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*DEPARTURES

The Ibiza season begins

*WHERE’S THE PARTY? Win a trip to Carlsberg’s party in Stockholm

*A BRAND NEW SINGLE An exclusive Axwell interview + behind the scenes on the video

AXMAG

T H E

C E N T E R

O F

T H E

U N I V E R S E

E D I T I O N


AXMAG THE CENTER O F T H E U N I V E R S E E D I T I O N / / 2 8 J U N E 2 0 1 3

HOLLER! Axtone HQ, but more impor tantly so has the new single from head honcho Axwell. Center Of The Universe comes ar med with both an Original and Remode. We were excited as anyone when the masters dropped for this one. Axwell has had a busy few months release wise, dropping his take on Discopolis’ cinematic Falling (Committed To Sparkle Motion) and soundtracking Monsters University with Roar. We ki ck ed off the early par t of 2013 wit h a rather loud bang with the release of Wakan da and Rasputin. The for mer by Belgian duo Dimitri Vegas and Like Mike and the latter by Russi an Brothers, Hard Rock Sofa; both of which stor med the Beatpor t char ts and the global DJ frater nities’ playlists. It’s fair to say that these records were a polarizer for fans of the label, gar nering a fascinating online debate over the ‘Axtone sound’. For anyone wondering what the Axtone sound currently stands for, the remit is the same today as when the label was conceived eight years ago. To release music that we love and only that. The core will always be quality house music, but with a broad musical palate we are only limited by our personal tas tes, not by styles or trends.

IN THIS EDITION: 4 - 7

CENTER OF THE UNIV E RS E / / A X WE L L I N T E RV I E W // THE INTERACTIVE VIDEO

8 - 15

WHERE’S THE PARTY? / / WI N A V I P T R I P T O S T O C K H OL M // STOCKHOLM GUIDE

16 -17

INCOM ING: DON DIA BLO / / WE S P E A K WI T H T H E M A N H IM SEL F ABOU T J O I N I N G T H E A X T O N E FA M I LY

18 -19

THE FORCE BEHIND TH E ART / / AN INTERVIEW WITH AXTONE’S JENS GRÖNBERG

21 - 23

DEPARTURES AT USH U AÏA / / A X WE L L & S E B A S T I A N I N G R OSSO PRESEN T T H E I R N E W L I V E E X P E R I E N C E IN IBIZA / / Y O U R M I C R O - G U I D E T O T H E W H IT E ISL E 24 -25

Next up we welcome a few new faces to the label with music from Marcus Schössow, Don Diablo and Matt Nash, Sick Individuals and Reverie by Marcus Schossow, with a remix from Michael Calfan. Following that is Starlight by Don Diablo a nd Matt Nash - a track that’s already caused a mighty stir at EDC Vegas and been tipped by the b logosphere as the vocal pick for this summer.

THE QUICK FIRE FIVE / / T H O M A S G O L D & S I C K I N D I VID U AL S A R E I N T H E H O T S E AT

SIMON HILLS // LABEL MANAGER

2013 is an exciting time for Axtone and whilst we may be upping the quantity, it will

S P E C IAL TH AN KS TO: S i m on H i l l s , Fi ona By er s , D av i d Ki ts on, Ben P atter s on Beck y Voy v e, P ol l y J ones , C ar l s b er g , Vi ctor i a Fi nn

3.


OUT NOW

AXWELL

CENTER OF THE UNIVERSE A NEW SINGLE & INTERACTIVE MUSIC VIDEO


CENTER OF

WE TALKED TO AXWELL ABOUT AWAITED NEW SINGLE: Center Of The Universe: Tell us a bit more about it... I started it a few years ago…. Back in 2006. I

How come it took so long to finish?

The Remode version went straight to number 1 on Beatport. What does it mean to you?

“My family. And my music. Those two things make up my universe!” -

What is the center of your universe?

WIN

TURN OVER FOR AN EXCLUSIVE LOOK AT THE COTU VIDEO SHOOT 5.


CENTER OF THE UNIVERSE

INTERACTIVE VIDEO FOLLOW THE BEAT: MASSIVE KUDOS has to go to Carlsberg and production company North Kingdom this month for creating the awesome state of the art interactive video for Center Of The Universe. The video took months in the making, with the initial idea going into development over 6 months ago. A 3 day shoot in LA ensued, with Axwell recruiting fans to come out and join the party – yes, those are real fans you see in the video! It was a good party! Kingdom then worked tirelessly to create the dynamic web audio technology which allows viewers to ‘follow the beat’ as user’s are invited to follow the

Have you tried it yet? Show us your best beat-matching skills and let loose!

