__MAIN_TEXT__

Page 13

CREATE A WARM AND INVITING SPACE

As digital publications become increasingly more common, the touch and feel of the printed page and the beauty of highresolution photographs have become even more special and engaging. Creating cozy and inviting spaces within the store entices people to take a seat, turn off the outside world and dig into a book. INVEST IN TECHNOLOGY LIKE PRINT ON DEMAND

Self-publications, rare novels, out-of-print books or one of seven million titles in the public domain can be printed in-store using the Espresso Book Machine. Taking about eight minutes to print, the final product is a perfect bound paperback with black and white interior pages and a full-colour cover. Tyler Vitt, a McNally employee, says that local authors have printed anywhere from one to 400 books in-store.

BUILD RELATIONSHIPS WITH LOCAL AUTHORS

McNally offers in-store and online consignment opportunities to local authors and self-publishers who print their works on the Espresso Book Machine. Book design services are available for an additional charge. Authors can also hold book launches and events in-store to promote their work. Special services like this help bookstores build long-standing and mutually beneficial relationships with local authors. Indie bookstores play an important role in our social lives and support the local literary community. McNally Robinson is an inspiring example of how any business can evolve to stay afloat and beat the odds against massive online competition. Here are some ways you can support indie bookstores: • Shop online and buy in-store, instead of shopping in-store and buying online. • Purchase your e-books and e-readers from an indie.

• Use an Espresso Book Machine to print a book not stocked in-store. • Purchase gifts or gift cards in-store, especially books by local authors. • Attend community events at your local bookstore, or host your own event. • Take friends and clients for coffee or a meal at a local bookstore. • Start a book club and celebrate books of all kinds – new and old, digital and print. • Use social media to recommend books and bookstores to others.

The size of the crowds in McNally on a Friday or Saturday night is clear indication that indie bookstores play a strong role in our local community. Regardless of whether or not each person is there to buy a printed book or magazine, it is proof that this indie has become much more than a bookstore – it’s a gathering place for lovers of the written word. To learn more about McNally Robinson Booksellers, visit www.mcnallyrobinson.com.

So, a picture is worth a thousand words?

This one is worth 4.3 million. (scan it to find out why) JES SIC A EH LER S

web marketing video - brand personality video - event coverage training/educational video - trade show video - real estate video

www.amovingpicture.com

WEDDINGS & EVENTS 204.803.2324 WITHAFLOURISH.CA AyokoMagazine.com

15

Profile for Ayoko Magazine

Ayoko Magazine Vol. 3  

Print media continues to be an important tool for business, and Ayoko Magazine’s format, style and content, illustrates how our business too...

Ayoko Magazine Vol. 3  

Print media continues to be an important tool for business, and Ayoko Magazine’s format, style and content, illustrates how our business too...

Profile for ayoko
Advertisement