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Blueberry Sector in Chile 04 Carvajal Charif Christian Director of Marketing Chilean Fruit Exporters Association

Con el apoyo de


Agenda 1. International Blueberry Market 2. Chile 3. Chilean Blueberry Committee 4. Chilean Blueberry Industry: Season Overview 5. Final Comments


Blueberry … everywhere … anytime

2008 2018

Blueberries. Anywhere. All The Time. Source: Fallcreek (2018)


Top Ten Producers (Fresh & Processed) 000 Metric Tons 140

Fresh

120

Process

100 80

60 40 20 0

United States

Chile

Canada (BC)

Spain

China Argentina Poland

Source: IBO World Production Report 2016

Peru

Mexico Morocco


Shipments from South America 14 000

Total 177.000

12 000

100%

10 000 8 000 6 000 4 000

0

26 27 28 29 30 AGO 32 33 34 35 SEP 37 38 39 OCT 41 42 43 NOV 45 46 47 48 DIC 50 51 52 ENE 2 3 4 FEB 6 7 8 MAR 10 11 12 13 ABR 15 16 17 MAY 19

2 000

2017 Total 2016/17

2018 Chile

Argentina

Perú

Uruguay


Agenda 1. International Blueberry Market 2. Chile 3. Chilean Blueberry Committee 4. Chilean Blueberry Industry: Season Overview 5. Final Comments


Population: 17.95 million Currency: Chilean Peso (CLP) Language: Spanish Political System: a representative democratic republic Spans 3 continents: South America, Oceania and Antarctica A phytosanitary island, protected by natural barriers, the Pacific Ocean, the Andes Mountains and the Atacama desert. Chile has one of the most extensive networks of Free Trade Agreements in the world:

26 trade agreements involving 64 markets, which represent 64.1% of the world's population and 86.3% of global GDP. Source: General Directorate for International Economic Relations


Chile: Exporting Country •

Chilean food exports reached USD 15.607 billion in 2017


Agenda 1. International Blueberry Market 2. Chile 3. Chilean Blueberry Committee 4. Chilean Blueberry Industry: Season Overview 5. Final Comments


Con el apoyo de

Since 2009

Part of the Chilean Fruit Exporters Association (ASOEX) Represents blueberry exporters on a voluntary basis: 76% of the Industry Facilitates market development & sustainability of the Chilean blueberry industry


Chilean Blueberry Committee Actions

Promotion + Market Development

Quality + Food safety

Productivity

Information


Agenda 1. International Blueberry Market 2. Chile 3. Chilean Blueberry Committee 4. Chilean Blueberry Industry: Season Overview 5. Final Comments


Blueberry Plantings in Chile

15,785

3,230

Hectares total

Hectares organic

20% Organic Source: Ministry of Agriculture 2017


Total Blueberry Exports Fresh + Frozen 160 000 140 000

Frozen

Fresh

120 000 100 000 80 000 60 000 40 000 20 000 -

2010-2011 2011-2012 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018 Source: SAG/ASOEX 2017


Fresh Blueberry Export Markets (ton) 70 220

70 000 60 000

2008-2009 2009-2010

50 000

2010-2011 2011-2012

40 000

2012-2013 30 000

2013-2014

25 896

2014-2015

20 000 13 138 10 000 -

2015-2016 2016-2017 2017-2018

USA/CANADA

EUROPE Source: SAG/ASOEX 2017

ASIA


Fresh Blueberry Export Markets 12%

24%

3% 14%

2017-2018

2009-2010 83% 64%

USA/CANADA EUROPE ASIA Source: SAG/ASOEX 2017


Fresh Exports Europe (ton) 18 000 16 000 14 000 12 000 10 000

UK

8 000

UE

6 000 4 000 2 000 -

10-11

11-12

12-13

13-14

14-15

Source: SAG/ASOEX 2017

15-16

16-17

17-18


Agenda 1. International Blueberry Market 2. Chile 3. Chilean Blueberry Committee 4. Chilean Blueberry Industry: Season Overview 5. Final Comments


Why Blueberries from Chile? The perfect soil and climate to grow the sweetest blueberries Consistent supply from september to mid april Chile is the number 1 producing country in the southern hemisphere Export focus: Chile is the number 1 exporter of fresh blueberries in the world. Innovative promotional programs to boost blueberry consumption


Promoting Blueberries from Chile ÂŽ


ÂŽ

Thanks! Charif Christian Carvajal 04 ccarvajal@asoex.cl Director of Marketing Chilean Fruit Exporters Association

Con el apoyo de

AGROPORT West Lviv 2018: Семінар з ягідництва. (Чариф Крістіан Карвахал)  

Спікер: Чариф Крістіан Карвахал - маркетинг-директор Асоціації експортерів фруктів Чилі по Європі, Середньому Сходу та Азії.. II Міжнародний...

AGROPORT West Lviv 2018: Семінар з ягідництва. (Чариф Крістіан Карвахал)  

Спікер: Чариф Крістіан Карвахал - маркетинг-директор Асоціації експортерів фруктів Чилі по Європі, Середньому Сходу та Азії.. II Міжнародний...

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