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T. H O R G M O | M . M C M O R R I S | A . W I I G | C . M C M O R R I S R . D E C E N Z O | S . D E C E N Z O | J . B R E Z I N S K I | M . V A L L E LY | C . H O S O I

Here at AWSM we believe in the importance of fun, family, and community. We strive each and every day to be much more than just another company. We take great pride in the people that we have aligned ourselves with, starting with our incredible factories and employees in China; who produce the highest quality product, using eco-friendly and recycled materials whenever possible. Here at AWSM, our desire is to elevate and push the envelope of technology, with product that is fun, fashionable, and functional; while also promising a 100% guarantee on all of our product. To be more than just another company, we are putting our passion for helping others into AWSM, by placing a large emphasis on making it about more than just “us.â€? We are doing this by giving back to those in need around the world. For starters, we are donating 1% of all sales to families in Nicaragua and Cambodia, to provide food and clean drinking water. Also, 5% of all sales from our skateboard tool, The LC, will be donated to Mothers Against Drunk Driving (MADD) in honor of our good friend, Luke Ceballos, who was killed by a drunk driver in 2010. We look forward to discovering other good causes, to which we can contribute in the future, thereby helping those who are truly less fortunate. Our hope is that by discovering and contributing to need, we will also help to open all of our eyes to the need for knowledge, cure, and compassion in our world. Lastly, here at AWSM, we would like to express our appreciation for the outpouring of support that we have received from everyone that we have had the privilege of speaking and interacting with. AWSM was created to be something fun, fresh, and different. We are very excited to present this new line to all of you, with the confidence that you will see our mission shining through in each and every item that we have created‌now go be AWSM.

awsmbrand.com facebook.com/awsmbrand twitter.com/awsmbrand instagram - @awsmbrand 702 N Helena Street Spokane, WA 99202 P. 509.474.1573 F. 509.474.1673 2

team

belts

backpacks

softgoods

headwear

accessories

hard goods

3

team signature colors NICOLE 1

4

torstein horgmo

kicker collaboration headphones torstein horgmo

5

Andreas wiig

6

team signature colors ANDREAS WIIG R&D iPhone 4

dead ringer

skrilla cc / skrilla clip

nicole 2

nicole 2

7

mark mcmorris

8

team signature colors MARK MCMORRIS troop

CHAMP 2

WEB BELT

invader

fatty laces

9

team signature colors CHRISTIAN HOSOI dead ringer

invader

troop

velcro wallet

fatty laces

CONTOUR

Tee

skate tool

r&D iphone 4

skrilla cc / skrilla clip

operative

adaptable

10

CHRISTIAN HOSOI

11

RYAN DECENZO

12

team signature colors RYAN DECENZO

MUTANT

MUTANT

MUTANT

MUTANT 2

NICOLE 2

ADAPTABLE

kicker collaboration headphones RYAN DECENZO

MUTANT 2

SKATE TOOL

r&d iphone 4

13

MIKE VALLELY

14

team signature colors MIKE VALLELY

MUTANT 2

MUTANT 2

TROOP

MUTANT 2

STRETCH ARMSTRONG

SKATE TOOL NICOLE 2

15

joey brezinski

16

team signature colors JOEY BREZINSKI

MUTANT

MUTANT

MUTANT

skate tool

MUTANT 2

MUTANT 2

MUTANT 2

operative

17

BELTS // Performance nicole 1

The Nicole 1 is made of recycled eco-friendly elastic webbing that stretches with your every move. It has a recycled eco-friendly AWSM patch, as well as a screenprinted custom AWSM logo leather patch on the end. Belt sizes: one size fits most gray/red ships 07/01/13 black/magenta

