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Inside this issue: Teal for a Cause 3 Share Your Teal Stories 4 Game On! Casino Challengers 4 PM Corner 5 Financial Focus 5 Top Performers 6 New to the Team 7 Marketing News 8 Upcoming Events 9 Featured App 9 Networking News 10 RELO/REO News 10

Teal for a Cause

A Letter from the President By Scott Avery

It’s not every day that we seize upon something that has winwin written all over it. Teal Tuesday has the potential to be one of

those opportunities! It’s simple, touches people, makes them smile, others notice, social media exposure increases, we get marketing bang, it’s very cost effective and best of all, we can help others while helping ourselves. Now, that’s a mouthful! What started out as a way to make someone smile by asking them how they’d look in teal, then handing them a scarf, has morphed into a very clever way to show our charitable side by supporting local causes.

In the short time since Teal Tuesday’s launch, team members have already found clever ways to spread the word. Scarves were given as gifts during a girls’ weekend, featured at an office event on projecting a professional image in sales, integrated into a daughter’s cancer fundraising efforts, used as pop-by gifts, promoted at open houses, and are being contemplated as settlement gifts. Two agents even started a Teal Tuesday at the schools of the teachers they have helped in real estate. The list goes on and on. The compliments received, “I want one.” The inquiries made, “what is this for?” The social media response and just the simple pleasure and fun you all have had dressing up in your office on sales meetings and office events, tells me we can really have a wonderful time with this. And it is tied to helping others. Who can resist supporting that? Our primary focus in the real estate business is creating and growing long-term relationships. What better way is there than finding ways to make people smile? Each person that you give a scarf to will think of you EVERY time they wear it or receive a compliment on it. They will then spread the word of Teal Tuesday and the local cause you’re supporting, gaining you a wider and more charitable presence in the community! This is a win-win! There is the potential to accomplish a lot with Teal Tuesday! Happy Selling, Scott

Share Your Teal Stories... The stories everyone has shared about their Teal Tuesday experiences have been beyond touching! We want to hear more...and see pictures of everyone that teal is touching! Email your teal stories and photos to Select entries will be featured in our blog and posted on social media. The more detail you can provide, the better (e.g. what type of event or occasion you gave out scarves, the recipient(s) reaction, etc.

Tysons Managing Broker, Chris Brown, sharing teal scarves with friends on a girls weekend

Game On! Casino Challengers... How many points can you rack up between now and May 31st? Show us your true competitive edge...and earn the points to maximize your winning potential for games and prizes on Casino Night!

Current Top Scorers! Jami Harich, Fredericksburg - 225,000 points Susan Metcalf, Springfield - 151,000 points Nina Chen Landes, Tysons - 125,000 points Angie Montgomery / Carmel DesRoche, Rockville - 111,000 points Carolyn Hurley, Dulles - 37,000 points Sherri Embrey, Front Royal - 25,000 points

Save the Date for Casino Night!

June 14th, 6pm - 11pm l Patriot Hall, Vienna, VA

PM CORNER Want to bank a future listing? Place your rental clients with the AHR Property Management division to stay easily connected with them, nuturing your relationship with those future sellers. In addition, make $250 for the referral of those clients. Visit to learn more about the services and resources available to your clients and their potential tenants.


Bank of America Merrill Lynch was named “Top Global Research Firm of 2013� by Institutional Investor magazine. This honor for Bofa Merrill Lynch Global Research, comes as the result of a survey of investment professionals and portfolio managers, who were asked by Institutional Investor to name the research firm with the most helpful guidance. It is an example of the resources that can be deployed at Bank of America Merrill Lynch to help clients pursue their goals. As we enter a new year, feel free to reach out to us about investment opportunities for the next 12 months and beyond. Sincerely, Matthew Avery

Matthew Avery Financial Advisor FAIRFAX SQUARE Vienna, VA 22182 (703) 734-8145


Top Producers

Jim Agnew, Centreville Office

Jennifer Cournoyer, Centreville Office

Amy Cherry Taylor, Fredericksburg Office

Amy Cherry Taylor, Fredericksburg Office

Deena Davis, Front Royal Office

Sherri Embrey, Front Royal Office

Ingrid Myers, Lake Ridge Office

Loretta Rossomondo, Lake Ridge Office

Your Minka Group, Rockville Office

Your Minka Group, Rockville Office

Susan Metcalf, Springfield Office

Reid Voss, Springfield Office

Donna Henshaw, Tysons Office

Donna Henshaw, Tysons Office

Production Over $750,000 Jennifer Cournoyer, Neal Greene, Francis Irizarry, Centreville Office Amy Cherry Taylor, Jami Harich, Fredericksburg Office Loretta Rossomondo, Lake Ridge Office Your Minka Group, Rockville Office Reid Voss, Springfield Office Donna Henshaw, Tysons Office

PM Referrals

Mobility Title

Susan Rogers, Tysons Office (2)

Jennifer Cournoyer, Centreville Office

Manna Zelalem, Tysons Office (1)

Mark Holyfield, Lake Ridge Office

Liz Pierson, Fredericksburg Office (1)

Amy Cherry Taylor, Fredericksburg Office

Emiley Boggs, Front Royal Office (1)

Natalie Seliquini, Fredericksburg Office

NEW TO THE TEAM! Willie Armstrong - Centreville Office

Real Estate Background Willie was previously a mortgage loan officer, and a principal in a mortgage brokerage firm. He has worked in three major real estate companies in the Washington D.C. area. Fun Fact During his 24 years in hotel management, Willie has greeted dignitaries that have included: Presidents Gerald Ford, Jimmy Carter, Ronald Reagan and George Bush Senior. Why Avery-Hess? “I came to Avery-Hess because of its size. [It’s] large enough to provide me what I need as an agent but not so large that I would lose the personal touch for myself and my clients. Additionally, I was so impressed with how Avery-Hess is using real estate technology, that I was convinced that you can “teach an old dog new tricks,” and that will be needed to succeed in real estate for today’s markets.”

