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SOLUTIONS it’s as simple as...

Hub and

spokes

How dealers are using mobile marketing to dramatically

2011

DECEMBER

Your Website is the hub in the wheel where you want to direct your online traffic. If you’re like most dealers, your Website has the most current information for local consumers regarding your specials, inventory, company history, service coupons and so on. Your Website alone, however, cannot be everywhere on the Internet for every search term consumers are typing in related to the products and services you sell. Today’s dealer has to have a more complete approach of helping generate traffic by integrating numerous spokes that lead back to the hub. These spokes are digital marketing techniques such as SEM, social media, review sites, business map listings, microsites, press releases, syndicated content, RSS feeds, e-mail marketing, portal sites, podcasts, Video SEO, etc. To be competitive, today’s dealer has to implement many of these digital marketing techniques into a consistent monthly marketing strategy and stick to it for longer than 30 days to see real results.

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One of these techniques is Video SEO, and it is a quick way to generate first page exposure for your dealership on engines like Google for keyword phrases your Website may not be optimized for. What is Video SEO? This is the technique of making videos act like Websites to show up in the organic first page search listings for popular keyword phrases that your business needs to be found. This digital marketing technique has to be done consistently every month to be effective. The process is to make numerous unique videos, properly keyword tag each video for the targeted keyword phrases you want to show up in the first page search results, upload and distribute these videos to as many video search engine sites as possible and then manage each video each month to increase the effectiveness of your dealership’s exposure. The videos can be thought of extensions of your Website with a message that drives consumers back to your Website to find more information and set an appointment for sales or service. Videos can include vehicle walkarounds, sales and service specials, community events, customer testimonials, dealership awards, dealership history, unique amenities and so on. Using Video SEO can be

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a quick and effective method of gaining that valuable first page exposure when consumers are actually searching online for products or services you offer. Video SEO can give you an edge over the competition if done properly and on a consistent basis. One dealership using Video SEO is Anthony Buick GMC, located in the northeastern part of Illinois. Service Director Dave Mundt said, “We have seen a marked increase in online service appointments since we changed our SEO strategy. Video SEO has helped us to own page one of Google in our area.” Vice President Trent Tobias said, “We have been a strong believer in Search Engine Optimization since the early days of Google, but Video SEO has helped propel us to the next level.” The screenshot shown above is for the keyword search phrase “GMC REPAIR GURNEE,” which has six videos on the first page Google search results for Anthony’s Buick GMC. This effectively reduces the exposure of other local competing dealers, big box retail service chains, and other local auto repair shops. Start using Video SEO today.

AJ LeBlanc is the co-founder of Car-Mercial.com. He can be contacted at 866.795.9094, or by e-mail at aleblanc@autosuccessonline.com.

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autosuccessonline.com

podcast interviewee

& SALES,

AJLeBlanc

AutoSuccess February 2012  

The #1 Sales-Improvement Magazine for the Automotive Professional - featuring Tier10 Marketing

AutoSuccess February 2012  

The #1 Sales-Improvement Magazine for the Automotive Professional - featuring Tier10 Marketing

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