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Trend Report


Promotion


Dear Friends, Fall is upon us, and with it comes a new wave of retail trends that are influenced by the most notable names in fashion. On the following pages we’ve broken down top runway trends and themes into relevant marketing solutions. Like fashion, not every trend will work for every brand, but it’s important to know what will be driving the retail and promotional marketplace this holiday season. Let this be your compass when navigating the most popular colors, accessories and themes for 2013. Please feel free to reach out to us with your questions at marketing@axispromo.com. Fashionably Yours,


From the Pop Art aesthetic comes this trend of bold, graduated, monochromatic color. In recent years we have seen bold colors and interesting textures sneak into Fall/Winter retail like never before. Giveaways that come in a wide array of “trendy� colors play to our natural instinct to express individuality by selecting colors that please us. When recipients can choose or trade for their favorite color, the item becomes more desirable and creates buzz.


Mini MOMA Spectrum Pen

Ultra Thin iPad Sleeve with Stand This slim profile iPad sleeve combines the on-the-go protection of a scratch resistant sleeve and the functionality of a viewing stand.

This Spectrum twist action mini ballpoint pen features an enamel finish. Logos can be engraved on the tip.

Kikkerland Ultraflat Clock Ultra flat, multi colored wall clock featuring accurate whisper-quiet stepping movement. One of the thinnest clocks in the world.


Sagaform Champagne Glasses Hand blown glass, champagne glasses. Designed by Matz Bargstrom.

Zacar Flywheel Car Zacar manual mobile, stainless steel flywheel car. Assorted colors only.

Terra Mug 12 oz double wall tumbler, vacuum insulated with push on silicone lid.

URBANEARS Headphones Monotone headphones by URBANEARS give you rich, engulfing sound through soft touch ear pads. Features include a socket for sharing music, a thick woven headband, metallic sides with adjustable sizing, semi-collapsible construction, and an in-line microphone button for answering calls and changing songs.


Xylobands As seen on Coldplay’s recent concert tour, this bracelet can sync up to music to create a pulsating, energetic experience at any event. Perfect for stadiums, concerts and outdoor festivals.

Omega Bottle 16 oz double wall (BPA free) Tritan water bottle with filter. Comes in a wide array of colors perfect for every brand’s individual needs.

3D Mug Give your design additional dimension. This 3D printing technique turns the mug into a rich experience. Overseas production times apply.


Magic Cube With just the single flick of a switch, the Magic Cube is ready to work with your mobile device. Carry your keyboard in your pocket everywhere you go.

Scratch Mug Scratch off your message with scratch mugs. A clever way to pair a contest with a traditional promotion.

Sparkle Cosmetic Bag Heads will turn for this silver cosmetic bag, which is fully customizable for your brand needs.

Swarovski Crystal Pen Practical and stylish, this innovative accessory is all you need for a chic day at the office.

Giant Fortune Cookie Our Confectionery Artisans start with an enormous vanilla fortune cookie baked to order and hand dip it in your choice of Belgian Chocolates or Golden Caramel. Your message goes on a 12� fortune inside.

Glow in the Dark Tee Special ink added an extraordinary experience to this client’s shirt. Turn out the lights and the eyes of all the noctural creatures shine bright!


Integrity in the production process and a respect for craftsmanship are just a few of the factors leading the push for American made goods. If your company has USA, union or minority based initiatives, we can help you choose and create products that offer invaluable brand narratives.

Bare is the simplest of trends for 2013. Luxury is expressed through modest details, nostalgic references and simplicity without excess. To break through the clutter, focus on smartly designed products that inspire tranquility and reflection. With a focus on minimal aesthetics and USA made products, this trend contemplates thoughtful values that are always in style.


Custom Soap Custom glycerin-based soap created in the shape of your logo. All soap and packaging made in the USA.

Hope NOLA Bags As a joint effort with Hope House, a portion of the proceeds from Hope NOLA bags suppor the New Orleans community devastated by Hurricane Katrina.

Soup Bowl Soupreme The perfect gift for use at the home or office. Designed with function in mind, this mug features a bowl-like base perfect for accomodating soup, salad, pasta, beverages, cereal, ice cream and more. Comfortable in use and dynamic in appearance.


Timbuk2 Bag This custom messenger bag features comfortable straps and is practical for everyday or business use. Manufactured in San Francisco.

USA Made Journal Take notes in style with a custom journal made for you in the USA. You choose the design - the sky is the limit.

Tiki Mugs Colorful, ceramic tiki mugs. Perfect for a warm weather sales conference gift or beach incentive trip!

Burlap Cosmetic Bag Created custom to your specifications - a natural burlap case with magnetic snap enclosure.

Unisex Pullover A unisex shawl collar pullover sweater in warm and cozy heavy terry, just in time for winter!


