FOR THE EXPAT IN ALL OF US! media guide december 2016
ABSENT WITH OUT LEAVE IN THE LAND OF SMILES
EVERY FRIDAY SINCE 2008
media guide 2016/17 • HISTORY • DISTRIBUTION • PRICES AND SIZES • ONLINE advertising • design services • CONTACT
history & Distribution History AWOL is the free weekly local paper for Hua Hin and the surrounding areas that was launched as part of the Observer Group in October 2008, and in January 2009 was taken over by the staff and since then run as a completely separate business. It is designed to be an easy to read, fun paper with a mixture of local and international, real (and possibly not) stories and sports, as well as the features you would expect in an English tabloid. It is aimed to have a broad appeal much like a tabloid, and this is reflected in our tag line, â€˜For the expat in all of usâ€™. In December 2009 AWOL launched its own website, to offer an even more enticing package for both readers and advertisers alike, giving advertisers access to thousands more readers online and the opportunity to extend their message beyond Hua Hin to the rest of the world. In 2010 the website was expanded to include a discussion forum and a variety of other entertaining pages with different content to the print version. In 2011 we launched our own Property section to accommodate requests from both readers and local agents for a platform to buy and sell property. There is also an online classifieds section which complements our printed classified adverts. Further sections have been introduced over time and the website now comprises the following; AWOLonline, Property, Classifieds, Forum, Directory, Business, Motoring, Travel and our recently launched Design section. Advertisers in the printed AWOL can be included on the website as part of their deal on request but please read the section on online advertising towards the back of this guide. In October 2016 the paper passed two significant milestones, as it published the 400th issue of the paper and passed eight years of operation. This coincided with a major redesign of the paper.
Distribution AWOL is distributed every Friday afternoon and evening in hard copy, and is also available to download or read online via our website, Facebook, Issuu, and MediaFire. Online copies account for a significant extra readership on top of the printed version, and our estimated total readership is between 4,000 and 5,000 every week. The normal print run is between 800 and 1000 copies per week and it is produced in black and white only. AWOL normally has between 24 and 40 pages depending on advertising demand and time of year. AWOL is distributed to bars, cafes, hotels, restaurants and other outlets (around 200 as of November 2016) across the Hua Hin and surrounding areas, and is the only weekly publication currently available in English, which gives it unrivalled flexibility and immediacy compared to other competing publications. We are constantly adjusting our distribution to account for new advertisers and perceived gaps in the market to ensure the greatest exposure for our advertisers and convenient availability for readers.
Advert sizes and prices The next few pages show what standard sizes of advert are available in AWOL. Each box shows the dimensions, and prices for set numbers of issues. All prices are applicable from 1st October 2015 and are only available with payment in advance. Should an advertiser want less than a four week run the charge will be significantly higher per week due to the time required to alter the layout, and negotiated on a per advert basis. Advert design, if necessary, is included in these prices. Advert content can be altered at any time for no extra charge, and requests for page position and number will be accommodated whenever possible. Premiums are applicable to adverts on the front and back pages as well as page three, as follows: Front page - additional 20%; Back page and page 3 - additional 10%.
