AVIGAYIL RECHES INDUSTRIAL DESIGN PORTFOLIO FALL 2018
Before I was an industrial designer I...
Graduated with a Biology Degree
Handmade and sold many shark sushi plates
Considered a career in prosthetics
Had a blast in my first Industrial Design class
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FREIGHT FARMS BREW HUB
FREIGHT FARMS Wayfinding, Packaging Design, UX, Branding SUMMER 2018 INTERNSHIP
ABOUT GROWN Grown is a new business model for Freight Farms where an employer or college can rent a farm with a farmer located on their campus. In return, employees or students get a weekly farm share grown on premises.
THE PACKAGING FOR GROWN FARM SHARES SHOULD EMPHASIZE THE PREMIUM QUALITY OF THE PRODUCE, BE EASILY STORED IN THE FARM, AND BE COMPATIBLE WITH FARMER WORK-FLOW.
Combining Available and Custom Packaging
The Bento Box
Shallow Container for Herbs
Medium Container for Mixed Greens
Large Container for Lettuce Heads, Chard, and Kale
The Gable Box Custom Insert for Lettuce, Kale, Chard, and Pak Choy
Bento Boxes for Mixed Greens and Herbs
Branding for Different Produce Combinations
WAYFINDING Currently, information about how to run the farm is all located online in a blog format. This makes it difficult for customers to find the information they need so they call into customer support instead.
HOW CAN I HELP CUSTOMERS LOCATE THE FARM INFORMATION THEY NEED? CAN I MAKE IT MORE CONVENIENT THAN CALLING INTO CUSTOMER SUPPORT.
BREW The hot or cold coffee brewer INDUSTRIAL DESIGN 1 - FALL 2017 - 6 WEEKS SOLO PROJECT
OBJECTIVE Re-think the in room coffee experience for hotel guests. As consumers become more knowledgeable about coffee, how can hotels keep up?
HOW CAN HOTELS PROVIDE AN IN-ROOM COFFEE EXPERIENCE FOR A NEW GENERATION OF COFFEE DRINKERS, CONSUMERS THAT KNOW AND CARE MORE ABOUT TASTE AND QUALITY?
CONVENIENCE OR TASTE? After talking to industry experts and doing research into the existing varieties of hotel and travel coffee makers, I found the opportunity to create a product that could replicate the convenience of pod brewers while maintaining the superior taste of freshly ground and brewed beans.
Why Doesn’t Pod Coffee Taste Good? The foil lid keeps oxygen out to maintain freshness, but also prevents CO2 from escaping Coffee starts losing flavor and aroma as soon as it’s roasted and exposed to oxygen. Because the coffee is packaged in an air tight container, ground coffee needs to sit for up to 15 days to finish releasing CO2 or the packages would bubble and explode. Water temperatures in a Keurig and other machines don’t reach high enough temperatures to fully extract the coffee. The time water spends inside the brew chamber is not enough to fully brew the coffee
User Needs Ditch the Pre-Ground Coffee
While pre-ground coffee is convenient for guests and staff, it doesn’t stay fresh for long enough. Users end up drinking oxidized coffee that has lost its flavor.
Flavor Options and Iced Coffee
Flavor options of pod brewers were a big plus, even if the quality wasn’t especially good. People liked the idea of being able to make cold coffee during hot weather.
Quick and Easy
Many turn to in room coffee when it’s too early or they don’t have time to stop in a coffee shop. So it’s important that the process be easy and quick.
Cleanliness is King
One bad experience where the water tank had been previously filled with milk was enough to discourage Ben from ever using a hotel coffee maker again. Users need to be able to see that coffee maker is clean.
Easy Staff Maintenance
If the coffee maker is going to stay clean, it needs to be easy to clean.
Use Cold Brew Concentrate Instead of Pre-Ground
Offer a Variety of Flavors
As Quick and Easy as Pod Brewers
Easy and Quick to Clean
RE-FRAME Pre-made cold brew provides the opportunity for convenience and good taste. My new goal was to design a system for hotels that capitalized on that opportunity.
DESIGN A POD SYSTEM FOR HOTELS THAT USES LIQUID COLD BREW COFFEE CONCENTRATE INSTEAD OF PRE-GROUND COFFEE.
