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SHE’S GOTTA HAVE IT . . .

Jewelbox on Madison

Starfish Cuff in gold with emeralds and white diamonds

W

ith one mini, arched window, Jewelbox on Madison is a treasure trove housing an extensive and eclectic inventory. Having opened the shop back in 1987, owners and childhood friends Susan Grunberg and Ruth Weiss now like to joke that the neighboring stores, including Barneys and Calvin Klein, followed them to Madison Avenue. Many baubles are handpicked; rose-cut diamonds from India and natural shells from Australia contribute to the fun and extravagant designs the shop is known for. Although Jewelbox has sold some jewelry to overseas retailers and at various charity events, the unique nature of the pieces precludes mass production—assuring customers one-of-a-kind pieces to add to their collection. Here, Grunberg and Weiss share their insight on their unique boutique and the art of jewelry. How long have you been in business? Since October 1987, after turning what our husbands called “a hobby” into an exciting business.

What is the inspiration behind your jewelry designs? We’re inspired by our extensive world travels—absorbing the history and art of other cultures. We are drawn to unconventional materials, such as seashells and exotic skins, which we combine with various diamonds in unusual colors and cuts or gold. Who would you love to see wearing your jewelry? We feel that despite the fact that we’ve adorned celebrities and royalty over the years, we want every woman who shops at Jewelbox to look her most beautiful self.

Starburst earrings with diamonds set in lilac jade and oxidized gold

In your opinion, why is jewelry so important to women? We see jewelry as a timeless and beautifying accessory. We like to make our customers feel special with our one-of-a-kind pieces.

Aventurine Cuff in oxidized gold with diamonds

JEWELBOX ON MADISON 654 Madison Avenue 212.644.8297 www.jewelboxonmadison.com 18-karat gold earrings with natural-in-color diamond centers

SEPTEMBER 2010 · AVENUE MAGAZINE | 73

Profile for AVENUE Magazine

AVENUEinsider September 1, 2010  

Founded in 1976, AVENUE is a must-read among the city’s most discerning, stylish and savvy audiences. As Manhattan’s oldest society magazine...

AVENUEinsider September 1, 2010  

Founded in 1976, AVENUE is a must-read among the city’s most discerning, stylish and savvy audiences. As Manhattan’s oldest society magazine...