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Logo Creation

Unit question: How does advertising manipulate our actions? Jeremy Hsiao Tuesday, December 13, 2011


Investigation

Tuesday, December 13, 2011


Creation of logos Client: Sinarmas World Academy - SWA Unit Question: How does advertising manipulate our actions? Document Evidence: Your documented evidence is like a diary. You start it when you first start making your design and it doesn't end till you have finished making your product. Takes lots of photos, make notes on any modification and add sketches and diagrams. Tuesday, December 13, 2011


Introduction/Design Brief My client is my current school, Sinarmas World Academy (SWA). It needs a new logo for the design cycle, areas of interaction (AOI) and the IB learner profile. I will need to create 5 designs for the design cycle or areas of interaction and 10 designs for the IB learner profile. At the deadline, the school will choose the best logos and will use them as the official designs which will be used during the whole year.

Tuesday, December 13, 2011


Introduction/Design Brief Part 2 I will only have 5 weeks to finish this project: 1 week for Investigation stage 2 weeks for Design stage (15 designs to do) and Plan stage 1 week for Create stage 1 week for Evaluation stage During this project, I really have to manage my time carefully, since only 5 weeks is allowed. I will have a make a specification table and evaluate the designs I come up in the design stage with that table. Tuesday, December 13, 2011


Researches (softwares)

Name

Adobe Logo Creator www.logoyes.com Photoshop CS4 5.2

Cost

Free

Free (already Free (need to install in laptop) in laptop)

Ease of utilization

Easy/Medium

Hard

Hard

Type

Online website

Application

Application

Tuesday, December 13, 2011


Summary of Researches (Softwares) I researched about three different ways to create a logo. The cost isn’t a problem since they’re all free. The problem is that I really don’t know how to use ‘picture design’ softwares such as Photoshop, so either I have to find another way to create logos (for example: by drawing it than scan) or I have to watch tutorials or ask my friends to get better with it. Otherwise, A4 paper will be used. The simplest way to create a logo for me is to simply draw then scan it.

Tuesday, December 13, 2011


Researches (logos)

Company

Baskin Robbins FedEx Express

amazon.com

Aesthetics

Simple design and Very simple color design and color

Very simple design and color

Originality/ Imaginativeness

An arrow is hidden Hidden number ’31’ is hidden in between the orange ‘E’ and ‘x’, which the picture, which represents the means 31 flavors speed of the are available. delivery service.

The arrow seems to be a smile, but it connects the letter ‘a’ and ‘z’, which means that amazon.com covers anything from a to z.

Ease of Creation Tuesday, December 13, 2011

The design is easy but The design is easy The design is easy the idea of the but the idea of the but the idea of the hidden number is hard hidden arrow is hard a to z is hard to to find. to find. find.


Summary of Researches (Logos) The three logos I have researched all have a common point: they are all very original, containing each one a hidden symbol or meaning. The logos I will design got to have something original, interesting or even a hidden symbol or meaning like the three logos, but it will be difficult. However, a case study of the three logos I’ve chosen gave me some ideas about my future logos.

Tuesday, December 13, 2011


Interview 1. What do you think about the current SWA logo? 2. What are the specifications for a successful logo?

1. I think it is just fine. I don’t have comments about that logo, it is somehow a bit simple, but not boring. 2. It should be eye-catching, original, with light and attractive colors.

Tuesday, December 13, 2011


Specifications Title

Specification and why

Test

Software

The software has to be free and easy to use.

I will choose one or two softwares from the researches and use them.

Time

Completing the 5 steps of the design cycle should take 5 weeks.

I will need to take notes and and pay attention to the time remaining.

Size

The size will be like the other logo’s size.

I will have to research on Internet about the size of ‘normal’ logos.

Aesthetics

It should be colorful, eye-catching, original, etc...

I will keep in mind that the logo will meet the aesthetics specifications.

Function

It should represent the IB learner profile, design cycle and/or the AOIs.

I will keep in mind that the logos should represent the IB learner profile, design cycle and AOIs, and not anything else.

Purpose

To make the students more familiar with the IB learner profile, design cycle and AOIs.

I will keep in mind that the logos should make the students more familiar with the IB learner profile, design cycle and AOIs.

Security

It should not contain contents inappropriate for kids.

During the design stage, I will keep in mind that the logos don’t have anything inappropriate for kids.

Cost

To make a logo, the cost should be free in this case.

I will pay attention to the cost of softwares and other materials of making a logo.

Ease of Creation

The logo should not be too hard to make, or I will not finish it before the deadline.

During the design stage, I will keep in mind that the logos aren’t too complicated to make.