Juco Tote An eco-friendly product made from Jute and Cotton, this bag measures 16” x 14” x 4.5” with 21” handles.

Mini Garden Tote This lightweight canvas tote comes complete with three mini garden tools. 5.75” x 4.25” x 6.75”

Infuser Bottle Fill the removable snap lock infuser basket with strawberries, lemons, limes, orange slices, mint leaves or tea bags for a refreshing, healthy beverage.


Kikkerland Mini Grass Charging Station Mini charging station for mobile phones, media players and cameras. It hides messy cords and keeps your work environment feeling zen.

Mini Cookies Send the gift of mini cookies in a fun retro-style container designed to be a keepsake with various other uses.

Recycled Beer Bottle T-Shirt T-shirt made of recycled beer bottles. Each t-shirt rescues approximately 6.5 beer bottles from landfills.

INUKSHUK INUKSHUK promotes inner peace and concentration. An anti-stress product and puzzle in one, it also holds paper clips, photos and more.

Mason Jar Pinterest has brought the mason jar out of retirement and into popular culture. This 16 oz jar with handle is a great take home gift for events.

Umbra Ribbon Clock Brushed stainless steel clock designed by Michelle Ivankov.


Versatile products and fashions that span age and gender will usher in a new era of retail. Gender roles have been merged to produce androgynous characters like the Modern Dandy. What was once masculine is now feminine, and bespoke is the trend to adopt for 2013. Whether it's custom apparel or made-to-order furniture, the future of retail is providing bespoke shopping experiences for customers. Cultivate a more meaningful relationship between your clients and your brand by allowing your audience to customize promotions to create products that accentuate their unique tastes.

Timeless Elegance Grand soirĂŠes and decadent balls have returned, and with them comes timeless formality and design. Play with elements of grandeur during holiday gifting. Crystal elements, metal engraving and gold leaf coating have high perceived value and timeless style.


Match Strike Other promotional products can’t hold a candle to this gorgeous match strike from Jonathan Adler.

Custom Cufflinks Not your grandfather’s cufflinks, these rhodium plated gems can be created in custom shapes for your brand. Dress up the moment. Sold as a set with gift box.


Stone Paper Perfect bound stone paper notebook with 12 pt soft cover and 40 white lined sheets. This eco paper is made from stones and has no wood pulp. It is recyclable and photodegradable.

Stainless Steel Soap Odor remover soap made of stainless steel. A perfect gift for the kitchen.

Stewart/Stand RFID Anti-Theft Wallet This wallet protects from identity theft by blocking the tracers that can steal identity through credit card chips. Also available as a passport case and travel wallet.

Custom Sneakers This bespoke shopping experience gave the end user an opportunity to personalize sneakers through an online webstore. Completely customized, the sneakers even included the recipients name.

Bridget Coat Windproof water resistant coat with a lightweight nylon quilt lined with polyester. Features princess seams for a tailored fit. Snap front and two snap pockets.


Industry Trend

Fossil Two-Tone Watch Gold bracelet watch with stainless steel case. Features fixed bezel, raised hour markers, brushed dials with luminous hands, three-hand movement with date function and water-resistant to 10 ATM.

Timeless Elegance

Pen, Stylus and Light Aluminum ballpoint pen with LED light and stylus - works with iPad, iPhone, Droids and other touch screen devices.

Kindle Fire Case Leather case for Kindle Fire with leather and elastic holding band and loop closure. On left side 3/4 pockets with business card holder. Interior all top grain leather suede matching the cover.


MOMA Perpetual Calendar Magnetic perpetual calendar, move magnetic balls to mark day and month. Desk or wall-mount.

Black Stem Martini Glass Add your signature touch to this elegant piece with a logo or custom decoration.

Fisher Space Pen The Bullet Pen is made of all brass and steel components with a chrome finish and a matching clip.

Theatre Binoculars These theatre glasses will increase visibility to your marketing program. Black and gold coating complete with an elegant leather pouch. Laser engraving available on barrel and eye piece.

Crystal Wine Stopper An item that the recipient is sure to cherish. A great award and recognition piece.

Timeless Elegance


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WHITE PLAINS 7-11 South Broadway, Suite 406 White Plains, NY 10601 Phone 914.761.9602 Fax 914.761.9607

BOSTON 67 South Bedford Street, Suite 303W Burlington, MA 01803 Phone 617.244.7900 Fax 617.244.7913

CALIFORNIA 10730 Le Conte Avenue Los Angeles, CA 90024 Phone 310.441.9212 Fax 310.446.6344

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CHICACO 35 E. Wacker Drive, 9th Floor Chicago, IL. 60601 Phone 646.307.4863

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NEW YORK 8 West 38th Street, 3rd Floor New York, NY 10018 Phone 212.226.0886 Fax 212.226.1245

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Axis Trend Report 2013