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A Note From Yoko

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to find out more about a featured business, research products and services online and you can instantly purchase some of the products you see in the magazine. Even with all these advancements in technology and our tools for business, the ability to build relationships, collaborate and learn from others in the business community remains the ultimate tool in any entrepreneur’s arsenal. Here are some of the core themes you’ll find in this edition of Ayoko Magazine.

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Entrepreneurship will increase and people will need to be prepared to change jobs frequently. Unconventional will soon become the norm. The ability to collaborate and build relationships will be more important than ever.

THE WAY WE WORK AND DO BUSINESS IS CHANGING

PRINT MEDIA CONTINUES TO BE AN IMPORTANT TOOL FOR BUSINESS

Goodbye cubicles, hello hot desking. Wireless technology allows us to work from anywhere, at any time, from any place, on any device. As future generations prepare for a more diverse digital workplace, they will need to think creatively, apply ingenuity and adaptability, and learn to identify and leverage opportunities.

There is no doubt that there will be less print media in the future, but what remains will be special, significant and memorable. People still enjoy the tactile and sensory experience of holding a printed piece. Would you rather be reading these words from a monitor or are you enjoying the experience of holding something tangible?

Photos: Erin Alexander Photography

hen I began working on this issue, a member of my team drew a diagram to illustrate an idea on a piece of paper. He smeared the ink as he swiped his finger over the image. He caught himself and said, “Look, that’s me trying to swipe my touch screen.” This is a perfect example of how the worlds of print and digital technology have collided, and how our tools for business are changing faster than we can adapt. Evolution as a means for survival has been a consistent trend as the business world struggles to adapt to the rapid changes in the way we work. Researching new technology and designing the new TOM mobile app to make Ayoko Magazine interactive has made me even more aware of how business tools constantly evolve to remain relevant. People continue to ask me why I have chosen to invest in print media as it moves towards extinction in a digital age. In my opinion, print is far from obsolete – it’s just changing. Embracing the print media capabilities of tomorrow, I’ve chosen to develop this edition using an interactive print format – one of the mosteffective cross-media marketing tools for business. Scanning the QR codes on each page with your mobile device will unlock augmented reality features, literally bringing the printed page to life. You can view additional content

Profile for Ayoko Magazine

Ayoko Magazine Vol. 3  

Print media continues to be an important tool for business, and Ayoko Magazine’s format, style and content, illustrates how our business too...

Ayoko Magazine Vol. 3  

Print media continues to be an important tool for business, and Ayoko Magazine’s format, style and content, illustrates how our business too...

Profile for ayoko
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