Tuesday, December 13, 2011


Works Cited "20 Best Logos With Hidden Meaning | TrueKolor." TrueKolor.net: Logo/Banner Design Studio. TrueKolor. Web. 13 Nov. 2011. <http://www.truekolor.net/20-best-logos-with-hidden-meaning/>. "Sws-identity." Sws-identity. Http://bedrockasia.files.wordpress.com. Web. 13 Nov. 2011. <http:// bedrockasia.files.wordpress.com/2010/10/sws-identity1.png>. Logo Design | Free Logo Design Software | Make Your Own Logo Designs. Web. 13 Nov. 2011. <http:// logoyes.com>. "Baskin_robbins_logo." Baskin_robbins_logo. Http://images.publicradio.org. Web. 13 Nov. 2011. <http:// images.publicradio.org/content/2008/05/08/20080508_baskin_robbins_logo_18.jpg>. "Fedex-logo." Fedex-logo. Http://thereisnocavalry.files.wordpress.com. Web. 13 Nov. 2011. <http:// thereisnocavalry.files.wordpress.com/2010/03/fedex-logo.jpg?w=500&h=276>. "Amazon-logo." Amazon-logo. Http://static.unplugged.rcrwireless.com. Web. 13 Nov. 2011. <http:// static.unplugged.rcrwireless.com/wp-content/uploads/2011/03/Amazon-logo.jpg>. "Adobephotoshopcs4extended." Adobephotoshopcs4extended. Http://ebooksa2z.files.wordpress.com. Web. 13 Nov. 2011. <http://ebooksa2z.files.wordpress.com/2011/01/adobephotoshopcs4extended.jpg>. "The-logo-creator-mega-pack." The-logo-creator-mega-pack. Http://facesoftware.org. Web. 13 Nov. 2011. <http:// facesoftware.org/wp-content/uploads/2011/09/the-logo-creator-mega-pack-retail-1.jpg>. "7-11." 7-11. Http://www.tenthtothefraser.ca. Web. 13 Nov. 2011. <http://www.tenthtothefraser.ca/wp-content/ uploads/2010/05/7-11.jpg>. Tuesday, December 13, 2011


Design

Tuesday, December 13, 2011


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IB Learner Profile: Design 1: Balanced

Pros: -Aesthetically pleasing -Not hard to create Cons: -

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IB Learner Profile: Design 2: Communicator

Pros: -Aesthetically pleasing -Not hard to create Cons: -Design a bit simple

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IB Learner Profile: Design 3: Risk-taker Pros: -Aesthetically pleasing -Eye-catching -Not hard to create Cons: -

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IB Learner Profile: Design 4: Reflective Pros: -Not hard to create Cons: -Design too simple/not creative Tuesday, December 13, 2011


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IB Learner Profile: Design 5: Knowledgable Pros: -Not hard to create Cons: -Design too simple -Boring/Not Creative Tuesday, December 13, 2011


IB Learner Profile: Design 6: Open-Minded !

Pros: -Aesthetically pleasing -Not hard to create Cons: -Design a bit simple

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IB Learner Profile: Design 7: Thinkers Pros: -Not hard to create Cons: -Design a bit simple

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IB Learner Profile: Design 8: Inquirers Pros: -Not hard to create Cons: -Design too simple -Boring/Not Creative Tuesday, December 13, 2011


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IB Learner Profile: Design 9: Caring Pros: -Not hard to create Cons: -Design too simple -Boring/Not Creative Tuesday, December 13, 2011


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IB Learner Profile: Design 10: Principled Pros: -Not hard to create Cons: -Design too simple -Boring/Not Creative Tuesday, December 13, 2011


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Design Cycle: Design 11: Investigation

Pros: -Aesthetically pleasing -Not hard to create Cons: -Design a bit simple

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Design Cycle: Design 12: Design

Pros: -Aesthetically pleasing -Not hard to create Cons: -Design a bit simple

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Design Cycle: Design 13: Plan

Pros: -Aesthetically pleasing -Not hard to create Cons: -Design a bit simple

Tuesday, December 13, 2011


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Design Cycle: Design 14: Create

Pros: -Aesthetically pleasing -Not hard to create Cons: -Design a bit simple

Tuesday, December 13, 2011


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Design Cycle: Design 15: Evaluation

Pros: -Aesthetically pleasing -Not hard to create Cons: -Design a bit simple

Tuesday, December 13, 2011


Evaluation against researches

If I compare my designs with the logos in my ‘researches’ section in the investigation stage, my designs are mostly not as creative and good as the logos in the researches part, e.g: FedEx. These official logos are really original and creative, but some of my designs aren’t very creative.

