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Distribution Division 1


TABLE OF CONTENTS ABOUT US GENERAL OVERVIEW ALIREZA HOLDING CO. DISTRIBUTION WORLD LEADING BRAND WHAT WE DO WHO WE SERVED HOW WE ADD VALUE LIFE CYCLE VALUE DESIGN EXCELLENCE BRANDED WORLDWIDE DESIGN MARKET UNDERSTANDING & GLOBAL INSIGHT MANAGEMENT TEAM FINANCIAL HIGHLIGHTS CONTACT DETAILS & MEDIA RELATIONS

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ABOUT US www.alirezaholding.com

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“Learn to create not compete” Alireza Holding is a Multifaceted organization and is one of Saudi Arabia’s most recognized and respected brands. Conceived in 1997, Alireza Holding Co, a privately held company, has gone on to grow successful businesses in sectors ranging from Video game retailing, motor racing, brokerage insurance, distribution in the Middle East, and is now the leading APPLE premium reseller in Saudi Arabia. Our goal is simple, to provide quality international products and services to the people of the Middle East. We believe in making a difference! Alireza Holding stands for quality, innovation, fun and a sense of competitive challenge. We deliver a quality service by empowering our employees and we facilitate and monitor customer feedback to continually improve the customers experience through innovation, and thinking outside the box. When we start a new venture, we base it on hard research and analysis. Typically, we review the industry and put ourselves in the customer’s shoes to see how we can improve. We ask fundamental questions: is this an opportunity for restructuring a market and creating a competitive advantage? What are the competitors doing? Is the customer confused or badly served? Is this an opportunity for building the Alireza brand? Can we add value?

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We are also able to draw on talented people from throughout the company. New ventures are often steered by people seconded from other parts of our company, who bring with them the trademark management style, skills and experience. We frequently create partnerships with others to combine industry specific skills, knowledge, and operational expertise. Once an Alireza Holding Company is up and running, several factors contribute to making it a success. The Alireza Holding management style; the power of the Alireza name in the Middle East, our unrivaled network of friends, partners and contacts and the way talent is empowered to flourish within the group. To some traditionalists, these may not seem hard headed enough. To them, the fact that Alireza Holding Co has minimal management layers, a tiny board and no massive global HQ is an anathema. But it works for us! The proof of our success is real and tangible. Our companies are part of a family rather than a hierarchy. They are empowered to run their own affairs, yet the companies help one another, and solutions to problems often come from within the company somewhere. In a sense we are a group, with shared ideas, values, interests and goals. Hopefully exploring the activities of our companies demonstrates these ideals well, but if you have any comments or feedback, please feel free to let us know.

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GENERAL OVERVIEW Distribution Division

OUR COMPANIES

Alireza Holding Co is a privately owned company, established in 1997 with the vision to provide quality international products and services to the people of the Middle East

SNAPSHOT Headquartered in Jeddah city Offices in Dubai: SectionTek Offices in Lebanon: TEKNO S.A.L. Leading Apple Premium Reseller in Saudi Arabia A leading player in design, manufacturing and supply of customized product solutions 200 employees Alireza Holding Co. sells products that stand out as a unique blend of function, style, and joy in a consumer market place filled with many ordinary & familiar items A company’s values is as important as the product it carries when chosing a partner

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Alireza Holding Co. Distribution Today Alireza Holding Co. is one of the largest retail and distribution companies in the Middle East and has a long-standing history of successful partnerships with the world’s leading brands across a diverse range of business activities. Alireza Holding Co is committed to the long-term development and strategic growth of it’s companies and it’s partners. With its unrivalled market knowledge, Alireza Holding Co. has developed in response to the country’s diversifying requirements and is currently active within the following business sectors: At Alireza Holding Co. we strive to be innovative market leaders in all areas that we operate in and our consistent market share results are proof of our success and market leadership. As a local company Alireza Holding Co works to international standards and as a result the company has gained an impeccable reputation, with excellent public and private sector relationships and most importantly customer satisfaction across each of the Group’s business divisions. The Middle East is experiencing phenomenal growth, and with this presents a wealth of opportunities for business growth and expansion. Alireza Holding Co. has expertise in a number of fields and is not averse to breaking new ground through strategic liaisons with world-class service-providers. Alireza Holding Co. is financially sound and with an enviable business reputation amongst principals, retailers and customers the Group will continue to enjoy exceptional growth, matching that of the region. Alireza Holding Co is pro-active in seeking new opportunities, new products, new partnerships and joint ventures and welcomes enquiries from companies interested in partnering with a local leader who has global vision.

www.alirezaholding.com

Alireza Holding Co. T: +966 2 650 4000 F: +966 2 650 0006 E: sales@alirezaholding.com P.O.Box 23612 Jeddah Saudi Arabia www.alirezaholding.com

TEKNO sal T: +961 9 212 258 F: +961 9 212 258 E: info@teknosal.net Adonis, Zouk Mosbeh Turk Bldg, 1st floor P.O.Box 557 Zouk Mikael, Beirut Lebanon www.teknosal.net Section Tek LLC T: +971 4 2830911 F: +971 4 2828507 E: info@sectiontek.com P.O.Box 49533 Dubai United Arab Emirates www.sectiontek.com

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World Leading Brands

Sportband

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What We Do Mobile phones

• We create and produce customized product solutions that:

Mobile Computing

Fashion

Facilitate, enhance and promote your stores and services you provide your customers Design, connect, protect, and clean your portable personal media division

Cameras

Beauty

Music Player Health

Headphones

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Who We Serve Original Equipment Manufacturer / Original Design Manufacturer

TM

iPad Advanced Screen Protector

Inbox Value

Retail Value

Lifecycle Value

. Advanced Technology . Superior Quality

I

CON is founded by gadget lovers. We create world class products for the love of these products. We relentlessly pursue our designs so you can See, Feel, Hear and Live the difference.

