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MKT 593 Week 1 Strategic Marketing Plan Innovation and Marketing

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MKT 593 Week 1 Strategic Marketing Plan Innovation and Marketing Write a 700- to 1,050-word paper explaining the role of innovation in marketing and develop an innovative idea for the Week 6 final assignment. Include a statement of how innovation is necessary to develop sustainable marketing strategies. List at least one specific strategy for innovation you will be using in the final project. Include an evaluation of the effectiveness of this strategy. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.

MKT 593 Week 2 Environmental Analysis Worksheet


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MKT 593 Week 2 Environmental Analysis Worksheet Choose a product for an environmental analysis. (This may or may not be your Week One choice.) Research an environmental analysis for your selected product. Complete the attached worksheet (in lieu of a 1,050- to 1,400-word paper) in which you include a descriptive analysis of the following:  The product  Main features of the product  Major benefits received by those using the product (How is it innovative?)  Current branding strategies  A description of pricing used at distribution levels and consumer levels  Target market  Demographic or psychographic profile  Identification of the overall market size  Distribution: the plan for distribution


 Competitors  A definition of  Competition  Current market share  Competitive marketing strategies  Product attributes  Promotion  Pricing  Services offered  Distribution network  Discussion of strengths, weaknesses, and competitive trends  Financial analysis  Overall industry sales and market shares by segment and geographical region  Profitability analysis including projected revenues and expenses  Other factors, including:  Trends  Events  External conditions that may affect the product launch:  Social


 Cultural  Demographic  Economic  Technological  Political  Legal  Regulatory  Ethical factors considered Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.

MKT 593 Week 3 Ethical Issues

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MKT 593 Week 3 Ethical Issues Research and analyze the ethical issues that may be encountered not only in marketing a product but in conducting market research.


Prepare a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker notes that summarizes the most difficult ethical issues that a business might encounter when designing and marketing their products. Include the following in the presentation:  Ethical issues businesses may face in the market research process  Ethical issues businesses may face in setting price and promotion of the product  Ethical issues that a business may face in a global setting and how they differ from domestic concerns Include references and citations in your presentation. Format your presentation consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.

MKT 593 Week 4 Signature Assignment Strategic Marketing Plan Description

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MKT 593 Week 4 Signature Assignment Strategic Marketing Plan: Marketing Plan Description


What is a Signature Assignment? A signature assignment is designed to align with specific program student learning outcome(s) for a program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. The signature assignments are graded with an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for program improvements. Write a 1,750- to 2,100-word paper in which you evaluate situational marketing strategies, objectives, and tactics. Analyze the concept of corporate social responsibility and how it relates to new products and objectives that align with your marketing plan. Analyze the marketing strategies, objectives, and tactics for your product as it relates to the following:  Target market  Promotional channel  Pricing  Product Evaluate the financial objectives for the product. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.

MKT 593 Week 5 Major Marketing Weaknesses


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MKT 593 Week 5 Major Marketing Weaknesses Read and Review the text’s “Major Marketing Weaknesses” table in Chapter 23. Identify three to five examples from the real world and describe them – they can be both examples of committing the deadly sins, or avoiding them. Write a 1,050-word description including the “sins” under discussion and summaries of the examples. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.

MKT 593 Week 6 Innovative Product Plan Presentation

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MKT 593 Week 6 Innovative Product Plan Presentation Your goal is to “sell” your strategic marketing plan by persuading your audience into adopting it; therefore, keep the focus of the presentation on only the highest value or most critical key points which would assure them that your plan will succeed. Develop a 12- to 15-slide presentation with speaker notes based on your new product or service as if you are seeking funding for the product or service. Update all previous sections as new information becomes available through research and instructor feedback. Include the following key points in the presentation:  Introduction  Environmental analysis  Possible and selected strategies–price, place, promotion, and product  Financial objectives  Tactics  Contingency plans  Ethical standards  Implementation plan  Tools developed to measure marketing plan effectiveness  Summary


Format your presentation according to APA guidelines. Click the Assignment Files tab to submit your assignment.

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MKT 593 Successful Learning/Newtonhelp.com  

MKT 593 Successful Learning/Newtonhelp.com

MKT 593 Successful Learning/Newtonhelp.com  

MKT 593 Successful Learning/Newtonhelp.com

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