Page 1

WORD OF MOUTH Bolsters West Coast Booksellers

is by word of mouth,” she notes. That and the store’s good track record. Duthie’s is also renowned for its solid back list which draws a wide range of customers, including mail orders and corporate customers. As far as promotion goes, Blumer will take out ads in The Georgia Strait and the Vancouver Courier to promote he fallout from SARS, Mad Cow and for- well-known authors and even those lesser est fires, has directly affected tourism on known depending on what other local the West Coast, though bookstore sales now promotional support they’re receiving.. appear to be slowly picking up. Booksellers I spoke with agree that sales of Harry Bookselling became a family affair for Potter’s new book have helped consider- Mary Trentadue and her mother, Lee Trenably. It is the exceptional and the innovative tadue, five years ago when they opened bookstore that has increased sales over last their own bookstores, just four months year, when most are just holding their own. apart from each other. “We learned the book industry at the Downsizing is an all same time,” recalls too familiar concept at Mary, who owns Duthie Books, a name 32 Books in North that has been around a Vancouver, while long time in Vancouver. Lee owns GaliaThere remains only one no Island Books. large store remaining Reachable by Sea on trendy 4th Avenue. Bus and slightly “We are in a good lohidden, 32 Books cation,” says Manager draws a fair numRia Blumer, “because ber of tourists. “Our of the stores on either customers extend side of us in this block. from Deep Cove in Further down, amongst the east and west the restaurants, there to Horseshoe Bay,” is less traffic, and similarly further up.” says Trentadue, noting that, “Vancouver’s The high traffic has been important to the north shore has a population of 180,000.” store’s success, as well as the fact that the once nearby Indigo has gone. Talk of a Not surprisingly, therefore, 32 Books reglarge, well-known hotel franchise taking ularly advertises in the North Shore News, over some neighbouring buildings is en- sometimes on their own and sometimes couraging news for more increasing rev- with other merchants in the village. A small enue. The prospect of tourist in the area store, 32 Books can hold about 30 people will certainly help keep the store booming. and accommodate in-store readings. They also host two book clubs that meet reguDuthie’s features pine shelves, separat- larly in the store and sit on folding chairs. ed by small leather covered benches, and While 80-90 per cent of the store’s invena large magazine section near the front tory consists of books, they have particular desk. “We are proud of our eye-catching success with one of their sidelines—yarn front windows and shelves lined with our and knitting needles that occupy a special bestsellers,” says Blumer. More of a neigh- section at the front of the store. The store borhood store than a tourist attraction, offers knitting courses, which they promote Blumer acknowledges that, “people seek through flyers, and which cost only $30 for us out from across the city and across the the two-hour workshop and the materials. province.” They even get calls from Texas twice a year. “The attraction to our store Already heavily involved with the local

T

book media (she contributes reviews to North Shore News, radio station CKNW, and book shows), Trentadue is currently pursuing a sideline enterprise: namely freelance publicity for several large publishers, including Random House, Thomas Allen and McClelland & Stewart. Luckily, says Trentadue, she has the support of a great staff who make book picks, which are featured in the window, and write book reviews for displays at the front of the store. The only independent adult bookstore in North Vancouver, 32 Books offers a personal touch, cozy atmosphere and wellselected inventory of both new and used books, all of which appears to be paying off. “Things are looking great,” Trentadue reports. A thirst for history brings tourists to the retailers of the Royal BC Museum. Situated in the heart of Victoria next to Victoria Harbour, the museum includes both a main bookstore and a satellite books t o r e . Currently its primary exhibit is Dragon Bones from China, which has brought in visitors from near and far. In the satellite store, which features many dinosaur books and others related to the exhibition, sales are up 15 per cent, while sales in the main bookstore continue apace. Among the bestsellers are books on native studies, West Coast art, spirit faces and carvings. The store has succeeded in reflecting the cultural and social history of the area.


o find the right typeface, one that fits the purpose and matches the concept of the design, the Graphic Designer must recognize a typefaceĂ­s scope for variation and its range of expression. The fowllowing

T recommendations should serve as a guide when designing and

producing page layouts. Since the selection and arrangement of type and images is directly related to the overall form and function of a document, we should always consider the individual graphic components in their relationship to the whole design. No single typeface can serve all purposes at once. Design elements such as size and proportions of the format, margins, line spacing, background colour and foreground colour all help determine the end result. Even a relatively neutral typeface such as Garamond can appear in a rich variety of forms simply through different arrangements of the letter on a page. Go beyond the simple requirements of visibility and legibility where appropriate, such as in advertisements. Try to create a layout that viewers will remember and recognize when they encounter it again. When choosing a typeface, consider the effects it may have upon the faces that will be combined with it. Size, weight and proximity relationships are subject to the same laws as other compositional elements.

