Page 1

Avalon Leisure April 2011 | Newsletter Two

Our Quest to be the best! WELLS LEISURE CENTRE and Strode Swimming Pool and Fitness Centre have achieved their highest ever scores from Quest, a nationally recognised scheme for measuring the quality of leisure centres. Wells Leisure Centre received a score of 82%, which places the centre in the award’s ‘Highly Commended’ category. The new score is the highest that an Avalon Leisure managed Centre has ever achieved. Strode Swimming Pool and Fitness Centre’s score of 78% is also a Centre-best and, like Wells, put them in Quest’s ‘Highly Commended’ category. Quest is used as a tool for continuous improvement, designed primarily for the management of leisure facilities and leisure development. Quest defines industry standards and good practice and encourages their ongoing development and delivery within a customer focused management framework. Wells Leisure Centre’s latest score commended the centre for the way it is managed, what facilities it has to offer and how it meets the needs of its customers. Centre Manager Jackie Treasure said: “Our centre benefits from a dedicated team and they have all worked hard to achieve this amazing result. “Being in the category of ‘Highly Commended’ confirms the commitment that our team members continue to show to the centre and customers alike.” Strode Swimming Pool and Fitness Centre Manager Al Wood

added: “I’m extremely proud of all of my team for this fantastic achievement. “This score shows how committed we are to continuous improvement at our centre.” ABOVE (left to right): Councillor Jim Barron, Wells Leisure Centre Manager Jackie Treasure, Avalon Leisure Managing Director Rob Taylor, Councillor Harvey Siggs. RIGHT (left to right): Strode Swimming Pool Duty Officer Shannon Coombes, Centre Manager Al Wood, Duty Manager Harry Frost, Duty Manager Paul Mason. | Enquiries Hotline: 01458 444915


‘Race For Red’ raises over £780 for the British Heart Foundation CUSTOMERS and staff at Avalon’s Leisure Centres managed to raise more than £780 for the British Heart Foundation after a sponsored 6-hour-long cycle race.

Avalon Leisure, who runs Wells Leisure Centre, Strode Swimming Pool, Frome Leisure Centre and the Avalon Lifestyle Centre at Farrington Golf Club, hosted the

inaugural ‘Race for Red’ as part of the charity’s National Wear Red Day on Friday 25th February. In total, £784.72 was raised for the company’s corporate charity partner. We’d like to give a special mention to Christian and Jess Lockyer who managed to raise £134 towards that total through a ‘Just Giving’ page on the internet asking for sponsorship. ‘Race for Red’ saw the different Centres race each other to see who could post the biggest accumulative distance over the 6 hour period. Frome Leisure Centre came out on top, cycling a massive 374.90km, just pipping Strode Swimming Pool and Fitness Centre to the post by the small matter of 700 metres. The total distance cycled across all four centres, an astonishing

1,389km, is equivalent to cycling from the company’s headquarters in Street to the Spanish capital Madrid. Marketing Co-ordinator Brendon Mitchell said: “We’d like to thank everyone who took part in the race and who donated so generously to what is a great cause.”

Avalon pool covers help Mendip District Council go green

MENDIP DISTRICT COUNCIL has reduced its carbon footprint by funding the installation of new electronic swimming pool covers at Avalon’s leisure centres. Councillor Jim Barron, portfolio holder for leisure, commissioned the state of the art covers to be

fitted at Avalon Leisure’s three swimming pools in Street, Wells and Frome in June of last year. Compared to the corresponding seven month period in the previous year, the covers have already reduced gas usage by 13% and electricity usage by 3%.

Avalon Leisure Managing Director Rob Taylor said: “We are delighted to be working with Mendip District Council in this way to enable us to help reduce their carbon foot print. “The new covers have already made a huge difference since

they’ve been in place by saving a massive 90265 kg of CO2. “Now we feel that we have a far greater understanding of how to get the best out of the equipment we are confident that as time goes on this figure will only become more impressive.”