display ads Twelfth page
Dimensions 58 mm wide by 60 mm high
Dimensions: 89 mm wide by 60 mm high
Price 4 issues: 1360 baht (340 baht per issue)
Price 4 issues: 1600 baht (400 baht per issue)
13 issues: 3900 baht (300 baht per issue)
13 issues: 4680 baht (360 baht per issue)
26 issues: 7020 baht (270 baht per issue)
26 issues: 8580 baht (330 baht per issue)
52 issues: 11960 baht (230 baht per issue)
52 issues: 14560 baht (280 baht per issue)
Sixth page (skyscraper)
Quarter page (portrait)
Dimensions: 58 mm wide by 123 mm high Also available as Landscape shown overleaf Price 4 issues: 1800 baht (450 baht per issue) 13 issues: 5200 baht (400 baht per issue)
Dimensions 88 mm wide by 123 mm high Price 4 issues: 2000 baht (500 baht per issue) 13 issues: 5850 baht (450 baht per issue) 26 issues: 10660 baht (410 baht per issue) 52 issues: 18720 baht (360 baht per issue)
26 issues: 9360 baht (360 baht per issue) 52 issues (1 year): 16640 baht (320 baht per issue)
Quarter page (landscape)
Dimensions 180 mm wide by 60 mm high Also available as a skyscraper 58 mm wide by 186 mm high and a Portrait (above) Price 4 issues: 2000 baht (500 baht per issue) 13 issues: 5850 baht (450 baht per issue) 26 issues: 10660 baht (410 baht per issue) 52 issues: 18720 baht (360 baht per issue)
standard Sponsor box
Dimensions: 58 mm wide by 30 mm high (max) (or equivalent area); max width is 100 mm (height would be 17.4 mm)
Third page (skyscraper)
Dimensions: 58 mm wide by 249 mm high Also available as Portait shown left Price 4 issues: 2400 baht (600 baht per issue) 13 issues: 6825 baht (525 baht per issue) 26 issues: 12220 baht (470 baht per issue) 52 issues: 21840 baht (420 baht per issue)
Third page (portrait)
Dimensions: 120 mm wide by 123 mm high Also available as Skyscraper shown right Price 4 issues: 2400 baht (600 baht per issue) 13 issues: 6825 baht (525 baht per issue) 26 issues: 12220 baht (470 baht per issue) 52 issues: 21840 baht (420 baht per issue)
sixth page (landscape)
Dimensions: 120 mm wide by 60 mm high Also available as Skyscraper shown on previous page Price 4 issues: 1800 baht (450 baht per issue) 13 issues: 5200 baht (400 baht per issue) 26 issues: 9360 baht (360 baht per issue) 52 issues (1 year): 16640 baht (320 baht per issue)
large Sponsor box
Dimensions: 100 mm wide by 30 mm high
Sponsor Boxes At the top of every page, except the front page, is a small area for what we call Sponsor Boxes; there is an example at the top of this page and the one opposite. They are limited to a maximum area of 1740 square mm (Standard), with a maximum height of 30 mm and a maximum width of 100 mm, but can be any combination within those limits, or a maximum area of 3000 square mm (Large) with the dimensions shown at the top of this page. They are only available with a booking of 13 issues or more, and can be â€˜attachedâ€™ to one of our regular sections if available. PRICES Standard Large 13 weeks:
Half page (landscape)
Dimensions: 180 mm wide by 123 mm high Also available as Skyscraper shown overleaf 88 mm wide by 249 mm high Price 4 issues: 3200 baht (800 baht per issue) 13 issues: 9100 baht (700 baht per issue) 26 issues: 15600 baht (600 baht per issue) 52 issues: 26000 baht (500 baht per issue)
display ads Half page (skyscraper)
Dimensions: 88 mm wide by 249 mm high Also available as Landscape shown on previous page Price 4 issues: 3200 baht (800 baht per issue) 13 issues: 9100 baht (700 baht per issue) 26 issues: 15600 baht (600 baht per issue) 52 issues: 26000 baht (500 baht per issue)
display ads Full page
Dimensions: 174 mm wide by 247 mm high Price 4 issues: 5600 baht (1400 baht per issue) 13 issues: 15600 baht (1200 baht per issue) 26 issues: 28600 baht (1100 baht per issue) 52 issues: 46800 baht (900 baht per issue)
spread (two FULL
Dimen 390mm wide by
Pri 4 issues: 9600 baht (2 13 issues: 26000 baht 26 issues: 46800 baht 52 issues: 72800 baht
FULL pages together)
nsions: by 249 mm high
ice 2400 baht per issue) (2000 baht per issue) (1800 baht per issue) (1400 baht per issue)
display ads awol bazaar Introduced in 2016, the AWOL Bazaar is a page or more in the newspaper split into a number of identical size boxes, each 45 mm wide by 31 mm high. A full page contains 32 boxes. These can be used individually or in blocks to give every business the opportunity to get seen in AWOL. We encourage groups of small businesses to club together to get the best deal, or for entrepreneurs to buy up blocks of space and sell them on at a profit, within our own price guide below. An example row of four boxes is shown for illustration. PRICES Single box 10 issues 800 baht (80 baht per issue) 26 issues 1300 baht (50 baht per issue) Block of 4 boxes 10 issues 2560 baht (256 baht per issue, 64 baht per box per issue) 26 issues 4160 (160 baht per issue, 40 baht per box per issue) Block of 8 boxes 10 issues 3200 baht (320 baht per issue, 40 baht per box per issue) 26 issues 7260 baht (280 baht per issue, 35 baht per box per issue)
awol noticeboard Introduced in 2013, the AWOL Noticeboard is a section in the printed newspaper which has four basic ‘note’ style adverts as if pinned to a cork board, at the following rates: Small - 100 baht per week Medium - 150 baht per week Big - 300 baht per week Large - 500 baht per week All ads are a minimum of 4 weeks.
