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Icentered.com – Icentered is a viable option for establishing a new web of life for each user through different lensesfor user centric approaches. User centricity looks at the individual as the center of systems designed around the user and offers a new vantage point for web based relations. As the web’s ubiquity becomesa given and an increasingly growing part of interactions is web based, the issue of user centricity takes a more significant meaning, not just as a design principle. In 21st century web and businessculture, user centricity and trust become essential elements, combining philosophical, social, economic, technological and design approaches. Icentered believes that once the user is truly at the center, user centricity requires balancing the interests of all parties involved, users, providers, institutions and architecture designers, by looking at all as equal partners and respecting the rights and interests of all, through transparent mechanisms that enhance trust. While talking about the “different lensesfor user centric approaches,” author said “Icentered takes a prismatic view of the individual as the hard core nucleus of any user centered system. It represents the individual in the conceptualization of a user centric blueprint. How the world, interactions and relations should be seen through this lens, once the users are really at the center, with the reins of control in their hands.” Icentered focuseson the user centered prism through the user’s lens, on the individuality of each user, where reversing the paradigm to put the individual at the center is natural. Users’ data, users’ context, belong to them. Users actually own it and they are the only ones who can proactively manage their privacy and sharing, the author stated. With this new user centric approach, Icentered.com elaborates more on the fundamental set of values and concepts that are at the heart of icentric blueprints: • Open ended systems, interoperability protocols, design premises. • User control over data, privacy, identity management… • User controlled data portability • Transparency • Users own conversations, interactions, privacy and sharing • Simple, intuitive usagedesign and inclusive user experiences for the weaker digital populations.

The author of icentered.com explains that “user centricity in existing paradigms is based to a large extent on top down siloed approachesthat claim to be focused on the user, but confuse users with consumers from a corporate/institutional point of view. It is motivated by hegemony wars and


businessdominance of corporates and service providers, that do all they can to cultivate approaches that put constraints on customers’ disengagement, as they try to keep their customers captive for corporate profit building plans. It is in complete contradiction to the open, free and transparent spirit and culture of the web and of us, its users.� About The Icentered.com Icentered.com is about the web. Icentered is an Icentric paradigm in which the individual user is at the center and is actively controlling personalization, web relations with providers and social spheres, and privacy handles – for a transparent, context based new web paradigm that enhancestrust, and strives for cleaner web ecology. For more on Icentric paradigm and user centric approach visit www.icentered.com Author frequently writes about user centricity and social marketing. To know further about icentric, internet, web marketing, new businessmodels, digital advertising, and user centered initiatives from author see - http://usercentricity.weebly.com


User centered and Icentered - Different Lenses for User Centric Approaches