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“You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.” David Ogilvy

ANDREW CHIN axchin@gmail.com

646-621-5523


Pound For Pound Boxing Gym A modern boxing gym that caters to all levels of fitness and experience. The gym emphasizes technique, strength and safety.


PROCESS

POUND POUND FOR

B

O

X

I

N

G


Coca Tea from Peru A natural alternative to coffee that provides energizing effects without the caffeine.


PROCESS


Modern rustic packaging for flour and sugar Baking ingredients sold in big box stores with an emphasis on a modern yet rustic aesthetic. Logo by Oscar Perez Photography by Hana Cho


PROCESS


POINT OF PURCHASE


ISTANBUL 2O2O

Olympics 2020 In anticipation of the 2020 Summer Olympics, the above logo is proposed for the candidate city of Istanbul, Turkey.


PROCESS


Dawgy DAWG Dog products for the modern Brooklynite Organic dog food made especially for the discerning hipster pet and an extension to a line of all natural shampoo.


EXTENSION


Pepper infused beer for the adventurous A unique beer to quench the thirst of those who appreciate a little pain with their pleasure.


PROCESS


I AM... SEXY ADVENTUROUS UNINHIBITED CREATIVE PROVOCATIVE


Alcohol infused ice cream Indulge in two of your favorite pastimes, eating ice cream and imbibing, with this line of frozen treats.


creamery

Raspberry Daquari

creamery

creamery

creamery

Spiked ice cream, Delightful!

Est. 2012

3% Alc./Vol. One Pint (473ml)

Red Mist

PROCESS

creamery

creamery

SPEAKEASY creamery

Raspberry Daquari

BACK PANEL

CHERRY ICE CREAM & CHAMPAGNE


angela

kathleen

SPEAKEASY EST. 2012

HAYLEY

RACHEL


THANK YOU.

Andrew Chin's Packaging Design Portfolio  

Packaging Design & Branding Portfolio

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