Tuesday, December 13, 2011


Evaluation Against Specification: Final Design Chosen Specification

Design cycle

Comments

Software

O

I’m not sure if I’m going to use softwares to create the logo, but however drawing is my primary method.

Time

+/-

I will need to work fast, since drawing 5 logos within 1 week is difficult for me.

O

I will keep an eye on the size of my logo.

O

I will fill the logo with color using color pencils.

Function

O

Yes, it is representing the steps of the design cycle.

Purpose

O

Yes, it will make everyone more familiar with the steps of the design cycle.

O

It wouldn’t contain inappropriate content for kids.

O

Creating those logos will cost nothing.

O

The designs aren’t very complex, it will not be very hard to create.

Size Aesthetics

Security Cost Ease of Creation Tuesday, December 13, 2011


Development+Final Chosen Design My final chosen design is the designs of the design cycle, for two general reasons: -Ease of creation/time: even if the designs aren’t very complex, 10 design to make in two weeks is difficult and too challenging for me, since I’m not good at all in drawing and in editing softwares (e.g. Adobe Photoshop CS4). Only 5 creations for the design cycle’s logo, it will be a lot easier for me. -Aesthetics: most of the designs of the IB learner profile are either too simple, boring or not creative. I have found out that the designs of the design cycle are a lot more original and creative than the IB learner profile ones. Tuesday, December 13, 2011


Plan

Tuesday, December 13, 2011


Gantt Chart

I have done the Gantt Chart for the creation ONE logo, not for all of them at one time. Tuesday, December 13, 2011


Step By Step

Tuesday, December 13, 2011


Tools Name of the tool A4 Blank Paper Pencil Color Pencil

Photo of the tool

Use of the tool The paper on which I will draw the logo.

To draw on the A4 paper. To give color on the paper to the logos.

Eraser

To erase errors I have drawn on the A4 paper.

Internet

Find examples of drawings, to help me when I will have difficulty drawing some objects.

Adobe Photoshop CS4

Editing scanned pictures (see Tools: comments)

Tuesday, December 13, 2011


Tools: Comments

Iâ&#x20AC;&#x2122;m not sure if Iâ&#x20AC;&#x2122;m really going to use a lot Adobe Photoshop CS4, since Iâ&#x20AC;&#x2122;m not familiar with it at all. I will maybe use it just for some modifications. For the rest, I will certainly use blank paper and pencil to draw the design and fill in some color with the color pencils. Then I will scan the finished logo, and print it out.

Tuesday, December 13, 2011


Evaluation Of the Plan

The Evaluation is somehow simple, but I donâ&#x20AC;&#x2122;t really know what are the exact steps of creation a logo. The method is different for each person, so mine is just really simple. However, it can surely be followed by someone else.

Tuesday, December 13, 2011


Create

Tuesday, December 13, 2011


Document Evidence of making one logo. In the creation stage, I will not say what Iâ&#x20AC;&#x2122;ve done every lesson. Instead, I will say what Iâ&#x20AC;&#x2122;ve done to create one logo. The method for that logo will be the same to all the other logos.

Tuesday, December 13, 2011


First, I had to draw a very simple draft of the logo. I did not fill in colors since Iâ&#x20AC;&#x2122;ve discover that the scanning quality of paper with colors isnâ&#x20AC;&#x2122;t very good, so I decided to add colors with Adobe Photoshop. After finishing the draft, I scanned it. Tuesday, December 13, 2011


Once Iâ&#x20AC;&#x2122;ve scan the draft, I started editing it with Adobe Photoshop. Tutorials and my friends helped me a lot, since Iâ&#x20AC;&#x2122;m not familiar with Photoshop at all. The general modifications were the background and the border. I got very confused with all the different layers, background, layer 1... But when I have done the editing with one logo, the editing became easier since I got more and more familiar with all the steps. Tuesday, December 13, 2011


The last job is to print out the final design. The designs were all in color, but when the color printer printed out the designs, we couldnâ&#x20AC;&#x2122;t really see some texts or drawings since the colors I see on the laptop and what is printed out have a big difference, so sometimes I had to color it again with markers on the printed paper. But that wasnâ&#x20AC;&#x2122;t a big problem. Tuesday, December 13, 2011


Create stage: comments The creation stage, compared to the step-by-step plan in the planning stage have some differences. I said that I would give color to the logo by coloring with color pencils on the draft paper, but at the end I came up with Adobe Photoshop since the scanning isn’t very reliable when it comes to scan colored papers. I also said that normally I wasn’t going to use a lot Adobe Photoshop since I’m not familiar with it, but at the end I found out I have done a very big amount of modifications with that software. To sum up, there are some differences between what I said about the steps to create my logo and what I have actually done in the creation stage, but however it doesn’t really affect the final logo. Tuesday, December 13, 2011


