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Lity A t i P S o H in

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a m o l p i D d ce n a v d A e h t What is ? y t i l a t i p s o in H The Advanced Diploma is a new qualification offered alongside A levels and Advanced Apprenticeships. By 2011, there will be seventeen Diploma subjects available in England.

The Advanced Diploma in Hospitality is usually a two-year full-time qualification for young people aged 16 and over. It introduces students to an industry that is a major player in both the UK and the international market, and gives them hands-on experience of key activities ranging from management to customer service. The Diploma also helps students develop other valuable skills such as working independently, managing their own time and working as part of a team.

rnational “Hyatt inte be able to is proud to a eveloping d in e r a h s g ty learnin high quali e that will programm troduce not only in n dents at a tu s g n u o y r to what ou early age an offer, industr y c tar t to but also s p and develo introduce ement the manag concepts skills and r r custome io r e p u s f o vital to ser vice so .” our sector ray, michael G anager, m l Genera n– ncy Londo e Hyatt reg hill the churc

? t n e r e f f i d How is it The Advanced Diploma offers a unique blend of theoretical study and practical learning, and allows students to learn in a work-related setting – both real and simulated. Because it has been developed with employers and universities, the learning is put in context, and captures the relevance – and excitement – of the subject. The Advanced Diploma in Hospitality gives students an insight into an exciting industry that thrives on lifestyle, and helps them develop their thinking, questioning, creative and communication skills. It also equips them 02

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with the knowledge and understanding to take on different roles, providing the kind of flexibility that employers are often looking for. Unlike other qualifications that focus on sector-specific skills in isolation, the Diploma has a cross-disciplinary approach. This way, students learn to apply their skills in various business and organisational settings and get a good idea of their career options. The Advanced Diploma in Hospitality gives students a fully-rounded education. It provides them with the skills they need for further study or future employment in many areas, and doesn’t necessarily have to lead to a career or university course in the sector.


? e r a p m o c t How does i

All UK universities will accept the right Advanced Diploma at the right grade for entry onto a degree course. Some will also expect students to take a particular A level or other qualification as their additional and specialist learning option to meet specific course entry requirements. Admissions criteria for 2010 (published by UCAS in May 2009) indicate that a Diploma is suitable for entry to about 80% of all UK undergraduate courses.

The Advanced Diploma is a level 3 qualification equivalent to 3.5 A levels – although it takes broadly the same time to complete as 3 A levels or a BTEC National Diploma. The Universities and College Admissions Service (UCAS) awards the qualification a maximum of 490 UCAS points (the same as 3.5 A levels).

Principal Learning Main subject e.g. Engineering

For details of individual college and university positions on the Advanced Diploma, go to www.ucas.ac.uk/students/beforeyouapply/ diplomas/14-19diplomas/statements

Generic Learning

Project

Functional skills

Work experience

Foundation Diploma

Practical assessments + 1 exam

Project

ICT / Maths / English Level 1

Minimum 10 days

Higher Diploma

Practical assessments + 1 exam

Project

ICT / Maths / English Level 2

Minimum 10 days

ICT / Maths / English Level 2

Minimum 10 days

Advanced Diploma

Practical assessments + 2 or 3 exams

Extended Project

Additional or Specialist Learning Optional courses agreed with your teacher

Choose from a range of qualifications including: •

BTECs

GCSEs

A levels

Equivalent to

5 x GCSEs,    (grade D – G) 7 x GCSEs,   (grade A* – C)

3.5 A levels

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What will students learn? The Advanced Diploma is made up of three core elements: principal learning, generic learning and additional and specialist learning. These are described in more detail over the next few pages.

g n i n r a e l l Principa The principal learning is compulsory, and consists of ten hospitality topics that teach students the main principles and practices for this sector. The topics are organised around four learning themes: • the hospitality industry • people in the hospitality industry • business and finance in the hospitality industry • hospitality operations (which includes a strong emphasis on cooking). The themes do not feature as individual parts of the Diploma and are not assessed separately – but they underpin what is taught in the hospitality principal learning.

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Investigating the UK hospitality industry Introducing the breadth of businesses, activities and careers in the industry, its importance to the UK economy, and the key responsibilities of the industry.

Finance and budgetary control Exploring the industry’s financial drivers and how budgets and budgetary control are vital to commercial success.

How? Students may, for instance, research, collate and interpret data about the industry, showing how social and economic trends affect it.

How? Students might, for example, prepare profit and loss accounts, balance sheets and cash flow statements – one of the many opportunities this sector offers to contextualise business and finance knowledge and skills.

