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Marke&ng  Overview  


Get  the  word  out!  


Build  Referrals   •  Target  strategic  partners   •  Leverage  rela&onships     •  Strengthen  and  build  


Referral  Sources   •  ECI   •  Developmental   Pediatricians   •  Child  Neurologists   •  Child  Psychologists   •  Child  Psychiatrists  

•  •  •  •  •  • 

Educators   OT,  PT,  SLP   Parent  Support  Groups   ASD  Assocs/Orgs/Advocates   Parent  Clients   Insurance  Providers  


Strategic  Partnerships  


Branding   •  No  ques&on  about  what  we  do   •  Determine  best  overall  strategy     •  Preserve  iden&&es   •  Compliment  exis&ng  en&&es  


Blog  

Website  

Virtual  Dominance  


Laptop   The  New  


Smartphones  &  Tablets  


Evolve…  


Website(s)   •  Reflect  quality  of  services     •  Op&mize  for  mobile  browsing   •  Incorporate  forms     •  Add  blog  and  other  elements  


Social  Media   •    •    •    • 

We  cater  to  a  young  audience   Google  Adwords/Facebook  ads   SEO  and  Stellar  Content   Email  Campaigns  

•  Always  Evolving  


•  Par&cipate  in  targeted  resource  fairs  &  conferences    

•  Secure  speaking  opportuni&es  for  staff    

•  AWend  Connec&ons,  NFK  &  ECCNT   groups    

   

•  Par&cipate  in   Leadership  teams    

•  Engage  clinical  staff   when  possible  


Conferences,  Workshops  &  Webinars   •  Local  and  Regional     •  Establish  our  BCBAs  as  the  experts   •  Teach  other  providers  how  to  run  their   prac&ces  


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