ships 07/01/13

gray/olive

purple/yellow

ships 10/01/13

ships IMMEDIATE

18

ships 07/01/13

black/black

green/black

ships 10/01/13

ships 10/01/13

black/white

ships 10/01/13 available in kids size

ships 07/01/13

lime/black

tiffany/red

ships 10/01/13

khaki/brown

ships 07/01/13

ships 10/01/13

black/yellow

ships 07/01/13

gray/gray

ships 07/01/13

gray/tiffany

cyan/magenta

ships 07/01/13

cyan/orange

ships 07/01/13

spring/black

light aqua/black

available in kids size ships 07/01/13

ships IMMEDIATE

white/red

ships 10/01/13 aqua/purple

ships 10/01/13 available in kids size ships 07/01/13

ships IMMEDIATE

red/black

available in kids size ships 07/01/13

ships IMMEDIATE

BELTS // Performance NICOLE 2

The Nicole 2 is made of eco-friendly elastic webbing. The buckle is eco-friendly plastic with debossed AWSM logos. belt sizes: one size fits most NAVY/RED

ships IMMEDIATE

rasta

andreas wiig 1

ships 03/01/13

ships IMMEDIATE khaki/brown

black/gray

black/magenta

ships 07/01/13

black/brown

white/tan

ships 07/01/13

pink/black

ships 07/01/13 orange/black

ships 07/01/13

ships 10/01/13

ships 07/01/13 brown/white

ships 10/01/13 mike vallely

ships 10/01/13

ships 07/01/13

black/orange

lime/cyan

purple/black

ships 03/01/13

ships 10/01/13 andreas wiig 2

ships 10/01/13

ships 10/01/13

19

BELTS // Performance stretch armstrong

Using a simple Scout buckle closure system with a hidden bottle opener, and made from our super stretch eco-friendly elastic webbing, the Stretch Armstrong is the most stretchable belt yet. belt sizes: one size fits most orangE ships 07/01/13

joey brezinski

lime

tiffany ships 07/01/13

black

cyan ships 07/01/13

yellow

red ships 07/01/13

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BELTS // Performance PATROL

ships 10/01/13

Environmentally conscious in all aspects with an ecofriendly aluminum reverse-buckling system and ecofriendly canvas webbing, the Patrol belt includes double eyelets, custom AWSM logo debossed leather, and unique styling. Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm) BLACK/RED S / M / L / XL BROWN/OLIVE S / M / L / XL

CYAN/BLACK S / M / L / XL ships 10/01/13

Mark & Craig mcmorris

CAMO/ORANGE S / M / L / XL ships 10/01/13

21

BELTS // Performance NEW WEAVE

The New Weave consists of recycled elastic webbing an eco-friendly aluminum roller-cam buckle, and also includes full-grain leather trim debossed with the AWSM logo. black/red S / M / L / XL ships 07/01/13

cyan/black S / M / L / XL

ships 07/01/13

gray/black S / M / L / XL

ships 07/01/13

ships 07/01/13

brown/olive S / M / L / XL

ships 07/01/13

TORSTEIN HORGMO

magenta/yellow S / M / L / XL

22

BELTS // Performance MIDLAND

The Midland features recycled elastic webbing with full-grain leather and a custom aluminum buckle. Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm) magenta/cyan S / M / L / XL ships 10/01/13

ships 10/01/13

gray/tiffany

ships 10/01/13

black/white

ships 10/01/13

cyan/white

red/black ships 10/01/13

olive/brown ships 10/01/13

yellow/blue

ships 10/01/13

ships 10/01/13

cyan/orange ships 10/01/13

khaki/brown

ships 10/01/13

black/black

black/cyan

ships 10/01/13

23

BELTS // Performance CHAMP

The Champ is made of recycled eco-friendly elastic webbing with a custom, one-of-a-kind backpack-style closure for the ultimate in comfort and flexibility. belt sizes: one size fits most cyan/black

ships 10/01/13

olive/black

red/black

black/white

ships IMMEDIATE

ships 10/01/13

lime/black

black/cyan

ships IMMEDIATE

ships 10/01/13

ANDREAS WIIG

24

ships 10/01/13

BELTS // Performance CHAMP 2

Mark & Craig mcmorris

ships 10/01/13

ships 10/01/13 cyan/BLACK

orange/KHAKI

The Champ 2 is made of recycled eco-friendly elastic webbing with a custom backpackstyle closure,and added style by using custom debossed genuine leather. belt sizes: one size fits most gray/red

ships 10/01/13

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BELTS // Performance INVADER

