Aviation Manufacturer Magazine

Page 7

farnborough international airshow

“At the heart of the new venue is a 12,500sqm exhibition hall, large enough to accommodate three football pitches. Surrounding the exhibition hall are ten conference and events areas, bringing the total amount of flexible space to 20,000sqm”

into an ‘Air Force Command Centre’ where visitors will see a ‘real-life’ scenario played by actors from CrisisCast, a leader in producing specialist live events. The Live Product Demo Area has been designed to allow exhibitors to demonstrate their defence and security products to potential industry customers and military delegations in a unique selling platform combining cinematic footage, live demonstrations and role-play actors. Military delegations, invited guests and exhibition visitors will be taken on guided tours, every 30 minutes, in small groups to view the live product demonstrations. Another key addition to the show will be the introduction of FINN Sessions by the Farnborough International News Network, which is running a series of talks, panel discussions and seminars in which high-profile keynote speakers will challenge current perceptions and provide ideas for the future. Set across two theatres in Hall 3 and Hall 4, these sessions will provide a forum to share and discuss the major topics and trends affecting the aerospace industry. The Innovation Theatre in Hall 3 will focus on new technologies and innovations in flight while the Insight Theatre in Hall 4 will look at major topics affecting the aerospace agenda today, from the future of supersonic travel and space tourism, to new markets and growth strategies. The Innovation Zone brings together the best in advanced engineering universities, research and technology organisations (RTOs) and the agencies that support them, to showcase their latest technological advances and develop new partnerships with businesses, government and academia from around the world.

Displays

Nowhere can anyone see a more diverse range of aircraft on display, from vintage planes to fast jets and aerobatics to large commercial airliners, demonstrating the latest in innovation and technology. This year’s trade flying display, showcasing the most advanced aircraft in both commercial and military design, is sponsored exclusively by Embraer. To fit in with Farnborough’s business

role, the flying display takes place in the afternoon, leaving the morning and lunch period free for business meetings. The display provides a presentation in which participants can demonstrate the capabilities of their products, enhanced by a commentary broadcast across the exhibition site. The natural amphitheatre at the Farnborough Aerodrome also allows aircraft to be exhibited to maximum effect in the extensive static aircraft park. Running in parallel to the exhibition, the static display gives visitors the opportunity to view the aircraft close up.

Business Aircraft Park

The Farnborough International Airshow Business Aircraft Park (BAP) is an area devoted to business aircraft manufacturers, their products and services. This has been a feature of the show since 2008, and is represented this July by Airbus, Bombardier, Dassault, Embraer, Gulfstream, Piaggio, Pilatus and Textron. The Business Aircraft Park is now an integral part of the overall show and contributes significantly to the billions of dollars of business that is done across the trade week. Located within the main aircraft display area, the BAP is easily accessible from the centre of the main exhibition and will continue to accommodate requests for demonstration flights to potential and existing customers. As well enabling the wider aviation community to get a rare, up-close glimpse of these elegant aircraft, the Airshow hosts a delegation programme, which introduces manufacturers to potential customers for whom the convenience of business aviation is as valuable as privacy.

Cargo Village

The cargo sector is growing rapidly, presenting opportunities but also raising challenges. Increased demand leads to bigger loads and longer flights, requiring aircraft that are more fuel-efficient. Sponsored by industry heavyweights CargoLogicAir, Volga Dnepr and Air Bridge Cargo, the Cargo Village is a strategically important feature for companies investing in the innovation that will create the next-generation of

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