The Paper • Page 12 • September 29, 2016
Paul & Nome Van Middlesworth, The Computer Factory
www.computerfactorysanmarcos.com "San Diego's Best Computer Store 2016" Union Tribune readers poll
Fun at the “Factory.”
We’ve never separated work and play when it comes to enjoying people and having fun. Admittedly we had to tone it down a little when we were running high tech Manufacturing Divisions for NCR, United Telecom and Packard Bell. In 1995 we retired from the corporate jungle and opened our own business, the Computer Factory. When that happened, in the words of the immortal Hoosier poet James Whitcomb Riley, it was “Katy bar the door.” Now certainly our business, a one-stop-shop for home and business computers, is a serious business. Our commitment is to make sure that our customers get all the information they need to
Obituaries
make cost effective decisions, to provide the best value in new or refurbished desktop and notebook PCs, to ensure quality in our upgrade and repair service and to provide cost effective on site service for home and business. That is a big part of what has kept our doors open for the past twenty one years. That commitment was also a huge factor in why we beat out Best Buy, Apple Stores, Fry’s, Costco and over one hundred independent computer stores in the San Diego Union Tribune 2016 “Best of San Diego” readers poll to become “San Diego’s Best Computer Store.”
We think there is another equally important reason for our popularity. Our customers really like us and just as importantly, we really like them. Nome and I grew up in small town rural Indiana. Businesses were run by owners, everyone was on a first name basis, relationships were informal and friendly, trust was implicit in every transaction and you would move heaven and earth to avoid disappointing a friend. That’s the way we run our business.
Not everyone appreciates our kind of customer relations. There are many folks who are uncomfortable with informality. They (especially millennials) pre-
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For guidance and assistance in preparing obituarites, please call our Obituary Manager, Rita Griffiths at 760.270.3255.
fer the anonymity and formality of corporate business environments. It’s what they’ve grown up with. Then there are folks who are just plain hard to get along with. We all know a few of those. The point is that over the years we accumulated a few thousand of our kind of customers, folks we enjoy serving and who appreciate us. The other kind are shopping across the street at Fry’s or down the block fighting with the “Geek Squad” at Best Buy. All this boils down to the fact that we have a real advantage when it comes to a popularity contest with our competition. The “corporate stores” tend not to develop personal
relationships with their customers. Our customers actually like us.
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So when you stop in at The Computer Factory you can rest assured that we’ll take your computer issues seriously even if we don’t take ourselves seriously. You can feel free to talk about how the weather is kicking up your lumbago or how your daughter-in-law is raising the kids all wrong. It’s all good. We figure we’re all in this world together to share and care and the more of it we do together the broader the good Lord smiles upon us.
Barroso, Abelardo, 40 Escondido Passed away on September 17, 2016 CaliforniaFuneralAlternatives.com Escondido Ideus, Raymond J., 84 San Marcos Passed away on September 24, 2016 CaliforniaFuneralAlternatives.com Escondido
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If you would like to submit an obituary, memorial or death notice, please email it to me at: Rita.thepaper@gmail.com
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