Page 26

along with the data. It was very easy to provide feedback after a couple shots with a new setup. By just answering some simple questions Joe worked through a large array of models and shafts. JP: Feedback is the most important thing here. Customers don’t need to know all the terminology, this is very basic input here. “Heavy, light, very soft and flexible, very firm and harsh.” Nothing needs to be over detailed. We know most of our customers are 8-20 handicap golfers. Very rarely do we get a tour player or elite level amateur. While we can take care of an elite player, there are just much more 20-handicap golfers than Scratch golfers. What was your favorite part of the entire process? MW: The progression was really fun to experience. I went from my gamer with underwhelming results to something that was tuned for my swing (including any flaws). I also learned a ton about the physics of the golf ball - I could see how the changes in spin rate, height, and landing angle greatly improved my results. JP: Education is key. Learning about how and the why. However, not every client wants to get that in depth and we skim the surface. What surprised you the most about the entire process? MW: The results! My average carry distance went up 30 yards and average total distance went up 50 yards! We also tightened the dispersion. I went from a 9.5* stiff to a new driver tuned to my swing at 7.25*, 1.5* upright and extra stiff shaft - which had very different characteristics from my gamer. The results were dramatic. JP: I want to make sure this is clear: These results are possible, but are not always the case. Matt’s results are above average. How comfortable are you with the conclusions you reached with your fitter? MW: Extremely comfortable. Joe took the time to explain the data to me, what the impact was on ball flight and distance, and narrowed it down to two clubs. While one club did have better numbers, it just didn’t pass the eye test for me. We talked Joe Pike (right) explains data recorded by Trackman during Matt Walls’ about having confidence in the club while Driver Fitting. Pike says communication is a crucial aspect of the process. When going through the fitting, what stood out to you about the process? MW: Joe made the entire process really easy to figure out what I liked - appearance at address, weight, feel, and anything else I liked. As the fitting progressed, Joe started narrowing down lofts, shaft weight, and clubheads, and we progressed to a point where he was trying to fine-tune everything. I think I went through about six different clubs until we found one I liked and worked from a data standpoint. As we starting comparing the data from my gamer to the new models I was trying, it was really shocking to see the difference. Distance (both carry and total) were up, but more importantly, I was getting more shots that would be in play. JP: Every golfer dreams of longer and straighter results. This doesn’t always happenIn Matt’s case getting him straighter actually increased his distance substantially. Remember, a ball in play is much more important than hitting one longer and crooked. We hate seeing “$4 swings” indicating a 1 swing O.B. lost ball. No penalty strokes is the fastest way to cut strokes off your score. How much were you able to give feedback during the process? MW: I basically was just able to tell Joe what I liked about the club - like appearance, feeling off the face, and if it felt too light or heavy. From there, Joe just took my feedback and ran with it

26 -

AZ Golf Insider Digital Edition - SEPTEMBER 2021