The Invader is made of an eco-friendly nylon body with a custom AWSM logo closure system. The buckle is also made of eco-friendly aluminum. belt sizes: one size fits most tiffany/orange

ships 07/01/13

black/cyan

mark mcmorris

ships 02/01/13 brown/khaki

christian hosoi

ships 02/01/13 brown/brown

ships 02/01/13

orange/tiffany

fuchsia/lime

ships 07/01/13

light aqua/red

ships 02/01/13

ships 02/01/13

ships 07/01/13

red/black

ships 07/01/13

ships 07/01/13

27

BELTS // Performance MUTANT

ships 07/01/13

AVAILABLE COLORS black/magenta gray/gray black/yellow black/black red/red orange/white/orange black/white/orange orange/black/orange cyan/cyan black/cyan white/cyan olive/black The Mutant…it’s all business in the back and party in the front. Our unique design is a morph of the Web and Fatty Lace belts; allowing for prime style and ultimate comfort. Patent Pending BELT SIZES: ONE SIZE FITS MOST

28

black/olive rasta

BELTS // Performance MUTANt 2

The Mutant 2…it’s all business in the back ships 07/01/13

and party in the front. Our unique design is a morph of the Web and Skinny Lace belts; allowing for prime style and ultimate comfort. Patent Pending BELT SIZES: ONE SIZE FITS MOST

AVAILABLE COLORS olive/brown red/black/red rasta red/black/black black/black/white burgundy/burgundy purple/purple black/black/orange white/orange/white black/olive/olive olive/black/black black/olive/black black/black/cyan cyan/cyan/white white/black/cyan

joey brezinski

29

BELTS // Performance skinny lace

ships 07/01/13

christian hosoi

AVAILABLE COLORS black/red corp white/black corp black/blue white/cyan gray/black cyan/black black/gray corp cyan/black corp black/white

30

BELTS // Performance fatty lace

ships 07/01/13

marcus carr

AVAILABLE COLORS rasta checkers rasta lines rasta blocks hosoi black hosoi red mark Mcmorris red white/red corp black /blue logo burgundy/white black/gray white/red yellow/black

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32

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BELTS // Essentials TECHNO

SCOTT decenzo

RYAN decenzo

white / BLACK S / M / L / XL

ships immediate

34

BELTS // Essentials techno

black / green S / M / L / XL

ships immediate

black / yellow S / M / L / XL

olive/spring S / M / L / XL

ships 07/01/13

black /gray S / M / L / XL

ships 07/01/13

ships 07/01/13

The Techno is a PU-split leather belt, which allows for a wide array of colors. It includes a leather patch, surrounded by belt eyelets, as well as metal snaps. Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm) cyan / magenta S / M / L / XL

ships immediate

35

BELTS // Essentials tj

purple S / M / L / XL

ships immediate

green S / M / L / XL

yellow S / M / L / XL

ships 07/01/13 BLUE S / M / L / XL

ships immediate

The TJ is a PU-split leather belt with a screenprinted poncho wool material front, embossed belt snaps, and debossed AWSM logos on the keeper and belt back. Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm) RED S / M / L / XL

ships 07/01/13

36

andreas wiig

37

BELTS // Essentials THE BELT CYAN/BLACK S / M / L / XL ships 10/01/13

OLIVE/KHAKI S / M / L / XL

ships 10/01/13

AWSM’s basic belts, The Belt and The Bite, are made with PU and have a durable stainless steel buckle. The Bite also includes metal eyelets. Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm) ships 10/01/13 TIFFANY/BLACK S / M / L / XL

