DEALER
There’s only one dealer that’s
DECADE
they represent, and that is why we
OF THE
number one in every franchise chose Brian Benstock, Vice President
BRIAN BENSTOCK
and General Manager of Paragon Honda and Paragon Acura in Woodside, Queens, just outside New York City, to be the dealer of the decade. The primary
reason we selected Benstock for this inaugural honor is because he didn’t inherit this position like so many dealerships do because they have the right size and the right markets that have a lot of demand and a lack of supply. Paragon was the contrary. In 2009, the Acura store was 36th in the country and the Honda store was 17th against some of the most formidable competitors in their local market, which resulted in them being fourth in their district. However, after reinventing themselves by implementing new marketing strategies and redefining their customer experience, Paragon quickly skyrocketed to no. 1 in both franchises in both new and certified pre-owned sales in less than a year’s time. They’ve held on to that position ever since. In addition, the Paragon franchises not only increased in market share and volume, but also in their service retention, customer loyalty and CSI.
11,400 950 32
New & CPO retail vehicles delivered (2012) Vehicles per month Vehicles per day