leaflets and brochures AWOL can also arrange both printing and distribution of colour or black and white leaflets or brochures; if you have your own already printed and want them inserted and distributed with the paper, we will charge 1.2 baht per leaflet per week, with a minimum charge equivalent to the print run at that time; if you want the leaflet/brochure designed and printed by us they can be distributed free inside the paper – price for design and printing is dependent on size, paper and other variables, so please contact us with your specifications so we can give you a quote.
other ads Classified adverts AWOL has a Classifieds section, which is free for individuals to place small ads. Exceptions to this are Property for Sale or Rent and Auto ads, plus any commercial or business ads; these are charged at the following rates: Auto: Items priced up to 10,000 baht, 13 issues for 500 baht. Items priced over 10,000 baht, 13 issues for 1000 baht. Maximum 50 words for all ads; unpriced items pay the higher rate.
Property for Sale or Rent: OPTION 1: Fixed fee and/or commission deal with ads in the paper, on our website and at the Lucky Real Estate office. Contact firstname.lastname@example.org or email@example.com for details. OPTION 2: Printed classified only; Up to 50 words: 500 baht for 4 issues, 1000 baht for 13 issues. Additional words charged at 20 baht per word. Example: 60 words charged at 500 plus (10 x 20)=700 baht for 4 issues, or 1000 plus (10 x 20)=1200 for 13 issues. (Please note that you must use Option 1 to feature on our Property website). Commercial and Business Up to 50 words: 500 baht for 4 issues, 1000 baht for 13 issues. Additional words charged at 20 baht per word. Example: 60 words charged at 500 plus (10 x 20)=700 baht for 4 issues, or 1000 plus (10 x 20)=1200 for 13 issues.
Telephone numbers, email addresses and web addresses will all be counted as one word each. Details of how to place a classified ad can be found in AWOL. Online classifieds are included in the above prices but must be placed by the customer. Any ads placed online will be included in the next available printed issue as long as the ads are acceptable and paid for when required.
website advertising All long term advertisers in the printed AWOL are entitled to free advertising on our website as part of their package. Long term is defined as anyone who continually advertises, or books an advert for longer than 26 issues. The free advert is limited to the small rectangle detailed below. The AWOL sites receive over 200 unique visitors a day (266 daily average in 2015), with over 7,500 daily page views (average from January to July 2016), so placing an advert on our pages can be highly effective. Adverts can be placed on any of our sub-sites – AWOLonline, Forum, Classifieds, Property, Directory, Travel, Motoring, Business or Design – or all of them if you choose the appropriate package. We offer three basic sizes – a small rectangle (160 x 160 pixels), a banner (728 x 90 pixels) or a skyscraper (160 x 600 pixels). There are two pricing options for each of these as follows: Option 1: On the home page of one of our sub sites plus one other page Option 2: On all of our home pages plus one other page All prices are for a 12 month booking. PRICES
Small Rectangle Skyscraper Banner (Top of Page) Banner (Bottom of Page) Additional page
600 baht 1080 baht 1200 baht 960 baht 240 baht
1200 baht 2160 baht 2400 baht 1920 baht 240 baht
All online ads can be booked through our website, or by contacting us via the methods listed in this guide.
