Term
Compliant
WAA definition
Google Analytics definition The same is true for custom segmentation. If a visitor is placed in a custom segment on a landing page and does not view any other pages, it will not be counted as a bounce.
Bounce rate
Yes
Single page view visits divided by entry pages.
Same as WAA.
Event
Yes
Any logged or recorded action that has a specific date and time assigned to it by either the browser or server.
Same as WAA. There are multiple attributes to an event in Google Analytics. These are objects, actions, and labels. Event tracking is a Google Analytics beta feature and may not be enabled for your account. You can read more about event tracking in Chapter 10.
Conversion
Yes
A visitor completing a target action.
Same as WAA. In addition to conversions, Google Analytics will also calculate the conversion rate. The conversion rate is the total number of visits resulting in a desired action divided by the total number of visits. A conversion will only be recorded once per visit. Visitors cannot convert more than one time per visit. You can read more about goals in the post All About Google Analytics Goals.
Google Analytics Compliance with WAA Standards | 185