin, and the other one is battery cell.

1 2

2 / Self-charging platform included.

3

3 / Put the platform onto the open place which is enough broad for drone to land.

PRODUCT DESIGN 31

PRACTICE WORKS 33

PRACTICE WORKS

2018.04

Aquaponic Pot

Intelligent IOT

2018.09

2028 LUXGEN

LUXGEN MOTOR

2021.03

Ion Negative Generator for Handpiece

The Department of Dentistry, NCKU

Time

2021.02

Negative ION Generator

Instructor

Chun-Juei, Chou

for Low-speed Dental Handpiece

Coworkers

Kai-Hsiang, Chang

Contribution

Product Design / Model Making

Negative Ion Generator is a attached device for handpiece which diffuses negative ion to reduce harmful particles during dental operation.

PRACTICE WORKS

Research Respiratory related diseases has been one of the most common threat for dentist. To prevent the disease, dentist usually use suction or chamber to collect harm-

35

ful particle, but both of them are too clumsy for dentist to use.

Scenario- Dentist using dental handpiece

Concept To be more user-friendly, redesign the product's body exquisite and suitable for all handpiece by applying soft band between handpiece and ion generator.

Field Study- Dental Clinic

Prototyping

Adopting rubber as texture to avoid interfering with dentist to change bur.

Version 1 Version 1

Version 2

Rubber Texture

Sketch

V1. Clip-on Design

V2. Tenon Design

PRACTICE WORKS 37

Ideation Original idea of final design.

Aquaponic Pot Time

2018.04

Corporation

CTRL+P & WEBDUINO

Member

Kai-Hsiang, Chang

Contribution

Market Analysis / User Investigation / Product Design

PRACTICE WORKS 39

AQUA POT Green-finger upon desk

Nowadays, houseplants has been a trend among urban residents. With both flexible and lightweight design, AQUA POT make plants lover can enjoy the pleasure of being green-finger.

Product Positioning As

the

trend

of

houseplants,

light-weighted plant has been the first choice among green-fingers.

TARGET PORTABLE

BULK

LIGHTYWEIGHT x PORTABLE

LIGHTWEIGHT

STATIONARY

1

Modular Design User can easily change the height of the device under their will.

PRACTICE WORKS 41

2

Adjustable User can use handy container to feed fish, which makes the plant and tank integrate well.

3

Water-recycled when the water rises, it will be drained from the pot to tank through siphon.

Prototyping After testing mechanism with foam, I operated 3D printer to make sliding rails and bodies for size suitable for desktop.

PRACTICE WORKS

1

Anti-water Mock Keeping humidity receiver dry.

1

2

Entrance of Humiduty Receiver Making humidity receiver connnect with internal circuit.

2

3

Siphon Straining out the water inside pot.

3

43

缸體高適應性 用戶可自由組裝盆栽模塊， 來適應不同高度之缸體。

Flexible Joints

PRACTICE WORKS

With sliding rail design, user can use handy container to

45

feed fish, which makes the plant and tank integrate well.

1 3

2

1 / It could fit almost maximal height up to 20cm.

2 / User can easily change the height of the device under their will.

3 / Sliding rail could fit almost every size of tank.

mm

2028 LUXGEN CAR DESIGN Time

2018.08

Corporation

Haitec Design Studio

Member

Kai-Hsiang, Chang

Contribution

Market Analysis / Product Planning / Sketch & Proposal

PRACTICE WORKS 47

LUXGEN UX

Nowadays, “Commute”is the major life style. Therefore,

2028 Urban Commuter

after hard working.

vehicles are not ust vehicles, there are also a space of leisure

Ideation Sketch

1

Identity Analysis Based on recent exteriors, predicting the design vision in ten years.

2

Compact Interior Providing passengers with room for storaging luggages and spacious space for relaxing.

PRACTICE WORKS 49

3

Highly adjustable With adjustable suspending system, it’s much easier to adapt different terrains.

PRODUCT IDENTITY 51

PRODUCT IDENTITY

2018.06

2020 LUXGEN PRODUCT PLANNING Brand Image Strategy

Time 2020 LUXGEN PROJECT

Time 2018.06 2018.06

Instructer Instructer Jun-Hao, Liao Jun-Hao, Liao CoworkersCoworkers Kai-Hsiang Kai-Hsiang Chang / Zhi-Ying Chang /Chen Zhi-Ying Chen Contribution Contribution Identity Research Identity /Research Product /Line Product Analysis Line Analysis / Digital Modeling / Digital Modeling

PRODUCT IDENTITY 53

LUXGEN 2020

LUXGEN 2020 is a series of Product identity research and

Product Development

template and core technology, we proposed the 2020

planning project. By analyzing present product line, identity LUXGEN series car.

Identity Analysis

1

Original Interior identity LUXGEN U7 ( 2010-2019 )

2

Genius Wings

Original Exterior Identity LUXGEN S5 ( 2013-2019 )

Caligraphy

Genius Wings

Shield Grill

PRODUCT IDENTITY

Market Analysis As people more realizing about the importance of "Family-Related

ＴＡＲＧＥＴ

Leisurement", Luxgen is willing to launch more series of CUV to the

OFFROAD & REFINED

OFFROAD

market.

2010 U7

2020 ERA

2016 U6 2017 U5

SPORTY

REFINED 2016 V7

2009 M7

2013 S5

2020 ERA

2016 S3

ＴＡＲＧＥＴ URBAN & SPORTY

URBAN

Product Planing Vehicles are not just automobile, there are also a space of leisure. Hence, we proposed four disciplines of future LUXGEN- Spacious, Soothing, Intelligent, Delicate.

PERSONA

Graff

U RB A N x S P O RT Y Graff

38 years-old

Family-man

Mature

O F FROA D x RE FI N ED Franky

Franky

29 years-old

Sociable

Lively

55

Ideation Sketch

U RB A N

&

S P O RT Y

2020 LUXGEN Sport-Utility Vehicle ( SUV )

1

Innovative PI Not only rooted from the original exteriors but more stylish and functional.

&

REFINED

PRODUCT IDENTITY

OFFROAD

2020 LUXGEN MICROBUS

57

2

Future Technology Based on LUXGEN's IT ability, the interior desgin is more humanitarian than the others.

Man-Machine Study

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Innovative Identity An application of Chinese Calligraphy stroke metaphor and mimic of speed.

Fuel / Electricity Car Length / 4800( mm )

3400

2

HUD Interactive Entertainment Visual recreation and user-friendly head up display.

Height / 1680( mm ) 3

Entertainment Interactive HCI interface brings passengers more enjoyable experience in journey.

PRODUCT IDENTITY

2020 LUXGEN ERA ( SUV )

59

1

2

3

Man-Machine Study

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Innovative Identity An application of Chinese Calligraphy stroke metaphor and mimic of speed.

Fuel / Electricity Car Length / 6000( mm )

4250

2

HUD Personal Working Platform Busy passengers could get news instantly during journey.

Height / 2100( mm ) 3

Bucket Seat Passengers can enjoy the moment of peace and comfort during journey.

PRODUCT IDENTITY

2020 LUXGEN ERA ( Micro Bus )

61

1

自在旅程 內裝提供乘客便捷的操作介面， 讓每位乘客都能享受各自旅程。

2

3

衍生識別 延續傳統識別駐筆迴鋒

的線形走勢，在外觀上賦 予更強烈的運動感。

MODELING WORKS 63

MODELING WORKS (INTERESTS)

2019.12

墨戲仙草 INK PAINTING JELLY Mold Making

2020-

Scene Modeling

Personal Project

墨戲仙草 (INK PAINTING JELLY) Time

2019.12

Coworkers Contribution

Mold Making

Kai-Hsiang, Chang

Designer

Brynn Wang / Jia-Xin, Liu

Mold Making(3D Modeling)

MODELING WORKS 65

「墨戲仙草」is an art piece that plays with traditions of Taiwanese dining culture to make the national treasures appear in everyday life. By shaping the container, a jelly-liked dessert, becomes an un-finished ink-painting.

Concept “Dwelling in the Fu-Chun Mountains”is a work of Yuan Dynasty painter Huang Gongwang. It was created from 1347 to 1350. This extraordinary work which landscape on the painting is organized and harmonious is praised as one of the top ten famous paintings in China.

Concept The consumers can slowly pour the creamer, completing the painting. The creamer no longer plays a role as a supplement of the dessert but stands in the spotlight instead. It shows us the meaning of a traditional proverb of ink painting - “leaving blank to fulfill poeticness”.

Mold-Making Process

User Scenario

MODELING WORKS 67

MODELING WORKS 69

The flowing clouds, lights, shades, mountains and waters on the popular local snack -grass jelly, walk into our life and shrink down the distance between people and Taiwanese national treasures.

NC KU ID D e pa r t m e n t The building of ID department is the oldest building in the university.

Time 2020.08.04 Software Rhinoceros Render Keyshot

Time

2020.07.24

Software Rhinoceros Render

Keyshot

In memory of those days in army, record-

MODELING WORKS

ing those epic scenes with 3D modeling.

71

BT2 1 in A rm y

Time 2020.07.20 Software Rhinoceros Render Keyshot

BT2 1 in ID d e pa r t m e nt Looking forward to getting into ID department to start career as graduate student.

Time 2020.08.06 Software Rhinoceros Render Keyshot

A real friend is one who walks in when the rest of the world walks out.

Time 2020.08.20 Time 2020.08.09 Software Rhinoceros Software Rhinoceros Render Keyshot Render Keyshot

MODELING WORKS

BT2 1 in ID d e pa r t m e n t

73

Nights in Army In army, corporals usually inspect whether soldiers sleep or not at night.

Time

2020.08.14

Software Rhinoceros Render

Keyshot

Buying drinks from vending machine was the most enjoyable things in army.

Time

2020.08.22

Software Rhinoceros Render

Keyshot

MODELING WORKS

Happine ss i n A rm y

75

Thanks List Instructers

Coworkers

Graduate Project

Chun-Juei Chou

Graduation Project

Jia-Xin Liu

Graduation Project

Hsien-Hui Tang Hung Cheng

Competition

Brynn Wang

Intern Project

Feng-Shun Jiang Lee Chen

Identity Strategy

Jun-Hao, Liao

Product Design

Jimmy Ko

Jia-Xin Liu Product Design

Zhi-Ting Yeh Zhi-Ying Chen

As an Industrial Designer, I believe not only design a product, but also integrate product functions, building brand images.

Moreover, as a product design manager that design a bright vision for for all my company allies, and this is my personal goal.