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Perpetually dressed in pink and wearing Montezuma Red lips, Arden began to formulate and produce her own line of scientifically researched products, marketing them through makeovers with her coordinating facial makeup, eye color, and signature red lipstick. She targeted middleage women, advising them on ways to care for their skin using her anti-aging products, always reminding them, “To be beautiful and natural is the birthright of every woman.” She traveled to France in 1912, learned new beauty and massage techniques from Paris salons, and collaborated with a French chemist to produce the first “fluffy” skin cream. She grew her burgeoning business under the Elizabeth Arden name and moved into the European market when she opened her first French salon in 1922. With over a hundred Elizabeth Arden salons and international presence, she eventually partnered with famous designers for a fashion division. At its peak, the Elizabeth Arden brand was ranked world-wide with the likes of Coca-Cola.

Her company went on to manufacture over 300 cosmetic products, ... beautifying the faces of Hollywood royals including Marilyn Monroe and Marlene Dietrich, and actual royals, Queens Mary and Elizabeth.

In 1938, she purchased an elegant, 15-room winter residence in Summerville, South Carolina, constructed in 1891 by Samuel Lord, builder of the town’s famous Pine Forest Inn. Located on Summerville’s tony Sumter Avenue, the Victorian home forever

dubbed the Elizabeth Arden House boasted an indoor swimming pool, 12-foot ceilings, and details that reflected the ‘Golden Age’ of Summerville’s great inns. Always maintaining her reputation for high standards and exclusivity, Elizabeth Arden appeared on the cover of Time magazine. Even at age seventy, her flawless skin and red lips made her easily mistaken for forty, and was a testament to the products she created. Her company went on to manufacture over 300 cosmetic products, selling for a premium price and beautifying the faces of Hollywood royals including Marilyn Monroe and Marlene Dietrich, and actual royals, Queens Mary and Elizabeth. Known as one of the wealthiest and most successful women in the world, Elizabeth Arden died at the age of 81 and is buried in the famed Sleepy Hollow Cemetery in New York under the name Elizabeth N. Graham. NOT YOUR MOTHER’S MAKEUP

Elizabeth Arden’s story is one that needs no embellishment to make it as relevant today as it was for the pin-up girls of the past. The legacy of beauty and refinement lives on, but while the brand giant was once on the lips of the world with only a handful of competitors, today thousands of small, new, independent brands are readily available to savvy young people through social media. But in the midst of a long-overdue movement to empower women, many are unaware of Elizabeth Arden’s role as one of the first females to create and lead a beauty empire, long before they had the right to vote or the option of a college education. Jenna Rotner Drucker of the award-winning marketing and public relations agency, Lippe Taylor, is ready to share Arden’s legacy with a new breed of beauty consumers. Specializing in marketing to women, the account manager recognizes the shift in strategy necessary to reach and inform young women who might only know the name from their mother’s or grandmother’s makeup bags. “We’ve reached a pivotal moment in beauty,” says Rotner Drucker of the event that brings a dozen beauty bloggers and influencers to the iconic red door of the Elizabeth

A Warm Welcome This page: a brass pineapple knocker is a nod to the South; the guesthouse is charming. Opposite: Engleman enjoying her time at the Elizabeth Arden House

Profile for Azalea Media

Azalea Magazine Winter 2018