Augusta Carver: Why did you decide to join Second Life? Mayhem Seetan: Because of a TV show that happened in France “new star” or a candidate (I forget his name) was doing gigs in Second Life. AC: When did you realize you wanted to become a fashion designer? MS: In my real life, I studied fashion design and was for several years Assistant Manager of a large French retailer “Xanaka”. I know how to use some programs, so I had the chance to create clothes in Second Life. AC: How was this collection different from the other collections you have worked on? MS: The style of my collection and more focused than before, and therefore, it was more easily recognized as the “AZOURY” style AC: What is your inspiration for your new collection? MS: From everywhere, things seen in catalogs, blogs, television for example, daily life, etc… AC: What matters to you most as a fashion designer? MS: Make quality drawings even for people who have a small budget. It is very important to me! AC: How would you define “success” for someone in your chosen position? MS: Of see people wearing my creations or when they congratulated me on my work or ask me for interviews, it is very gratifying. AC: What is the style of your line and why do you feel that way? MS: I do a bit of everything and especially what I like in real life (city, casual, avant-garde). For example , I will never create “princess” dress styles as that is not my thing.
AC: What is your favorite part and most challenging part of the design process? MS: My favorite part, which is at the same time the most difficult is the “texturing” and “rendering”. AC: As a designer what is most rewarding for you? MS: The compliments of buyers or when people tell me, “We recognize your brand, your style!” AC: And what does fashion mean to you? MS: A way for people to express themselves. AC: How would you define your own style? MS: AZOURY, fate of ordinaries in offering a wide variety of styles and colors. AC: What is one thing you would like people to know about AZOURY? MS: I want people to know we offer the qualities at lower cost (for every budget). AC: What are some of your favorite stores to shop in Second Life? MS: Plume, Mandala, Belleza, Lion Skin, and DeeTalez. AC: Any words of advice for future designers? MS: A lot of patience... AC: Is there anything we can look forward to seeing from AZOURY in the future? MS: Just to keep a constant quality from AZOURY that people have come to expect and love. With Mayhem’s sense of style and love for all things fashion, you can definitely see how she became one of the top designers in the fashion industry within Second Life. She is known for her high fashion and couture. Each collection is surely to make a statement with unique designs mixed with a sophisticated and edgy flair. FRANCE 3D Courchevel [33.50.22] A