#followthebeat

WATCH TH E VIDEO

NOW

CLICK HERE

6.


BEHIND THE SCENES:


HOT OFF the heels of his Beatport smash Liceu alongside Sebjak on Steve Angello's Size Records, Marcus Schössow makes his debut on Axtone Records. Reverie combines a Vangelis-esque break juxtaposed heavyweight beats for an assault on the senses. A must for the festival season from the man who dreams of being "the most famous ginger ever". Reverie is released on 12th July through Beatport See Page 26 for Marcus Schössow’s ‘Quick Fire Five’ interview

OUT

JULY 12


by

featuring

Axwell

WIN A TRIP TO SEE AXWELL AT WHERE’S THE PARTY BY CARLSBERG IN STOCKHOLM THIS SUMMER! COMING THIS MONDAY CHECK OUT FACEBOOK F I N D O U T MO R E A BO U T T H I S U N I Q U E E V E N T O V E R L E A F


AUGUST 31 SWEDISH MARITIME MUSEUM STOCKHOLM, SWEDEN TICKETS AVAILABLE GLOBALLY. AGE LIMIT: 18+ AXWELL RETURNS TO HIS HOMETOWN OF STOCKHOLM THIS SUMMER TO HEADLINE THE ICONIC SWEDISH MARITIME MUSEUM IN CONJUNCTION WITH WHERE'S THE PARTY? BY CARLSBERG. AXWELL, A LONG TIME PIONEER OF THE WHERE'S THE PARTY CAMPAIGN WITH CARLSBERG, AND RIGHT OFF THE BACK OF HIS FINAL WORLD TOUR WITH SWEDISH HOUSE MAFIA, INVITES YOU ALL TO JOIN HIM ON AUGUST 31ST FOR A CELEBRATION OF ALL THINGS SUMMER IN THIS BEAUTIFUL SETTING... "THE MARITIME MUSEUM AND THE RIVER THAT FLOWS BY IT WILL PROVIDE ONE OF THE MOST BEAUTIFUL BACKDROPS FOR THIS SHOW AND THE FACT THAT WE WILL BE PLAYING IN AN OPEN SIDED MARQUEE BRINGS US ALL SO CLOSE TOGETHER TO SHARE THIS ONE OFF INCREDIBLE EXPERIENCE." Artist’s impression by Jens @ breakfastdesign.nu


WHERE

TO DRINK? Grill

Drottninggatan 89 113 60 Stockholm A lively restaurant, widely considered to be one of the best in Stockholm . Try the melt i the mouth steaks!

www.grill.se

Un Poco

Karlavägen 28 114 31 Stockholm The classiest and most importantly, the tasiest Italian restaurant in Stockholm.

08-611 02 69

Icebar Stockholm Vasaplan 4 111 20 Stockholm

The planet’s first permanent ice bar, made of ice from the world-famous Icehotel in Jukkasjärvi, Lapland. Everything except the liquids in the drinks is made of ice

www.absoluticebar.com


WHERE TO EAT?

Marie Leveau Hornsgatan 66 111 29 Stockholm

With a large and varied menu featuring among others our own classics Crab Cake, Marie's Chipotle Chili and Braised Pork Belly.

www.marielaveau.se

Ostermalms Saluhall Ostermalmstorg 114 39 Stockholm

There are many quaint little restaurants, bars and cafes in the food hall, making it the ideal place to unwind.

www.ostermalmshallen.se

Miss Voon

Sturegatan 22 114 36 Stockholm A modern restaurant that combines tastes from all the Asian cultures with European cuisine. Freshness, simplicity and an abundance of distinctive tastes a cornerstones of their menu.

www.missvoon.se


WHERE’S

THE HOTEL ? Nordic Light Hotel Vasaplan 111 20 Stockholm

Behind their doors you can relax and enjoy the variations of the Nordic light in a constantly changing atmosphere.

www.nordiclighthotel.se

Nobis Hotel

Norrmalmstorg 2-4 111 86 Stockholm An independent, 201-room first class, luxury hotel in Stockholm, Sweden occupying a prime spot on Norrmalmstorg square, the single most central and attractive location in the downtown area.

www.nobishotel.se

Story

Riddargaten 6 112 45 Stockholm Comfortable, modern hotel with chic twists in every room and a trendy bar - great party atmosphere.

www.storyhotels.com


HOW TO

GET THERE ? Venue Address: Djurgardsbrunnsvagen 24, 115 27 Stockholm, Sweden

Local Travel: Nearest Train Station - Centralstationen, Stockholm Nearest Metro Station - Karlaplan Nearest Bus Stop - Sjöhistoriska Muséet (Bus 69) Taxis: Taxi Stockholm www.taxistockholm.se

International Travel: Nearest Airports: Arlanda, Stockholm / Bromma, Stockholm The Arlanda Express will take you from the airport to Stockholm’s city centre in 20 minutes. www.arlandaexpress.se for booking details.