Evaluation

Tuesday, December 13, 2011


Evaluating My Performance At Each Stage Of The Design Cycle Investigation. In the investigation stage, I’ve done a design brief (introduction) to generally say what I’m going to do for this project, I’ve researched on different software/ method to create a logo and researched on three different real logos and analyzed them. A interview is present, too, I interviewed people some questions that might help me to create the logo. To finish the investigation stage, I ended it up with the design specifications table. I think I’ve done well the investigation stage since I finished all the steps required in the investigation stage of the design cycle. Tuesday, December 13, 2011


Design. In the design stage, the general and most important thing I’ve done is drawing the draft of 15 different logos: 10 for the IB learner profile and 5 for the design cycle. After having the 15 drafts done, I generally compared them to the ‘real’ logos in the ‘Researches’ part in the investigation stage, I’ve chosen the designs I will make (I came up with the design cycle), created the ‘Evaluation against specification’ table and finally explained why I’ve chosen to make the design cycle’s logos and not the IB learner profiles’ ones. I’m satisfied enough with the design stage, however some designs are too simple, boring or not very creative. Tuesday, December 13, 2011


Plan. In the plan stage, I created a Gantt chart to plan my time when creating the logos, made a step-by-step plan with images to show the process of the creation, listed and explained the tools which will be used during the creation and finally evaluated the plan stage. In overall, I think the plan stage is well done.

Tuesday, December 13, 2011


Creation. In the creation stage I was actually creating the 5 design cycle logos. I have also done document evidences for the method of creating one logo, since the method for creating all the 5 logos is the same. It was the hardest stage since we had to use Photoshop and create/edit the logo, and Iâ&#x20AC;&#x2122;m unfamiliar with Photoshop so I wasted time reading through tutorials and I needed help from my classmates. However I was lucky to get all the 5 logos done and printed out by the deadline. In my opinion, the creation stage is well done too.

Tuesday, December 13, 2011


Evaluation. In the evaluation (this) stage, Iâ&#x20AC;&#x2122;ve been evaluating my performance in each stage of the design cycle, I evaluated the logos, cited the most&least successful points, explained the impacts on the environment and society and cited the improvements, explained what I could have done better. I think the evaluation stage is well done since I evaluated honestly the whole project.

Tuesday, December 13, 2011


Final logos: test Software Time Size Aesthetics Function Purpose Security Cost Ease Of Creation Tuesday, December 13, 2011

:s

Photoshop was hard to use, I had to see tutorials and ask for my classmates to help me.

:)

I managed luckily to create all the 5 logos by the deadline.

:)

The size of the logos isn’t too small or too big, just ‘normal’ size.

:)

The logos are colorful, somehow creative and beautiful.

:)

The logos do represent the design cycle and not anything else.

:)

The logos are making people more familiar with the design cycle.

:)

The logos do not have inappropriate contents for kids.

:)

No money was spent to create those logos.

:s

The design of the logos isn’t complex, but making the logos on Photoshop was hard, which took me a lot of time.


Impacts on the environment/ society The logos have one impact on the environment: printing. At the end of the creation stage, we had to print those logos. Printing needs blank paper, so it will have an impact of the environment since to make paper we need trees, and to have trees we need to cut them down, which will affect the environment. The impact on the society will be that people who see the logos will get more familiar with the design cycle. It can also help people to remember what each stage in the design cycle is about.

Tuesday, December 13, 2011


Most&least successful points I think the most successful point is when I was actually creating the logos. There were a lot of problem with Photoshop, so I wasted a big amount of time on viewing tutorials and asking my classmates to help me. Even with all those problems, I finished the 5 logos by the deadling. The last successful point may be the drafts in the design stage, since some of the drafts are too simple and too quickly done.

Tuesday, December 13, 2011


Improvments I would improve the drafts in the design stage if I had more time. Some of the drafts in the design stage are too simple, boring, generally too quickly done. I would spend more time on those drafts, and also when editing logos with Photoshop. As I said before, I had a lot of problems with Photoshop, so if I had more time, I could view more tutorials and make the logos more beautiful and creative.

Tuesday, December 13, 2011


Final products

PS. There are big differences between the logos in Photoshop and the printed out ones. I couldnâ&#x20AC;&#x2122;t take pictures of the printed out logos, but the printed logos have a better quality and the drawings are clearer then logos here. Tuesday, December 13, 2011


Logo Creation- Full Keynote