Iscratches, CON cases comprehensibly protect the iPad from any and do not affect the freedom to access all your buttons. Protect your iPad. LOVE YOUR GADGET

Protect your world

Love Your Gadget

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HOW WE ADD VALUE Inbox Value • Stregnthen the product positioning • Enhancing the total product experience • Increasing purchase value to comsumer eg. Accessories, premium packaging

Retail Value • Increas attention and attractive ness • Stregnthen the product positioning eg. display product, POS material

Lifecycle Value • Manage launch, after sale and refresh • Enhance total ptoduct experience • Drive Sale eg. ODM accessories, premiums

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LIFECYCLE VALUE

Differentiate, sharpen & enhance

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Differentiate your store

Sharpen your proposition

Enhance the total product experience

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DESIGN EXCELLENCE

..

Gr

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BRANDED With over 10 years experience Alireza is one of the leading brand manufacturing and distributing carrying solutions for personal media products.

.. ..

“Love Your Gadget� Complete product range in mobile computing experience

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WORLDWIDE DESIGN EXCELLENCE Brand It: Position your store

Design It: Let us choose your best product mix

Compose It: Assemble your mobile office

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MARKET UNDERSTANDING & GLOBAL INSIGHT •

User insight help us develope relevant product.

Needs and preference vary over the globe.

User groups, global research, analysis of trends and social behaviour are some of the tools we use.

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MANAGEMENT TEAM Chairman & CEO- Bandar Fahd Alireza Bandar Alireza graduated from Middlebury College in Vermont, USA in 1995, with a Bachelors Degree in Economics. He later returned to the Kingdom & worked as an Assistant Shop Manager ( as REZA are the Mc Donald franchise in the western region of Saudi Arabia ). In 1995 he joined the Banque Saudi Fransi for two years as a corporate officer. In 1997 he took over as CEO of Alireza Holdings Co. He is currently also the Chairman of MC Performance a specialized Car performance Company and also serves in the Board of Green Shield’ Alliance and is on the board SABK. Chief Operating Officer -Mr. Najib Dagher Mr. Najib graduated from the University of Lebanon in Beirut, and has more than 8 years of managerial experience in the retail business. He served as the general manager of Virgin Group in Kuwait & Dubai (one of Virgin best performing stores worldwide) prior to taking over as COO at Alireza Holding Co. He has a demonstrated track record of building successful organizations through recruiting and developing top talent, focusing on service delivery and quality, partnering with the sales organization and relentlessly focusing on profitability. Managing Director- IZONE- Mishaal Alireza and VP of Marketing for AH Mishaal Alireza joined Alireza Holding Co in October 2009. Mishaal has a proven track record in the advertising, online marketing and fashion industries. Prior to joining the company, Mishaal was National Sales Manager at DirectoryM, a provider of exclusive online directories and solutions for worldwide publications such as Forbes, Businessweek, Inc. Magazine, Fast Company, the Wall Street Journal and many more. Mishaal holds a B.S. in Economics from Tufts University, and an MBA degree from Babson College. He is currently a board member of Vinyl Disciples Music Label, Spindle and Canister clothing line and DirectoryM directory services. New arrivals in 2011: • Samer Borhan - National Sales Manager, Alireza Holding Co. (Brand guru) • Khaled Asma - Operations Manager, I.ZONE

• Hazma Alireza - VP of Human Resources

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CONTACT DETAILS & MEDIA RELATIONS Head Office:

Lebanon Office:

Alireza Holding Company 10th Floor, Alireza Tower, Medina Road P.O.Box: 23612 Jeddah 21463 Saudi Arabia Tel: +966(2)-650-4000 Fax: +966(2)-650-0006 www.Alirezaholding.com

TEKNO sal T: +961 9 212 258 F: +961 9 212 258 E: info@teknosal.net Adonis, Zouk Mosbeh Turk Bldg, 1st floor P.O.Box 557 Zouk Mikael, Beirut Lebanon www.teknosal.net

Press Inquiries Press@AlirezaHolding.com Tel: +966(2)-650-4000 ext. 61 Fax: +966(2)-650-0006 For general, non-press related inquiries, please contact info@Alirezaholding.com

www.alirezaholding.com

Dubai Office: Section Tek LLC T: +971 4 2830911 F: +971 4 2828507 E: info@sectiontek.com P.O.Box 49533 Dubai United Arab Emirates www.sectiontek.com

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To delight. Enrich. Amaze. Engage. Inspire


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