38

BLACK/PINK S / M / L / XL

ships 10/01/13

BELTS // Essentials the belt

black S / M / L / XL

brown S / M / L / XL

ships immediate

the bite black S / M / L / XL

white S / M / L / XL

ships immediate

39

BELTS // Essentials DEAD RINGER

The Dead Ringer is made with canvas webbing and features a custom aluminum D-Ring buckle. BELT SIZES: ONE SIZE FITS MOST brown/green

ships 02/01/13

slate/black

brown/black

ships 10/01/13

andreas wiig

ships 10/01/13

ships 10/01/13

black/cyan

ships 10/01/13

christian hosoi

ships 10/01/13

40

ships 10/01/13

black/spring

ships 02/01/13

cyan/black

gray/black

ships 02/01/13

ships 02/01/13

BELTS // Essentials TROOp

black/gray S / M / L / XL

christian hosoI S / M / L / XL

ships 03/01/13

mark mcmorris S / M / L / XL

ships 03/01/13

red/black stripe S / M / L / XL

ships 07/01/13

gray/gray S / M / L / XL

rasta S / M / L / XL

magenta/cyan S / M / L / XL

ships 07/01/13

ships 03/01/13

ships 07/01/13

brown/black S / M / L / XL

ships 07/01/13

ships 07/01/13

The Troop is made of eco-friendly webbing and has an eco-friendly aluminum roller-cam buckle. Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm) mike vallely S / M / L / XL ships 03/01/13

41

BELTS // Essentials web

The Web Belt is made of nylon webbing, with a metal belt buckle that has a hidden bottle cap opener on the underside. Belt sizes: one size fits most SQUIGGLE RED

ships 07/01/13

rasta CHECKERS

MULTI AWSM

ships 07/01/13

CHECKERED CYAN

ships 07/01/13

SQUIGGLE MULTI

ships 07/01/13

green / brown

ships 07/01/13

mark mcmorris

RASTA

ships 03/01/13

42

ships 03/01/13

black

ships 03/01/13

ships immediate

BELTS // Essentials WEB

MIKE VALLELY

SQUIGGLE CYAN ships 07/01/13

43

BELTS // Classics DISCO 2

The Disco 2 is made with recycled cotton canvas with a suede backing. It also features an eco-friendly aluminum buckle. Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm) black/cyan S / M / L / XL ships 07/01/13

CHRISTIAN HOSOI gray/black S / M / L / XL

ships 07/01/13

cyan/black S / M / L / XL

ships 07/01/13

black/black S / M / L / XL

ships 07/01/13

pink/black S / M / L / XL

ships 07/01/13

black/orange S / M / L / XL

ships 07/01/13

khaki/brown S / M / L / XL

ships 07/01/13

44

BELTS // Classics HIGHWAY STAR

The Highway Star is a premium belt made with full-grain leather that includes two rows of back-stitched piping and metal eyelets. Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm) black S / M / L / XL

ships IMMEDIATE

white S / M / L / XL

ships IMMEDIATE

brown S / M / L / XL

ships IMMEDIATE

Mark & Craig mcmorris

45

BELTS // Classics VAGRANT

The Vagrant is a premium full-grain split leather belt, with a line of waxed canvas down the center, suede back, colored stitching, metal eyelets, and embossed belt snaps. Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm) yellow S / M / L / XL

ships IMMEDIATE

white S / M / L / XL

brown S / M / L / XL

ships 03/01/13

ships 03/01/13

Andreas wiig

black S / M / L / XL

46

ships IMMEDIATE

cyan S / M / L / XL

ships IMMEDIATE

BELTS // Classics gator GATOR

The Gator is made with genuine full-grain leather, interwoven with leather straps along the sides, and has a reverse buckling system, using prongs on the buckle itself, for added durability. Belt sizes: s (94cm), M (102cm), l (110cm), xl (118cm) brown S / M / L / XL ships 03/01/13