Julienne Kaldjob Mabout - Tysons Office Real Estate Background New to the industry!

Fun Facts There was a time when Julienne could only see herself contributing to society by helping the sick in a healthcare profession. She later learned the many ways one can make a difference in people’s lives. Why Avery-Hess? “I picked Avery-Hess because everybody [is] very nice and professional to towards me, from the first phone call I made regarding real estate classes until now. I especially appreciate Ms. Brown’s professionalism, the time she took to advise me on online courses or in person, and her availability to be my proctor for practice exams. She continues to be very helpful.”

Freda Arnold - Rockville Office

Real Estate Background Freda has over five years of experience in the real estate industry working as a mortgage loan processor, realtor and leasing manager for luxury apartment rentals. Fun Facts Freda is a huge Washington Redskins Fan. She is also the only girl out of 6 boys in her immediate family. Why Avery-Hess? “I decided to join Avery-Hess for their career and family oriented office, as well as their vast knowledge of the DC, Maryland and Virginia real estate market. Coupled with their state-of-the-art technology suite, AveryHess is on the cutting edge of real estate which helps me to assist potential clients with their real estate needs.”


Andrew Lander, Digital Marketing Coordinator I’m a DC Native and a graduate of both the University of Michigan and Georgetown University where I studied Communications with a focus in online community building. Professionally, my areas of expertise are Search Engine Optimization, social media, and web analytics. Before joining Avery-Hess, Realtors I was the Social Media Manager at a small start-up, optimizing the websites of home-builders, home remodelers, and landscapers in the DC metropolitan area, which made my transition to the real estate industry a perfect choice. In my spare time I like to spend time with my wife and 7 month old son. I also participate in the great American pastime of homebrewing and am a member of the DC Homebrewers Club. Ask me what’s on tap.

You Deserve Proper Closure. Our closing professionals come to your clients, providing them the personalized and convenient service they deserve. We specialize in: • Residential Closings • Commercial Closings • Refinancing Loans • Short Sales

Learn more by contacting Daphne Flynn by phone: (703) 281-5012 or email:

UPCOMING EVENTS March 19th - Star Session Handling Buyer & Seller Objections: Speakers: Seema Rodriguez, Sheila Carney and Donna Henshaw Learn from some of Avery-Hess’s highest performing agents how they overcome those unexpected and challenging objections that buyers and sellers can pose. Email Marcia at if you’d like to join! Follow Star Sessions live on Twitter: #starsessions

March 26th - Centreville Office Learning Session Northern Virginia’s Current Market & Predictions for the Future! Speaker: David E. Versel, AICP Senior Research Associate, George Mason University David will share his in-depth market analysis of the Northern Virginia area in terms of new construction, consumer confidence, job growth and more. He’ll also provide his predictions for interest rate levels, home pricing and where he sees the overall market evolving to in the next 2 years.

Email Mandi at if you’d like to join!

FEATURED APP Do you ever wonder where the day went? How much time you’re spending on certain tasks that may be eating up your day and removing focus from more important priorities? Start tracking your time for each of your major action items and provide yourself an exact overview of how your day was spent. The Toggl Timer, an app available for both Android and iPhone users, is simple, one-click time tracking. All data that you track can be accessed on where you can see reports and export time sheets. This is a great way to assess and create better time management practices. Check it out!

NETWORKING NEWS Fredericksburg Office Exhibits in a Home & Lifestyle Show With the goal of generating more awareness in the surrounding community, Pat Kline and team exhibited in the Spring Home and Lifestyle Show at Spotsylvania Mall, February 7th-9th. Secret Marketing Weapon: Jamie King created a special slide presentation in Microsoft Photo Story promoting the office’s current listings that each agent could display for attendees from their laptops or tablets. Slides were set to music to add an emotional feel. Agent Cherie Davis with the winners of a $200 gift card drawing during the event.

Success: “...we had quite a few potentially viable leads for agents to add to their databases and call. Most agents said they felt that there was at least one potential transaction from these contacts.” - Pat Kline, Managing Broker

RELO/REO UPDATE Do you have a family member, friend, or a current/former client needing Real Estate assistance outside of your market area? Whether your referral is buying or selling in the United States or abroad, Avery-Hess’s Relocation Department can find the right agent for their specific needs. We are part of the Leading Real Estate Companies of the World®, a global network of over 500 premier real estate firms with 4,000 offices and 120,000 sales associates.

What is a qualified referral?

A person who is relocating, welcomes our assistance, and plans to purchase or sell with the destination company(s) and agent(s) assigned.

What information is needed to place a referral?

• Destination location • Contact information: name, phone number and email (if available) • Any special needs or requirements they might have

To contact Angela Minlionica or Karen McDonald to place an outbound referral, email: or, or call: 703.266.5810

Anyone … Anywhere … Anytime!

Recruit an agent to Avery-Hess

Earn 5% of his or her contribution to company dollar for 3 years Are you doing something special in the community? Do you have a great tech or strategic tip to share with your teammates? Email your content to careers@! Chosen stories will be featured in our upcoming issues of MyLife Monthly!

Resources for you: Event News Blogs Property Management Mobility Title Avery-Hess App Download

MyLife Monthly - Feb/March 2014  

Learn about new additions to the team, our Teal Tuesday initiative and details on the Casino Event in this Avery-Hess monthly publication.

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