TARGET MARKET Virgin Hotels are an upcoming chain of boutique hotels created by Sir Richard Branson of Virgin Airlines fame. Virgin Hotels are all about attention to details, design, and going the extra mile for customers. Boutique hotels appeal to younger clients who are looking for local charm and authenticity in their travel experience.
BRANDING Smeg has a line of retro inspired appliances that goes well with Virgin Hotelâ€™s funky mid-century vibe. Each Virgin Hotels room already has a Smeg brand red mini fridge, so Smeg was a natural choice of brand for this project.
Controls shouldnâ€™t be on the side, will be using it head on.
After doing a lot of sketching that followed the traditional shape of pod brewers, I realized that to convey the uniqueness of the product and stay within Smeg branding that I should try a less broken up shape. Retro feel but not quite Smeg
Curved water tank looks more visually interesting and makes it easier to hold
Still too boxy for the Smeg brand
Powder Coated Stainless
Clear removable water tank for visible cleanliness and multiple servings of coffee
CONSTRUCTION Liquid Cold Brew Concentrate Different Origins and Roasts
Liquid flavors Combine with any coffee
I consulted with an engineer on ways to cool the water mixing with the concentrate. I didnâ€™t want to put in a separate cooling tank since that would add bulk and the machine would either have to be constantly running or be turned on far in advance. Peltier Coolers use electrical current running through two types of metal to cool one side and heat the other. With a heat sink attached, the cold side will get cold enough to instantly chill water running through it a matter of minutes.
USER JOURNEY The Smeg Hot and Cold Brewer allows users to quickly and easily make a delicious cup of hot or cold coffee. Users can also mix and match different coffee origins and roasts with flavored syrups of their choice.
How to make hot or cold coffee
Set to Cold
Set to Hot
Pre-cools While You Get Ready
Wait 5 minutes
Instant Chilled Coffee
Hot Coffee Is Served
HUB Redesigning the Kitchen for Communal Cooking INDUSTRIAL DESIGN 2 - SPRING 2018 SOLO PROJECT
OBJECTIVE There are more people living in multigenerational households than ever before. How can cooking, eating, and grocery shopping be designed to accommodate this revived housing trend.
HOW CAN TASKS SURROUNDING COOKING AND EATING BE SIMPLIFIED FOR MULTIGENERATIONAL HOUSEHOLDS?
Common Areas of Conflict
Sharing A Kitchen
User Feedback Storyboards Nobody told me that they were going shopping
Grandparents would buy stuff that was on sale even if we already had it.
We ended up with too much food because of generational conflicts
Having separate fridges was a lifesaver
Uncoordinated Grocery Shopping My mom would critique the way I cooked things all the time
My parents would ignore our instructions for what to make for dinner.
Struggling to Cook at the Same Time
My mom would serve the kids dinner at 5 even though we werenâ€™t home yet.
â€œMark the most congested parts of your kitchen with pink stickers. Mark the most functional with greenâ€?
3 Sided Counter-top Access
Extra Work Space
Multiple Ovens and Warmer Helpful
Corner Storage Areas Become Congested
The Fridge is a High Traffic Area
The Perils of Cooking Together Fridge Traffic
Waiting for the Sink
Traditional kitchen layouts are designed for one person to use at a time. Stoves, fridges, and sinks are only accessible to one person at a time.
HOW CAN I PREVENT CONGESTION IN THE MOST USED PARTS OF THE KITCHEN? HOW CAN I MAKE THE SINK, FRIDGE, AND STOVETOP ACCESSIBLE TO MORE THAN ONE PERSON AT A TIME?
One Kitchen Triangle Isn’t Enough
= 1 person’s area of movement
A Kitchen Hub for Shared Spaces Concept was popular among users but circle design isnâ€™t practical
Island is more practical but can still be a central hub for users
Layout and Work Zones
Solving for Fridge Traffic Jams Two way travel slides
Solution of the future, voice controlled pop up fridge
Two door fridge
Compressor and condensation coils
Plating / hot pan resting area
Marbled ceramic counter tops are more durable and heat resistant than marble
Drop in induction burner
Double sided fridge so ingredients can be accessed on both sides of the island Cupboards for storing plates, cups, and utensils Floating shelves for pots and pans that can be easily reached
Kitchen Layout Options With the Hub Island