New racks mean cyclists can ‘Park That Bike’ STRODE SWIMMING POOL and Fitness Centre, run by Avalon Leisure, has been donated a set of brand new bicycle racks. The racks were donated by ‘Park That Bike’ in association with

Somerset County Council, who are aiming to improve cycle parking in the county. Strode Swimming Pool and Fitness Centre is encouraging customers to cycle or walk to the

Centre as a way of warming up for their exercise routine. Duty manager Gemma Withers said: “Regular cyclists are able to enjoy a better level of fitness and cycling can also be much quicker

during rush hours anyway. “This will also save our customers splashing out on parking fees, and in term time will hopefully also ease the strain on our already over-stretched car park.” | Enquiries Hotline: 01458 444915


New Exercise Studio at Strode Swimming Pool AVALON LEISURE has confirmed the development of a brand new state of the art exercise studio at Strode Swimming Pool and Fitness Centre. The project, which will be funded by Western Community Leisure, will cost around £30,000 and is set to open in June 2011. The development will also include an upgrade to the Centre’s disabled facilities and provide additional school changing space. It is estimated that the new studio will allow for between 20-30 new weekly classes and could provide opportunities for up to

10 new instructors. Strode Swimming Pool and Fitness Centre Manager Al Wood said: “Having an exercise studio at Strode will re-invigorate the local community, with a plethora of enjoyable and fun exercise choices under one roof.” Councillor Jim Barron, Leisure Portfolio Holder for Mendip District Council, said: “I anticipate that the project will benefit all ages and abilities and encourage healthy lifestyles throughout Street and the surrounding areas by helping everybody find some exercise that is right for them.”

Frome Leisure Centre to sell swims at TIC RESIDENTS in Frome will now be able to purchase swimming vouchers for Frome Leisure Centre from the town’s new Tourist Information Centre. Frome Leisure Centre Duty Manager Lucas Upham said: “Custom-

ers have already expressed plenty of interest in our voucher books so we felt this was a logical step to take for all parties. “We hope this will provide greater convenience for residents wanting to use our facilities,

whilst also encouraging tourists to get the best out of their visit to Frome.” Customers are reminded that the Tourist Information Centre recently moved to the Library on Justice Lane, Frome.

Strode Swimming Pool officially ‘Baby Friendly’ STRODE SWIMMING POOL and Fitness Centre has again been approved as a ‘Baby Friendly’ swimming pool by the Huggies Little Swimmers guide. Strode Swimming Pool is now among a select number of pools in the UK recognised for its parent-friendly policies, which include dedicated baby swimming classes, baby-friendly changing room facilities, safe steps in and out of the swimming pool and ac-

ceptable pool temperatures. The directory was developed based on responses to a questionnaire sent to public swimming pools throughout the UK. Al Wood (Centre Manager) said: “We have worked hard to encourage parents to take their babies swimming because it is good for baby development. “I am delighted that all of our efforts have now been recognised in this way.” | Enquiries Hotline: 01458 444915

News & April offer

Snowed under! JUST A WEEK before Christmas 2010 the snow came down and the United Kingdom was sent into a state of chaos. Adverse weather conditions of this nature always provides a big test for companies up and down the country as they look to go about their daily business; this is certainly the case for Avalon’s leisure centres too.

So we’d like to say a big ‘thank you’ to all our customers who showed great patience and understanding throughout the big freeze, and to our team members who ensured our Centres were able to stay open as often as possible and for as long as possible. Check out the pictures of our Centres covered in snow; how do you think we look in white?!

Join for

Terms & Conditions apply Avalon Leisure manages Wells Leisure Centre, Frome Leisure Centre and Strode Swimming Pool on behalf of Western Community Leisure in partnership with Mendip District Council. | Enquiries Hotline: 01458 444915

Avalon Leisure Newsletter Two  
Avalon Leisure Newsletter Two  

The second edition of the Avalon Leisure Newsletter. Contains all the latest news and details of our April promotion.