TORSTEIN HORGMO

white S / M / L / XL

ships IMMEDIATE

black S / M / L / XL

ships IMMEDIATE

47

BACKPACKS// RECLINE gray

The Recline is the ultimate utilitarian carrying system with a vintage look using modernized technology. A revolutionary backpack design made from eco-friendly cotton canvas. Includes a Patent pending hide-away chair, a custom (PP) equal weight disbursement back panel, with extra padded storage compartments, a lap-top compartment, water-proof zippers, and a custom AWSM shoelace belt closure system. The versatility and adaptability of this bag is astounding. ships 07/01/13

black

48

BACKPACKS// CONTOUR

The Contour is made from eco-friendly cotton canvas

christian hosoi

and includes shoe compartments, a padded laptop compartment, ample storage compartments, a waterproof zipper with custom zipper pulls, and a custom AWSM shoelace closure system. Patent pending equal weight disbursement back panel.

ships 03/01/13

49

BACKPACKS// journey RED

Our Journey bag is the ultimate travel companion providing a vintage look along with many modern conveniences to make your journey easier. Fully lined with our signature color-matched custom fabric, a fully padded/lined laptop compartment, water bottle pockets, a custom expandable bottom offering extra storage, and custom AWSM logo zipper pulls and snap closures. Wherever your Journey takes you, it won’t let you down. ships 07/01/13

black green gray

50

BACKPACKS// ESSENTIAL GREEN

Our Essential bag is AWSM’s take on the classic backpack. Made from 600D poly fabric it includes an insulated compartment that multi-functions as a built in lunch box or wet swim trunks/shoe storage. A separate padded laptop sleeve and custom AWSM logo zipper pulls complete the offerings of this must-have bag. ships 07/01/13

black burgundy navy

51

BACKPACKS// OPERATIVE JOEY BREZINSKI

Our Operative bag is highly functional using fully lined 600D poly fabric on the outside and our signature color-matched custom fabric on the inside. A fully padded/lined laptop sleeve provides safekeeping when you’re on the go, along with a tail harness carrying system for your skateboard. A fleece-lined sunglass pocket, expandable water bottle pockets, contoured shoulder straps, and custom AWSM logo zipper pulls complete the look and function of this effective bag. ships 07/01/13

RED/BROWN BLACK/RED BLACK/BLACK

52

BACKPACKS// adaptable CYAN/black

Our Adaptable bag has the ability to adjust to all types of conditions with a hideaway chair, a fully padded/lined separate laptop sleeve pocket, a wet/dry compartment, a unique wallet foldout, organizer pockets, and contoured shoulder straps, along with custom AWSM zipper pulls and snap closures. Made from 600D poly fabric on the outside and fully lined with our signature color-matched custom fabric on the inside, making this a bag for all types of use. ships 07/01/13