In connection with illustrations or photographs, letters typically play an anicillary role. The inherent contrasts can be augmented by the choice of type. Relative neutral faces are best suited to the task. Sometimes, however, it is possible to create a special unity between image and lettering by using matching materials. For example, matching the colour of the type with that of the image, imbues a visual harmony of these graphic components.

Wherever possible, match the typeface to the content and sprit of the text. Part of the communicative function of writing is the psychological impression conveyed to the reader, and the associations established on a conscious or unconscious level.

Forcing a desired psychological association in your designs is not generally recommended. The name of a coal mine for example, should not be represented by letters that are forced into shapes of black lumps. Likewise, the name of a refrigeration company should not feature letters that look like melting icicles, unless

the intent is to create a logotype, where the fusion of letters and pictograms is justified.

The DesignerĂ­s personality, temperament, proclivity, imagination and creative powers will ultimately influence the final product. A good Graphic Designer will always try to be original, and practice restraint when warranted. This is often the case when dealing with designs for packaging or technical inscriptions, which may call for almost total suppression of the ArtistĂ­s personal preferences.


Barzeletta Louis Armstrong

55 Fennell Ave. West Hamilton, Ontario Open 3pm til midnight daily

Phone 555-5566 www.barzeletta.com


Get your printing done with us today!

This Months Specials! Flyers & Brochures Quantity Single sheet 1 sided Single sheet 2 sided Tri-fold brochure 4/4 4 page brochure 4/4

2,500 $200 $300 $300 $300

5,000 $300 $420 $420 $420

10,000 $550 $825 $825 $825

Postcard & Mailers

Quantity 3” x 5” 4” x 6” 5” x 7” 8.5” x 5.5”

2,500 5,000 10,000 $200 $275 $400 $200 $300 $550 $225 $325 $600 $300 $420 $825

Business Cords

Quantity 1 colour 2 colour 4 colour 4 colour + Foiling

500 $50 $100 $150 $200

1,000 1,500 $100 $120 $150 $200 $175 $250 $300 $400

*Based on customer suppling correct mac or pc files. Prices include one digital colour proof.

We do design work too! We have 3 locations to help serve you better 481 Barton Street Stoney Creek, Ontario, Canada L8E 2L7

411 Elgin Street Brantford, Ontario, Canada, N3T 5V2

135 Fennell Avenue West Hamilton, Ontario, Canada L9C 1E9

1-800-555-0000


zebraffeze braffezebraffe zebraffezebraffeze braffezebraffezebra ffezebraffezebraffez ebraffezebraffeze braffezebraffez ebraffezebraf fezebraffeze braffezebra ffezebr af fezeb raf fe

ze braffezebra ffezebraffezebra ffezebraffezebraff ezebraffezebraffe zebraffezebraffez eb raff

e

z e br

a zeb f raffezebraffezebraffez ebraffezebraffezebraffezebraf fezebraffezebraffezebraffezebraffez ebraffezebraffezebraffezebraffezebraffe fe zebraffezebraffezebraffezebraffezebraffe zebraffez zebraffezebraffezebraffezebraffezebraffez ebraffe ebraffezebraffezebraffezebraffezebraffeze zeb braffezebraffezebraffezebraffezebraffeze braffezebraffezebraffezebraffezebraffeze br affezebraffezebraffezebraffezebraffezebra ffez ebraffe ebraffezebraffezebraffezebraffezebraffez zebraffezebraffezebraffezebraffezebraffe zebraffez ebraffezebraffezebraffezebraffezebraffe zebraffez ebraffezebraffezebraffezebraffezeb raffezeb raffezebraffezebraffezebraffez ebraffe zebraffezebraffezebraffezebraffez ebraffezebraffezebraffezebra ffezebraffezebraffezebraff ezebraffezebraffezebr affezebraffezebraf fezebraffezebr affezebr fezebraffeze

zebra ffezebr affezebr affezebr affezebraff ezebraffezebraf braff ezebra ffezeb aff raffezebraffezeb raffeze braff raf ez ebraffezebraffezebraffezeb raffe fera zebraffezebraffezebraffezebraffezebraffez ebra fferaff ffezebraffezebraffezebraffezebraffezebra era f ffezebraffezebraffezebraffezebraffez fera ebraffezebraffezebraffezebraffeze ffera braffezebraffezebraffezebraffeze fferaf braffezebraffezebraffezebraffez feraf ebraffezebraffezebraffezebraff ezebraffezebraffezebraffeze braffezebraffezebraffezebraf fezebraffezebraffezebraffezeb raffezebraffezebraffezebraffez ebraffezebraffezebraffezebraffe zebra zebraffezebraffezebraffezebraffezebraffeze ffeze b braffezebraffezebraffezebraffezebraffezebraffezebraffez raffezeb ra ebraffezebraffezebraffezebraffezebraffezebraffezebraffezebr ffezeb ra ffe affezebraffezebraffezebraffezebraffezebraffezebraffezebr zebraff ez affezebraffezebraffezebraffezebraffezebraffezebraffezebra ebraff ez ffezebraffezebraffezebraffezebraffezebraffezebraffezebraff ebraff e ezebraffezebraffezebraffezebraffezebraffezebraffezebraffezeb raffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebr ze