design design services In addition to the free design we offer to customers for their advertisements, we offer other design services as well. Full details can be found for each service on our website, awolonline.net/design, but our standard pricing for the various services we offer are as follows: Website Packages
Budget Starter Intermediate Full
5,000 baht 10,000 baht 15,000 baht 25,000 baht Hosting Packages
Starter Intermediate Full
2,000 baht 4,000 baht 6,000 baht Advertising Packages
Starter Intermediate Full
3,000 baht 6,000 baht 10,000 baht Social Media Packages
Starter Intermediate Full
2,000 baht 3,000 baht 10,000 baht Special Packages
Logo Design Combo Restaurant/Bar Restaurant/Bar 2 Years Full Monty Full Monty 2 Years
9,000 baht 40,000 baht 50,000 baht 80,000 baht 110,000 baht
Logos and Other Design
Logo Design Accessory Design Menu/Price List Leaflet/Banner/Sign Leaflet/Banner/Sign Two Sides Brochures
3,000 baht 3,000 baht 3,000 baht 2,000 baht 3,000 baht 1,000 baht per page (min. 4 pages)
payment & contact Payment Payment must be made by the Monday of the week the advert is agreed to go in. Payment can be made by cash, cheque or by direct credit to our bank account. We also have a Paypal account which credit and debit cards can be used on. New advert runs will not be printed if payment is not received on time, while late payment of renewals will incur a penalty charge of double the weekly price listed., for every week the payment is late. Our bank account and other payment information is as follows: Bank details
Account name: Chukamol James Account number: 489-0-04184-2 Bank: Krung Thai Bank (KTB) Branch: Hua Hin Market Village Paypal
If you wish to pay using the Paypal service you can do so whether you have a Paypal account or not. Just inform us that you wish to pay by Paypal, and give us your email address. We will then send a payment request from Paypal to you via email. The email will include an invoice and a link to click, which will take you to Paypalâ€™s payment system, where you can choose to either log in to your Paypal account or pay using a credit or debit card. advert specifications
AWOL is only printed in black and white so please bear that in mind when supplying any logos or images - we can alter colour images for you but some may not look as you planned if they were created in colour. Images need to be at least 150 dots per inch in resolution for print purposes but again we can help to source or alter images. Any images, text or alterations for adverts need to be sent by close of business on the Tuesday prior to that Fridayâ€™s issue to be certain of being included, and earlier if the advertiser wants to be able to see an example of the advert before it goes to print. Contact
AWOL can be contacted in a variety of ways, listed below. Telephone
081 649 8361 (Eng) or 081 614 8728 (Thai)
136/229 Emerald Hill, Soi 6, Borfai, Hua Hin, 77110, AWOLexpat Prachuap Kiri Khan Email
other information & collaborations Over the years AWOL has established connections with a number of other local concerns, and we are always open to working with anyone to both help customers have great promotional possibilities available, and to improve our own and any partners prospects. Currently we are working with the local radio station, Surf 102.5 FM and Lucky Real Estate. Examples of the collaborations we have engaged in in the past have been with property agents and developers, other media concerns, charities and local event organisers. Please contact us if you would like to negotiate a long term partnership with AWOL. Examples of the type of deals possible are reciprocal promotion (e.g. free coverage of an event in return for promotion of AWOL), vouchers from a business as part payment for advertising, joint advertising packages with other media offering better value for advertisers, and free advert in AWOL in return for distribution of the printed paper (e.g. on a regular transport service such as a bus or flight). If you have an idea for a joint venture please contact us. Franchising or Partnerships
We believe that AWOL will work in places other than Hua Hin, in and beyond Thailand, and our readers tell us that their friends and colleagues love it when they take some â€˜homeâ€™. So if you would like to expand the AWOL name to another place and run it as either a franchise or partnership, we would love to hear from you. The benefits of expanding the brand would be manifold, but in particular it would offer an advertising platform of more interest to larger companies, as well as offering an even better platform for local concerns who wish to be known further afield, such as small hotels and guesthouses, and the business as a whole would benefit from economies of scale, such as printing, accounting and other similar costs. However a location outside of Thailand may incur some additional charges, such as licensing, and printing would probably need to be carried out locally, depending on the location. A franchisee or partner does not necessarily need to be located in the area they wish to produce AWOL, but they would require local staff for local stories, sales and distribution, which would enable a foreign business partner to avoid the necessity of a work permit for themself, as the newspaper itself could be compiled at the existing AWOL offices from information provided by the local staff. Approximately one third of the paper could remain the same, with two thirds requiring local adverts and content. However these proportions would change with larger companies choosing to advertise in all localities. The aim is to have a 50/50 split between content and advertising; currently (2nd December 2016) this is approximately 58/42 but changes weekly. Our pricing would remain the same for advertising in only one location, but extra fees would be due to feature in all versions produced.