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Billion Dollar Campaign Billion Dollar Campaign - Most of us who may have read Malcolm Gladwell's book, "Outliers" filed away this little factoid-- it requires ten thousand hours of deliberate action to become successful. Specifically, he wrote "an extraordinarily consistent answer in an incredible variety of fields... you should have practiced, to possess apprenticed, for ten thousand hours prior to getting good." I reached the 10,000 number many years ago and also have a fairly well cultivated ability to assess talent in numerous fields.

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