T H E
SECTION I
S T A T E
O F
CONSUMER BEHAVIOR
A R I Z O N A ’ S
CHAPTER 2
The Movie ‘Minions’ Drove The Most Hispanic Mentions, Which Overall Accounted For
H I S P A N I C
M A R K E T
CONSUMER
TOP MOVIE MENTIONS – MINIONS MOVIE MENTIONS
The Movie Minions Drove The Most HispanicBY Mentions, RACE Overall Hispanic Mentions Of The Movie Minions Accounted For 12% Of Total Conversation
Top Movie Mentions – Minions Movie June 15th – July 15th, 2
JUNE 15 – JULY 15, 2015
10%
Dope
88%
6%
Inside out
Of The Total Conversation
Minions
8%
Max
12%
12%
59%
Minions
5%
Amy
Non-Hispanics
Hispanics
Source: OYE! Business Intelligence, Release 1 - June 15 - July 15 2015, 17,000 social media mentions sample. Data derived from verified Hispanic conversations nationwide.
Source: OYE! Business Intelligence, Release 1 - June 15 - July 15 2015, 17,000 social media mentions sample. Data derived from verified Hispanic conversations nationwide.
Courtesy of
Nintendo Was The Most Mentioned Game Console By Hispanics, Driving 61% Of The Conversation Nintendo Was The Most Mentioned Game Console By Hispanics, Driving 61% Of The Conversation Top Game Consoles Used by Hispanics TOP GAME CONSOLES USED BY HISPANICS June 15th-July 15th, 2015 JUNE 15 – JULY 15, 2015
18%
61% 21%
Nintendo
Xbox
PlayStation
Source: OYE! Business Intelligence, Release 1 - June 15 - July 15 2015, 17,000 social media mentions sample. Data derived from verified Hispanic conversations nationwide.
Source: OYE! Business Intelligence, Release 1 - June 15 - July 15 2015, 17,000 social media mentions sample. Data derived from verified Hispanic conversations nationwide.
DATO S
TUCSON 2015 62
Courtesy of
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A