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Amanda Walters Beginning Graphic Design / GRPH 221 Professor Stacy Asher University of Nebraska-Lincoln Department of Art and Art History Spring Semester 2014


The Old Market in downtown Omaha is a beautiful historic area.

When I was first assigned this project I couldn’t think of a better place to take pictures. When I first read through the assignment I didn’t really understand exactly what I was looking for, but as I walked around I realized that graphic design comes in a variety of forms. Design is in posters, advertisements, architecture, wrappers, and much more. We are bombarded by graphic design everyday and we don’t even realize it! As I continued to take pictures the history of the Old Market began to shine through the images. I found similarities in candy wrappers, toys, and signs around the area. These images began to form a variety of typologies which helped me organize my images. My hope that was through my typologies my audience would feel as if they are taking a walk through the Old Market and even getting a few glimpses of their childhood.

Typology


History

Typology

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Candy Packaging


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For this exercise we practice taking what we learned from the

text and placing it into an outline. The outline was not given to us however, we were required to create a format to follow that would portray the information in a way in which was clear and easy to understand. Considering the heirarchy, alignment, spacing, and scale of the typology was all very important. Creating a successful outline allows readers to easily pick out the main points and be able to understad the content that was being taught from the text. These elements were also very important to carry with us throughout the other projects assigned in this course.

Summary


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Summary


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For

this project I decided to mesh together two completely different landscapes as well as activites. Today, so many of us are constantly immersed in technology and our work that we forget to take time to enjoy ourselves. The world is filled with breathtaking landscapes and I think it is important for us to experience them and all they have to offer. The image on the left is a combination of photos from multiple books and magazines. The woman surfing is an outstanding individual, Bethany Hamilton. She has been surfing since she was a little girl, however tragedy struck when she was only thirteen. She was surfing with her friend onf Kaui’s North Shore and a fourteen foot shark captured her arm. Although she had to learn to live and perform daily tasks with one arm, she has even managed to get back on the water to surf. The image on the right is of Bryan Knight, a professional snowboarder who lost his leg in a car accident. He has a prosthetic leg and he is still very active in the snowboarding world. Although at first glance one may just see a visually appealing image, I hope my viewers take the time to take it one step further. We are constantly surrounded by God’s beautiful creations and I think it’s important for everyone to take step back, forget about the hectic life around them and just enjoy life.

Dual Landscape


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ENGINEERING PL0T

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Franklin Gothic

KdoBtz

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Fette Fraktur LT Std

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BDP BIRGULA

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Bembo

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Tschich

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Futura

Helvetica

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Helvetica

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Board Contest

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Caslon

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Ballpark

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Clarendon

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Gill Sans

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KG ONE MORE NIGHT

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Universe

Adobe Caslon Pro Caps

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Baskerville

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Cambria

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Bodoni

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Comic Sans MS

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Century Schoolbook

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Hobo STD

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Garamond

Nyala Caps

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ETH Large

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Nyala

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Stentiga

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Impact

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Survivor series

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Veranda

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Twofold

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Raavi

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FRANKLIN GOTHIC CAPS

Charlemagne std

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Zil Semi Slab

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Didot

Cooper Std

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#1 best-selling book Hyperion Publishing Company

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LIMITLESS By Michael Miller


LIMITLESS Overcoming Adversity

Amanda Walters

What wisdom would we impart to the world if we knew it was our last chance? If we had to vanish tomorrow, what would we want as our legacy? When I was asked to give such a lecture, I didn’t have to imagine it as my last, since I had recently overcome losing one of my arms. But the lecture i gave “Really Achieving Your Childhood Dreams” wasn’t about dying. It was about the importance of overcoming obstacles, of enabling the dreams of others, of seizing every moment (because time is all you have and you may find one day that you have less than you think.) It was a summation of everything i had come to believe. It was about living. In this book, I have combined the humor, inspiration, and intelligence that made my lecture such a phenomenon and given it an indelible form. It is a book thatwill be shared for generations to come.

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Amanda Walters

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When I first saw this logo the first thing that came to mind was

bold and simple. I could tell the logo represented something to do with writing but I wasn’t quite sure what. As I researched the logo and discovered it stood for a writing program for students, I realized there was a reason it was designed this way. The bold shapes and use of white space forms a logo that requires very little explanation and that is easily recognizable. As I started to re-create this logo I wanted to stay true to the original form. I left the shapes at their original scale and value and simply reorganized them to form a logo that has a totally new meaning. My new logo represents a school supplies recycling program. As students get older and no longer need certain supplies, they can donate them to this company, which will distribute them to children who cannot afford to buy supplies. Although this project was a little rough for me at first, I think I came up with a unique new logo. I explored a variety of designs and went through multiple process slides to accomplish this. In the end I realized keeping the logo simple and bold like the original design was the most successful solution.