Why? It is essential for students to grasp the industry’s diverse scope. Legislation and procedures in the hospitality industry Looking at the key legislation and procedures affecting the industry, including health and safety, food safety, fire regulations, licensing, equal opportunities and discrimination. How? Students may, for example, carry out risk assessments in a range of local establishments, presenting a report with suggestions to minimise risk. Why? In an industry that needs to keep customers and staff safe, the understanding of relevant legislation is crucial. Customer service in the hospitality industry Developing good customer service skills for front and back of house, emphasising the link between customer service and financial performance. How? Students will undergo the ‘customer journey’ for themselves, enabling them to reflect on the impact of good and not so good customer service. Why? Realising that everyone is a customer and therefore that others should be treated as you’d like to be treated is critical for progression within this sector. Communication and information sharing Developing awareness of effective teamwork in the industry and how it enhances the positive experience of the customer. Looking at the elements of direction, delegation and empowerment in building teams. How? Students will work in teams to carry out some of the tasks and how, via role play, they might support colleagues to be better team members. Why? In a people-centred industry, working well with others is essential. Managing people in the hospitality industry Students learn how to identify good practice, improve their own practice, and plan for their professional development, based on their expectations in an actual workplace setting. How? Students might manage their own team in a hospitality environment to achieve goals, take feedback and reflect on the outcomes.

Why? Financial viability is the bedrock of any business so this is essential learning. Running a hospitality business Equipping students with the basic knowledge and transferable skills to set up their own small business, with reference to the range within the sector. How? Students might, for example, draw up a business plan based on calculated opportunities and risks and present their ideas to an audience. Why? Every business starts with a business plan, so in an industry comprising very many small businesses this learning is invaluable. Sales and marketing Looking at how the sector identifies customer needs and then promotes its products and services, using branding and technology, for instance. How? Students might, for instance, put together a marketing plan for a local hotel which offers weddings. Why? Good marketing is essential to this industry and the core skills learnt here are highly transferable. Managing a food operation Building on basic food service and general hospitality skills, focusing on the management and teamwork elements involved in running a large kitchen, looking at food safety, the diversity of customer need, and costings. How? Students might, for instance, prepare and cost a range of menus to accommodate different customers. Why? The provision of food involves more than cooking. This topic presents it within the business context. Hospitality services Looking at managing hospitality services in different establishments, emphasising the interdependence of the various departments. How? Students might, for example, in a team, prepare an analysis of how different departments interlink and work well together. Why? There are many aspects to running establishments like hotels and restaurants and this topic provides this essential understanding.

Why? This is an industry where managers are highly visible and accountable so developing these skills is of paramount importance. 05

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g n i n r a e l c i Gener As part of the generic learning, which is the same across all Advanced Diplomas, students will develop a number of transferable skills that are essential to their self-development. These include functional skills in maths, English and ICT as well as personal, learning and thinking skills. Students will also get the opportunity to do work experience as part of their generic learning. Functional skills (Maths, English and ICT) Functional skills give students the practical ability to use maths, English and ICT in everyday life, work and study. Advanced Diploma students have to develop and apply these skills in all the work they do.

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Functional skills are separately-assessed, stand-alone qualifications that all students have to complete at level 2 to achieve their Advanced Diploma. However, students who have already completed these qualifications before starting their Diploma do not need to repeat them. Functional skills are also incorporated into the principal learning. Advanced Diploma students in Hospitality will, for example, need to: • apply IT skills in the development of online marketing campaigns • develop good communication skills as part of their customer-service training • use functional maths to plan costs, budgets and for business planning. Developing a good standard of numeracy, literacy and IT skills is essential for all students – even if they do not choose a career in the hospitality sector.


Personal, learning and thinking skills

Work experience

Throughout their Diploma, students will develop six personal, learning and thinking skills:

The Diploma gives students the opportunity to do at least 10 days’ work experience.

• team working • creative thinking • independent enquiry • self-management • effective participation • reflective learning. These skills are not separately assessed, but are integrated into the assessment criteria for the principal learning and the extended project. They are vital skills in both life and work, and are embedded in the secondary curriculum.

They could, for example: • work with an events company during the summer vacation getting first-hand experience of logistics or front-of-house roles • shadow a regional operations manager with a contracts catering company • work under the guidance of a chef and sous-chef in the kitchens of a four-star hotel. Work experience is a great way for students to apply the knowledge and skills learnt on the course, and to further develop their personal, learning and thinking skills. It is one of the best ways to get insider experience, and may also help students develop project ideas for their course. Work experience does not, however, have to be within the hospitality sector as the skills taught on the course can be used in many different businesses. In fact, students who take on work experience in other industries will become more aware of other career paths and develop a broader understanding of how their skills can be applied elsewhere. 07

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t c e j o r p d e The extend • the case for themed nights in country pubs to develop multiple visits from a limited audience. As part of the Advanced Diploma, students will complete an extended project to demonstrate their ability to work independently. They are required to plan, prepare, develop and realise a project, and present the final outcome. Students could either explore a subject in real depth or broaden the topic by drawing connections between different areas or subjects. Either way, they have to choose a subject that complements and develops the themes and topics related to their Diploma. What types of projects can they do? The end result could be a written piece of work, either a report (with findings from an investigation or study) or a dissertation presenting an argument – for example: • a customer survey for a local restaurant, constructing a demographic profile and presenting the findings graphically.

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Or it could be a practical piece of work, either a design, an artefact or a performance. Students could, for example: • design a website for a nightclub • design a suite of branded hotel communications, from restaurant and bar menus through to subtle branded messaging in bedrooms • produce a short comic film or DVD contrasting good and bad customer service. How does the project compare? The extended project is a qualification in itself – equivalent to half an A level in size and A2 in level. It is also available outside the Diploma to A level and other students. The project is worth a maximum of 60 UCAS points and has been welcomed by universities as a great preparation for students who want to go on to higher education.


g n i n r a e l t is l a i c e p s d n a Additional

• a subject that reflects a student’s other interests and career ambitions, like one or two languages, music or creative writing.

The additional and specialist learning lets students choose between a wide variety of optional courses. This helps them develop their individual interests, abilities and career aspirations. This could be: • a specialist subject to develop their particular interests in the hospitality sector, like a level 3 certificate or award in food preparation and cooking, guest services or business and administration, including IT • a subject that would complement their studies or even help them get onto a specific university or college course, like an AS or A level in food technology or economics

There is a wide range of qualifications available, including A levels and BTECs. For a full list, see the National Database of Accredited Qualifications at www.accreditedqualifications.org.uk How many can they choose? Students can choose more than one subject, depending on the size of the qualifications they select. They would, for example, only be able to take one A level or one large specialist qualification. But if they choose to take a smaller qualification, like an AS level, they could take two or more. What about extra qualifications? Students are also able to complete extra qualifications outside the Diploma. They could, for example, take another A level if they want to pursue a particular interest in addition to their Diploma. 09

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? d a e l t i l l i Where w The Advanced Diploma is designed to develop a wide range of skills needed for work, further training or university. It can be a first step towards a career in the hospitality sector – or in a range of other sectors. Going on to further education The Advanced Diploma is a great foundation for students choosing to continue to further and higher education. Students could take up an Advanced Apprenticeship, or do a foundation degree in a subject like hospitality management. The Diploma could also lead to a wide range of undergraduate degrees in subjects such as hospitality and hotel management, events management or business – either full time or part time combined with a job.

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Going into employment There are plenty of opportunities for students going straight into employment. The Advanced Diploma could lead to a wide range of front-of-house or catering positions in hotels, restaurants and leisure outlets. Students who have completed a degree or further training can head for careers such as a chef, events or hotel management. Many people start up their own business while still relatively young. Preparing students for the future Completing an Advanced Diploma in Hospitality doesn’t mean that students have to choose a degree or a career in the sector. Students may go on into an unrelated – or less related – area, like finance, French, economics or marketing. Whichever path the student chooses, the Diploma provides them with skills that are relevant to the modern day workplace and degree-level study.


where “in an era hics demograp tern in the wes e more world hav er 60 people ov r 16, than unde a the Diplom lity in Hospita e any couldn’t b ome to more welc oung motivate y ards people tow ous this fabul e and divers h huge sector wit nt employme r and caree ent developm ies. oppor tunit & Stapleton s is A ssociate ited really exc advent about this and whole hear tedly it.” suppor ts leton, mike Stap tes, & A s socia n Stapleto ne s s si u b to ts consultan Sector ospitality and the H

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? n o i t a m r o f in e r o m t n a W HoW to FinD out morE

HoW to DoWnLoAD tHiS LEAFLEt

For more information about the Diploma in Hospitality, go to: www.direct.gov.uk/diplomas www.hospitalitydiploma.co.uk

To download this leaflet, go to:

For more information about: • the new 14-19 curriculum, go to www.dcsf.gov.uk/14-19 • the structure of Diplomas and resources to support their delivery by schools and colleges, including illustrations of how students might progress from an Advanced Diploma course, go to www.qca.org.uk/diploma • individual university and college statements about the Diploma, go to www.ucas.ac.uk/students/ beforeyouapply/diplomas/14-19diplomas • awarding body specifications: • Edexcel – www.edexcel.com • OCR – www.ocr.org.uk

• www.direct.gov.uk/diplomas • www.teachernet.gov.uk/publications and use the search reference DCSF-00384-2009 HoW to orDEr morE coPiES oF tHiS LEAFLEt To order more copies of this leaflet: • go to www.teachernet.gov.uk/publications • call 0845 602 260 • textphone 0845 605 560 Make sure you quote the reference 00384-2009LEF-EN. Extracts from this document may be reproduced for non-commercial research, education or training purposes on the condition that the source is acknowledged. For any other use, please contact hmsolicensing@opsi.x.gsi.gov.uk

• AQA/City and Guilds – www.diplomainfo.org.uk

©

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Crown Copyright 2009.


Hospitality Advanced Leaflet