ALO NGSI DE MAT T NA S H, D O N D I A B L O W ILL BE RE L E A S ING MONS T E R E L E C T R O AN T HEM STARL I G HT T H I S S U M M ER TH R OUGH A X T ONE . W E C AU GHT UP WIT H T HE D U TC H D YNAM O H IMS E L F, DO N D IA B L O: Introduce yourself. My name is Don Diablo, I was born as Don pepijn Schipper in a small village near the German border. I started out as a producer and later on became a DJ as well. I have released several solo singles as well as collaborations with artists like Dragonette, Diplo, Noisia and Example. Describe yourself. I like to just describe it as electronic music. I use my the creative state I am in at that moment. I always spend a lot of time crafting new sounds & ideas in the studio and in a lot of my songs I like to use vocals as an instrument within the composition, I think that is probably one of my most important trademarks. How did you come into the Axtone family? "Starlight (Could You Be Mine)" song and he reacted back enthusiastically straight away. Not long after that he started playing the record during the last SHM concerts and he signed the record to Axtone. Ax then sent over some on point A&R remarks, we went back and forth over e-mail and eventually record and am very excited to be a part of the Axtone family, not only because Axwell is one of the best producers out there, the quality of the releases on the label have always stood out to me as well.

NG INCOMI

DO


Besides the obvious DJ dates left and right I have mainly been developing a full on interactive visual live show in Los Angeles together with the guys at VSquared labs, who have also created the Amon Tobin and Skrillex shows in the past. The new show will be titled "Don Diablo presents Hexagon" and I am very excited about it, because it combines my music. I just felt like I needed to take things a step further, even though it costing a lot time and money I know it will all be worth it in the end. We will Dance Event (ADE) in October and will then start doing selected dates with the show. I am also working on a lot of new releases in the studio, so I album early 2014. Before that I will release several singles that I’ve produced in the last 12 months and that I’m very excited about! And I will hopefully be touring throughout 2014. Ambitions for the future? album that I can share with the world. Working with ened my horizon as a producer and a writer and the same goes for this release on Axtone. In the future all I can ask for is that I get better at what I do and hopefully I can keep growing as an artist. I also want to expand the Hexagon liveshow with more features in 2014 and beyond. And last but not least I hope to be a part of festivals like Coachella, EDC and Ultra Music Festival in the near future as well.

ON DIABLO


THE FORCE BEHIND THE ARTWORK

We put your questions to Jens Grรถnberg, the man behind the Axtone designs


How did you start working as the Axtone designer? Axwell and l lived in the same neighborhood in our early teens. We were both really into computers, and I guess

Question from Alexander Garcia Åhgren

Well, this is how it went down...

music on his Amiga, I was struggling with pixels in Deluxe Paint on my 286 PC. When his music career eventually he was drawn by a 5 year old. To be fair though, it had a strong

Question from Robert LonVelin and Zachary Gilbride

T came to sci-fi, I always preferred movies that had some sort of connection to the “real world”, over the ones that were completely fictional. I still find myself daydreaming

guess I should have gotten more involved in the process earlier…”

must watch!).

Question from Marko Stanojevic, Luca Biondi, Giovanni Zurlo, Tomas-Kristoffer Wergeland Ruud, Dante Ney, Bernardo Farina de Liz

P

Why are you so good? Question from Alexandre Gesnot

Helvetica is the font for everything Axtone.

N I

things they did there, removing whole cars from photos and

good combo.

Question from David Lauenstein

I great pens.

FO R MO RE O F JENS’ W ORK C H EC K O U T BREAKFASTDESI GN. NU


AXWELL + SEBASTIAN INGROSSO PRESENT

E V E R Y W E D N E S DAY USHUA誰A IBIZA BEACH HOTEL

WITH

SPECIAL

GUESTS:

ALESSO ANTHONY DIRTY JOHN

AT TA L L A SOUTH

MARTIN

MARCO

LY S

NO_ID OTTO

KNOWS

THOMAS STYLE +

GOLD

OF

EYE

MORE

FOR TICKETS & INFO: W W W. U S H U A I A I B I Z A .C O M / D E PA R T U R E S


AXWELL AND Sebastian Ingrosso’s new night Depar tures kicked off its weekly residency at U s huaïa, Ibiza last week. Through the gate and off the runway, our pool par ty like no other. Fountain shows, acrobats swinging from blimps, on site depar tures tattoos and a drum kit dedicatshouldn’t miss.

saw guests through take off and all the way

with crowds dancing and cooling off in the pools. Crowd packed, heat up and beats loud, you can see why Ibiza is a destina-

tain shows and the Depar tures dancers and provided the crowd with two hours of classic house that still sounded fresh – proving why they are two stars continually at the top of their game. Make sure you book into Ushuaia hotel for

Tomm y Trash, Ott o K now s, Styl e of Eye a nd Thomas Gold all depar t with us, and of course we have a few secret VIPs to be announced.

