All photos by Lily Cota | Avant Food Media
When Bob Boschetto (left) is on the production floor, he makes a point to greet every team member with a handshake, a hug or a high five.
ARTISAN WITH A TOUCH OF AI With a boisterous whoop, Bob Boschetto, CEO and founder of Boston Baking, makes his presence known on the production floor. Every team member within earshot echoes the call, eagerly awaiting the handshake, hug or pat on the back that’s guaranteed to follow as he makes his way around to personally greet every person.
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This call and response epitomizes the Boston-based company’s culture and reflects a business model that’s been in place since the bakery opened its doors more than 48 years ago. It’s also indicative of how the bakery will handle the growth that’s on the horizon. When customers, consumers, trends and technology call, Boston Baking responds.
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Boston Baking balances tradition, trends and technology. BY M A R I RY D I N G S
“Our objective is to make everyone’s day a little better,” Boschetto said. “What drives us is making sure people enjoy the Boston Baking experience on every possible level.” It’s a philosophy that fourth-generation baker Kristen Boschetto, owner and GM, grew up with and embraces as she leads