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in today’s web world, creating a feed has become practically a mandatory task for marketing agendas around the globe.

some tricks of the trade. Followers will be turned off by repetitive descriptions of how great a product is and why people should do business with them. For example, if a hotel were to only post phrases such as ‘our guestrooms are the grandest, and our restaurant is open from 5:00pm-8:00pm,’ then users may stop following their feed. Users do not want to read advertisements. Instead users want to read information that is off the beaten path, and may not be heard through any other medium. An example of a useful and entertaining tweet would describe the volume of people in the hotel, the fact that complimentary cookies are being handed out in the lobby, and that the Penthouse was used for a Vogue photo shoot that afternoon. Businesses will have more user interaction when using tweets fore mentioned. These examples will allow followers to relate to the hotel on a more personal level. Another caution for businesses is to limit the amount of retweets, as it becomes unoriginal and disengaging. Users will

photos of the event and recognize that the hotel participated. Twitter is not just a teenage social networking site; it has emerged as the ultimate medium for product marketing in both a non-intrusive and direct way. While Twitter is becoming practically mandatory for a variety of businesses due to improving relationships and real time interactions, it is fairly new. Therefore, a certain sense of caution must be utilized when tweeting. In essence, think before you tweet.

“With one click of the mouse, your updates reach Twitter, Facebook, LinkedIn, MySpace, Livejournal, and Ping.fm.” become more engaged when photos are uploaded and links are added to tweets. For example, Stanford Park Hotel (@ StanfordPark), a boutique hotel in Palo Alto, interacted with their followers by uploading photos of the Menlo Park Firefighter’s Pancake Breakfast during the event. Followers who searched “Menlo Park Pancake Breakfast” were able to find

Create your account on www.twitter.com

April 2010  

Avance Hispano Magazine

April 2010  

Avance Hispano Magazine

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