OďŹƒcial Guidelines for Medicine Hat College Emblem Usage prepared by the OďŹƒce of College Advancement November 2006
TABLE OF CONTENTS 1
Format & Colour
Division, Department and Program IdentiďŹ cation
Use of the MHC emblem in association with logos from external organizations
FORMAT & COLOUR The Medicine Hat College emblem has two basic formats consisting of vertical and horizontal versions. The family of emblems include both coloured and black and white versions (negative and positive). Pantone colour reference*: 130c (coated paper) 129u (uncoated paper) Font: Garamond *Please note: the type of paper used has a signiﬁcant impact on colour output. If you have any questions regarding colour or paper, please contact College Advancement.
standard use emblem a) two-colour use
vertical alternate a) two-colour use
b) black and white use
b) black and white use
The horizontal format is the preferred or default version and should be used in most circumstances. Where design layout precludes the use of the horizontal version, the vertical or “stacked” logo can be substituted.
FORMAT & COLOUR
SIZE The size of the MHC emblem, excluding the text, should not be less than 6mm in width. When dealing with very small emblems the text may need to be adjusted to ensure legibility. The adjustment should be done and/or approved by the College Advancement OďŹƒce. Examples:
emblem measures less than 6mm across stroke has not been re-sized proportionately.
emblem measures less than 6mm across
ALTERATIONS The MHC emblem should not be altered in any way. This includes colour, font, and the relationship spacing between these two elements. OK
Below are a couple examples of incorrect alterations of the MHC emblem. If you are not sure if your project is using the emblem incorrectly, please contact College Advancement.
DIVISION, DEPARTMENT, AND PROGRAM IDENTIFICATION Divisions, departments and programs can be identiďŹ ed with the use of the emblem in the following vertical or horizontal manner. The horizontal layout is the preferred version. Examples:
DIVISION OF BUSINESS
MHC EMBLEM IN ASSOCIATION WITH
LOGOS FROM EXTERNAL ORGANIZATIONS From time to time, there is a need to include the MHC emblem with those from other organizations or businesses. In these situations, it is important to ensure the MHC logo has equal or greater prominence to others. In some cases, it is advantageous to use the vertical version to optimize the size of the emblem, and to provide more ďŹ‚exibility in how it is positioned.