ra ff

er a

zebraffezebr zebraffe zebraffezebraffezebraffezebraffezebraf fezebraffezebraffezebraffezebraffezebraffezebr affezebraffezebraffezebraffezebraffezebraffezeb raffezebraffezebraffezebraffezebraffezebraffeze b raffezebraffezebraffezebraffezebraffezebraffez eb raffezebraffezebraffezebraffezebraffezebraffez ebr affezebraffezebraffezebraffezebraffezebraffeze braffezebraffezebraffezebraffezebraffezebraffezeb raffezebraffezebraffezebraffezebraffezebraffezebr affezebraffezebraffezebraffezebraffezebraffezebra ffezebraffezebraffezebraffezebraffezebraffezebraff ezebraffezebraffezebraffezebraffezebraffezeb raffezebraffezebraffezebraffezebraffeze braffezebraffezebraffezebraffezebr affezebraffezebraffezebraffeze braffezebraffezebraffezebr affezebraffezebraffezeb raffezebraffezebraf fezebraffezebraffe zebraffezebraffezebraff ezebraffezebraffezebraffez ebraffezebraffezebraffezeb raffezebraffezebra ffezebraff ezebraffez ebraffeze braffeze braffezeb raffezebr af fe

affezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraf raffera fezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezeb fferaffera raffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffe fferafferaf raff zebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezeb feraffera era raffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezeb fferaff ff raffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraf eraf fezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezeb fe raffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffeze braffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffe zeb zebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffeze raffe braffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraf fe zebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffez ebr affe zebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffe zeb ze zeb raffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffe braffezebraf eze raffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraff braffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebra ffe zebraffezebr ebra zebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffez affez ffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffeze braf zebraf fezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffe zebraffezebraf fezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebr affezebraffe ze zebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffeze braffezebraffeze braffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffez braffezebraffezebr ebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezeb affezebraffezebra raffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffez ebraffezebraffez ffezebraffezebr ebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraff ezebraffezebraff affezebraffezebraffe ezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebr affezebraffeze zebraffezebraffe braffezebraffezebraffezebraffezebraffezebraffezebraffe zebraffezebra ffezebraffeze zebraffezebraffezebr braffezebraffezebraffezebraffezebraffezebraffezebraf fezebraffezeb raffeze affezebraffezebr braffezebraffezebraffezebraffezebraffezebraffezebr affezebraff affezebraffezebraffezeb ezebraffezebraffezebraffezebraffezebraffezebraffez ebr raffezebraffezebraffe affezebraffezebraffezebraffezebraffezebraffezebra zebraffezebraffeze ffezebraffezebraffezebraffezebraffezebraffezebraf fezebraffe braffezebraffezebraffeze zebraffezebraffezebraffezebraffezebraffezebraffez ebraffezebraffe braffezebraffezebraff zebraffezebraffezebraffezebraffezebraffezebraffez ebraffezebraffezebra ezebraffezebraffezebr ffezebraffezebraffezebraffezebraffezebraffezebraff ezebraffezebraffezebraffe affezebraffezebraffe zebraffezebraffezebraffezebraffezebraffezebraffez ebraffezebraffezebraffez zebraffezebraffezebra ebraffezebraffezebraffezebraffezebraffezebraffez ebraffezebraffezebraffe= ffezebraffezebraffezeb ebraffezebraffezebraffezebraffezebraffezebraffe zebraffezebraffezebraff raffezebraffezebraf ezebraffezebraffezebraffezebraffezebraffeze b raffezebraffezebraffez fezebraffezebraffeze ebraffezebraffezebraffezebraffezebraff eze braffezebraffezebraf braffezebraffezeb