Page 72

Alex: What are the lessons you can offer to a young entrepreneur?

Russ:

A - Do your homework and focus on outcomes, not procedure. Be adaptable.

As a military officer, I could not wait for a problem to show up before beginning to think about what to do. We had to anticipate problems and prepare as best we could to solve them before they start. I worked with teams of people who were really good at it. We did such a good job preventing threats from becoming issues, that most never reached the news. Through my strategy development company, I teach small business owners how to create entrance and exit strategies in a way that helps them to solve problems before they start. When they do this, they are proactive and when they are proactive, they are more confident.

B – Community and Collaboration is Key.

Learning the culture of other services as a Joint Staff Officer allowed me to further my work in collaboration with other military branches and international units. I learned why an Army officer would use directive leadership behavior in a situation where an Air Force officer would not. I learned about the mission driven basis for such cultural differences. In a war, the Air Force flies, the Navy floats and the Army is on foot. The way we each fulfill our mission is different but if we don’t work together, we all fail. This understanding helped me to resolve conflict in the workplace and focus the team on the outcome. It’s similar in business. No one succeeds alone. Take time to learn about how you fit in the community around you and how you can support others by doing what you do best.

C - Have a framework to think things through.

With the National Defense at stake, we could not get it wrong. It required us to be 100% effective each time. As a strategy skilled officer, I always had a framework to guide my thoughts. An example of a framework is the Army’s Military Decision Making Process. It guides you to identify the problem, consider assumptions, identify resources, look at best case and worst-case scenarios. In some cases, the framework available was not suitable to handle my problem, so I learned to create my own frameworks. Systro Solutions teaches small business owners to create the frameworks that are customized to their specific circumstances.

Alex: How do the paths to success vary?

Russ: Every path to success is different. We start in business with different skills, talent, abilities, personalities, and resources. We cannot expect to follow the path of someone else and get the same results. We can learn from them, but we have to make the decisions that lead us to our desired outcome. A model helps you to customize your path. It can help you think about the right things at the right time and take the right actions in the right order. One of the models I use in the Purposefully Profitable Program is this progression model:

Level One – Personal Development – Prepare yourself, Use your talent

Level Two – Product Development – Package your solution to a painful problem

Level Three – Platform Development – Get your message to the masses

Level Four – Business Development – Sales success

Level Five – Market Development – Join or build a community

Level Six – Organization Development – Create and improve structure

If you follow these levels as you think your way through the growth of your business, you will not overlook important areas of development along the way. If you are trying to achieve sales success before you have packaged your solution and developed the right message, you will have a difficult time. ∎ Learn more about Colonel Russ Barnes by connecting on LinkedIn:

www.linkedin.com/in/rcbarnes ALEXANDER TAYLOR

Founder & President of Artem NexGen
 www.awarenessties.us/alexander-taylor Alexander Taylor is a public speaker and youth ambassador that empowers young social entrepreneurs to address societal, community, and environmental issues. He is the Founder & President of Artem NexGen and Youth Ambassador to The Global Challenges Forum in Geneva, Switzerland, representing the 1M2030 Initiative in partnership with the United Nations Institute of Training and Research, as well as an honors student at Morehouse College. He developed Artem NexGen and scaled 1M2030, as international youth leadership organizations, to provide access to professional opportunities for youth leaders of the rising generation and to raise 1 million youth leaders towards UN sustainable development goals beyond 2030 respectively.

72 AWARENOW / THE MAYDAY EDITION

www.IamAwareNow.com

Profile for AwareNow

AwareNow: Issue 16: The Mayday Edition  

In this issue, we present stories that speak to the needed conversation of awareness to action. For the causes we support that tie us all to...

AwareNow: Issue 16: The Mayday Edition  

In this issue, we present stories that speak to the needed conversation of awareness to action. For the causes we support that tie us all to...

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded