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miami roundtable

Hollywood, we had buyers from 20 different countries and 12 different States. Diversity is thriving and Miami has become a truly international destination.

“I think everyone at this table hopes the market continues at its current pace.” —Matthew J. Allen

AVENUE: In the last few years South Florida has been introduced to the “star-architect,” on multiple developments, global names of extraordinary creativity . . . How early in your development process do you determine if one of these firms will be right for your project and substantially help in the branding?

MATTHEW: I think now art, design, branding is very important to create your competitive advantage. But I also think at the end of the day you still need a great local architect to manage the codes and the cities and the municipalities who have their relationships here and are familiar with the processes involved. If you choose to go with a “star-architect,” it’s really a joint effort between them and your local architect that can get you through to the finish line; they’re both very important. KEVIN: I think it also goes back to, what are you designing? Are you designing something to win awards that’s beautiful from the outside but not really functional on the inside? Or are you designing something that’s going to be fairly easy to build and that you’re going to deliver on time and on budget? And all that goes back into that box and package you are trying to sell. MARTIN: I agree with Kevin. I’ve always used the same architect for the last 30 some-odd years because he’s a great, great functional architect. When you hire any of these “star-architects,” they do the design and you might have a conflict between the functions versus the design. In the end everything comes down to how functional and livable your project is.

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AVENUE: So, where does it go from there? Is there any reason to believe we won’t be at $1,250 or even $1,500 a square foot soon in an area like downtown Miami? GREG: Anything too fast in this world isn’t sustainable in the long term—Anthony said that as well. Cycles are going to get shorter, especially in this environment, and I think that modest growth is always better than rapid growth and rapid decline. MATTHEW: I think everybody at this table hopes the market continues at its current pace but we are all well aware the market will have some price resistance at some point. ✦

Len Dugow is President & Chief Creative Officer of LGD Communications, a full-service branding, marketing, and advertising agency. For more than 25 years LGD has been at the forefront of affluent marketing, specializing in branding luxury, real estate, hospitality and lifestyle across all marketing platforms. Under Dugow’s leadership, LGD has marketed over $25 billion in residential real estate worldwide and currently represents over 50 hotels and resorts around the globe. LGD is based in Miami, with satellite offices in New York and Dubai. To learn more or see LGD’s award-winning work, visit www.lgdcom.com

Profile for AVENUE Magazine

AVENUE December 2013  

Founded in 1976, AVENUE is a must-read among the city’s most discerning, stylish and savvy audiences. As Manhattan’s oldest society magazine...

AVENUE December 2013  

Founded in 1976, AVENUE is a must-read among the city’s most discerning, stylish and savvy audiences. As Manhattan’s oldest society magazine...