fezebraffezebraffezebraffezebraffez ebraf fezebraffezebraffez raffezebraffezebraff z ebraffezebraffezebraffezebraffez ebraffe zebraffezebraffeze ebra ezebraffezebraffe braffezebraffezebraffezebraffez ebraffez ebraffezebraffezebraffez ffezeb zebraffezebr ebraffezebraffezebraffezebraffe zebraffezebraffezebraffezebraffezeb raffez affezebraffez raffezebraffezebraffezebraffeze braffezebraffezebraffezebraffezebra ebraff ebraffezebraffez ffezebraffezebraffezebraffezeb raffezebraffezebraffezebraffezebraffe ezebr ebraffezebraffezebra zebraffezebraffezebraffezebr affezebraffezebraffezebraffezebraffeze affezeb ffezebraffezebraffeze braffezebraffezebraffezebraff ezebraffezebraffezebraffezebraf braffezebraffezeb raffezeb fezebraffezebraffezebraffez ebraffezebraffezebraffezebraffe raffezebraffezebraff raffezebraf zebraffezebraffezebraffeze braffezebraffezebraffezebraffeze ezebraffezebraffeze fezebraffez braffezebraffezebraffeze braffezebraffezebraffezebraffezeb braffezebraffeze ebraffezebraffez raffezebraffezebraffezebraffezeb raffezebraffezebraffezebraffezebra braffezebraffezebraffezebr ebraffezebraffezebr ffezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffe affezebraffezebraffezebraff affezebraffezebraffeze zebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffez ezebraffezebraffezebr braffezebraffezebraffe ebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffez affezebraffezeb zebraffezebraffezebra ebraffezebraffezebraffezebraffezebraffezebraffezebr affe raffezebraffezebra ffezebraffezebraffezeb zebraffezebraffezebraffezebraffezebraffezebraffe ffezebraffezebraffezeb raffezebraffezebraffezeb zebraffezebraffezebraffezebraffezebraffezebra raffezebraffezeb raffezebraffezebraffe ffezebraffezebraffezebraffezebraffezebraffe raffezebraffezebraffe zebraffezebraffezebra zebraffezebraffezebraffezebraffezebraffe zebraffezebraffe ffezebraffezebraffezebr zebraffezebraffezebraffezebraffezebra zebraffezebraff affezebraffezebraffezeb zebraff ffezebraffezebraffezebraffezebraf ezebraffezebr raffezebraffezebraff ezebra fezebraffezebraffezebraffezebra affezebraffe ezebraffezebraff ffezebr ffezebraffezebraffezebraffezeb zebraffeze ezebraffezebr affezebraf raffezebraffezebraffezebraffez ebraf braffezeb fezebraff fezebraffezebraffezebraffezeb raffezebra raffeze ezebraffe ffezebraffezebraffezebraffeze braffezebraff braffe zebraffez ezebraffezebraffezebraffezebr affezebraffezebraff zebr ebraffezeb ezebraffezebraffezebraffezebraf fezebraffezebraffezebraffe aff raffezebr zebraffezebraffezebraffezebraffez ebraffezebraffezebraffezebraffe e affez zebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraffe zebraffeze ebra zebraffezebraffezebraffezebraffezebraffezebraffezebraffezebraff ffeze braffezebraffezebr ezebraffezebraffezebraffezebraffezebraffezebraffezebraffezebra braffe affezebraffezebraffeze ffezebraffezebraffezebraffezebraffezebraffezebraffezebraffez ebr braffezebraffezebraffezebr ebraffezebraffezebraffezebraffezebraffezebraffezebraffezeb affezebraffezebraffezebraffez raffezebraffezebraffezebraffezebraffezebraffezebraffezebr ebraffezebraffezebraffezebraff affezebraffezebraffezebraffezebraffezebraffezebraffezebr ezebraffezebraffezebraffezebra affezebraffezebraffezebraffezebraffezebraffezebraffezeb ffezebraffezebraffezebraffeze raffezebraffezebraffezebraffezebraffezebraffezebraffez braffezebraffezebraffezebraf ebraffezebraffezebraffezebraffezebraffezebraffezebraf fezebraffezebraffezebraffe fezebraffezebraffezebraffezebraffezebraffezebraffeze zebraffezebraffezebraffeze braffezebraffezebraffezebraffezebraffezebraffezebra braffezebraffezebraffezeb r ffezebraffezebraffezebraffezebraffezebraffezebraffe affezebraffezebraffezebraf fezebra zebraffezebraffezebraffezebraffezebraffezebraffeze ffezebraffezebraffezebraffe zebraffez braffezebraffezebraffezebraffezebraffezebraffezebr braffezebraffezebraffezebraffezebraffeze affezebraffezebraffezebraffezebraffezebr affez braffezebraffezebraffezebr affe zebraffeze ebraffezebraffezebraffezebraffezebraffe raffezebraffezebraffezebraffezebraffezebr


Graphic Portfolio  

Graphics made using Adobe InDesign, Illustrator, and Photoshop.

Read more
Read more
Similar to
Popular now
Just for you