“You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.” David Ogilvy
ANDREW CHIN firstname.lastname@example.org
Pound For Pound Boxing Gym A modern boxing gym that caters to all levels of fitness and experience. The gym emphasizes technique, strength and safety.
POUND POUND FOR
Coca Tea from Peru A natural alternative to coffee that provides energizing effects without the caffeine.
Modern rustic packaging for flour and sugar Baking ingredients sold in big box stores with an emphasis on a modern yet rustic aesthetic. Logo by Oscar Perez Photography by Hana Cho
POINT OF PURCHASE
Olympics 2020 In anticipation of the 2020 Summer Olympics, the above logo is proposed for the candidate city of Istanbul, Turkey.
Dawgy DAWG Dog products for the modern Brooklynite Organic dog food made especially for the discerning hipster pet and an extension to a line of all natural shampoo.
Pepper infused beer for the adventurous A unique beer to quench the thirst of those who appreciate a little pain with their pleasure.
I AM... SEXY ADVENTUROUS UNINHIBITED CREATIVE PROVOCATIVE
Alcohol infused ice cream Indulge in two of your favorite pastimes, eating ice cream and imbibing, with this line of frozen treats.
Spiked ice cream, Delightful!
3% Alc./Vol. One Pint (473ml)
CHERRY ICE CREAM & CHAMPAGNE
SPEAKEASY EST. 2012