Form as Identity


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Form as Identity


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Building off of the logo we designed in Project 3, we did a color

study using analogous, complementary, monochromatic, compound, and wild card combinations. Throughout this study I learned that the colors not only change the look of the logo but it can change the meaning as well. Lighter colors allowed my logo to be more playful and light, where as dark colors made the logo seem like a skater brand or street art. I found the monochromatic color scheme to be the most successful for my logo. By using a light background and then combining the different shades in the actual logo, the shapes stood out and a background and foreground was created. This also allowed my logo to stand on its own and be simple and bold, which is what I originally created my logo to be.

Color & System


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Wild Card

Color & System

Compound

Monochromatic


Complementary

Analogous

Analogous

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When I was first assigned this project I was immediately drawn to creating a layout that fit perfectly with in the grid, almost as if it was going to be an article run in a newspaper. However, as I began to experiment and cut my words into more pieces I realized I liked to layer and place pieces in such a way that makes the grid disappear into the background. By doing this the words became less readable and began to form an abstract composition. I experimented with a variety of ways to cut my words in order for them to lose their meaning and simply become a black or white form. I finally found a cutting technique that I liked and repeated it in order to create a variety of compositions. I cut my words into strips and began layering the pieces in order to fill the background and the foreground which also created a focal point. As I moved forward and narrowed down my compositions to five, I chose the ones that I felt related to one another the most. In my five pieces I used a similar technique, however I varied the layouts and typology throughout the compositions. My goal was to make a set of compositions that created a unique layout to look at rather than a layout that invited viewers to read about a specific topic and I think I was successful in doing that.

Type + Image


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Type + Image


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Type + Image


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This exercise required us to research a specific subject matter

and create a presentation that would clearly portray the information to the viewers. When creating a powerpoint presentation, many do not consider the typology or heirarchy of the slides, however this is a mistake. Using heirarchy and a specific typology system can make your presentation much stronger and easier to understand. For this exercise my partner and I were asked to research “Handheld Technology.” This topic was interesting to research because technology today is constantly being improved and changed. Also, our generation has grown up with these advances and they are easy for us to keep up with, however many struggle to keep up with the quick changes. Handheld technology has come a long way since the first cell phone. Today, cell phones are becoming a necessity for daily life. They improve communication and allow users to communicate constantly, navigate, search online, and much more. Google has even created glasses that can track the distance of your golf swing, make phone calls, and even take pictures. Technology is an important piece of our everyday life and I think it’s important and beneficial for everyone to stay up to date with the latest technology and updates.

Inter-Activity


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Inter-Activity


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Anton

Stankowski is a German graphic designer, photographer, and painter. He designed during the international typographic style period (1950-1980), which based its ideals on rationalism and universal communication. During his career he developed an original theory and pioneered Constructive Graphic Art. His designs attempt to illustrate process or behaviors rather than objects as you will see in a majority of his pieces and logos. In 1951, Stankowski developed his own design studio in Stuttgart and created some of his best work there. He is most famous for creating the ‘Berlin layout’ as well as the word trademarks IDUNA and VIESSMAN. As he aged he continued to stay involved in the design world. Between 1969-1972, he became the chairman of the Committee for Visual Design for the Olympic Games in Munich. Then in 1983, he created the Stankowski Foundation which offers awards to others for bridging the domains of fine art and applied arts. Anton Stankowski was an outstanding graphic designer and his designs are and forever will be recognized. Even after he had passed in 1998 he was awarded the Harry Graf Kessler Award for his life work.

Infographic


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Infographic


Anton Stankowski

(1906-1998)

Internationl Typographic Style Stankowski Foundation 1970+ Berlin Layout

Vietnam War

1960’s

1950’s

Color TV introduced Harry Graf Kessler Award Anton Stankowski is a German graphic designer, photographer, and painter. He designed during the international typographic style period (1950-1980), which based its ideals on rationalism and universal communication. During his career he developed an original theory and pioneered Constructive Graphic Art. His designs attempt to illustrate process or behaviors rather than objects as you will see in a majority of his pieces and logos. In 1951, Stankowski developed his own design studio in Stuttgart and created some of his best work there. He is most famous for creating the ‘Berlin layout’ as well as the word trademarks IDUNA and VIESSMAN. As he aged he continued to stay involved in the design world. Between 1969-1972, he became the chairman of the Committee for Visual Design for the Olympic Games in Munich. Then in 1983, he created the Stankowski Foundation which offers awards to others for bridging the domains of fine art and applied arts. Anton Stankowski was an outstanding graphic designer and his designs are and forever will be recognized. Even after he had passed in 1998 he was awarded the Harry Graf Kessler Award for his life work.

“If something is not good in black, it won’t be good in another colour either.”

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