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Billion Dollar Campaign Billion Dollar Campaign - Many of us that have read Malcolm Gladwell's book, "Outliers" filed away this little factoid-- it requires 10,000 hours of deliberate action to get successful. Specifically, he wrote "an extraordinarily consistent answer within an incredible variety of fields... you need to have practiced, to have apprenticed, for 10,000 hours prior to getting good." I reached the ten,000 number many years ago and also a fairly well cultivated ability to assess talent in numerous fields.


Billion Dollar Campaign