ORANGE/black BROWN/BLACK RED/BLACK gray/gray BLACK/BLACK

53

SOFTGOODS // ASWM TEES

ships 07/01/13

ships 07/01/13

ships 07/01/13

TANK TEE

yo tee

hosoi 1 tee

ships IMMEDIATE

ships 07/01/13 ARMY tee

OFFICE TEE

TEE COLORS RED | BLUe | BLACK

TEE COLORS WHITe | black | red ships 07/01/13

TEE COLORS grAy

ships 07/01/13

TEE COLORS cyan | Black

TEE COLORS black | green ships IMMEDIATE

ships 07/01/13

buckwheat TEE

pac man TEE

FLAG TEE LINE LOGO TEE

TEE COLORS green | red | BLACK TEE COLORS black | olive ships 07/01/13

TEE COLORS white | black

54

ships 07/01/13 twilight TEE

alfalfa TEE

TEE COLORS white | black | heather

TEE COLORS cyan | black | white ships 07/01/13

CORP logo TEE

ships 07/01/13

OUTDOOR DIVISION TEE

TEE COLORS cyan | white | black

TEE COLORS BLACK | BROWN

TEE COLORS BLACK | BROWN

MIKE VALLELY

55

56

SOFTGOODS // Tees AWSM TEES

ships 10/01/13

ships 10/01/13

ships 10/01/13

ships 10/01/13 @ TEE

stripes TEE

RAWSM 2 TEE

hashtag TEE

TEE COLORS olive | black | teal

TEE COLORS CYAN | white | black

TEE COLORS WHITE

TEE COLORS RED | gray | black

CRAIG MCMORRIS

ships 10/01/13

ships IMMEDIATE

ships 10/01/13

rawsm tee

a cloud tee

ships 10/01/13 @2 tee

ships 10/01/13 hosoi 2 tee

reverse TEE

TEE COLORS olive | black

TEE COLORS carolina blue | heather

TEE COLORS heather | red | black

TEE COLORS black | heather

TEE COLORS white

57

58

SOFTGOODS // Hoodies pullover & zip hoodies

ships 10/01/13 stripes

skate

squares

Split corp

hoodie COLORS black | cyan

hoodie COLORS white | black

hoodie COLORS black | heather

hoodie COLORS BLACK | heather

joey brezinski

ships 10/01/13 reverse

patch patch

hoodie COLORS red | heather

stripes

hoodie COLORS cyan | black

hoodie COLORS BLACK | heather

hoodie COLORS heather | lime | black

59

HEADWEAR // hats & beanies

patch

patch

patch

ships 07/01/13

red

skate

white

reverse

black

stripes

corp

CHRISTIAN HOSOI

ships IMMEDIATE

BLIZZARD BEANIE

brown

60

green

gray

cyan

black

HEADWEAR // neck gator

ships 10/01/13

BLack/cyan patch, black/white/patch, white/cyan, cyan black, gray/black, black/white, black/cyan, black/red

TORSTEIN HORGMO

61

accessories // Wallets R&D IPHONE 4

A PU wallet and iPhone cover in one. The case is secured by a heavy-duty, elastic strap and opens to reveal 3 card slots. When closed the cover protects your iPhone and slips easily into a pocket with its slim profile. black / red

ships IMMEDIATE

hosoi

ships 07/01/13

black/olive

brown / green

ships 07/01/13 andreas wiig

ships IMMEDIATE

purple/purple

ships 07/01/13

62

orange/ ryan decenzo

ships 07/01/13

black/cyan

ships 07/01/13

accessories // Wallets SKRILLA CC

ships 04/01/13

A PU wallet and iPhone cover in one. 2 card slots on each side. Cover protects your iPhone and slips easily into a pocket with its slim profile.

cyan/black

HOSOI

cyan/magenta

andreas wiig

SKRILLA CLIP ships 04/01/13 lavender/gray black/cyan

A PU wallet and iPhone cover in one. 2 card slots with a magnetic money Clip. Cover protects your iPhone and slips easily into a pocket with its slim profile. BROWN/TAN

hosoi

ANDREAS WIIG

63

accessories // Wallets velcro wallet

This classic tri-fold Velcro wallet has additional interior pockets great for loose change, spare keys, or other small items. A zippered pouch runs the entire length of the wallet to secure cash. Made of durable 600D. black/green ships 07/01/13

ships 07/01/13

black/GREEN

MIKE VALLELY

64

RASTA

black/CYAN

christian hosoi

accessories // Wallets TRi-fold The Tri-fold wallet is made of full-grain leather

ships 10/01/13

with an embossed AWSM logo and taffeta lining. brown

black

TORSTEIN HORGMO

ships 10/01/13

black

GREEN

BROWN

BLACK

white

BLACK

CARD HOLDER - TRI-FOLD - money clip

65

hardgoods // skate tool

One-of-a-kind two piece tool that offers a full size phillips screwdriver and allen wrench. The unique design has a true box end wrench that will work on any brand truck. Patent Pending. christian hosoi ships IMMEDIATE

mike vallely

ships 05/01/13

66

joey brezinski

ships 07/01/13

hard goods // skate tool

black / cyan ships IMMEDIATE

ryan decenzo

ryan decenzo

RASTa

orange/black ships IMMEDIATE

ships 05/01/13

67

awsmbrand.com facebook.com/awsmbrand twitter.com/awsmbrand instagram - @awsmbrand 702 N Helena Street Spokane, WA 99202 P. 509.474.1573 F. 509.474.1673


AWSM CATALOG FALL 2013