TO T H E G AT E . THROUGH THE DOOR. COME WITH US ON A JOURNEY


KICK B ACK IN IBIZA 3

T H I N G S

T O

D O

B E F O R E

T H E

S H O W


1.

STROLL AROUND IBIZA OLD TOWN

For a real taste of Ibiza head over to Old Town on the South-East coast of the island. In the habourside quater the narrow, cobbled streets are bustling with bars, restaurants and fashionable boutiques; a perfect place to soak up the atmosphere. Then take a stroll up to Data Vila, the historic centre of Ibiza Old Town. It’s a climb but worth it for the panaramic views of the island.

2.

CHARTER A BOAT & GO DIVING Whether it’s for some exhilarating fun, a romantic getaway or just plain chilling... hire a boat. There are a number of companies on the island offering boat trips or daily privatecharters. It’s the perfect way to explore the Ibiza and Formentera coastlines. If you’re tempted to get in the warm, clear waters you should head to one of the island’s dive schools. They cater for beginner and advanced divers and will show you all the best dive spots including shipwrecks and underwater caves.

3.

GRAB A BITE AT THE FISH SHACK

Hidden away near on the edge of Talamanca, The Fish Shack is one of the islands best kept secrets. Head down to the Sa Punta restaurant, then go straight past it. You’re going off the beaten track but eventually you’ll see the hidden canopies of the Shack come into view. There’s no menu - but the fish is the best around. Try the grilled prawns and squid, or the dorada.

N A U T I C A L I B I Z A . C O M P H E O N I X D I V E . D E


THE QUICK TH IS TI ME W E ’ R E CAT CHING U P W I TH T H OMA S GOL D AXTONE N EWB IE S S I CK I N D IVID U A L S, TA LK I N G P R O D U CT I ON TIPS , TV D E T E CT IV E S & B A D P I G G I ES :

1. Tip for producing whilst touring? T. G : Always have a backup solution - at home. Make security copies of your ongoing projects and mixes or tracks. and if possible of all other stuff as well. Could be an USB or hard drive. If your laptop crashes or gets lost while travelling you will have your copies at home and at least it's not all gone. T. G : I n this order: 1) Have my coffee. 2) Check what’s happening on Twitter. 3) Read the newspaper online.

pillow? T. G : Relax and watch some TV. T. G : iTunes - I love that you can watch and listen to all those TV series, movies and of course the music - wherever you are.

T. G : Twitter and Skype, for sure.


FIRE FIVE 1. Tip for producing whilst touring? S.I: Tr y to get back the feeling of the night you've just played and think about what kind of feel you want to give the track. This works really w el l for us , we make ideas and set ups then work them out in the studio later. Don't go for the quick and easy result.

R AY: For me that's the weather repor t on my phone and after that I'll read some new tweets and see what the DJ world has been up to. JIM: I star t my day with some bouncy music. It gives me energy and wakes me up like a fresh news when I'm eating breakfast, at least when I'm at home.

R AY: I like to watch the Dutch news repor t or a good detective before I hit the sack. JIM: I like to read a novel to get my mind off things.

S.I: W hen we want to take a shor t break we end up watching fail compilations, police chases and "men and beast" compilations for hours. Make sure you don't google the men and beast compilations. You'll regret it ;-)

R AY: Bad Piggies; the follow up to Angr y Birds. It's a game I just can't stop playing. JIM: My phone is a bit boring, my favourite app is WhatsApp!


THE QUI CK FI RE F I VE C O N T INUED...

1. Tip for producing whilst touring? M.S: Do the sketches on the road. Finilise it

-

M.S: That has to be my PLaystation and FIFA. I’m a true hardcare FIFA nerd! Other than that I really love my SSL bus compressor. .. she loves me back as well. We are in a ver y dynamic relat ionship.

M.S: I guess it’s my email. Unles my cat has an impor tant message for me ;) M.S: ShapeUp and liveacore.com pillow? M.S: I give my girlfriend a goodnight kiss and mute my phone.

AXMAG - Center of the Universe Edition  
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